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Harness the value of information throughout the enterpriseIBM Multiform Master Data ManagementBusiness Overview

Harness the value of information throughout the enterpriseCompanies across many industries face businessindependent repository or hub. This centralized informationchallenges that affect their master data—the high-value,is then provided to Service Oriented Architecture (SOA)business-critical information about customers, suppliers,business services so data is managed independentlyproducts and accounts—and the ability of IT to deliverof any single line of business, system or application.on the requirements of a dynamic business. This criticalThis strategy enables enterprises to identify commonbusiness information is replicated and fragmented acrossfunctionality for all systems and applications and thenbusiness units, geographic branches and applications.support efficient, consistent use of business informationEnterprises now recognize that these symptoms indicateand processes.a lack of effective and complete management ofEarly attempts at solving the master data problem oftenmaster data.involved approaches based on business need, usuallyIBM Multiform Master Data Management (MDM)addressing one or two specific data domains such asaddresses these challenges with a proven frameworkcustomer or product information. These approachesdesigned to help organizations manage master dataresulted in the prominent market categories known asacross the enterprise. The fundamental principle ofcustomer data integration (CDI) and product informationMDM is that master data is decoupled from operational,management (PIM). Today, these categories are consid transactional and analytical systems into a centralizedered subcategories of MDM.

Harness the value of information throughout the enterpriseMaster data management helps organizations deliverThis master data usage and functionality can bebusiness value by centralizing multiple domains andcategorized into three different styles: collaborative,providing the functionality to employ multiple master dataoperational or analytical. Companies employing theusage styles as required by the organization. Effectivecollaborative use of master data will create, define, verifymanagement of master data—key business informationand augment master data to establish a single version ofabout a company’s customers, products and accounts—the truth about customers, products, suppliers and othercan help organizations not only drive revenue gains butentities. Operational usage is focused on management,also help reduce costs, increase strategic flexibility anddelivery and consumption of master data in day-to-daylower risk.operations. Organizations also can employ an analyticalusage style to stage master data destined for analyticalsystems or to supply rich insight to operational processes.OperationalMaster data can be used to achieve collaborative,operational or analytical ltidomainrelationshipmanagementAnalytical

Harness the value of information throughout the enterpriseUnlock the value of business informationthrough MDMIntroduction (NPI) to help ensure that multiple partiescan create, define, verify and augment master data tocreate a single version of the truth.Companies embark on MDM projects to solve realbusiness issues. Through this process, they can Operational MDM for CDIenhance core competencies, create new capabilitiesCDI is the combination of technology, processesand differentiate their companies from the competition.and services needed to maintain an accurate, timelyIBM Multiform MDM products can play a criticaland complete understanding of the customer acrossproblem-solving role in three key scenarios:multiple channels, business lines and—in somecases—enterprises. IBM Multiform MDM contains Collaborative MDM for PIMout-of-the-box functionality to deliver this singleMany companies suffer without the ability to properlyunderstanding of the customer from various back-endmanage product data, which can negatively affectand front-end data sources to consuming businessactivities within the organization and with tradingprocesses across the enterprise.partners. IBM Multiform MDM can manage criticalprocess and workflows such as New Product

Harness the value of information throughout the enterprisewhen necessary. In addition, IBM Multiform MDM can Analytical MDM for essential insightTo extract maximum value from the informationoperationalize the insight created by these systems socontained within their systems, organizations mustit can be used in transactional processes—a capabilitycontinuously analyze master data for accurate andthat can create additional value when coupled with IBMtimely insight into their products, customers andIndustry Models for common definitions of these keyaccounts. IBM Multiform MDM stages data for usebusiness facts.in these systems and can refresh the informationOperational data usageIBM Multiform MDM is characterizedby multiple users and multiple usagesApplication—uniquefunctionality and dataApplication—uniquefunctionality and dataApplication—uniquefunctionality and dataApplication—uniquefunctionality and dataCommonfunctionality and dataCommonfunctionality and dataCommonfunctionality and dataCommonfunctionality and dataCollaborativedata usageAnalyticaldata usageReal-time SOA data accessMultiform Master Data ManagementCollaborateOperationalizeAnalyzeDefine, create andsynchronizeMaster InformationDeliver Master Informationas a service forbusiness operationsDrive real-timebusiness insightApplication—uniquefunctionality and dataData creatorsAdministrators,trading partnersCommonfunctionality and dataBusiness applicationsDefine and createmaster dataDatawarehousesReportingand analyticsAnalyze master dataParty (customer, citizen, prospect, organization, supplier, distributor)Product (good, service, product bundle, catalogue product component)Account (agreement, financial account, reward program)

Harness the value of information throughout the enterpriseMDM helps maximize the value of information,wherever it resides in the enterpriseMDM can help organizations realize several key businessbenefits: Increase revenue and customer retentionIBM Multiform MDM delivers the ability to increaserevenue through an understanding of customers,their accounts and the products purchased. With thisknowledge, MDM-enabled organizations can leveragecross-sell and up-sell opportunities, as well as bundleaccounts and provide differentiated service levels tothe most valuable customers. Reduce costsBy streamlining and automating business processesthrough IBM Multiform MDM, organizations canbecome more efficient in their operations—helpingthem to reduce costs for processes such as introducinga new product to market and enabling them to reactmore readily to market demands.Increase flexibility to support new businessstrategiesIBM Multiform MDM delivers agility to organizationsengaged in such complex strategies as mergers andacquisitions. Many forward-thinking IT organizationsare moving toward enterprise-wide SOA strategies tohelp them deliver outstanding business flexibility. IBMMultiform MDM can play a key role in centralizing datadomains and delivering information as a service. Meet compliance requirements and reduce riskexposureIBM Multiform MDM allows organizations to easilycapture new domain information to help rapidly meetcompliance requirements. IBM Multiform MDM alsoleverages insight to help provide more accurate andtimely decision making.

Harness the value of information throughout the enterpriseIBM is uniquely positioned to deliver these benefits ofMDM in several important areas: FlexibilityDesigned on standards-based technology, IBMMultiform MDM is underpinned by an SOA methodology FunctionalityIBM is currently the only vendor providing multiformfunctionality and coverage spanning all requiredusage styles and domains including party, productand account.and employs Java 2 Platform, Enterprise Edition(J2EE ), XML and Web services. Even in the mostheterogeneous environments, these products can bequickly deployed into existing environments and providea framework for ongoing application developmentand innovation. PerformanceIBM Multiform MDM is fully service oriented, whichallows real-time master data usage. Independenttesting also has verified leading transaction volumeswith implementations at some of the world’s largestorganizations. Total cost of ownershipIBM Multiform MDM has low total cost of ownershipwithin the MDM marketplace for initial implementationsand subsequent phases. These products provide theinherent functionality required for MDM deployments,as well as the ability to scale over time. ScalabilityIBM Multiform MDM can address immediate tacticalissues using a single usage style and single domain.However, IBM Multiform MDM also can expand overtime to become the focal point of strategic architecturaldesign—encompassing primary and secondarydomains, their relationships and interconnectedusage styles. Time and riskIBM Multiform MDM is built on tested, proven MDMtechnology. Recognized by both customers andanalysts, IBM has an extensive record of successfulmultiphase deployments that have delivered rapidtime to value.

For more informationTo learn more about IBM Multiform MDM,please contact your IBM representativeor visit ibm.com/software/data/masterdata Copyright IBM Corporation 2007IBM Software GroupRoute 100Somers, NY 10589Produced in the United States of AmericaSeptember 2007All Rights ReservedIBM and the IBM logo are trademarks or registeredtrademarks of International Business MachinesCorporation in the United States, other countriesor both.Java and all Java-based trademarks are trade marks of Sun Microsystems, Inc., in the UnitedStates, other countries or both.Other company, product or service names maybe trademarks or service marks of others.References in this publication to IBM products orservices do not imply that IBM intends to make themavailable in all countries in which IBM operates. Allstatements regarding IBM’s future direction andintent are subject to change or withdrawal withoutnotice, and represent goals and objectives only.IMB12030-USEN-00

IBM Multiform MDM has low total cost of ownership within the MDM marketplace for initial implementations and subsequent phases. These products provide the inherent functionality required for MDM deployments, as well as the ability to scale over time. Time and risk IBM Multiform MDM is built on tested, proven MDM technology.