Transcription
AWS VS. OPENSTACK VS. VMWAREA Business Decision based on Customer Perception 2013 Entiviti LLCTuesday, September 17, 131
DISCLAIMERS I’m Iformerly an AWS sales lead for Southeast Asiahave some personal connections in question There Iare some questions I won’t be able to answermay still have a little AWS tech man-crush Mostof this is based on my experience from the sales fieldTuesday, September 17, 132
HOW I EXPERIENCEDTHE CLOUDTuesday, September 17, 133
YOU WILL PROBABLY NOTLIKE A LOT OF WHAT I AMGOING TO SAY HERETuesday, September 17, 134
OPINIONS(HERE) MINETuesday, September 17, 135
PLEASE DON’T SHOOTTHE MESSENGERphoto credit: uesday, September 17, 136
PERCEPTION REALITYphoto credit: day, September 17, 137
AWS VS OPENSTACK VS VMWAREIAAS VS OPEN-SOURCE VS COMMERCIAL SOFTWARETuesday, September 17, 138
OPENSTACK VS VMWAREOPEN / INTEGRATION / FLEXIBLE VS. CLOSED / CORPORATE /STANDARDIZED / SUPPORTTuesday, September 17, 139
DO WE REALLY WANT TODISCUSS OPEN-SOURCE VSCOMMERCIAL SOFTWARE?Tuesday, September 17, 1310
NOT SO MUCHTuesday, September 17, 1311
SO WHERE DOES THISDISCUSSION MAKE SENSE?Tuesday, September 17, 1312
AWS VS OPENSTACK VS DIYTuesday, September 17, 1313
AWS VS OPENSTACK/DIYTuesday, September 17, 1314
OPENSTACK DIYTuesday, September 17, 1315
WAIT - REMEMBER.photo credit: day, September 17, 1316
AWS VS OPENSTACK AWS infrastructure as aservice AWSactually hasinfrastructure Youcan start with AWSright now!Tuesday, September 17, 13 OpenStack! infrastructure OpenStack! service OpenStack scienceproject OpenStack big softwareimplementation project17
AWS VS OPENSTACK AWSOpenStack one of manyopen-source options (cf.Paradox of Choice) OpenStack / CloudStack /others (rememberDeltaCloud?) Also too many options onthings like file system (Cephvs Cinder vs.), hypervisor(Xen vs vSphere vs.) No true champion yet* 1 option Eucalyptus, RightScale tools to help you with AWS Verybroad services (CST,queue, DB.) 5 yr head-start on techTuesday, September 17, 1318
AWS VS OPENSTACK 50 Dev communities worldwideHUGELY active forums, now in5 languages500 AWS apps AWSmarketplace SDKs for everything LinkedIn Groups, conferences. 15K usersTuesday, September 17, 13 5600 550individualsdevelopers *Mirantis is a good sign, buteither more are needed, orone needs to emerge Devstandards needed (reinventing the wheel)19
AWS AMAZONOPENSTACK RACKSPACEOR MAYBE NASA, REDHAT, DREAMHOST.?Tuesday, September 17, 1320
AWS VS OPENSTACK Aroundsince 2005 Commercially Rapidlysupportedevolving Veryrecent (last few years) Non-profit, open-source Toorapidly evolving Newfeatures frequently New Pricecuts regularly Internal HQin SeattleTuesday, September 17, 13 HQcode too frequentlypricein San Antonio/Austin?21
AWS VS OPENSTACKTuesday, September 17, 1322
SO IF I WANT OPENSTACK, I NEED.photo credit: day, September 17, 1323
WHAT DO I NEEDTO RUN OPENSTACK?photo credit: esday, September 17, 1324
WHAT DO I NEEDTO RUN OPENSTACK?photo credit: /Tuesday, September 17, 1325
WHAT DO I NEEDTO RUN OPENSTACK?photo credit: 8122/Tuesday, September 17, 1326
WHAT DO I NEEDTO RUN OPENSTACK?photo credit: day, September 17, 1327
WHAT DO I NEEDTO RUN OPENSTACK?photo credit: http://www.flickr.com/photos/bass nroll/3208668339//Tuesday, September 17, 1328
ONCE AGAIN.photo credit: day, September 17, 1329
OPENSTACK THEENTERPRISE SOFTWAREDEPLOYMENT OF CLOUD?Tuesday, September 17, 1330
REMEMBER: 90% OFENTERPRISE SOFTWAREDEPLOYMENTS.Tuesday, September 17, 1331
FAIL!!!Tuesday, September 17, 1332
WHAT ABOUT MARKET &CUSTOMER VALIDATION?Tuesday, September 17, 1333
AWS AMAZON CHEAPOPENSTACK RACKSPACERACKSPACE EXPENSIVETuesday, September 17, 1334
FLAGSHIP CUSTOMERS AWS Netflix ZyngaTuesday, September 17, 13 PayPay Wikipedia CIA Many NASAmore. Someothers.?35
PLEASE, JUST REMEMBER.photo credit: day, September 17, 1336
AM I REALLY THAT DOWNON OPENSTACK?Tuesday, September 17, 1337
NO!!!Tuesday, September 17, 1338
YES, OPENSTACK DIYSORT OFTuesday, September 17, 1339
OPENSTACK HASTREMENDOUS POTENTIALTuesday, September 17, 1340
IN FACT, OPENSTACK HASTREMENDOUS TRACTION!Tuesday, September 17, 1341
STATUSTODAYANDOUTLOOKsource:: 451 researchTuesday, September 17, 1342
source:: 451 researchTuesday, September 17, 1343
STATUSsource:: 451 researchTuesday, September 17, 1344
SO, JUST REMEMBER.photo credit: day, September 17, 1345
WHAT IS OPENSTACKUP AGAINST?Tuesday, September 17, 1346
WHAT DO SAAS CUSTOMERSLOOK AT FOR PURCHASING? Datasecurity (check a box; not a feature to sell) Infrastructure Proven Real& scalability (check a box; not a feature to sell)results (no customer wants to be the guinea pig)ROI (implementation time opportunity cost)Tuesday, September 17, 1347
WHO WANTS OPENSTACK? ISPs/ National telecom carriers ( ask me to tell this story) SMBshosts moving upstream Companieswith lots of data center spaces Companieswith lots of unused servers & storage Government CautiousTuesday, September 17, 13agencies - with caution (need support!)enterprise - financial, health care, & more48
WANT TO SUCCEED WITHOPENSTACK? Get involved now Own some part of it to boost your brand Do implementations with big-name customers Make them succeed Show true ROI, scaling/flexibility & savings Or build an OpenStack public cloud IaaS Get more coordinated marketing & buzz around itTuesday, September 17, 1349
ABOUT ENTIVITI Wehelp startups, but only B2B SaaS & cloud companies Wefocus on strategy, international expansion, sales/biz dev Wealso offer resources for startups, like 100 review, 500startup analysis, meditation and improv for entrepreneursTuesday, September 17, 1350
THANK YOUJEREMY@ENTIVITI.COM@HALFFINN (RARELY, RARELY TWEET)HTTP://WWW.ENTIVITI.COM 1 703 870 6916Tuesday, September 17, 1351
Sep 19, 2013 · AWS VS OPENSTACK AWS 1 option Eucalyptus, RightScale tools to help you with AWS Very broad services (CST, queue, DB.) 5 yr head-start on tech OpenStack one of many open-source options (cf. Paradox of Choice) OpenStack / CloudStack / others (remember De