![Index [beckassets.blob.core.windows ]](/img/66/30639857-1119689333-14.jpg)
Transcription
IndexAincreasing brand awareness with SponsoredBrands, 219–221A Contentmarketing options, 225–229adding to product listings, 201–202overview, 207defined, 58ALSponsored Product ads, optimizing searchrank with, 214–221impact on product search rankings, 165pay-per-click, 206A Content Manager, 58tips for, 337A Content services, 319A/B testing, 221, 253Advertising menu, 57–58accounting services, 319affiliate (Amazon Associates) program, 203accountsalertsTERIA9 algorithm, 164–166advertising cost of sales (ACoS), 217, 343fix price, 56account health, checking, 280–282replenishment, setting up, 269–271MAaccount settings, 45–46Alibaba, 90, 114–117having multiple, 23AliExpress, 91, 358setting upAll Orders report, 290account settings, 45–46All Statements page, 62Dbusiness profile, 42–44AmazonTEoverview, 39registering, 39–42securing, 49–51shipping settings, 46–47accurate information, providing, 21GHreturn settings, 47–491P relationships with, 3223P relationships with, 322advertising and promotions for, 35–36gauging shipping performances for, 281listing products for sale on, 30–31, 140–144overview, 25–26adspayments from, 272–273RIACoS (advertising cost of sales), 217, 343PYbudget for, 210providing customer service, 37campaigns, evaluating and adjusting, 217–218rules, following updates and, 346increasing marketing with, 211–212selling onchangeability of, 78PPC, 165following rules for, 20–23COoptimizing search rank with Sponsored Product ads,214–221sponsored brand, 140types of, 208–214, 337–338advertisingadvertising services, 319description of, 68, 69increasing sales withad types, 208–214deals and coupons, 221–225with email, 229–230costs of, 18–20process of, 10–12products, choosing for, 26–28webstores, creating inside and outside of, 250Amazon Associates (affiliate) program, 203Amazon Best Sellers, 357Amazon Books, 12Amazon Brand Registry, 305–309Amazon Business features, 324Index361
Amazon business types, comparingAmazon Seller Mobile app, 28, 104individual seller versus professional seller, 14–15Amazon Selling Coach, 68overview, 13Amazon Standard Identification Number (ASIN), 149,186, 340retail arbitrage versus private label, 15–17sellers with and without brand registry, 17vendors versus sellers, 13–14Amazon certified trainers, 319Amazon Custom, 119–120Amazon demand-side platform (DSP), 211Amazon Fresh, 12Amazon Fulfilled Shipments, 289Amazon Stores, creating, 36, 257–259Amazon Studios, 12Amazon support, contacting for help, 67Amazon targeting, 214–215Amazon Tax Exemption Program (ATEP), 329–330Amazon vendors, selling products asto businessesAmazon fulfillment centers, shipping products to,186–190ATEP, 329–330Amazon Game Studio, 12managing pricing and quantity discounts, 325–328Amazon Global Selling, 333–334negotiating prices, 330–331Amazon Handmade, 119–120overview, 323–324Amazon Headline News, 69business-only offers, creating, 328–329performance standards, 324–325Amazon Home Services, 12expanding sales globally, 331–334Amazon Imaging Services, 148increasing recruitment chances, 323Amazon Influencer program, 228overview, 321Amazon Lending, financing with, 272–273pros and cons of, 322–323Amazon Manage Inventory page, 264–266Amazon Vine program, 198–199Amazon Prime, 31–32Amazon Web Services (AWS), 12Amazon Prime Pantry, 12Amazon-fulfilled inventory report, 291Amazon Prime Video, 12AMZBase, 87Amazon product finder, searching for popularproducts with, 358AMZScout, 88Amazon Returns Policies, 237App Store menu, 60Amazon Selleraccount setupaccount settings, 45–46analytics integration, 262arbitrage. See retail arbitrageartisans, 119–120business profile, 42–44ASIN (Amazon Standard Identification Number),149, 186, 340overview, 39assets, branding, 254registering to become an Amazon Seller, 39–42ATEP (Amazon Tax Exemption Program), 329–330return settings, 47–49A-to-Z Guarantee claimssecuring, 49–51defined, 200shipping settings, 46–47filed against you, 59–60fees from, 19registering to become an, 39–42tools fromaccount health, checking, 280–282managing, 244–245, 282–283auctionsonline, 29product sourcing at, 107–109business and inventory reports, 289–293automated inventory removals, setting up, 192customer feedback, reviewing, 282–285automatic pricing, 57managing accounts with Mobile App, 293–295automatic targeting, 218, 338overview, 279automating feedback, 317–318sales tax, 285–289automating reviews, 317–318362Selling on Amazon For Dummies
automation software, repricing, 316–317bundles, 159, 162, 163availability, impact on product search rankings, 165Business Address, 42–43AWS (Amazon Web Services), 12Business Reports, 62–65business profile, completing on Amazon Selleraccount, 42–44Bbusinesses, selling toB2B (business-to-business) marketplace, 324ATEP, 329–330B2B (business-to-business) sites, 111business-only offers, creating, 328–329backend, defined, 312managing pricing and quantity discounts, 325–328backend ecommerce management, 313–317negotiating prices, 330–331badges, 115–116overview, 323–324barcode labels, 188performance standards, 324–325bid adjustment, 339business-only offers, creating, 328–329bidding, 108–109business-to-business (B2B) marketplace, 324big-box stores (brick-and-mortar retailers),buying from, 102–105business-to-business (B2B) sites, 111blogsbuyer-generated photos, 254gaining product attention with, 203pages of webstores, 256–257brand ads, sponsored, 140brand registry, 17branded products, selling, 111brandingbuy box, 30, 140–144Buyer-Seller Messaging Service, 64–65bytes, defined, 167Ccalm, remaining, 349benefits of, 298–299Campaign Manager, 58creating, 299–302cancellationsdeciding on, 298–299overview, 297order, 200processing, 239–240with private-label products, 309–310case log, 61, 67–68trademarkCatalog menu, 55Amazon Brand Registry, 305–309cataloging services, 319IP Accelerator, 304–305categoriesoverview, 303open, 26, 74registering on USPTO.gov, 303–304of productsbrandsnew, trying, 93–94protection for, 305approvals for, 107requesting approval to sell in, 156types of, 73–76restricted, 27, 74category images, high quality, 254tools for building, 306category names, keeping short and descriptive, 253brick-and-mortar retailers (big-box stores),buying from, 102–105chargeback, 60, 200, 280bulk, listing multiple products in, 155–159child labor, 129bulk fix stranded inventory report, 290bulk shipping plan, initiating products through, 187bullet points, adding to new product listings, 154chargeback claims, 282–283child listings, 160Chinese online wholesale marketplaces, 90–92claim codes, 225Index363
couponsclaimschargeback, 282–283creating promotions with, 224–225A-to-Z Guaranteediscounts, offering, 223–224defined, 200features of, 213–214filed against you, 59–60offering to shoppers, 58managing, 244–245, 282–283overview, 221, 225click-through-rate (CTR), 217closing fee, 19on social media, 226–228special, offering, 221–223code of conduct, for sellers, 20–21CPM (cost-per-thousand), 211collection pages, 256CR (conversion rate), 217, 218, 232commingling, 193credit cards, financing with, 274communicationCTR (click-through-rate), 217rules of, 22Custom ads, 212with suppliers, 127–128customer dissatisfaction, 110competitioncustomer expectations, exceeding, 348branding effectively by, 300customer experience (CX), 60, 284, 285checking reviews, 359customer feedbackexamining to create product listings, 27–28gaining traction withlow, capitalizing on, 357–358encouraging customers to review products, 196–199pricing of, 95–97improving, 199–200product listings, 166researching, 166overview, 195–196reviewing, 282–285researching search terms, 340–341customer information, 22tracking on Amazon, 89–90customer loyalty, 9, 289competitive pricing, 95, 142, 166customer orders, fulfillingcomplexity, of products, 84drop-shipping, 177–178compliance assurance providers, 319with FBA, 172–174compliance pricing, 317costs of, 179–182compliance standards, meeting or exceeding, 143–144overview, 178consumer electronics, 12preparing and shipping products to, 185–190consumer trust, 9removing inventory from, 190–194consumers, values-based, 130restrictions, 182–184conversion rate (CR), 217, 218, 232signing up for, 185cost-per-thousand (CPM), 211with FBM, 174–175, 193–194cost-plus pricing, 95overview, 171, 172Seller Fulfilled Prime, 175–177costsof FBA order fulfillments, 179–182customer questions, responding to, 235–236labor, 132customer reviewsonline retailing, 18–23production, 131encouraging to review products, 196–199impact on product search rankings, 165returns, 19–20customer satisfaction, 232–233of selling on Amazon, 18–20customer servicestart-up, 8, 19cancellations, processing, 239–240variable, 98–99customer satisfaction, 232–233counterfeit products, 75, 77364Selling on Amazon For Dummiesnegotiating pricing, 330–331
orders, managing and shipping, 234–235digital content production, 12overview, 231Digital Photography For Dummies (King), 147performance of, 280–281digital single-lens reflex (dSLR) cameras, taking productpictures with, 147preparing and shipping products, 31–35quality of, 233–234ratings, monitoring and responding to, 243–244Display ads, 211, 338display name, 44refunds, processing, 239distributors, choosing, 111–112responding to questions, concerns, and complaints,235–236DIY Trade, 91Doba, 178returns, processing, 236–238domestic suppliers, pros and cons of, 124–125reviews, monitoring and responding to, 243–244drop-shippingseller feedback, monitoring and responding to,240–243defined, 91tips for, 345–351disadvantages of, 34upsetting customers, 233A-to-Z claims, 244–245Customer Shipment Sales report, 290customized products, selling, 121description of, 29fulfilling orders with, 177–178pros and cons of, 109–110suppliers, 178customs inspections, impacting lead times, 268dSLR (digital single-lens reflex) cameras, taking productpictures with, 147CX (customer experience), 60, 284, 285DSP (Amazon demand-side platform), 211duties, defined, 18Ddaily inventory report, 291damaged products, restrictions on, 182EEAN (European article number), 151data definitions (inventory file sheet), 158Early Reviewer Program, 36, 57, 198Date Range Reports, 62EBC (Enhanced Brand Content), 69, 165date-sensitive products, 184ecommerce platforms, 251dealsEIN (Employer Identification Number), 41coupon discounts, offering, 223–224eligibility, of products, 332creating, 212–213email, increasing sales with, 229–230creating promotions, 224–225empathy, importance of, 347–348influencer marketing, 228–229Employer Identification Number (EIN), 41overview, 221, 225Enhanced Brand Content (EBC), 69, 165social media, 226–228ethical considerations, 128–129special, offering, 221–223European article number (EAN), 151delivery. See also shippingexpectations of customers, exceeding, 348speed of, 142–143experience of suppliers, 127terms, 133expertise of suppliers, 127deposit terms, 133, 134descriptions, composing for new product listings,153–154destroyer pricing, 95FFacebookDHGate, 91increasing sales with, 226differentiation, importance of, 300social media marketing with, 203Index365
FBA (Fulfillment by Amazon)financing tools, 273–275advantages of, 11–12, 32–33first-party (1P) relationship, 322comparing FBM with, 193–194fix price alerts, 56fees, 132flat fees, 120fulfilling orders withfood safety requirements, 78–80choosing method of, 172–174foreign suppliers, pros and cons of, 124, 125–126costs of, 179–182forums for sellers, engaging in, 66–67overview, 178frozen food, safety requirements for, 80preparing and shipping products to, 185–190FTC (Federal Trade Commission), 204removing inventory from, 190–192fulfillable quantity, 191restrictions, 182–184Fulfillment by Amazon (FBA)signing up for, 185advantages of, 11–12, 32–33inventory, 55, 186–187, 268–269, 291comparing FBM with, 193–194long-term storage fees, 271–272fees, 132offering products through, 142fulfilling orders withprep providers, 70, 319choosing method of, 172–174FBA (Fulfillment by Amazon) Export, 331–334costs of, 179–182FBA (Fulfillment by Amazon) Wizard, 88overview, 178FBM (Fulfillment by Merchant), 33, 174–175, 193–194preparing and shipping products to, 185–190inventory, 55removing inventory from, 190–192products, 172restrictions, 182–184Federal Trade Commission (FTC), 204signing up for, 185fee preview report, 292inventory, 55, 186–187, 268–269, 291feed files, managing pricing and quantity discountsthrough, 326–328long-term storage fees, 271–272feedbackautomating, 317–318customer, 195–200, 282–285negative seller, 200rules of, 22seller, 196, 241Feedback Manager page, 282feesAmazon Seller, 19closing, 19FBA, 132, 271–272flat, 120offering products through, 142prep providers, 70Fulfillment by Amazon (FBA) Export, 331–334Fulfillment by Amazon (FBA) Wizard, 88Fulfillment by Merchant (FBM)advantages of, 33comparing FBA with, 193–194inventory, 55products, 172pros and cons of, 174–175fulfillment centers shipping products to, 186–190fulfillment method impact on product searchrankings, 165per-item, 19per-unit order fulfillment, 179referral, 19related, comparing supplier prices for, 131–132removal order, 190storage, 180–182, 271–272subscription, 19filters, categorizing products with, 254financial-technology (fintech) companies, 275366Selling on Amazon For DummiesGgated (restricted) subcategories, 27, 74gated products, 77generic products selling, 113global economy, 124global sales, expanding, 331–334Global Sources, 91
global trade item number (GTIN) exemption requesting,152–153Gold Supplier badge, 116goods and services tax (GST), 289Google Ads, 206Google Trends searching for popular products on, 358graphics categorizing products with, 254–255gross profit, calculating, 99gross sales revenue, estimating, 98–99GST (goods and services tax), 289GTIN (global trade item number) exemption, 152–153Hhand-crafted products, selling, 119–120handmade products, 29hazardous materials, 183–184Helium10, 88help system, 65–70high quality category images, 254high-quality product imagesAmazon Imaging Services, 148description of, 255outsourcing, 147–148overview, 144–145procuring from manufacturers, 146rules and restrictions for, 145–146taking yourself, 146–147holidays, impact on lead times, 267–268homepages, of webstores, 256honesty, importance of, 347hybrid marketplace, 9procuring from manufacturers, 146rules and restrictions for, 145–146taking yourself, 146–147product-demo, 254related, 154imaging services, 319inbound performance report, 291in-context photos, 154individual sellers, professional sellers versus, 14–15influencer marketing, 228–229Instagramincreasing sales with, 227social media marketing with, 203intellectual property (IP) Accelerator, 304–305intellectual property (IP) rights, 126, 303international returns, 70, 319international shipping, 70, 319international standard book number (ISBN), 151inventory adjustments report, 291inventory event detail report, 291inventory file sheets, 158inventory files, 157–159inventory health report, 291inventory managementdescription of, 107getting cash or credit to buy inventory, 272–275overview, 263–264removing inventory, 190–192stock, maintainingavoiding FBA’s long-term storage fees, 271–272forecasting sales, 266–267lead times, 267–268overview, 266Ireplenishing FBA inventory, 268–269image customization, 121imagesbuyer-generated, 254category, 254in-context, 154impact on product search rankings, 165productAmazon Imaging Services, 148description of, 255outsourcing, 147–148overview, 144–145setting up replenishment alerts, 269–271through Amazon’s Manage Inventory page, 264–266tracking, 107Inventory menu, 55–56inventory performance index, 201inventory policies, 323inventory reconciliation report, 291inventory removal orders, submitting, 191–192IP (intellectual property) Accelerator, 304–305IP (intellectual property) rights, 126, 303ISBN (international standard book number), 151Index367
Jmatching to an existing listing, 149–150Jungle Scout, 88Jungle Scout Amazon Sales Estimator, 97new, 151–155offering, 144overview, 149subscriptions, 162–164Kvariations, 159–162KDP (Kindle Direct Publishing) authors, 209Keepa, 88loans, financing with, 274–275login settings, 45longevity, examining in suppliers, 128keywordsdescription of, 151negative, 208Sponsored Product, 220–221third-party tools, 340tips for, 166–169unbranded, 220vague, 341Kindle Direct Publishing (KDP) authors, 209kitting, 319Llong-tail search terms, 339–340long-term storage charges report, 292long-term storage fees, 181–182, 271–272loss-leader pricing, 95low competition capitalizing on, 357–358low profit margin, 322low-priced products, 358LSR (late shipment rate), 235MMade-in-China, 91labeling products, 188labelsbarcode, 188pre-priced, 183private, 15–17labor costs, 132landing pagescreating, 204–206of webstores, 256Language for Feed Processing Reports, 43late shipment rate (LSR), 235lead times, 267–268legal entities, 43–44legal issues, avoiding, 360legal protection, 107lines of credit, financing with, 274–275liquidation sales, 29, 107–109listing optimization, 155listingschild, 160parent, 160productaccurate, 234in bulk, 155–159bundles, 159, 162368Selling on Amazon For DummiesManage Pricing page, 326manual targeting, 218, 339manufacturerschoosing, 111procuring product photos from, 146manufacturer’s warranty, 133market recognition, 289marketingincreasing sales withad types, 208–214deals and coupons, 221–225with email, 229–230increasing brand awareness with SponsoredBrands, 219–221marketing options, 225–229overview, 207Sponsored Product ads, optimizing searchrank with, 214–221pre-launch plan, 262social media, 203, 226–228marketplace facilitator, 286Marketplace Switcher, 54Marketplace Tax Collection (MTC), 286marketplacesB2B, 324Chinese online wholesale, 90–92
evolving policies, 106online, 9–10switching, 54master boxes, 189material safety data sheets (MSDSs), 324maximum bid amount, setting, 210MCF (Multi-Channel Fulfillment), 35mechanically complex products, avoiding, 85–86menu bar, 54–61merchandise authorization (RMA) number, 48merchant token, 44messages, personalizing, 349minimum order quantity (MOQ), 111mispicks, 264monthly inventory report, 291MOQ (minimum order quantity), 111MSDSs (material safety data sheets), 324MTC (Marketplace Tax Collection), 286Multi-Channel Fulfillment (MCF), 35multi-channel integration, 314multiple accounts, 23multiple categories, assigning products to, 253multiple products, listing in bulk, 155–159NNCX Rate, 285NDA (nondisclosure agreement), 111negative keywords, 208negative public relations (PR), 126negative reviews, number of, 359negative search terms, 342–343negative seller feedback, 200negotiating pricing, 330–331negotiating supplier prices and termseffective tactics for, 133–134obtaining purchase order contracts, 134–135overview, 132preparing for, 132–133net payment term, 323net profit, calculating, 100new brands, trying, 93–94new product listings, 151–155newest products, pros and cons of, 92–93niche, finding, 354–255nondisclosure agreement (NDA), 111Notification Preferences, 45OOberlo, 178ODR (Order Defect Rate) , 200, 244, 280official registered address, 43offsite product storage, 173OMS (order management system), 315online auctions, 29online marketplaces, 9–10online resourcesaffiliate program, 203Alibaba website, 126AliExpress website, 178, 358Amazon Advertising console website, 207Amazon Best Sellers, 357Amazon Imaging Services, 148Amazon Influencer program, 228Amazon Keyword Tool, 340Amazon Seller account setup, 40Amazon Seller Central, 4Amazon Seller registration, 10Amazon store content, 250Amazon tax methodology document, 288artisans, registering as, 120B2B sites, 111brand services, 306Chinese online wholesale marketplaces, 90–91current FBA fees, 180custom ads, 212Custom feature set registration, 121drop-shipping suppliers, 178eBay, 108ecommerce Web hosting service, 9EINs, 41Fundbox website, 275Global Sourcing Specialists, 111Google Ads, 206Google Trends, 358GS1 US, 257GTIN Exemption Page, 152guidelines for organic food category, 79Helium 10 Black Box website, 358Helium 10 Cerebro, 340IP Accelerator, 305Jungle Scout, 358, 359Jungle Scout Amazon Sales Estimator, 97JungleScout Keyword Scout, 168Index369
online resources (continued)Kabbage, 275overview, 172Seller Fulfilled Prime, 175–177Liquidation, 108order management system (OMS), 315Maker’s Row, 111order sizesMFG, 111Payability, 273, 275drop-shipping, 177–178impacting lead times, 268product ratings and reviews tools, 243Orders menu, 57product research tools, 87–89organic food products, safety requirementsfor, 79–80product sourcing platform, 29reporting phishing, 50revenue calculator, 173Seller App, 359Seller Fulfilled Prime, 175, 177Sonar, 340Sonar keyword tool, 168SPN, 69Subscribe & Save, 164TSDR system, 304United States Patents and Trademarks Office,85, 251, 303Viral Launch Amazon Keyword Research Tool, 340online retailers, buying from, 105–106online retailing, 10–12, 18–23online stores, 9–10open categories, 26, 74order cancellations, 200Order Defect Rate (ODR) , 200, 244, 280order fulfillmentwith FBAcosts of, 179–182overview, 178preparing and shipping products to, 185–190removing inventory from, 190–194restrictions, 182–184signing up for, 185with FBM, 193–194methods ofFBA, 172–174FBM, 174–175overview, 172Seller Fulfilled Prime, 175–177overview, 171order fulfillment methodsFBA, 172–174FBM, 174–175370Selling on Amazon For Dummiesout-of-stock products, 264outsourcing, 147–148overhead, 8Pparent categories, categorizing products with, 252–253parent listing, 160Payability, financing with, 273–274payment gateway, 261payment terms, 133, 134payments summary, viewing, 61–62pay-per-click (PPC) advertising, 165, 201, 206–207penetration pricing, 95Performance menu, 59–60performance standards, 143–144, 324–325per-item fees, 19personalizing messages, 349per-unit order fulfillment fees, 179phishing attacks, 50photos. See imagespiggybacking, 150Pinterestsearching for popular products on, 357social media marketing with, 203PO (purchase order), importance of, 107policiesfor product reviews, 197–198for programs, 233for returns, 233–234posers, avoiding, 112positive expressions, 350positivity, importance of, 350PPC (pay-per-click) advertising, 165, 201, 206–207PR (public relations), negative, 126pre-launch marketing plan, 262
pre-priced labels, 183product categoriespre-priced products, 183approvals for, 107price movements, tracking, 96requesting approval to sell in, 156price protection, 107types of, 73–76price range of products, 82–83product configurations, 121price skimming, 95product descriptions, 255–257, 340pricingproduct eligibility, 332competitive, practicing, 142product ideas, validating or rejecting, 92–94competitor, 166product limitations, 26–27compliance, 317product listingscost-plus, 95accurate, 234destroyer, 95in bulk, 155–159impact on product search rankings, 165bundles, 159, 162loss-leader, 95competitor, 166managing through feed files, 326–328driving web traffic tonegotiatingcreating websites or landing pages, 204–206effective tactics for, 133–134overview, 203obtaining purchase order contracts, 134–135pay-per-click advertising, 206overview, 132social media, 203–204preparing for, 132–133matching to an existing listing, 149–150submitting negotiated price lists to customers,330–331new, 151–155penetration, 95of productscompetition, 95–97estimating, 97gross profit, calculating, 99gross sales revenue, estimating, 98–99net profit, calculating, 100overview, 149subscriptions, 162–164variations, 159–162product pages of webstores, 256product policy compliance, 281product ratings, 196, 241product researchoverview, 94with Chinese online wholesale marketplaces,90–92pricing strategies, 95competition, 89–90setting realistic profit projections, 98overview, 87variable costs, calculating, 98–99selecting products for, 27–28suppliers, 131–132to target profit margins, 317tools for, 87–89product selectiontransparent, practicing, 142capitalizing on low competition, 357–358types of, 95checking competitors’ reviews, 359velocity, 317criteria for, 354Pricing Dashboard, 56legal issues, avoiding, 360pricing discounts, managing, 325–328low-priced products, 358Pricing menu, 56–57niche, finding, 354–255pricing strategies, 95overview, 353Prime Exclusive Discounts, 36, 57–58reducing returns, 359–360private-label products, 15–17, 309–310seasonal products, 356–357product carousel, 254uniqueness, 355–356Index371
product sourcinggeneric, selling, 113costs of, 18hand-crafted, selling, 119–120options forhandmade, 29Alibaba, 114–117increasing search ranking of, 164–170Amazon Handmade and Custom, 119–121labeling, 188auctions and liquidation sales, 107–109listing for sale on Amazon, 140–144distributors, 111–112low-priced, 358list of, 29multiple, listing in bulk, 155–159manufacturers, 111out-of-stock, 264overview, 101overview, 26pros and cons of drop-shipping, 109–110piggybacking, 150retail arbitrage, 102–106preparing and shipping to Amazon fulfillment centers,186–190for selling products on Amazon, 29tradeshows, 117–119wholesalers, 112–114product storage, offsite, 173product-demo photos, 254production costs, comparing supplier prices for, 131production facility certifications, 129productsbundling, 163categories ofapprovals for, 107requesting approval to sell in, 156types of, 73–76categorizing, 252–254comparing supplier prices for, 131counterfeit, 77creating listings forin bulk, 155–159bundles, 159, 162matching to an existing listing, 149–150new, 151–155overview, 149subscriptions, 162–164variations, 159–162customized, selling, 121date-sensitive, 184encouraging customers to review, 196–199enrolling in FBA, 185–186food safety requirements, 78–80foreign suppliers and, 125gaining attention with social media, 204gated, 77372Selling on Amazon For Dummiespreparing and shipping to customers, 31–35preparing and shipping to FBA, 190enrolling products in, 185–186overview, 185shipping products to Amazon fulfillment centers,186–190pre-priced, 183price and sales volume ofcompetition, 95–97estimating, 97gross profit, calculating, 99gross sales revenue, estimating, 98–99net profit, calculating, 100overview, 94pricing strategies, 95setting realistic profit projections, 98variable costs, calculating, 98–99private-label, 16, 309–310product researchChinese online wholesale marketplaces, 90–92competition, 89–90overview, 87tools for, 87–89profitable, 26–28, 81–84prohibited, 182–183raw agricultural, 79restricted, 27, 74, 76–78restrictions on, 182reviews for, 36, 196, 241SDS for, 185seasonal, 356–357selling, 11, 73–76
temperature-sensitive, 184tracking with UPCs, 257troublesome, avoiding, 84–87value of, 133professional sellers, 14–15profit marginsdefined, 9low, 323producing researching with, 28, 82–83, 354profit projections, setting realistic, 98profitable products, characteristics of, 81–84programsaffiliate, 203Amazon Influencer, 228Amazon Vine, 198–199ATEP, 329–330Early Reviewer, 36, 57, 198policies for, 233Programs menu, 58prohibited products, 182–183promotional support, 322promotionsimpact on product search rankings, 166increasing sales with, 224–225Promotions report, 290Provider Network, obtaining help through,318–319providerscompliance assurance, 319EBC service, 69serviceautomating feedback and reviews, 317–318backend ecommerce management, 313–317overview, 311–312product research, 312–313Provider Network, obtaining help through, 318–319web hosting, 252public relations (PR), negative, 126purchase order contracts, 134–135purchase order (PO), importance of, 107pure marketplace, 9Rratingsgaining traction withencouraging customers to review products, 196–199improving, 199–200overview, 195–196monitoring and responding to, 243–244of products, 84, 196, 241rules of, 22seller, 196raw agricultural products, 79realistic profit projections, 98received inventory report, 291recommended removals report, 293referral fees, 19refrigerated food, safety requirements for, 80refund delays, 104refunds, processing, 239regulatory compliance, 129–130reimbursements report, 292related images, including in new product listings, 154reliable wholesalers, finding, 112–114removal order details report, 293removal order fees, 190removal shipment details report, 293replacements report, 292replenishment alerts, setting up, 269–271reports, 289–293Reports menu, 59repricing automation software, 316–317repricing strategies, for software, 316–317reputation, examining in suppliers, 128–130request for quote (RFQ), 116reserved inventory report, 291Response Rate badge, 116responsivenessexamining in suppliers, 130policies on, 346–347ratings on, 200restricted (gated) subcategories, 27, 74restrictionsQon FBA order fulfillments, 182–184quality metrics, 140–144restricted brands, 27, 74quantity discounts, 325–328restricted products, 27, 74, 76–78for product photos, 145–146Index373
retail arbitragebrick-and-mortar retailers, buying from, 102–105defined, 185description of, 29online retailers, buying from, 105–106overview, 102private label versus, 15–17purchase order, importance of, 107retailing, onlineadvantages of, 8comparing Amazon business typesbrand registry, 17individual seller versus professional seller, 14–15overview, 13retail arbitrage versus private label, 15–17vendors versus sellers, 13–14costs of, 18–23disadvantages of, 8–9online stores and marketplaces, 9–10overview, 7–8process of, 10–12return merchandise authorization (RMA) numbersettings, 237return on advertising spend (RoAS), 343returnless refund, 48–49, 237returnscost of, 19–20international, 70policies, 233processing, 236–238reducing, 359–360settings, 45, 47–49returns report, 292Review Shipments page, 188reviewsautomating, 317–318competitor, checking, 359customer, impact on product search rankings, 165encouraging customers to write, 196–199monitoring, 243–244negative, number of, 359policies for, 243of products, 36, 84, 196, 241responding to, 243–244rules of, 22RFQ (request for quote), 116374Selling on Amazon For DummiesRMA (merchandise authorization) number, 48RMA (return merchandise authorization) numbersettings, 237RoAS (return on advertising spend), 343rulesfor product photos, 145–146for selling on Am
Amazon Selling Coach, 68 Amazon Standard Identification Number (ASIN), 149, 186, 340 Amazon Stores, creating, 36, 257-259 Amazon Studios, 12 Amazon support, contacting for help, 67 Amazon targeting, 214-215 Amazon Tax Exemption Program (ATEP), 329-330 Amazon vendors, selling products as
