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BOOKMARKSFALL 2016 // SEPTEMBER · OCTOBER · NOVEMBERBold New LookPAGE 1One Maryland,One BookPAGE 2FCPL.ORG

THE FCPL MARKInspiration, Symbolism & Representationfcpl’s new lookOur mark is the visual shorthand thatrepresents the vision of our brand.FCPL is at the forefront of informationsharing and knowledge creation, workingeveryday to stay on the cutting edge as aleading center for education, programs,and events that contribute to a morevibrant community. Our mark is thevisual representation of this ideal.T“The new logohas clean linesand includes ourname for easyidentification.FCPL is on thecutting edge asIcongraphya leading centerWe seeuse them everyday. Theseofandeducation,glyphs on our phones and computersprograms,constantlyshow us what, how muchand where.and eventscontributing tothe vibrancyof FrederickCounty.”Identity—Darrell Batson, Director atFrederick County Public LibrariesBold New LookComing soon to a library near you!Frederick County Public Libraries (FCPL)presents a brand new logo reflectingboth the many digital and print resourcesoffered to this community, as well as asafe, comfortable meeting environmentto gather and share ideas.The new FCPL logo, which is beingintroduced in conjunction with aredesigned library website (fcpl.org), isbold, colorful, and indicative of how yourlocal library is evolving to meet the needsReadingMaterialofthe community,from babies to seniors.“Abrandandis indicativeof whoand stopresentaanywhere and still represent thenew face to our community through thisbulk of information available atrebranding, as we continue to evolve andmostthelibraries.meetdiverse needs of our valuedpatrons,” says Darrell Batson, director ofFrederick County Public Libraries.“The new logo has clean lines and includesour name for easy identification. FCPL ison the cutting edge as a leading centerof education, programs, and eventscontributing to the vibrancy of Frederick.”After meeting with several designBrand& IdentityV1 Tribe.agencies,FCPLselectedGuidethe firmThey understood that "FCPL is driven bythe passion to provide our communitywith a place to discover, grow, and share."“From the start, FCPL’s goals were clear.They wanted to define who they were asa brand and create an identity that wouldrepresent their characteristics and whothey were to the public in a bold way.With brand attributes such as vibrancy,innovation, and community—and a needfor extreme flexibility of use—we knew thatonly a strong, simple mark would work, butwe also needed it to tell a story be unique somethingthat was their own,” statedEnclosureSeth Sirbaugh, principal of Tribe.This represents our passion toThis new logo will soon appear on theprovidethewraps,FrederickBookmobiletrucklibrary Countycards,communitywitha place"Bookmarks,"and themanyother toinformationalandgrow,marketingdiscover,and piecesshare.that inform the community of what’shappening within the library. Check outthe inspiration for the FCPL mark on thenext page.

FCPL is at the forefront of informationsharing and knowledge creation, workingeveryday to stay on the cutting edge as aleading center for education, programs,and events that contribute to a morevibrant community. Our mark is thevisual representation of this ideal.THE FCPL MARKInspiration, Symbolism & RepresentationOur mark is the visual shorthand thatrepresents the vision of our brand.FCPL is at the forefront of informationsharing and knowledge creation, workingeveryday to stay on the cutting edge as aleading center for education, programs,and events that contribute to a morevibrant community. Our mark is thevisual representation of this ideal.IcongraphyReading MaterialEnclosureTilteWe see and use them everyday. Theseglyphs on our phones and computersconstantly show us what, how muchand where.Books and magazines aren’t goinganywhere and still represent thebulk of information available atmost libraries.This represents our passion toprovide the Frederick Countycommunity with a place todiscover, grow, and share.Thethe oof evtheirTilted GlyphThetilted glyph is unique fromIdentitythe others. This is an aspectof every library customer andtheir individual needs.Capital ‘F’IcongraphyThe subtleuse ofGuidetheV1letter isBrand & IdentityWe see and use them everyday. Thesea symbolfor theglyphson our phonesanddiverse,computersrichconstantlyshow us what,how muchand expansivecountythat ourand where.organization represents.Reading MaterialEnclosureBooks and magazines aren’t goinganywhere and still represent thebulk of information available atmost libraries.This represents ourprovide the Fredericcommunity with a pdiscover, grow, and“From the start, FCPL’s goals were clear. They wanted to definewho they were as a brand and create an identity that wouldrepresent their characteristics and who they were to the public ina bold way.” www.fcpl.org for more information12IdentityBrand & Identity Guide V1—Seth Sirbaugh, Principal of TribeTribe Design & Branding1

one maryland, one bookA"All American Boys, atthe core, is a book abouthumanity. I couldn't bemore honored, morehumbled, that OneMaryland One Book haschosen All American Boysas this year's selection.But more importantly, Icouldn't be more hopeful."—Jason Reynolds, Co-author"I believe books canchange lives, but onlywhen they are in the handsof powerful advocates.We hoped and dreamedthe book could facilitatethose kinds of communityconversations."—Brendan Kiely, Co-authorCall number:Y FIC REYNOLDSY CD BOOK FIC REYNOLDSebook and eAudio also available2Frederick County Public Libraries (FCPL)continues its partnership with MarylandHumanities to celebrate One MarylandOne Book (OMOB), a statewideprogram designed to engage readersand instill a sense of community throughthe discussion of an award-winningbook. This year’s timely selection is AllAmerican Boys, written by Jason Reynoldsand Brendan Kiely.“One Maryland One Book is a wonderfulexample of what the powerfulcombination of literacy and communitycan achieve. With this 2016 selection,we are looking forward to another seasonof connecting diverse audiences andcommunities with real-world issues,”says David Payne, C. Burr Artz PublicLibrary assistant branch manager andFCPL’s program coordinator of OMOB.“Over the past nine years, Marylandershave embraced this annual opportunityto come together through the reading ofone book. The power of literature providesa lens through which we can exploreour lives and our communities together.This year’s selection offers the chance todiscuss systemic issues that impact us all,”commented Andrea Lewis of MarylandCenter for the Book, Maryland Humanities.This 2016 Coretta Scott King AuthorHonor book, tells the story of two teens,one white and one African-American,forced to deal with the repercussionsFCPL.ORGBOOKMARKS FALL 2016of a single violent act that leaves thecommunity bitterly divided by racialtension. When 16-year-old Rashad goesto the corner store to buy chips, he ismistaken for a shoplifter by a policeofficer, who believes the teen’s refusalto leave the store signifies his resistingarrest. The officer throws punches, evenas the boy struggles to stay still. Betweenwitnesses who watch this unfold andthe video camera recording every move,this altercation leads to a division firstwithin the local high school and then,by extension, the entire community. Anengaging and relevant read, this titlenonetheless focuses on a difficult topicand requires thoughtful discussion.All American Boys has received positivereviews from both high schoolers andadults. FCPL offers creative libraryprogramming through timely discussiongroups and book clubs. The book isavailable for checkout in print, audio, ande-formats.Additionally, there are several programsbeing held at FCPL branches, includingart lessons, writing workshops, booktalks, and a panel discussion with Dr.Scott from Hood College. Please see theprogramming guide for more information.OMOB takes place in September andOctober, and All American Boys ismarketed to high school age and older.

teaching technologyTeens, Tech, and Seniors:Learn Technology Skills fromTech-Savvy Teens!Need to learn how to Skype with a friendor create an email account? Now youcan in the comfort of a Frederick CountyPublic Libraries branch.Teens Teach Tech is a one-on-oneprogram that invites the public to navigatecomputers, tablets, and more under theguidance of trained teen volunteers.Volunteers can help you sign up foran email account, create a Facebookaccount, and even show you how toSkype! Librarians are on-call to help withdigital content questions using libraryservices such as Hoopla, Overdrive,Rosetta Stone, Fold3, and more. If you arestruggling with keeping up with the latestgadgets or simply want to learn moreabout the newest trends in technology,FCPL is the place for you.This fall, the Brunswick, Urbana, andWalkersville Branch Libraries will offerdrop-in programs, while Thurmont offersa special Minecraft edition. Check theprogram guide for more details. C. Burr Artzoffers appointment-based sessions. Juststop by the 2nd floor reference desk and fillout the Teens Teach Tech request form.Teens interested in volunteering shouldcontact their local branch or visitfcpl.org/volunteer.This program is made possible bythe Margaret Edwards LiteraciesProgramming grant, funded by theMargaret Edwards Trust.FCPL.ORGBOOKMARKS FALL 20163

summer challengeThank You!Thank you to our generous sponsors and community partners. Withyour help, we were able to make the Summer Challenge a wonderful andmemorable experience for thousands of Frederick County residents.College Savings Plans of MarylandCurious IguanaDancing Bear Toys and GiftsWonder Book and VideoSidekicks & Mission SitesAbloom Flowers and GiftsAdventure Park, USAAppalachian Trail ConservancyAsian American Center of FrederickBike Doctor FrederickBrunswick City HallBrunswick Family CampgroundBrunswick Farmer's MarketBrunswick Heritage Museum C&O CanalBrunswick High School BandBrunswick Police DepartmentBruster's Ice CreamCan Do with LymeCandlelight Floral DesignsCarroll Manor Fire Stations 14 & 28Carroll Manor LacrosseCatoctin Breeze VineyardCatoctin Creek Nature CenterCatoctin Lighting ServicesCatoctin Veterinary ClinicCatoctin Wildlife Preserve and ZooChristopher VigliottiCunningham Falls State ParkCurious IguanaDancing Bear Toys & GiftsElower-Sicilia ProductionsEmmitsburg Antique MallEmmitsburg Tattoo CompanyEmmitsburg Veterinary HospitalFace Painting by ElizabethFCC – ASL Department4FCPL.ORGBOOKMARKS FALL 2016Fort Detrick AllianceFountain Rock Park & Nature CenterFrederick Camera Clique ClubFrederick County Animal ControlFrederick County Departmentof RecyclingFrederick County Sheriff’s DepartmentFrederick Indoor Sports CenterFrederick KeysFrederick News-PostFrederick Skip SquadFrederick String InitiativeFriends of the Thurmont Regional LibraryFusion Fitness and DanceGambrill State ParkGetz Computers and CommunicationsGladhill FurnitureGravel & GrindHistorical Society of Frederick CountyHome DepotHooked on FishingJames RadaJubilee FoodsKick's Karate, FrederickKick’s Karate, UrbanaLazy FishMain Street ThurmontMaryland Chapter, AmericanSewing GuildMaryland Dairy PrincessMaryland Geocaching SocietyMaryland Snake Trapper Tammy McCormackMiddletown SportslandMiddletown Valley BankMount OlivetNatalie GoodwinNational Park Service, CatoctinMountain Park