WIXLIB

Using Facebook in Adult EducationBy Donna Price andAnn Marie Holzknecht

Objectives Describe how schools and programs useFacebook to bring in new students Give examples of ways to use Facebookfor professional development Describe 3 teachers’ experiences usingFacebook to build community, extendlearning beyond classroom and trackstudents

Facebook Pages for Schools:Promotion/MarketingUsing social media carries thepromise of more exposure foradult schools to potentiallearners not currently beingserved.

Examples of adult schools using Facebook: Torrance Adult SchoolDowney Adult SchoolSan Mateo Adult SchoolHemit Adult SchoolMilpitas Adult SchoolSan Diego Continuing Education

Torrance Adult ol

Downey Adult t-school/114448991933286

San Mateo Adult dult-School/191085874267584

Hemet Adult hool/70360493391

Milpitas Adult 37/

San Diego Continuing Educationhttp://www.facebook.com/sdce.edu

What they do Post on regular basis-News-About classes-Current schedule Run contests-Ask fans/members to share/recommend to others-Ask fans/members to post their experience inrelationship to your program Feature work by individual teachers/classes Celebrate

OTAN Video: Using Social Media forPromoting Adult fm?fuseaction page&catid 33160#social-mediaFocused listening:1) What are 3 ways Downey and Torrance AdultSchools use FB?2) What are 3 tips discussed in the video on using FB?

Facebook for ProfessionalDevelopment OTANCATESOLCASASTEDFacebook in EducationGov.ed

Facebook for Professional Development OTAN: Outreach Technical Assistance Network CATESOL: CA Teachers of Speakers to OtherLanguages CASAS: Comprehensive Adult StudentAssessment Systems TED: Technology, Entertainment, Design Facebook in Education Gov.ed: U.S. Dept. of Education

OTAN(Outreach Technical Assistance Network)http://www.facebook.com/#!/otan4us

OTAN(Outreach Technical Assistance Network)http://www.facebook.com/#!/otan4us

OTAN(Outreach Technical Assistance Network)http://www.facebook.com/#!/otan4us

TED: Technology, Entertainment, Design.They share talks, news, conversations,events, videos, photos and more.http://www.facebook.com/TED#!/TED

Facebook in Educationhttp://www.facebook.com/education

Facebook in Educationhttp://www.facebook.com/education

Facebook in Educationhttp://www.facebook.com/education

Ann Marie’s 285/

Facebook for Teachers

Goals for Ann Marie Holzknect’sGrammar/Conversation class Facebook group: Students can connect with other students to buildcommunity Store & share websites with the class

Goals for Ann Marie Holzknect’sGrammar/Conversation class Facebook group: Use English learned in class outside of class Share activities in the community Get feedback on instruction

ESL in 205(Ann Marie’s group 1285/

OTAN Video: Using Social Media toCreate Community in ESL cialmedia/flash/120319FacebookESL.htmlFocused listening: What do Ann Marie’s students likeabout Facebook?What are 3 things Ann Marie especially likes aboutFacebook?

Build Community in the Class

Feedback on 2478241285/

Expanding Instruction

Use English Learned in Class Outside of 1285/

Use English Learned in Class Outside of 1285/

Share Activities in the 78241285/

78241285/

“Would you do a Facebook classgroup again next semester?”Yes, definitely! Facebook group helped build communityin the class. Students stayed connected throughout thesemester more than they would havewithout the Facebook 41285/

Goals for Kathy Campbell’s CNA classFacebook group: Students can connect with other students for clarificationabout homework/assignments Announce if there are changes to the syllabus Notify about when to wear uniforms

Goals for Kathy Campbell’s CNA classFacebook group: Store & share websites with the classReminders to see counselorsVolunteer opportunitiesJob opportunities and referralsAnnounce upcoming classes

Goals for Kathy Campbell’s CNA classFacebook group: Motivational if previous students join and share theirexperiences Share information about conferences and job fairs Keep track of students who got jobs (for instructors)

Tracking: From Paula Elizondo, CNA graduateJune 2012Carmen Robinson and I (Fall 2011-Mr. Parker'sclass) work at Sharp Grossmont Hospital inthe float pool. I'm starting nursing school nextmonth at Grossmont College for my ADNmaybe transferring afterwards for my BSN. Iabsolutely love my job and floating to thedifferent units is challenging but keepseverything fresh and me on my toes. Startingsalary is 13.25hr, but I work night shift sowith differential the salary is 15.00hr. (prettydecent for entry level).

From Paula Elizondo, CNA graduate July 2012 (cont.)As far as recommendations go, I suggestvolunteering if someone wants to try and geta job in a hospital. My volunteer experiencehelped me to make connections at thehospital which in turn helped me to get myfoot in the door. I volunteer in ICU andapplied for a position in that unit, but wasnot hired because of lack of acute careexperience and the manager hired someonefrom within the organization.

From Paula Elizondo, CNA graduate July 2012 (continued)Despite that, I was able to demonstrate to theunit/nurses/healthcare partners, my workethic, ability to learn quickly, care &compassion I have for people, and the unitmanager gave a recommendation to the floatpool and I was hired a few weeks later. I hopethis helps. I constantly refer people to yourprogram because I feel that I've receivedquality training and education that helpedme to be where I'm at today and for that Ithank you and Mr. Parker!”

Announce upcoming 059988/

Students Connecting with Other 4059988/

Students Connect with Other Students

Students Connecting

Upload Files/Docs

Employment OpportunitiesDoc

To Kathy: “Would you do a Facebookclass group again next semester?”Yes. (same answers as Ann Marie) Facebook group helped build communityin the class. Students stayed connected throughout thesemester more than they would havewithout the Facebook 41285/

To Kathy: Would you do a Facebook classgroup again next semester? “Yes “Will ask all 3 CNA classes to jointhe Facebook group; ask students totake the lead” “Keep track of students who gotjobs, but will have to also useadditional methodologies (email,phone, word of mouth) since theresponse was 241285/

OTAN Video on Using Facebook toTransition to l-media/flash/120319FacebookCTE.html1) What are two reasons why Kathy likes FB?2) What are two reasons why Donna likes FB?

Goals for Donna Price’s VESL Fall 2011 PersonalCare Assistant class Facebook group: Build community Track students Store & share websites with the class

Goals for Donna Price’s VESLPersonal Care Assistant class facebook group: Volunteer opportunities Job opportunities and referrals Motivational if previous students join andshare their experiences

Goals for Donna Price’s VESLPersonal Care Assistant class Facebook group: Share information about conferences and jobfairs Keep track of students who got jobs (foradministrators)

VESL PCA Fall 2011(Donna’s group 2359/

Introduction to Facebook 2359/

Build Community; Improve 77992359/

Feedback on 3677992359/

Tracking and MotivationalErika from Russia; started ESL in 2009 Started in level 5 ESL Went to VESL PCA class Counselor told class about TABE test and CNA program Failed test; counselor suggested studying more English She was upset, but didn't give up Completed ESL levels 6 & 7 Re-took TABE a year later and passed Graduated from CNA program; became a certified CNA Her advice: "Never give up! If you want to get something,work on it until you get 92359/

Tracking and MotivationalApril from the Philippines Started in level 5 ESL Went to VESL PCA class Completed CNA program; became certified Completed Phlebotomy course Now a Certified Phlebotomy Technician Works full time as Phlebotomist Her advice: "Having an ambition or dreams is notimpossible as long as you have 20583677992359/

Tracking and 83677992359/

Feedback on Instruction and 83677992359/

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Tracking and Motivational: Joy from ESL to VESLCare Assistant to CNA to Work to College 2007 started taking ESL classes 2010 completed VESL PCA class 2011 completed CNA program; became certified 2011 completed HHA and RHA classes 2012 works at Scripps Mercy as Technical Partner 2012 trying to get prerequisites for medical school at City Her advice: "NEVER GIVE 359/

Tracking and MotivationalJoy: employed at Scripps Mercy 7992359/

Joy’s work 677992359/

MotivationalJoy’s experience at 359/

Facebook Groups for TeachersWhat they do: Provide resources Spotlight successful stories Post photos and videos Encourage discussion Keep in touchhttp://www.facebook.com/help/groups/basics

New NRS Requirements Multiyear core follow-up outcome measure reporting Things to Remember– 70% survey response rate is critically important for a stateestimate– Timely data entry is critically important to ensurecompleteness of data.– Survey Methods – Agencies can use verbal confirmation, email, telephone, or any other electronic mediahttp://www.nrsweb.org/

How to create a page or group 3 types of accounts Individual/personal profile page– Must create this to work with the other two Fan page– Official presence by an organization or institution orcelebrity (maintained by authorized representative Group– Allow you to communicate directly with other people onFacebook about a specific subject (anyone can create andadmin a group)

Pages Official pages are maintained by authorizedrepresentatives of a business, brand, celebrity,or organization, and they can create and sharecontent about the entities that they represent.

Checklist for creating a page Identify a person on your staff who is alreadyfamiliar with the platform and allocate time Advertise in your print catalog and on yourwebsite Set a weekly reminder to provide content Check daily to interact and removeinappropriate content Run contests to increase membership

GroupsGroups allow you to communicate directlywith members of the group about a specificsubject. Anyone can create and admin agroup.

Checklist for creating a group Decide whether open or closed Post content and media on regular basis, but not toooften Encourage discussion Check daily to interact and remove inappropriatecontent

Creating a Group in Facebook1. Log into your Facebook 7992359/

Click Create 2359/

Give your group a 359/

Add at least one member to 7992359/

Click Closed in the privacy setting. This meansanyone can see the group, but only members canpost and see the 92359/

Choose an icon for the 92359/

The group has been 7992359/

Students can find the group by typing the name ofthe group in the Facebook search box or you cancopy the URL and send it by e-mail to the 7992359/

Facebook in EducationOfficial PageBefore you start: Things to consider—it will take timeand resources to create online socialnetwork. And then it will take some more tomaintain it.

Today’s PowerpointYou can find this Powerpoint onDonna’s webpage:http://www.quia.com/pages/donna/workshops

ReferencesAdult Education on Facebook", Branka Marceta, Winter 2011.OTAN Online Connection. Retrieved July 2012 inter2011.pdfCalifornia Adult Schools on Facebook. Retrieved April 2012 ocial networking#Facebook-California Adult Schools on Facebook

ReferencesFacebook Educator's Guide. Retrieved April 2012 eFacebook to Hit 1 Billion Users Mark in August. Wasserman, T.Mashable Social Media. Retreived July 2012 ion-users/How are pages different from groups? Retrieved April 2012 fromhttp://www.facebook.com/help/?faq 155275634539412

ReferencesMiller, M. (2011). Facebook for Grown-Ups. Pearson Ed, Inc.Social Media for Promotiong Adult Education Programs, April2012. OTAN's Technology Integration Programs, video.Retrieved July 2012 fromhttp://www.otan.us/browse/index.cfm?fuseaction page&catid 33160#social-mediaSocial Networking for Adult Education, February 2011. OTAN"sTechnology and Distance Learning Symposium. Retrieved April2012 fromhttp://www.otan.us/tdlsymposium/