IBM SPSS Text Analytics For Surveys


IBM SoftwareBusiness AnalyticsIBM SPSS Text Analytics for SurveysIBM SPSS Text Analyticsfor SurveysEasily make your survey text responses usable inquantitative analysisHighlightsWith IBM SPSS Text Analytics forSurveys you can: Identify major themes without readingresponses word for word Distinguish between positive and negativecomments easily Use pre-built categories for customer,product and employee satisfactionsurveys** Create categories more quickly andcategorize responses more consistently Save money by eliminating or reducingyour reliance on outside services Save time – and make results moreconsistent – by reusing categories inongoing or similar surveys Increase satisfaction with survey resultsThe words people use to answer a question tell you a lot about whatthey think and feel. That’s why you include open-ended questions inyour surveys. They provide more varied and detailed information thanclosed-ended questions do. Traditionally, categorizing survey textresponses has been time-consuming, tedious and expensive, oftenlimiting your ability to unlock the full value of these responses.With IBM SPSS Text Analytics for Surveys*, you can quantify textresponses for analysis along with other survey data – thoroughly,reliably and quickly. And IBM SPSS Text Analytics for Surveys is easyto use – even if you haven’t performed text analysis before. It automatesthe process, while still allowing you to intervene manually to refineyour results. You never lose control of the categorization process.Use IBM SPSS Text Analytics for Surveys to categorize text responseswhether you conduct surveys to support decision-making in business,education or government or as part of your academic research. Nomatter your field, you now have a way to combine your qualitative andquantitative analyses using one advanced but easy-to-use desktopsoftware program.An efficient way to make text responses countIBM SPSS Text Analytics for Surveys is an ideal tool for categorizingtext responses and quantifying customer, employee or student satisfaction,so you can integrate the new results for analysis with the rest of your data.Specifically designed for survey text, this product is based on ourautomated natural language processing (NLP) software technologies.These technologies analyze text as a set of phrases and sentences whosegrammatical structure creates a context for the meaning of the response.Without having to read responses word for word, you can identify majorthemes and distinguish between positive and negative statements. Usingthis software, you can automate the creation of categories and categorizationof responses to transform unstructured survey data into quantitative data.* IBM SPSS Text Analytics for Surveys was formerly called PASW Text Analytics for Surveys.** An exclusive feature of the English-language version.

IBM SoftwareBusiness AnalyticsBusiness Benefits: Gain deeper insight into your customers’(or employees’ or constituents’) thoughts,feelings and preferences Make better informed decisions based ongreater analytical value from your textresponses Save time by automating much of the textanalytics processes Save money by eliminating or reducingthe need for outside coding servicesIBM SPSS Text Analytics for SurveysIBM SPSS Text Analytics for Surveys is a stand-alone program thatworks well with IBM SPSS Statistics*** and other IBM SPSSproducts that you might already use, including IBM SPSS CustomTables*** and software from the IBM SPSS Data Collection family***.You can also use it with Microsoft Excel.Two versions of IBM SPSS Text Analytics for Surveys are available forseparate purchase: one for analyzing English, Dutch, French, Germanand Spanish survey text; and a second for analyzing Japanese text. TheEnglish-language version also includes an interface that supports thirdparty translation options purchased separately.Easy to use and controlIBM SPSS Text Analytics for Surveys is simple to use. First, you importyour text responses. The Project Wizard walks you through set up, soyou can quickly import your text responses, extract concepts, and obtaininitial results. Extraction results are displayed as lists of terms, types andpatterns. Terms are single or compound wordsTypes are groups of similar terms – positive or negative comments, forexamplePatterns are a combination of either terms and types or types and types –such as qualifiers and adjectives that reveal opinions about a particularsubjectOnscreen, you see the extracted terms, types or patterns, as well as thetext responses. You can create categories in several ways: Automatically – Use one of the pre-built sets of categories (for customer,employee or product satisfaction) by using linguistic algorithms, asemantic network** or frequencyManually – Drag terms, types, patterns or responses into particularcategoriesBy using a combination of these methodsIt’s easy to switch between methods, and it puts you in full control of thecategorization process.Categorizing all responses satisfactorily will probably require manualintervention. You may need to assign and reassign individual responsesto categories, as well as create, combine and rename categories. IBMSPSS Text Analytics for Surveys enables you to do this quickly andeasily – and at any time – using either drag-and-drop or context menus.** An exclusive feature of the English-language version.*** IBM SPSS Statistics and IBM SPSS Data Collection were formerly called PASW Statisticsand PASW Data Collection.2

IBM SoftwareBusiness Analytics“ With the introduction andinspired development ofIBM SPSS Text Analyticsfor Surveys, IBM hassucceeded where othersoftware vendors havefailed. Finally, there is apowerful, intuitive toolthat reduces the timeneeded to analyze largeamounts of qualitativedata and opens the door tonew methods of targetedanalysis.”– Karl BuchholzExecutive Vice President, Business DevelopmentData Specialists Inc.IBM SPSS Text Analytics for SurveysIf your organization has pre-existing categories, you can recreate theirrules with precision and automate their creation. You can do so bycreating conditional rules, using extraction results and Boolean operators.This enables you to categorize responses based on more complexinformation or filter erroneous responses.Use the product’s visualization capabilities to help manually refine categories.For example, use a bar chart, web graph or web table to quickly revealwhich categories contain co-occurring responses. Then you can decidewhether to combine certain categories or create new ones that betteraccount for shared responses.You can train IBM SPSS Text Analytics for Surveys by categorizing asubset of your text responses, and then importing the entire dataset andre-running the extraction and categorization. For ongoing surveys, youcreate categories once and then import the newer version of the data intothe software for fast, reliable, and consistent categorization.When you have finished categorizing your responses, your unstructuredsurvey data has been transformed into quantitative data. You can exportthis data as dichotomies or categories and analyze it with other quantitativedata in programs such as IBM SPSS Statistics, IBM SPSS DataCollection, or Excel .IBM SPSS Text Analytics for Surveys makes it easy to work with others.You can share project files – which include extracted results, categoriesand linguistic resources – across your organization. Additionally, youcan share categories by importing and exporting them as an XML file.These features allow others to easily reuse category work in new projects.Linguistic technologies make the differenceIBM SPSS Text Analytics for Surveys extracts concepts and categorizestext responses without any customization. You can, however, customizesome of the product’s dictionaries to refine extraction results. Thismakes the categorization process operate more smoothly. For example: To indicate that certain product names belong in the same productline, modify the Type DictionaryTo extract and group industry- and domain-specific terms, add theseterms to the Type DictionaryTo indicate that variant forms of the name of a chemical, gene ormedicine, for example, refer to the same thing, modify the SubstitutionDictionaryTo prevent a “noise” term, such as your organization’s name, fromcluttering extraction and category results, modify the ExcludeDictionary3

IBM SoftwareBusiness AnalyticsIBM SPSS Text Analytics for SurveysWith the English-language version of IBM SPSS Text Analytics forSurveys, you can choose to create categories using a semantic network.The software uses this method in combination with others to optimizethe quality of results. For instance, the semantic network will automaticallyunderstand that “apples” and “oranges” are types of fruit.You can get better out-of-the-box results in the English-language versionby using pre-built Text Analysis Packages (TAPs). Use TAPs to categorizeresponses in customer, product or employee satisfaction surveys.New features in IBM SPSS Text Analytics for Surveys 4 Creating a project is easy using the Project Wizard. The Wizardsteps you through the process of selecting a data source, variablesand Text Analysis Packages (TAPs) containing pre-built categoriesand linguistic resources. Additional TAPs are available to help analyze thoughts and feelingsabout advertising, about banking services and about brands**A new semantic network (along with linguistic algorithms) lets youautomatically create categories and categorize responsesAn IBM SPSS semantic network supports hundreds of general themesfor enhanced category building**Additional libraries are available for banking, emoticons, finance andslangHow IBM SPSS Text Analytics for Surveys worksGet reliable results faster with these automated features1. Extract key concepts and opinionsExtract key concepts automatically from responses to an open-endedquestion. The software creates a list of terms, types and patterns.Automatic color coding identifies which terms have been extracted andidentifies their type.2. Create categories and categorize text responsesIBM SPSS Text Analytics for Surveys makes the process easy tounderstand by displaying the text responses in the right-hand paneand extracted concepts in the pane at lower left. Automatic colorcoding shows which terms have been extracted and identifiestheir type.Automatically create categories and categorize responses using termderivation, term inclusion, a semantic network or frequency. Also,categorize responses manually by dragging terms, types and responseswithin the interface.3. Refine categoriesVisualization capabilities enable you to quickly see which categoriesshare responses. This can help you to refine categories manually. A webgraph showing which categories share responses enables the user todecide whether to combine certain categories or to create new ones thatbetter account for shared responses.**An exclusive feature of the English-language version.4

IBM SoftwareBusiness AnalyticsIBM SPSS Text Analytics for Surveys4. Summarize your findingsQuickly and easily create and export a summary bar chart at any pointduring your project. Use it to communicate to others your top categories.Results can be exported to clipboard or html pages to create graphs inyour presentations that communicate survey findings.5. Export results for analysis and graphingWhen you are satisfied with your categories, you can export resultseither as dichotomies or as categories. These can be used to createtables and graphs, either separately or in combination with other surveydata. Export results to IBM SPSS Statistics Base to create crosstabs orwhatever your analysis requires. Results can also be exported to IBMSPSS Statistics Base to create graphs that communicate survey findings.About IBM Business AnalyticsIBM SPSS Text Analytics for Surveys’ visualization features enableyou to overlay reference variables, such as gender, onto a barchart to profile categories. When you click on the blue or “Male”portion of the bar in this example, all responses from males in thecategory are displayed in the Data pane.IBM Business Analytics software delivers complete, consistent andaccurate information that decision-makers trust to improve businessperformance. A comprehensive portfolio of business intelligence,predictive analytics, financial performance and strategy management, andanalytic applications provides clear, immediate and actionable insightsinto current performance and the ability to predict future outcomes.Combined with rich industry solutions, proven practices and professionalservices, organizations of every size can drive the highest productivity,confidently automate decisions and deliver better results.As part of this portfolio, IBM SPSS Predictive Analytics software helpsorganizations predict future events and proactively act upon that insightto drive better business outcomes. Commercial, government andacademic customers worldwide rely on IBM SPSS technology as acompetitive advantage in attracting, retaining and growing customers,while reducing fraud and mitigating risk. By incorporating IBM SPSSsoftware into their daily operations, organizations become predictiveenterprises – able to direct and automate decisions to meet business goalsand achieve measurable competitive advantage.5

IBM SoftwareBusiness AnalyticsFeaturesUser interface Project Wizard guides business usersthrough the coding processView data, create categories andcategorize responses in the TextAnalysis window:–– View all open-ended questionsand responses in the Projectview–– View responses to a singlequestion in the Question viewView all responses and referencevariables in the Data paneView extraction results by term, typeor pattern in the Extracted ResultspaneView categories and their contents inthe Category paneCreate conditional rules by usingextraction results and Booleanoperators in theConditional Rule paneCategory rules editor to create newBoolean rules (using wildcards andother syntactical enhancements)Profile categories and view responseco-occurrence by using a category barchart, web graph or web table in theVisualization paneUse flags in the Data pane to markwhich responses are complete andwhich ones require follow-upView and customize linguisticresources in the Directory EditorwindowImport data from: IBM SPSS Statistics (SAV)IBM SPSS Data Collection (MDD)Excel (XLS)Excel (XLSX) for Office 2007ODBC-compliant databasesIBM SPSS Text Analytics for SurveysTranslate non-English languages Translate non-English languages intoEnglish with Language Weaver(requires a Language Weaver license).Extract key concepts and opinions A Project Wizard makes setup easierExtract terms, types and patternsautomatically using linguisticresourcesCreate categories automatically (ormanually if desired for review andrefinement)New! Use linguistic algorithms anda new semantic network to automatically create categories andcategorize responsesNew! IBM SPSS Semantic Networksupports hundreds of general themesfor enhanced category building**Create conditional rules to categorizeresponses by using extraction resultsand Boolean operatorsAllows the “force-in”/“force-out” ofresponses into/out of categorieswithout changing the categorydefinitionAllows extraction results to be savedSupports the reuse of categoriescreated in other programsCreate categories Use pre-built categories andresources (TAPs) for customer/employee/product satisfactionsurveys**New! TAPs are available for analyzingthoughts and feelings aboutadvertising, about banking servicesand about brands** Re-use categories created in otherprogramsImport pre-existing customer codeframes (specific Excel format isrequired)Use linguistic algorithms and asemantic network to automaticallycreate categories and categorizeresponsesCategory building/classificationenhancements to create categoriesfrom scratch or to better defineexisting onesSupports manual review andrefinementShows response co-occurrence incategories using visualizationsSort your categorized responses byrelevance“Force-in” an unextracted word orphrase into a category definition andautomatically assign responsescontaining it to that categoryPrint category lists and somevisualizationsRe-use categories in future surveysRefine results Categorize responses manually bydragging terms, types and responseswithin the interfaceSort categories by relevanceView response co-occurrence byusing a category bar chart, web graphor web tableUse “flags” to mark responses ascompleted or to follow-upProfile categories by overlayingreference variables onto bar chartsPrint category lists and somevisualizations** An exclusive feature of the English-language version.6

IBM SoftwareBusiness AnalyticsExport results as dichotomies orcategories (in the following fileformats): IBM SPSS Statistics (SAV)Excel (XLS)Excel (XLSX) for Office 2007Share resources and results Share project files that containextracted results, categories andlinguistic resourcesExport categories and categorydefinition for use in new projectsCreate and export summary bargraphs of your categoriesShare custom libraries as part of aproject file or as a separate fileIBM SPSS Text Analytics for SurveysLibraries Dictionaries More advanced resources such asnon–linguistic entities (phonenumbers, dates, amounts of money)are editable for advanced usersType Dictionary: Supports thegrouping of similar terms(customizable)Substitution Dictionary: Containssynonyms to group similar termsunder a single target name(customizable)Exclude Dictionary: Contains “noise”terms to be ignored during extraction(customizable) System requirementsSurvey Library: Contains resourcesrelated to pattern rules and types, aswell as a predefined list of synonymsand excluded terms (proprietary)Project Library: Stores dictionarychanges for a particular projectCore Library: Contains reserved TypeDictionaries for Person, Location,Product and OrganizationBudget Library: Contains a built-intype for words or phrases thatrepresent qualifiers and adjectivesOpinions Library: Contains sevenbuilt-in types that group terms forqualifiers and adjectivesEnglish Variation Library: Containscases in which certain Englishlanguage variations require synonymdefinitions to group them properlyNew! Additional libraries are availablefor banking, emoticons, finance andslang** Operating system: MicrosoftWindows 7 Ultimate, Professionaland Home Premium (32-bit and64-bit); Windows Vista Ultimate,Enterprise, Business, Home Premiumand Home Basic (32- and 64-bit);Windows XP Professional, ServicePack 2 or later (32-bit and 64-bit).Japanese language version supports32-bit Windows only.Hardware:–– Processor: Intel Pentium-class;3 GHz recommended–– Monitor: 1024 x 768 (SVGA)resolution–– Memory: 512 MB RAMminimum (1 GB for Japaneselanguage version); 1 GB ormore for large datasets (2 GBfor Japanese language version)–– Minimum free space: 800 MBminimum (1GB for Japaneselanguage version); morerecommended for largerdatasets** An exclusive feature in the English-language version.Features subject to change based on final product release.7

Copyright IBM Corporation 2010IBM CorporationRoute 100Somers, NY 10589US Government Users Restricted Rights - Use, duplication of disclosure restrictedby GSA ADP Schedule Contract with IBM Corp.Produced in the United States of AmericaMay 2010All Rights ReservedIBM, the IBM logo,, WebSphere, InfoSphere and Cognos are trademarksor registered trademarks of International Business Machines Corporation in theUnited States, other countries, or both. If these and other IBM trademarked termsare marked on their first occurrence in this information with a trademark symbol( or TM), these symbols indicate U.S. registered or common law trademarks ownedby IBM at the time this information was published. Such trademarks may also beregistered or common law trademarks in other countries. A curren

Business Analytics IBM Software IBM SPSS Text Analytics for Surveys IBM SPSS Text Analytics for Surveys is a stand-alone program that works well with IBM SPSS Statistics*** and other IBM SPSS products that you might already use, including IBM SPSS Custom Tables*** and software from the IBM SPSS Data Collect