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Networking Opportunities(continued)Talking Points (Private and semiprivate meetings)To add even more value to your experience, you can request a private one-on-onemeeting, known as Talking Points, with other attendees, sponsors or SAS experts to discussa specific issue or business challenge. Meetings can be scheduled at the Talking Pointsdesk in the Networking Hall, Grand Ballroom.For meetings with other attendees, you may connect via the mobile app.SAS ExpertsSpeak with an expert who will show you why SAS is the leader in analytics, businessintelligence and data management software and services. SAS experts will be availablein the Networking Hall during the following times:Wednesday, Oct. 287:30 – 8:30 a.m., 9:45 – 10:15 a.m., 1:45 – 6:30 p.m.Thursday, Oct. 298 – 9 a.m., 10:15 – 10:45 a.m. Approachable Analytics Fraud and Security Intelligence Customer Intelligence Integration With Open Source Cybersecurity Risk Management Data Management Streaming Analytics Decisions at Scale Text Analytics ForecastingTable Talk SessionsAttendees are encouraged to set the topic for these interactive, informal, small-groupconversations. Write your topic on the sign-up boards in the Networking Hall and discussyour most pressing issues with peers. Each table has its own sign-up board. Sessions canlast up to 30 minutes and can accommodate eight to 10 people. Check back regularly tosee if there is a discussion you would like to join.The Premier Business Leadership Series – Las Vegas 2015 Page 12

General SessionsWednesday, Oc t. 28Keynote Address – Strategic and Operational Leadershipand Working Together8:45 – 9:45 a.m. Tower BallroomIn 2006, the Ford Motor Co. suffered a devastating 12.7 billion loss. At the time, Fordhad witnessed a downgrade in stock value and its brand mismanaged; however, underthe leadership of a newly appointed President and CEO, Alan Mulally, the organizationsaw a remarkable return to profitability and was later the only American car manufacturerto not accept a bailout from the United States government. With Mulally’s vision andcommitment, Ford was able to recommit itself to quality, develop a comprehensive strategy and implement a new sense of identity. His renowned leadership skills transformedFord into one of the world’s leading automobile companies and the No. 1 automobilebrand in the United States. Mulally will expound on his strategic leadership and inspireaudience members to explore their own set of skills as they apply to and enhance theirorganization.Alan Mulally, Former President and CEO, Ford Motor Co.Executive Insights – Unlock the Value of Big Data With Analyticsand Hadoop10:15 – 11:15 a.m. Tower BallroomThe Internet of Things is here to stay, bringing relentless growth to the already considerable size of the digital universe. How do you keep up? Are you confident about your dataand decision support strategies? And what’s the right way to turn your data assets intocompetitive advantage? The answers reside in the powerful combination of analytics andHadoop – a two-pronged approach to managing the big data challenge in the IoT era. Joinour esteemed panel of high-tech leaders as they share business insights that will give yourorganization the winning edge.Jim Goodnight, CEO of SASHerb Cunitz, President, HortonworksMike Olson, Chief Strategy Officer, ClouderaJim Davis, Executive Vice President and Chief Marketing Officer, SAS (moderator)Alan MulallyJimGoodnightHerb CunitzMike OlsonThe Premier Business Leadership Series – Las Vegas 2015Jim Davis Page 13

General Sessions(continued)Keynote Address – Security in a Connected World11:15 a.m. – 12:15 p.m. Tower BallroomA huge proponent of technology, Marc Goodman knows that the positive aspects of theInternet are manifest. But as one of the world’s leading authorities on global security, healso recognizes that when it comes to technology, the increased scale of influence canbe used both for good and for ill. Every day we connect more and more devices to theInternet, ranging from laptops and mobile phones, to critical infrastructures includingfinancial systems and electrical grids. We trust what our screens tell us, but all technologiescan be hacked to provide a stealth window direct into an unsuspecting user’s home, office,family or social life.In this eye-opening talk, Goodman provides access to his deep insights about the futureof technology and where the next threats will come from, along with the preventativemeasures we need to take before it’s too late.Marc Goodman, Global Security Adviser and Futurist, author of Future CrimesThursday, Oct. 29Keynote Address – Presence: Bringing Your Boldest Self to YourBiggest Challenges9:15 – 10:15 a.m. Tower BallroomHow can we be our strongest selves in life’s most challenging situations? Cutting-edgescience reveals that if we adopt behaviors reflecting power and strength, we liberateourselves from the fears and doubts that obstruct us.In this talk, Amy Cuddy reveals the science of mind-body effects and teaches you howto become self-assured in high-pressure moments and, ultimately, how to channel yournonverbal behavior into persuasive leadership. Cuddy, who galvanized over 28 millionviewers around the world with her TED talk about power poses, will offer a preview of thework featured in her upcoming book, Presence: Bringing Your Boldest Self to Your BiggestChallenges.Amy Cuddy, Associate Professor, Harvard Business SchoolMarcGoodmanAmyCuddy@CG PhotographyThe Premier Business Leadership Series – Las Vegas 2015 Page 14

General Sessions(continued)SAS Talks: Leading Into the Digital Future10:45 a.m. – 12:15 p.m. Tower BallroomLately we’re hearing a lot about companies that were “born digital,” those West Coast,formerly dot-com bastions of online prowess. These companies have more developersthan businesspeople, more data scientists than legacy systems, and overflowing technology budgets.These SAS Talks are for the rest of us. Come hear what going digital looks like for mainstream companies that need to run their operations as they innovate, and who must createdigital playbooks that encompass – indeed, transcend – existing development pipelinesand incumbent technologies. Our experts will share their experience with leadership, information and innovation, culminating in a set of lessons learned on what it takes to becomea truly digital enterprise in the real world.Charlene Li, Founder and CEO, Altimeter GroupSoraya Darabi, Co-Founder, Zady Inc.Riley Crane, Society in Science (Branco Weiss) Senior Postdoctoral Fellow in the HumanDynamics Group at the Media Lab, MITJill Dyché, Vice President of Best Practices, SAS (moderator)Charlene LiSorayaDarabiRiley CraneJill DychéThe Premier Business Leadership Series – Las Vegas 2015 Page 15

Concurrent Breakout SessionsWhatever your executive position, or whatever your industry, you will find relevantcontent to choose from in our breakout and theater sessions. Each session featuresspeakers and experts who will share how they have been able to use advanced analyticsto transform the way they do business. Sessions held in Theater 1 and Theater 2 are limited to 50 attendees per session. Each session lasts approximately 45 minutes, including15 minutes for Q&A.Wednesday, Oct. 28TimeDa Vinci 1Da Vinci 3Raphael 11:45 –2:30 p.m.Building an ROI Toolkitfor AnalyticsCyber Future: Living inan “Internet of Threats”WorldAn Accelerated Journeyto EnterprisewideAnalyticsMarc GoodmanDignity HealthBridgestoneInternational Institute forAnalytics (IIA)SASLenovo2:45 –3:30 p.m.How Smart OrganizationsDesign a ModernAnalytics StrategyMy Data GovernanceJourney . and It’s NotOverInternet of ThingsConsumer ApplicationsSunTrustTELUS CommunicationsDeloitteTravelers Insurance3:45 –4:30 p.m.Cisco SystemsSolace SystemsKnow Your Odds WithFraud and Anti-MoneyLaundering ComplianceAnalytics in Action:Rewards and RealitiesDow JonesBuilding an AnalyticsCulture That Embraces ITand BusinessCaesarsViacomHumanaThe Role of Hadoop inBuilding AdvancedAnalytics PlatformsPicture This: Big DataMade Clear UsingInteractive VisualizationThe Industrial Internetof ThingsEquifaxArch MortgageInsurance Co.Intel Corp.KMC LLCVantiv4:45 –5:30 p.m.The Premier Business Leadership Series – Las Vegas 2015Devon EnergyVolvo Group Trucks Page 16

Concurrent Breakout Sessions(continued)Wednesday, Oct. 28TimeRaphael 21:45 –2:30 p.m.The DigitalTransformation:Marketing and ITExecutive PerspectivesBrooks BrothersTheater 1,Networking HallTheater 2,Networking HallWhat Can DFAST BanksLearn From CCAR Banks?Analytic ModernizationJourney: The New Wayto Grow Revenue andSlash CostsBMO Financial GroupSunTrustComericaAccentureTeradataLowe’s Companies Inc.2:45 –3:30 p.m.Modern MarketingJourney:Operationalizing Dataand AnalyticsMachine Learning andData Sources of theFutureGeneiaAutotraderForbes MagazineTribune Publishing3:45 –4:30 p.m.Customer Experienceand the LoyaltyTransformation:Is Loyalty Dead?AnsiraCanadian Tire FinancialServices4:45 –5:30 p.m.5 Open Source MythsThat Need to Go AwayFireside Chat: Comerica’sMarketing EvolutionDignity HealthComericaHortonworksForbes MagazineLiberty MutualTreat Data Like aStrategic EnterpriseAsset to Drive BusinessResultsPeople-Based Marketing:At the Confluence of AllYour Biggest DataProblemsMIT Sloan Center for ISResearchMerkleAnalytics and theCustomer JourneySASThe Premier Business Leadership Series – Las Vegas 2015 Page 17

Concurrent Breakout Sessions(continued)Wednesday, Oct. 28 1:45 – 2:30 p.m.Building an ROI Toolkit for AnalyticsDa Vinci 1It’s not easy to articulate a defensible, sound and simple description of the tangible returnthat a firm is gaining from its investment in analytics. This session will feature battle-testedanalytics leaders who will share their toolkits for calculating and communicating the returnon investment from the use of data and analytics. Specifically, the group will touch on: Comparing the return from analytics against other corporate initiatives. Calculating the value of projects versus the overall capability. Techniques for keeping momentum as the analytics function matures and takes onlarger and more significant projects.Keith Moody, Director of Analytics, Bridgestone Retail OperationsAnthony Volpe, Chief Corporate Analytics Officer, LenovoJack Phillips, Co-Founder and CEO, IIA (moderator)Cyber Future: Living in an “Internet of Threats” WorldDa Vinci 3With the volume of cyberthreats and connected devices increasing each day, how canorganizations thrive in this Internet of Threats world? Join this session to gain insightsinto our cybersecurity future and how your organization can adapt to the new reality.Marc Goodman, Global Security Adviser, Futurist and Author of Future CrimesBryan Harris, Director of Research and Development for Cyberanalytics Solutions, SASStu Bradley, Senior Business Director for Security Intelligence, SAS (moderator)The Premier Business Leadership Series – Las Vegas 2015 Page 18

Concurrent Breakout Sessions(continued)An Accelerated Journey to Enterprisewide AnalyticsRaphael 1Dignity Health has made a corporate commitment to use analytics across the entireorganization to create patient, clinician and organizational value. It focused on anaccelerated approach to analytical maturity using Hadoop-based big data and SASAnalytics to create a highly secure enterprise data hub. This approach has deliveredimpressive initial results, including reduced patient mortality, fewer readmissions forcongestive heart failure patients, and the ability to analyze episodes of care. In thissession, Colorafi will describe the journey and enterprisewide results: Joint partnership with SAS to use data for knowledge-generating medicine. Rapid implementation of a state-of-art big data ecosystem with unique advantages. Creation of an exploration tool to identify the greatest variations and opportunitiesacross the organization. New knowledge delivery platform that accelerates rapid-cycle quality transformation.Joseph Colorafi, MD, Chief Medical Information Officer, Dignity HealthThe Digital Transformation: Marketing and IT Executive PerspectivesRaphael 2More and more, CMOs and CIOs are viewing each other as natural partners. WhileCMOs have historically focused on communications and have acted as brand stewards,and CIOs have focused on business-process improvement, the digital explosion isforcing them to work more closely together.With the CMO’s unprecedented amount of customer data and the CIO’s ability todevelop programs that can generate insights from this big data, a practical approachfor creating a workable partnership is needed.In this panel, you’ll learn: Key mindset shifts and practical implications that can align the marketing process withIT cycles. Ways to understand trade-offs between customer experience needs and IT priorities. How data is viewed and used as an enterprise asset rather than as a departmental one. Ideas for collaboration and coordination between marketing and IT.Stephen Carvelli, Vice President of Digital Technology, Lowe’s Companies Inc.Sahal Laher, Executive Vice President, Chief Information Officer, Brooks BrothersJim Weber, Executive Vice President, Chief Marketing Officer, ComericaMichele Eggers, Senior Director of Product Management for Customer Intelligence, SAS(moderator)The Premier Business Leadership Series – Las Vegas 2015 Page 19

Concurrent Breakout Sessions(continued)Wednesday, Oct. 28 1:45 – 2:30 p.m.(continued)What Can DFAST Banks Learn From CCAR Banks?Theater 1 – Networking HallAfter the financial crisis of the 2000s, regulators and lawmakers required large banksto provide more transparency into how they are ensuring capital levels would beadequate in the face of adverse economic scenarios. This enhanced capital planningwas eventually directed through the Comprehensive Capital Analysis and Review (CCAR).The Dodd-Frank Act (DFAST) added all banks with assets above 10 billion to thismore rigorous scrutiny. But for many banks at this lower end of the asset range, robust,enterprisewide stress testing is an emerging capability.As these organizations move along the stress testing maturity curve, are there lessonsthey can learn from the larger banks that have had to revamp and enhance their quantitative risk management programs?Hear from panel members who have been in the trenches themselves and can describesome best practices they discovered while developing and refining their stress testingand capital management programs.Carsten Heiliger, Senior Vice President, Capital Adequacy and Resolution, SunTrustSanjiv Talwar, Head, Risk Capital, Stress Testing and Model Development,BMO Financial GroupTom Kimner, Director, Risk Research and Quantitative Solutions, SAS (moderator)Analytic Modernization Journey: The New Way to Grow Revenue andSlash CostsTheater 2 – Networking HallBusiness leaders have come to expect instant and accurate information sources that provide insight into everything from corporate risk to customer behavior. We are in a phasenow where modernization can lower costs and improve processing speeds. Businessesthat modernize their infrastructures and analytics environments can take advantage ofthe latest advances to process large amounts of data in order to make decisions in atimely fashion. Of course, the path from big data to knowledge is not always simple orwithout challenges and pitfalls.Our panelists will discuss what modernization is and share their perspectives from theirclient engagement experiences, both from installing and leveraging modern technologyand adopting new ideas, methods and habits.Bill Franks, Chief Analytics Officer, TeradataBrian McCarthy, Managing Director, Analytics Strategy and Innovation, AccentureElishia Rousos, Technology Alliance Portfolio Manager, SAS (moderator)The Premier Business Leadership Series – Las Vegas 2015 Page 20

Concurrent Breakout Sessions(continued)Wednesday, Oct. 28 2:45 – 3:30 p.m.How Smart Organizations Design a Modern Analytics StrategyDa Vinci 1The essential elements of a modernization strategy include a robust analytical ecosystemthat enables bigger decisions, faster, using more data. Some common questions that oftenarise as organizations consider whether to embark on a modernization effort are: Should Iconsider Hadoop? Would in-memory processing give me a higher return on my analyticsinvestment? Could open source software reduce my total cost of ownership? What kindsof skills will my employees need if we move to cloud deployment? Join this session to hearthe successes and challenges our panelists faced as they charged forward in their commitment to deploy a modern analytics infrastructure.Sterling Green, Vice President, Business Information Office, Corporate Treasury, LiquidityRisk Management, SunTrustRakshit Kapoor, Senior Vice President and CIO, Enterprise Business Intelligence andAnalytics, Travelers InsuranceTim Bates, Advisor for Enterprise Architecture, SAS (moderator)My Data Governance Journey . and It’s Not OverDa Vinci 3Accurate data leads to effective business decisions and meeting customer expectations.This is a given. If you are part of a large or growing organization, you know how difficultit can be to achieve and maintain high-quality data. Data governance provides a criticalframework to

9:15 - 10:15 a.m. Keynote Address - Presence: Bringing Your Boldest Self to Your Biggest Challenges Amy Cuddy General Session, Tower Ballroom 10:15 - 10:45 a.m. Break and Networking Opportunities Networking Hall, Grand Ballroom SAS Experts Table Talks (Self-scheduled, small group conversations)