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Mobile Apps for Events:Now it’s PersonalMobile Apps for Events: Now it's Personal1
IMESMOBILEAKES OVERHE WORLDWhy you should read(or at least skim) this eBook8:34Meetings Summit nowRegistration openslide to views at 9am!Meetings SummToday is the day!itThis eBook will show you why mobile hasbecome so personally intertwined with ourdaily lives, and why that’s important for yourmeetings, conferences, and events. We’llcover how mobile apps are changing eventexpectations and experiences, along withwhat to look for in your own event app.8:00 amslide to readCould your event use an app?Sign up for a demo ›Mobile Apps for Events: Now it's Personal2
ChaptersMobile is everywhere and more personal than everCreate personalized experiences for attendeesBuild your event’s imageMore bang for your buckMake it better each timeProtect personal informationWhat you can take away and applyMobile Apps for Events: Now it's Personal3
Mobile is everywhereand more personal than everThere are now more mobiledevices than people.Photos— CiscoAlarmBankingRemindersTravelMobile Apps for Events: Now it's Personal4
magine you’re in line waitingto buy lunch.It’s going to be a few minutes, so youlook at your smartphone. While checkingyour email, you remember the movieyou wanted to see comes out today.You switch from your email to the movieapp, and scroll through showtimes atthe nearby theater. 8:15PM should work.You text your friend the time and wait forconfirmation before purchasing ticketsthrough the app. Now you don’t have torush after work or wait in line.Does this story sound familiar?We all have stories like this one. Think aboutthe last time you used your smartphone onlyfor making phone calls. Or used your tabletonly for checking email. What may have beentrue five years ago — or even two years ago— is very different now.And as an event planner, you can’t expect toproduce bigger and better results if you’restill using the same methods from severalyears ago.If you do what you’ve alwaysdone, you’ll get what you’vealways gotten.– Tony RobbinsMobile Apps for Events: Now it's Personal5
So, what is different now?Mobile technology is growing quickly, allowing for many ofthe things we do on a daily basis to be faster, simpler, andmore convenient. Smartphones and tablets keep us informed,entertained, and connected. And they’re becoming even moreintuitive. We depend on them throughout the day, which is why wecheck them so often. They don’t typically leave our side — evenwhen we’re sleeping.If you think about what we just described, it’s similar to being in arelationship. So no, mobile isn’t just a device. Mobile is personal.And as mobile continues to develop, it will deliver an even morepersonalized experience for you, the end user.4 out of 5 smartphoneusers check their phones within 15 minutes of waking up.— IDC ResearchMobile Apps for Events:Events: NowNow it'sit'sPersonalPersonal66
Mobile knows what you need.Overall app usein 2013 increased115%year-over-year.Messaging and social appslead the way with utilities /productivity right behind.— FlurryWhen we use our smartphones, we’re using them to accessapps. Native apps have become so mainstream, we don’talways think of them as something separate. They live on ourdevices and we use them to do just about everything. Set ouralarm. Check the weather. Schedule our days. Read our emails.Listen to music. Deposit checks. Pay our balance. Jot downnotes. Take pictures. The list goes on.You use mobile apps every day — and so do your attendees.Mobile apps are convenient. They simplify our lives. They’refun to use. The mobile revolution isn’t slowing down anytimesoon, and neither is our interest in mobile apps.We prefer apps because they can cater to our needs. Theyhave the ability to deliver relevant content and personalizedexperiences, allowing us to be more engaged and moreproductive.Mo nal18
Make it bettereach timeGive us feedbackon the eventLet’s connect on LinkedIn!What was your favorite session?Don’t forgetEarly bird discountMobile Apps for Events: Now it's Personal19
hink of all the questions youwant to have your app answer.Then think of all the goals you want it toaccomplish. Some examples include:Do you want.your organization to be ahead of the curve with technology?to increase networking opportunities for attendees?to help your sponsors be more successful?a better way to get feedback about your event?to plan sustainable events and cut printing costs?Mobile Apps for Events: Now it's Personal20
If you’re like the majority of theevent planners we work with,improving the attendee experience is yourtop priority. But, don’t forget about theother people involved in your event! Yourspeakers, exhibitors, and sponsors are keyto your overall event success.That’s why you should always pick amobile app provider that will give you moreinsight into what your attendees are doing(and loving) at your event. Which sessionssparked the most interest? Which speakerswere the top favorites? Which exhibitorsgot the most traffic?Knowing these things will help youcreate better (and more personal)experiences in the future. Or, if youhave multiple trade shows on the road,you can try to make adjustments on thefly. If event app data shows somethingthat didn’t quite work in one city, trychanging it up for the next one.Tweet this!A good app will give you insightinto what your attendees aredoing and loving.Mobile Apps for Events: Now it's Personal21
Each year brings new data and moregrowth. I’m constantly thinking ofnew ways to build that data andleverage it for future opportunities.— Melissa Nielsen, Managing EditorSCCMMobile Apps for Events: Now it's Personal22
A mobile app is inclusive and it gives you results.Getting personal feedback from attendees is just as valuableas seeing what they do (or don’t do) at your event. Surveysintegrated within the app make it easier now for you to collectevent feedback more quickly. It’s convenient for attendees,too, because they can do it within the app right after a session.Having this type of fresh feedback will help you to improve thecollective experience.Not only should you understand all of the metrics a mobile appprovides, you should also be able to access and share thesereports anytime you want. This information can be used toimprove the individual experiences of everyone who’s investedin your event. Helping your stakeholders be successful will onlymake your event a bigger success.Tweet this!Collect event feedbackmore quickly with an appthat integrates surveys.88% of stakeholders believe theirorganizations could do more tomaximize insight from meetingsand events.— IMLMobile Apps for Events: Now it's Personal23
Protectpersonal informationPrivate sessionLocation-awarenotificationsYou may have certain businessinformation in your event appSecurity settingsthat you want to keep private, or you mightwant to be extra safe and put the wholeapp on lockdown. This ensures you havecomplete control over who has access toyour app.Mobile Apps for Events: Now it's Personal24
Here are the top five things to consider whenit comes to event app security.What kind of privacy options amI given?Security measures are important —not just for your company but for your attendees,too. The person who downloads your event appshould never feel like their personal information isat risk. Having a secure app login process ensurestheir data is safe.Am I the only one who can accessthe Content Management System?Do I have permission to changeadmin access?Can I password-protect my app?Is there a secure login processfor attendees?Mobile Apps for Events: Now it's Personal25
What you cantake away and applyEverything we’ve discussed in these chapterscan be taken into consideration when selecting a mobileapp provider for your event. If you want your event app to bepersonal, you should look for the following capabilities in anevent app platform.Mobile Apps for Events: Now it's Personal26
Event app platform checklistPersonalized schedules that pull from theregistration system to the event appPersonalized notes that can sync between devicesA content management system that gives youcontrol and flexibility with configurable app optionsThe ability to focus on the bigger picture(your brand) and the little details (icon images)Banners that cycle without the page needing to berefreshed — giving your sponsors better exposureResources to help you promote your event appand boost engagementAn integrated survey solution so you can gathera lot of feedback at onceMobile Apps for Events: Now it's Personal27
Real-time metrics that matter and give youbetter insight into what worked and what mightneed to improveLook for a smart feed that serves up personalizedinformation instead of a news feed that’s notgiving you relevant informationGamification — with photos! Creating a more fun,social, and personalized experience is what willmake your event more memorableA secure login process with a personal eventregistration code or email confirmationPrivacy options that allow you to protectinformation within your event appMobile Apps for Events: Now it's Personal28
hat’s next?Like we said in the beginning of this eBook,mobile technology is growing quickly. And mobile apps are morefunctional and capable than previously used methods, like paperguides and websites. While those things still have their purpose,they cannot trigger other forms of engagement. They are not asinteractive or intuitive as mobile. A mobile event app encouragesand drives the very things an event aims to do: share information,foster networking, drive engagement,increase value, and somuch more.So, what’s the next thing to pay attention to? It’s all about smartcontent and iBeacons, which have the ability to deliver relevantcontent that’s personalized for each attendee. This means eventapps will be smart enough to anticipate what attendees areinterested in, and then help them accomplish it. One thing weknow for sure — mobile technology will continue to evolve andimprove your events.Like this eBook?Make your next event a successwith a mobile app — we can help.Sign up for a demo ›
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- Tony Robbins If you do what you've always done, you'll get what you've always gotten. magine you're in line waiting to buy lunch. It's going to be a few minutes, so you look at your smartphone. While checking your email, you remember the movie you wanted to see comes out today. You switch from your email to the movie
