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The Mayfair CollectionWauwatosa, WisconsinMayfair Mall’s stylish, new neighborPresented byHSA CommercialReal Estate
The Mayfair CollectionWauwatosa, WisconsinSection 1ProjectInformation
OverviewThe Mayfair CollectionWauwatosa, WisconsinOVERVIEWThe Mayfair Collection is an exciting, new mixed-use retail, residential and office development in Wauwatosa,Wisconsin. Located approximately four miles west of downtown Milwaukee, The Mayfair Collection iscentrally located within Metro Milwaukee and highly-accessible with direct access to US Highway 45 andclose proximity to Interstate 94.LOCATIONThe Mayfair CollectionTOAARCHITECTUREURBAN DESIGN»» Intersection of Highway 45 (Zoo Freeway) and Burleigh Street»» Wauwatosa, Wisconsin (Milwaukee County)»» Near the prestigious Blue Mound Country Club, host to previous PGA events»» 2 miles from the 175-acre Milwaukee County Medical Research ParkQUICK FACTS»» Phase I - approximately 266,000 square feet of retail space»» 250,000 households with an average income of 75,000 within a 45-minute drive»» Centrally located within Metro Milwaukee’s 7-county area»» Direct visibility from Highway 45’s 141,000 vehicles per day»» Within a 5 minute drive of world HQ for Briggs-Stratton and Harley Davidson»» Located a half-mile from Mayfair Mall, Wisconsin’s premier regional mall where Nordstrom willbe opening its first location in the state in 2015Project DeveloperDevelopment and leasing:HSA Commercial Real Estate233 S Wacker Drive, Suite 350Chicago, IL 60606p. 312.332.3555The mayfair collection3
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The Mayfair CollectionWauwatosa, WisconsinTLCRetail J:3,000 SF (J1)5,000 SF (J2)3,600 SF (J3)3,400 SF (J4)Retail I-312,609 SFRetail I-214,621 SFRetail I-114,569 SFRetail H215,200 SFRetail H115,228 SFRetail G24,200 SFJ4J3 J2Outlot7,900 SFJ1Retail FRetail E{k36,312 SF45,697 SFRetail A15,251 SFRetail CRetail D23,225 SF10,738 SFRetail B8,033 SFRetail A3 Retail A25,092 SF 4,603 SFOutlot10,800 SFNSigned LeaseLease OutMerchandise PlanLetter of Intent(proposed)Available
Wauwatosa, WisconsinThe mayfair collectionSite PlanThe Mayfair Collection6
The mayfair collectionRetail I43,480 SFRetail H2 Retail H114,557 SF 15,228 SFRetail G23,890 SFRetail J3 - 3,621 SFRetail J4 - 3,451 SFRetail I43,480 SFRetail J2 - 2,973 SFRetail J1- 5,039 SFWauwatosa, WisconsinThe Mayfair CollectionRetail F36,312 SFRetail E45,697 SFRetail D23,282 SF5,092 SF 4,603 SFRetail C Retail B10,738 SF 8,033 SF Retail A3 Retail A2Retail A15,251 SFRetail H2 Retail H114,557 SF 15,228 SFOutlot10,800 SFOutlot7,900 SFRetail G23,890 SFPartial Plan & Elevation:Retail Spaces H I7
The mayfair collectionRetail I43,480 SFRetail H2 Retail H114,557 SF 15,228 SFRetail J4 - 3,451 SFRetail G23,890 SFRetail J4 - 3,451 SFRetail G23,890 SFRetail J3 - 3,621 SFRetail J3 - 3,621 SFRetail J2 - 2,973 SFRetail H115,228 SFRetail J2 - 2,973 SFRetail J1- 5,039 SFWauwatosa, WisconsinThe Mayfair CollectionRetail J1- 5,039 SFRetail F36,312 SFRetail E45,697 SFRetail D23,282 SF5,092 SF 4,603 SFRetail A15,251 SFRetail C Retail B10,738 SF 8,033 SF Retail A3 Retail A2Retail F36,312 SFOutlot7,900 SF8Outlot10,800 SF4Partial Plan & Elevation:Retail Spaces F, G, J
The mayfair collectionRetail I43,480 SFRetail H2 Retail H114,557 SF 15,228 SFRetail G23,890 SFRetail J1- 5,039 SFRetail J3 - 3,621 SFRetail J4 - 3,451 SFRetail E45,697 SFRetail J2 - 2,973 SFRetail F36,312 SFWauwatosa, WisconsinThe Mayfair CollectionRetail F36,312 SFRetail E45,697 SFRetail D23,282 SF5,092 SF 4,603 SFRetail A15,251 SFRetail C Retail B10,738 SF 8,033 SF Retail A3 Retail A2Retail D23,282 SFOutlot7,900 SFRetail C Retail B10,738 SF 8,033 SFPartial Plan & Elevation:Retail Spaces D EOutlot10,800 SF9
The mayfair collectionRetail I43,480 SFRetail H2 Retail H114,557 SF 15,228 SFRetail G23,890 SFRetail J1- 5,039 SFRetail J3 - 3,621 SFRetail J4 - 3,451 SFRetail F36,312 SF5,092 SF 4,603 SFRetail J2 - 2,973 SFRetail D23,282 SFRetail C Retail B10,738 SF 8,033 SF Retail A3 Retail A2Retail A15,251 SFWauwatosa, WisconsinThe Mayfair CollectionRetail E45,697 SFRetail D23,282 SF5,092 SF 4,603 SFRetail C Retail B10,738 SF 8,033 SF Retail A3 Retail A2Retail A15,251 SFOutlot10,800 SFOutlot7,900 SFPartial Plan & Elevation:Retail Spaces A-COutlot10,800 SF10
The Mayfair CollectionWauwatosa, WisconsinSection 2Productivity
Wauwatosa, WisconsinMayfair Mall(Nordstrom Opening 2015)Located just two blocks south of The Mayfair Collection, Mayfair Mall is one of America’s most productiveshopping centers, with average sales of 536 PSF. Its success comes as a result of its regional location, makingit a central shopping destination for Metro Milwaukee’s affluent communities. With easy access to both Highway45 and I-94, Mayfair Mall is a short drive from anywhere in and around Milwaukee.Its overwhelming success attracted a new and vibrant tenant list that necessitated a massive expansion in 2001.Now, at over 1.1M square feet, Mayfair Mall is the largest mixed-use shopping center in the state and a strongfixture on America’s retail landscape.ProductivityThe Mayfair CollectionPartial Tenant ListAbercrombie FitchAnn TaylorApple StoreBanana RepublicBarnes and NobleBoston Store (anchor)The Cheesecake FactoryCoachCrate BarrelForever 21GapHollisterJ. CrewMacy’s (anchor)Maggiano’sMcCormick & Schmick’sP.F. Chang’sPottery BarnRestoration HardwareSwarovski’sWilliams-Sonoma(180 tenants total)ProductivityShopping centerNational AverageRegional Average (North Central)Mayfair MallSales Per Squre Foot363315555Data provided by Directory of Major Malls and Green Street Advisors.The mayfair collection12
The Mayfair CollectionWauwatosa, WisconsinSection 3Regionality
Wauwatosa, WisconsinMetro Milwaukee Mallsand lifestyle centersUnlike other local shopping centers, The Mayfair Collection’s easy access to highways and centralgeographic location allows it to attract visitors from the entire Metro Milwaukee area and beyond.RegionalityThe Mayfair Collection4345Bayshore Town CenterGlendale, WILAKEMICHIGANMayfair Collection94Brookfield SquareBrookfield, WIWauwatosa, WIMayfair MallWauwatosa, WI18894Southridge MallGreenfield, WI4394Base map provided by Regis. Locations are approximate.The mayfair collection14
The Mayfair CollectionWauwatosa Map1Wauwatosa, WisconsinHarleyDavidsonHQ2Capitol Dr3NorthSITE5Burleigh StMayfair Rd124th St4141,000 VPDBriggs &StrattonHQGolf CourseGolf Course768101113912MayfairMallNorth Ave1445Milwaukee CountyGroundsWatertown Plank RdMilwaukee CountyResearch ParkMilwaukee RegionalMedical CenterBluemound Rd94LegendAbout Mayfair Mall1. REI8. Barnes & Noble2. Home Depot9. Best Buy3. Target10. Crate Barrel4. Lowe’s11. Boston Store5. JC Penney Furniture Outlet12. The Cheesecake Factory6. Macy’s13. Kohl’s7. McCormick & Schmick’s14. DSW»» 1.1M sf GLA w/ averages sales of 555 PSF»» Anchored by Macy’s and Boston Store»» Nordstrom opening in 2015About Milwaukee County Research Park»» 175 acres of county property»» Home to over 70 high-tech companies»» Major tenants include United Healthcare,Alterra, and GE HealthcareLocations are approximate.MilwaukeeCountyZoo
The Mayfair CollectionWauwatosa, WisconsinSection 4Exclusivity
Wauwatosa, WisconsinRegional AffluenceSince Milwaukee’s affluent suburbs are not relegated to any particular side of the city, choosing acentral location like Mayfair is the only way with which to service all of them.ExclusivityThe Mayfair Collection4545 minutedrive time414330 minutedrive timeMequonBaysideriver hillsMertonWhite FishBayChenequa94LAKE MICHIGANBrookfield94Wind pointnorth Bayaverage hh incomeBy Blockgroups4345 75,000 or more 60,000 to 75,000 45,000 to 60,000 30,000 to 45,000Less than 30,000Map and demographic data provided by Regis Sites USA.LegendAverage HH Income 75,000 (256,031 total HH)Drive-Time of 45 minutesThe mayfair collection17
Wauwatosa, WisconsinAffluent AreasThe Mayfair trade area is comprised of the wealthiest communities in Metro Milwaukee.CommunityBrookfieldWhite Fish BayMequonRiver HillsBaysideChenequaMertonWind PointNorth BayDrive Time (mins)Median HH Income13 76,22524 95,06225 90,73325 161,29230 88,98231 163,42833 78,93740 88,52142 97,943ExclusivityThe Mayfair CollectionSource: Income data provided by Census.gov; Brookfield & White Fish Bay data from Milwaukee Economic DevelopmentCouncil.Drive Time DemosDemographic2008 Population2008 Est. Households2008 Est. HH earning 75,000 or More2008 Est. Average HH Income45-minute Drive TimE1,731,003695,196256,031 67,315Source: Regis Sites USA.The mayfair collection18
The Mayfair CollectionWauwatosa, WisconsinSection 5Contact
Wauwatosa, WisconsinProject Informationcontacts:ContactThe Mayfair CollectionTim BlumExecutive Vice President, RetailHSA Commercial Real Estatep 312.683.7256tblum@hsacommercial.comDave KeadySenior Vice President, RetailHSA Commercial Real Estatep 312.683.7241dkeady@hsacommercial.com233 S Wacker Dr, Suite 350Chicago, IL 60606The information included is subject to verification and no liability for errors or omissions is assumed.The mayfair collection20
45 and I-94, Mayfair Mall is a short drive from anywhere in and around Milwaukee. Its overwhelming success attracted a new and vibrant tenant list that necessitated a massive expansion in 2001. Now, at over 1.1M square feet, Mayfair Mall is the largest mixed-use shopping center in the state and a strong fixture on America's retail landscape.
