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AirlineCustomer Sales & ServiceCustomerSolutionSales & ServiceAirline

Your Window To The FutureIf you were unconstrained by technology,imagine what the future could be for yourairline’s passenger service system. Perhapsyou envision an airline customer sales andservice solution that gives you the freedom to: Extend your passenger service systeminto a customer sales and servicesolution that helps you generate morerevenue,Use rich, real-time operationaldata at every point of customerinteraction to differentiate yourproduct, Deliver future-ready, services-basedcapabilities that free you to do businessthe way you want, to partner with anyairline or to join any alliance, Implement new technology that evolveswith your business (and erases the needfor painful generational changes).Now, imagine that it can start happeningtoday. Welcome to SabreSonic CustomerSales & Service.It’s the solution that leading carriers likeLAN Airlines, JetBlue, WestJet, Volaris,Aeroméxico, Alaska Airlines, Aeroflot, EthiopianAirlines and Vietnam Airlines rely on.In addition, many SabreSonic CSScomponents are used by British Airways,Lufthansa, Cathay Pacific and BrusselsAirways to enrich their sales and servicecapabilities.Why? Because they know the game haschanged. And it’s time for a game-changingsystem. More than 300 leading airlines useSabre Airline Solutions to better markettheir service, sell their products, servetheir customers and operate efficiently.SabreSonic CSS lets your airline bettermerchandise and differentiate its products,boost customer loyalty and increase the useof partnerships and alliances. It’s thesolution that helps grow revenue andensures that you aren’t leaving money onthe table.3

The Complete SolutionCustomerAcquisitionAnd RetentionShoppingAnd PricingReservations,Inventory AndTicketingCheck-InAnd AirportRevenueRecognitionAn end-to-end solution focused on revenue growth, enhanced customer experienceand future-ready technology.What Is SabreSonic Customer Sales & Service?SabreSonic CSS provides all the essentials ofa “passenger service system” plus dynamicand configurable new capabilities. You’ll findpowerful direct distribution, sales andfulfillment, merchandising, e-commerce,reservations, inventory and departurecontrol, all designed to enhance the overallcustomer experience. It is a fully functional,end-to-end solution that complies withall regulations and mandates. With itscombined capabilities, it equals theindustry’s only true customer sales andservice solution.With it, you can create a complete customerfocused, revenue-generating environment foryour airline and redefine how you interact withyour customers. SabreSonic CSS is ready forthe future . but delivers results today.100 airlinesfrom all regions and alliances useSabreSonic CSS c

Advanced Capabilities Like No OthersSabreSonic CSS delivers unique, proven,revenue-generating and customer-focusedcapabilities. At its core, you’ll find reservations,the world’s most popular departure controlsystem and the leading Internet bookingengine, supported by pricing and shopping,inventory, ticketing, reaccommodationand loyalty.This comprehensive system has allowedour customers to realize increased revenuethrough merchandising, codeshareagreements and alliance partners, plus costsavings of up to 40 percent from bettermanaged inventory and schedules, andshopping and reservations capabilities.“ ”“[JetBlue selected SabreSonic CSS because it allows the airline] to offergreater revenue-producing codeshare and interline partnership opportunities,which will expand network choice for our customers; provide additionalancillary revenue and marketing opportunities; and will help us gain moreinsight into our customers. We chose Sabre in order to keep the JetBlueexperience strong and unique in the industry.”— Rick ZeniVice President of Customer Sales and Service, JetBlue5

Core ComponentsReservationsDeparture ControlOnline DirectReservationsYou’re in the business of growing revenue.And with our advanced customer management tools, you can make the experience moreprofitable for your airline and more consistentfor your customers.As the heart of your airline, your reservationssystem presents multiple revenue-generatingopportunities. Our solution provides advancedcustomer management tools that help yourairline market more efficiently, increase salesand effectively manage every channel ofdistribution. This fully integrated solution givesreservations and check-in agents access to thesame information across all points of serviceenabling you to better serve your customers.Key Benefits Enhances customer recognition withcomplete and consistent customerinformation at all touchpoints, Offers a consistent customer experienceby distributing your merchandisingstrategy across all your channels, Provides flexible and customizablefunctionality that supports alliancesand partnerships, Delivers timely fares to market to optimizecompetitive position, Improves understanding of market trendsand customer behavior, Provides an integrated, end-to-end loyaltysolution with the tools necessary foryou to effectively use your frequent flyerprogram, Improves market insight with access tocomparative market data that helps youmore effectively execute your strategy.“”“We chose to renew with Sabre for another five years to extend our nearly10-year relationship. We were impressed with their superior graphical userinterface, as well as the Web and kiosk check-in functionality. Both systemswill allow First Air to provide superior customer service to Canada’s north.”— Chris FerrisVice President, Marketing & Sales, First Air6www.sabreairlinesolutions.com/sabresonic

Departure ControlOnline DirectThe airport is where a customer “meets”your airline in person, sometimes for thefirst time. Make a great impression byhaving airport systems that are reliable,fast and comprehensive. And when youremployees can focus on the customer(instead of their systems), they can tailorservices accordingly for optimal customersatisfaction.It’s about choices. To maximize your onlinebooking engine efforts, you need topromote and sell your airline’s products(along with those of your partners) directlyto customers online, anytime, anywhere.With our Web solution, you’ll find acost-effective, flexible, online bookingengine that lets you do just that.Our new check-in solution, which uses theindustry’s leading user interface, enablesyou to have a complete view of yourcustomer at each point of service withsuperior data. We help you know yourcustomer better at every touchpoint fromWeb, mobile and kiosk to airport customerservice.Key Benefits Offers enhanced customer profile anddata capabilities, Supports the best GUI (also usedfor reservations) for betterproductivity, team member efficiency,faster adoption, reduced training costsand increased targeted merchandisingopportunities, resulting in more revenue, Complies with government security andindustry mandates,Key Benefits Delivers the most complete andconfigurable Web solution with thebest return on investment and value inthe marketplace, Provides the platform to execute acomprehensive e-commerce strategythat serves the end-to-end lifecycleneeds of the customer, Offers easily implemented, flexibleworkflows and customer-centric controls, Provides increased targetedmerchandising opportunities throughancillary services via all check-inchannels, Offers a cost-effective group bookingtool to maximize revenue, Provides multiple check-in channels,including kiosk, Web and mobile, socustomers can be processed away fromthe airport and check-in counter,reducing airport-related staff andequipment costs, Creates a unique, economicalrelationship with the customer,increasing loyalty and lifetime value. Provides an integrated weight andbalance application ensuring efficientflight loading and safety, Provides accurate departure data toupdate internal and external systems, Supports all major airline alliances.287,590,773revenue passengers boarded in2009 through our departure controlsolution.7

Advanced, ConfigurableCapabilitiesPricing And ricing And ShoppingInventoryWhat’s an airline without pricing andshopping? When you need to be able togenerate the right product at the right time,our solution delivers a highly configurableset of direct-distribution shopping andpricing capabilities.Wouldn’t you want an inventory solutionthat meets the needs of real-time revenuemanagement practices? We have a comprehensive solution that leverages ourleading revenue management capabilitiesto protect and grow revenue.Key BenefitsKey Benefits Increases bookings through creative,advanced low-fare search capabilities, Enables both extensive point-of-salecontrol and business-rule capabilities, Communicates the value of products andincreases revenue, Offers flawless, real-time exchange ofinventory data and optimal controls, Increases brand awareness, Improves website conversion rates andcustomer loyalty,Provides multiple nesting structurecapabilities, Increases yield on a per-ticket basis, Enables direct fare loading for timelyand cost-efficient distribution throughall channels.Supports latest O&D revenuemanagement techniques including bidprice curve, advanced fare qualificationand interline proration, Offers a high-performance databasethat sources availability for all /sabresonic

TicketingReaccommodationSelect with confidence our best-in-classticketing solution that meets your businessdemands and delivers accurate and securetransactions. Over 150 airlines around theglobe are partnering with us to provideaccess to a full suite of electronic ticketingsolutions.For passengers waiting in an airport, timeseems to stand still. And when you’restruggling to get back on track, time flies!But with our automated reaccommodationsolution, you’ll be able to promptly takecontrol of those disruptions and get eachpassenger back on track and on his wayagain. You can even use customer valuesettings driven by business rules to helpyou make the right decisions.Key Benefits Replaces paper-based voucherprocesses with automated electronicdocuments, or EMDs (electronicmiscellaneous documents),increasing team member efficiency,improving customer responsiveness andeliminating paper-related costs,Delivers a robust exchange and refundsprocessing solution backed by the powerof CAT31, CAT33 including automatedcapabilities for irregular operationsand Web services enablement,Supports revenue-generating interlinepartnerships through a fully functionalelectronic ticketing hub, Provides comprehensive reporting andreconciliation tools allowing airlines toefficiently track, monitor and accountfor all sales activities, Enables multiple forms of local andinternational payment optionsincluding credit cards, PayPal, Bill MeLater, e-Bank, etc.Key Benefits Helps you make timely decisions withthe use of impact analysis results, Offers scheduling improvementsthrough impact analysis, Improves efficiency with automatedrebooking of passengers, Reduces call volumes for reservations, Results in fewer disrupted or strandedpassengers for ticket and gate agents tohandle, Reduces overnight hotel costs, Decreases compensation costs resultingfrom unsatisfactory actions.9