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“Cut to the chase, don’t waste time doing stuff that seems to beessential to your life and business just because other people do it.Why make nachos if what you really want to do is pick the brownedshreds of baked cheddar off the cookie sheet? Just cook the cheeseand be done with it.”- Karen Karbo

THE POWER OF OBSESSION (AND WHY I CREATEDTHIS 28-DAY CHALLENGE)For the next 28 days, we’re going to do one thing: focus. We’re going to focus on your goal/project/dream, the one you can’t stop thinking about, the one you’re totally obsessed with, andwe’re going to harness the power of obsession (aka the power of focusing intently on just onething) to help turn that thing into reality.Essentially, we’re about to start working through a formula that will help you get everything youwant, one thing at a time.(Spoiler alert: you can use this formula again and again for all future obsessions!)Now, it’s no secret that obsession has a not-so-nice reputation. But we’re about to change that.To reframe it. To associate the word “obsession” with powerfully positive concepts that can (andwill) make all the difference in getting you from where you are right this second to where you’dabsolutely love to be.Because, when it’s channeled intentionally, obsession is really just a one-word way to describethe unstoppable combination of ambition, focus, determination, and discipline (with just theright amount of ballsy fuck-it-ness thrown in) that will propel you and your dream forwardquicker than you ever thought possible.Choosing to make a project or goal your obsession is your way of declaring, both to yourself andto others, that what you want is important and meaningful enough to stop messing around. It’syour way of saying, “This is my top priority,” and actually meaning it. It’s a commitment todoing the work, even when it’s challenging. Especially when it’s challenging. It’s a commitment tobuilding solid habits and restructuring your schedule to support your true priority. In a nutshell,obsession is doing whatever it takes to move from a place where you’re all, “Man, I wish I could dothat, but wah wah excuses” to “Woah, LOOK WHAT I JUST DID!!”These days, there’s a lot of talk about “life balance,” and it’s my firm belief that you can haveeverything you want over the course of a lifetime, but that you can’t have everything you wantat the exact same time. Why? Because there are a finite amount of hours in the day and a setnumber of days in the week and, most importantly, there’s a limit to our creative and mentalenergy. You might have 10 big goals you’d like to accomplish, but it’s simply not possible to have10 priorities at once.A priority needs to be exactly that - a priority - and the only way to truly make something apriority is to give it more attention than everything else.

And that’s where the power of obsession comes in.Because, hey, I know there are a lot of things you want to be and do (I’m the same way!) and I alsoknow that it can be challenging to come to terms with the fact that we’re not superheroes and,therefore, we aren’t able to successfully tackle eleventy thousand things at once (especially whenwe’re fed a constant message that we should be able to “do it all”, whatever that means), butaccepting our limitations can be an exceptionally empowering thing. When you shift your mindsetinto one where you can identify a true priority out of your big list of goals and dreams, you’ll beable to harness the power of obsession and accomplish more than you ever thought possible.Which is exactly why I created The Obsession Formula.Over the years, I’ve turned some big obsessions of my own into reality. I moved to a new city withonly a couple hundred dollars and no plan, and wound up co-owning a successful web designfirm that fully supported my business partner and me while we worked from home for four years.I then shifted focus to my personal obsessions and, one by one, I quit drinking, started runningafter a life of complete inactivity, broke my sugar addiction, switched to a plant-based diet, andleft my full-time job to start my own business and podcast.And look, I’m just a regular girl who harnessed the power of obsession to make shithappen for herself, and I have no doubt that you can (and will) do the same with your ownobsession(s).The mindset shifts, tools, strategies, and personal stories I’ll share with you in this program are allgeared toward one thing: helping you push yourself to be the absolute best you can be, and thatall starts with you fully stepping into your obsession.As we move through the next 28 days, I’ll be asking a lot of you. There is work to be done everysingle day, but this work is an investment in yourself and in what you say you want more thananything in the world. So, do the work, okay? Show up.In return, I promise that I won’t waste your time with shit that doesn’t matter, which is why I’mnot giving you a ton of videos to watch or other busy-work crap to do. In short: I’m committed togiving you everything you need and nothing you don’t.Because again, the focus here isn’t on doing a bunch of stuff just for the sake of being busy. Thefocus is on you taking action and doing your work - the work it takes to bring your obsession tolife. And I am honored and fired up about walking beside you each and every step of the way.xoNicole

INSIDE THIS WORKBOOK YOU’LL FIND 1. The four rules you need to follow in order to succeed with this program2. The four founding principles of obsession-ing that you’ll find yourself reading again and againto move past obstacles and feel good about the work you’re doing3. The six simple worksheets you’ll be completing over the course of the program (See? Not 50worksheets - just six.)4. A master checklist for the entire 28 days (so you know what’s happening and when), plus asimple planning template that will really help you outOkay, let’s go!

“The only thing that is distinctly different about me is that I’mnot afraid to die on a treadmill. I will not be outworked, period.You might have more talent than me, you might be smarter thanme, you might be sexier than me. But if we get on the treadmilltogether, there’s two things that can happen: either you’re gettingoff first, or I’m going to die. It’s really that simple. So let’s go backto what I do when people reject me: I’m either going to get backin, or I’m going to die. The majority of people who aren’t gettingthe things they want, or aren’t achieving the things they want, isstrictly based on hustle. It’s strictly based on being outworked, onmissing crucial opportunities. If you stay ready, you don’t have toget ready.”- Will Smith

THE OBSESSION FORMULA: 28-DAY CHALLENGERULES (FOLLOW THESE AND YOU’LL BE GOLDEN!)Rule #1 - No Assholes AllowedFirst thing’s first: In order to succeed in this program, you can’t treat yourself like crap. You can’tbe mean to yourself when things don’t go according to plan, because guess what? This is real lifeand plans fall apart all the time. As Mike Tyson said: “Everybody has a plan until they get punchedin the face.” So no matter what happens, you are hereby forbidden from being overly critical andharsh with yourself, okay? You can’t belittle your accomplishments just because there are otherpeople out there who are already doing what you want to do. Success isn’t like cake - there’sno such thing as someone grabbing the very last piece.Honestly, I think we’re all guilty of negative self-talk sometimes (me included!), but the bottomline is that treating yourself badly just doesn’t work. Do you know anyone who feels betterwhen they’re treated like crap? Anyone who performs better after they’ve been cut down andemotionally abused? I don’t. So stop doing that to yourself, please!I mean, think about it. Imagine if your best friend, who was also pursuing her own obsession,came to you in the midst of a really tough week where things weren’t going well and she wasfeeling frustrated and angry and disappointed. Would you yell at her and tell her she’s lazy andthat she might as well quit? Of course not. And yet the things we say to ourselves are often farworse - but that stops now. If you’re going to find success in this program, you’re going to have toget on board with the “no assholes allowed” rule. Seriously: Check your inner asshole at the door.And during the next 28 days (and beyond) when this inner asshole tries to sneak back in, I giveyou full permission to kick her in the face or throw him out the door.Rule #2 - You DO Have TimeThe most common excuse I hear for why people aren’t doing what they truly want to be doing isthis: “I don’t have enough time!” Guess what? That’s bullshit. Everyone in the world has the same168 hours per week and the same 24 hours per day. So when you say: “I don’t have enough time”,what you’re really saying is: “That’s not enough of a priority to me” and “I don’t care about thatenough to do what needs to be done to make it happen”. And one of my top goals for you withthis program is to help you realize that 1) you do have time for your obsession, and 2) you canmove the needle forward really quickly by just doing a little bit of work on your obsession eachday. Remember: what you do every day matters way more than what you only do once in awhile.Rule #3 - Know Your “Why”I’m just going to be as blunt as possible about this: you’ll never be successful if you don’t havean emotional connection to your goals. Or, better said, you can be successful without that

connection, but your accomplishments won’t feel good. We’ve all been there, to that place whereyou manage to accomplish something you said you wanted to accomplish, but it just doesn’t feelall that fulfilling. More often than not, it’s because you were doing what you thought you “should”do instead of what you truly wanted to do, and that shit’s not the same.Now, because you’ve made the investment in yourself to join this program, I’m going to assumethat the obsession you’re pursuing is one that you really do want, which is a great first step.(High fives for you!) The next step though, and the one that most people miss, is to press pausefor a minute and identify your “why.” Why do you want what you say you want? Why this goalinstead of all of the others that are floating around in your head?The best way to capture this is to do it on paper, and even though I know that exercises like thiscan seem silly, they’re not. I know it’s so tempting to just skim over things like this and say, “Oh,I’ll come back to this” or “I don’t really need to write this down”, but writing it down will makeall the difference. So right now, before you read on, use the blank space below and write: “I am[insert your obsession here] because ” Then give yourself five minutes of free-writing time toget to know your “why”, and keep that “why” visible over the next 28 days and beyond. Add toit whenever you want and know that your “why” is what will pull you through when things gettough - and they will get tough. That’s the reality of going after something you really want, butonce you’re armed with your “why”, you can handle it.[5-Minute Free-Write]I am because: