AWS VS. OPENSTACK VS. VMWARE - Files.meetup

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AWS VS. OPENSTACK VS. VMWAREA Business Decision based on Customer Perception 2013 Entiviti LLCTuesday, September 17, 131

DISCLAIMERS I’m Iformerly an AWS sales lead for Southeast Asiahave some personal connections in question There Iare some questions I won’t be able to answermay still have a little AWS tech man-crush Mostof this is based on my experience from the sales fieldTuesday, September 17, 132

HOW I EXPERIENCEDTHE CLOUDTuesday, September 17, 133

YOU WILL PROBABLY NOTLIKE A LOT OF WHAT I AMGOING TO SAY HERETuesday, September 17, 134

OPINIONS(HERE) MINETuesday, September 17, 135

PLEASE DON’T SHOOTTHE MESSENGERphoto credit: uesday, September 17, 136

PERCEPTION REALITYphoto credit: day, September 17, 137

AWS VS OPENSTACK VS VMWAREIAAS VS OPEN-SOURCE VS COMMERCIAL SOFTWARETuesday, September 17, 138

OPENSTACK VS VMWAREOPEN / INTEGRATION / FLEXIBLE VS. CLOSED / CORPORATE /STANDARDIZED / SUPPORTTuesday, September 17, 139

DO WE REALLY WANT TODISCUSS OPEN-SOURCE VSCOMMERCIAL SOFTWARE?Tuesday, September 17, 1310

NOT SO MUCHTuesday, September 17, 1311

SO WHERE DOES THISDISCUSSION MAKE SENSE?Tuesday, September 17, 1312

AWS VS OPENSTACK VS DIYTuesday, September 17, 1313

AWS VS OPENSTACK/DIYTuesday, September 17, 1314

OPENSTACK DIYTuesday, September 17, 1315

WAIT - REMEMBER.photo credit: day, September 17, 1316

AWS VS OPENSTACK AWS infrastructure as aservice AWSactually hasinfrastructure Youcan start with AWSright now!Tuesday, September 17, 13 OpenStack! infrastructure OpenStack! service OpenStack scienceproject OpenStack big softwareimplementation project17

AWS VS OPENSTACK AWSOpenStack one of manyopen-source options (cf.Paradox of Choice) OpenStack / CloudStack /others (rememberDeltaCloud?) Also too many options onthings like file system (Cephvs Cinder vs.), hypervisor(Xen vs vSphere vs.) No true champion yet* 1 option Eucalyptus, RightScale tools to help you with AWS Verybroad services (CST,queue, DB.) 5 yr head-start on techTuesday, September 17, 1318

AWS VS OPENSTACK 50 Dev communities worldwideHUGELY active forums, now in5 languages500 AWS apps AWSmarketplace SDKs for everything LinkedIn Groups, conferences. 15K usersTuesday, September 17, 13 5600 550individualsdevelopers *Mirantis is a good sign, buteither more are needed, orone needs to emerge Devstandards needed (reinventing the wheel)19

AWS AMAZONOPENSTACK RACKSPACEOR MAYBE NASA, REDHAT, DREAMHOST.?Tuesday, September 17, 1320

AWS VS OPENSTACK Aroundsince 2005 Commercially Rapidlysupportedevolving Veryrecent (last few years) Non-profit, open-source Toorapidly evolving Newfeatures frequently New Pricecuts regularly Internal HQin SeattleTuesday, September 17, 13 HQcode too frequentlypricein San Antonio/Austin?21

AWS VS OPENSTACKTuesday, September 17, 1322

SO IF I WANT OPENSTACK, I NEED.photo credit: day, September 17, 1323

WHAT DO I NEEDTO RUN OPENSTACK?photo credit: esday, September 17, 1324

WHAT DO I NEEDTO RUN OPENSTACK?photo credit: /Tuesday, September 17, 1325

WHAT DO I NEEDTO RUN OPENSTACK?photo credit: 8122/Tuesday, September 17, 1326

WHAT DO I NEEDTO RUN OPENSTACK?photo credit: day, September 17, 1327

WHAT DO I NEEDTO RUN OPENSTACK?photo credit: http://www.flickr.com/photos/bass nroll/3208668339//Tuesday, September 17, 1328

ONCE AGAIN.photo credit: day, September 17, 1329

OPENSTACK THEENTERPRISE SOFTWAREDEPLOYMENT OF CLOUD?Tuesday, September 17, 1330

REMEMBER: 90% OFENTERPRISE SOFTWAREDEPLOYMENTS.Tuesday, September 17, 1331

FAIL!!!Tuesday, September 17, 1332

WHAT ABOUT MARKET &CUSTOMER VALIDATION?Tuesday, September 17, 1333

AWS AMAZON CHEAPOPENSTACK RACKSPACERACKSPACE EXPENSIVETuesday, September 17, 1334

FLAGSHIP CUSTOMERS AWS Netflix ZyngaTuesday, September 17, 13 PayPay Wikipedia CIA Many NASAmore. Someothers.?35

PLEASE, JUST REMEMBER.photo credit: day, September 17, 1336

AM I REALLY THAT DOWNON OPENSTACK?Tuesday, September 17, 1337

NO!!!Tuesday, September 17, 1338

YES, OPENSTACK DIYSORT OFTuesday, September 17, 1339

OPENSTACK HASTREMENDOUS POTENTIALTuesday, September 17, 1340

IN FACT, OPENSTACK HASTREMENDOUS TRACTION!Tuesday, September 17, 1341

STATUSTODAYANDOUTLOOKsource:: 451 researchTuesday, September 17, 1342

source:: 451 researchTuesday, September 17, 1343

STATUSsource:: 451 researchTuesday, September 17, 1344

SO, JUST REMEMBER.photo credit: day, September 17, 1345

WHAT IS OPENSTACKUP AGAINST?Tuesday, September 17, 1346

WHAT DO SAAS CUSTOMERSLOOK AT FOR PURCHASING? Datasecurity (check a box; not a feature to sell) Infrastructure Proven Real& scalability (check a box; not a feature to sell)results (no customer wants to be the guinea pig)ROI (implementation time opportunity cost)Tuesday, September 17, 1347

WHO WANTS OPENSTACK? ISPs/ National telecom carriers ( ask me to tell this story) SMBshosts moving upstream Companieswith lots of data center spaces Companieswith lots of unused servers & storage Government CautiousTuesday, September 17, 13agencies - with caution (need support!)enterprise - financial, health care, & more48

WANT TO SUCCEED WITHOPENSTACK? Get involved now Own some part of it to boost your brand Do implementations with big-name customers Make them succeed Show true ROI, scaling/flexibility & savings Or build an OpenStack public cloud IaaS Get more coordinated marketing & buzz around itTuesday, September 17, 1349

ABOUT ENTIVITI Wehelp startups, but only B2B SaaS & cloud companies Wefocus on strategy, international expansion, sales/biz dev Wealso offer resources for startups, like 100 review, 500startup analysis, meditation and improv for entrepreneursTuesday, September 17, 1350

THANK YOUJEREMY@ENTIVITI.COM@HALFFINN (RARELY, RARELY TWEET)HTTP://WWW.ENTIVITI.COM 1 703 870 6916Tuesday, September 17, 1351

Sep 19, 2013 · AWS VS OPENSTACK AWS 1 option Eucalyptus, RightScale tools to help you with AWS Very broad services (CST, queue, DB.) 5 yr head-start on tech OpenStack one of many open-source options (cf. Paradox of Choice) OpenStack / CloudStack / others (remember De