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New York Racing AssociationPartnerships Overview1

America’s LargestThoroughbredOperatorThe New York Racing Association operates Belmont Park,Saratoga Race Course, and Aqueduct Racetrack. In addition,NYRA hosts the oldest and most testing of the Triple Crownraces, the Belmont Stakes as well as the “mid-summerDerby” in the Travers Stakes. NYRA operates over 200 days ofracing a year, with over 25 million in total race purses overthe three tracks.2

Fan EngagementSponsors have a unique fan engagementopportunity at on race days at all NYRA venues.With roughly a half hour between each race, ourfans are always looking for the next funexperience on-site to participate in.Operating samplings, hosting large event partiesor building out a family fun activation space arejust some of the opportunities for your brand.3

Live Show &NYRA TVNYRA is proud to be the only race company inAmerica to operate on a nationally broadcastedsignal as well as regional network. For 2021, NYRAwill cover 600 hours of racing at only our venueson FOX Sports 2 as well as MSG . On Saratoga Livealone, the show reached over 5.8 million uniqueviewers! That scores well above any other racingrelated national show.4

Digital MediaTrack WebsitesNYRA operates four different websites, one foreach track as well as one for the Belmont Stakes.These websites are highlight trafficked, and areused for everything from selling tickets, topromoting new horses and more. Below are justsome of the ways you as a sponsor can beintegrated into our sites. Banner AdsFull-page takeoversLogo PlacementNaming rights to a section of the website5

E-MailMarketingNYRA has a subscription database of over 400,000users who are constantly engaging with NYRA’semail marketing messaging. Sponsors canintegrate their brands in to NYRA’s email blasts inthe following ways: Dedicated email (created by Sponsor; sent byNYRA)Partial inclusion (image and copy)Banner Ads with link to sponsor page6

Did You Know?Belmont Park Demographics Over half of Belmont Park attendees are college educated59% of attendees are home ownersOver half of Belmont Park attendees are married7

Did You Know?Saratoga Race Course Demographics 51% of Saratoga attendees are Women69% of Saratoga attendees are college educated59% of Saratoga attendees are homeowners8

Did You Know?Aqueduct Race Track Demographics 20% of Aqueduct attendees are Hispanic61% of Aqueduct attendees are college educatedA majority of Aqueduct attendees are between the ages of 25-559

OverviewBelmont ParkJust thirty minutes from New York City, BelmontPark is home to some of the most historic races inthoroughbred history. Opened in 1910, BelmontPark is one of the largest race tracks in Americaand can hold up to 150,000 people at any time.With 93 active race days between Spring/Summerand Fall, Belmont will see over 300,000 fansannually.Belmont Park has a four-floor clubhouse andgrandstand, with multiple restaurants and barsscattered around the track. Belmont Park also hasa direct Long Island Rail Road stop, allowingcustomers to ride the train to the track.10

SignageWith 93 active race days during the Belmont spring and fallmeets, NYRA sees over 300,000 fans annually. We haveopportunities in different spaces of the track to promote yourbrand through static signage. Signage can come in all differentsizes at NYRA and can be placed almost anywhere at BelmontPark. Locations can include: The PaddockOn track finish lineStarting gateClubhouse façadeThe BackyardThe Top of the Stretch11

Concert SeriesParty At the ParkWith 93 active race days during the Belmont spring and fall meets,NYRA sees over 300,000 fans annually. We have opportunities indifferent spaces of the track to promote your brand through staticsignage. Signage can come in all different sizes at NYRA and can beplaced almost anywhere at Belmont Park. Locations can include: The PaddockOn track finish lineStarting gateClubhouse façadeThe BackyardThe Top of the Stretch12

Father’s DayAlways a hit, Father’s Day at Belmont Park seeslarge groups of families coming out to enjoy a funday of races, usually featuring a big stakes race.Activities on Father’s Day at Belmont Park typicallyinclude: Cigar rollingBourbon tastingsVintage car showMassages13

Derby andCollege DayOn Kentucky Derby Day, NYRA throws the largestDerby party at Belmont Park, including multiplestakes races at Belmont and opportunities to betthe Derby. Also, on this day, NYRA hosts collegestudents for an opportunity to come out to thetrack, meet other students, and win some money!Some activities on Derby Day include: A branded giveaway item to all fansBourbon tastingsCollege Activities and prizes14

Preakness DayOn the heels of hoping for a triple crown, Preakness Day atBelmont Park is met with excitement for a chance theDerby winner to cross the finish line victorious. While wewait, fans are treated to multiple stakes races at Belmont,along with a bunch of activities. Some of those activitiesinclude: Family Fun ActivitiesBoot Scoot, and themed partyCraft Beer Festival15

Stars & Stripes DayStars and Stripes Day, an international racing festival,draws large crowds and some of the biggest horses fromdifferent countries, as well as from here in the U.S. Multiplestakes races while run families are treated to kids activities,food trucks, and much more!16

ActivationOn any day at Belmont Park, sponsors can buildout activations anywhere on track to match theaudience they are looking to engage with. BecauseBelmont Park is so large, we can sport almost anyactivation, so it is up to you to get creative!17

VIP HospitalityCatch the excitement of racing at Belmont Park with a greatseat! Choose to put a hospitality package in with yoursponsorship and you will have trackside views while diningand drinking with friends and family. All rooms are climatecontrolled, come with a buffet and a race day program.Hospitality also includes premium parking for your day atthe track.18

MediaNYRA is proud to be the only race company in America tooperate on a nationally broadcasted signal as well asregional network. For 2021, NYRA will cover 600 hours ofracing at only our venues on FOX Sports 2 as well as MSG .Sponsors can run commercials, show pre-producedfeatures, do live interviews, and much more!For Sponsors looking for a more track side viewership, ourNYRA TV simulcast signal reaches all our racing venues, aswell as any racetrack or casino property in the countryshowing the NYRA races. Again, sponsors can runcommercials, as well as many other opportunities on thissignal.19

OverviewBelmont Stakes20

The Belmont StakesRacing FestivalThe Belmont Stakes Racing Festival, a three-day event held onJune 3-5, 2021, features multiple stakes races on each dayalong with food truck festivals, concerts, and more all whileleading up to the running of the historic 1.5 Million DollarBelmont Stakes.21

Belmont StakesPresenting RightsThe sponsorship of the Belmont Stakes is a great opportunityto market your brand to an international audience. Namingrights of the race comes with benefits such as: Name and logo on all on-track signageLogo on the saddle towels of the horses in the race, as wellas on outriders and gate crewCommercial opportunities on NBCVIP hospitalityVenue ActivationsBrand name attached to all media related to the raceTrophy presentation to winning connections of the race,covered on NBC22

Belmont Stakes RacingFestival Concert SeriesThe Belmont Stakes Concert Series is a three-part event that consists of a coverband on Friday night, a Broadway cast during the day on Saturday, and a Billboardtop 100 artist on Saturday night following the last race of the day. The opportunityto be the presenting sponsor comes with many benefits such as: Name and logo on all concert promotional materials such as concert posters,highway banners, program ads, and social media campaigns, and moreEnlarged logo on the roof of the concert stage, as well as logo on bike rackcovers around the stageEight (8) VIP artist meet and greet each day for sponsor to use as a giveawayand or for internal personnel.Opportunity to activate just across from the stage and engage with concertfans.Opportunity for Brand teams to interact with fans and pass out giveaways justprior to each concert.23

Graded Stakes RaceSponsorshipThere are multiple graded stakes races during the Belmont Stakes Racing Festival,some of which are covered on NBCSN as well as NBC. Sponsoring a graded stakesrace on Belmont Stakes Day is a great way to market your brand, while alsodelivering a wonderful hospitality experience for your company. Below are justsome of the many opportunities that come with this sponsorship: Name and logo on all on-track signageLogo on the saddle towels of the horses in the race, as well as on outriders andgate crewInterview on NYRA TV just prior to the raceVIP hospitalityVenue ActivationsBrand name attached to all media related to the raceInclusion in trophy presentation24

Hospitality & VenueNaming RightsDuring the Racing Festival, fans have many different options ofwhere to spend the day. There are multiple high-end VIPhospitality areas catering to all different types of fans. Theseareas are typically high in price, and come with an open bar, fullbuffet, and private betting stations among other benefits.As a hospitality room sponsor, you will receive unique benefits,some of which are listed below: The room will be referenced as presented by your name,along with your name and logo on all printed credentialsfor that roomSignage around that room with your logoTwenty (20) tickets to your room on Belmont Stakes DayOpportunity to activate either inside or just outside theroom with a brand teamOpportunity to distribute branded gifts to guests in yourroom25

ActivationDuring each day of the Racing Festival, our guests have 25minutes in between each race to experience Belmont Park.explore the grounds and find something to do. Sponsors havetaken advantage of this time successfully by interacting withour guests including: Night Club with DJProduct SamplingsFirst Class Aviation loungesVR interactive stationsCharging StationsFamily Fun experiences for all agesWith the large amount of space we have at Belmont Park,Sponsors are able to build out all type of activations to meetyour brands needs and objectives.26

SignageWith over 90,000 people at Belmont Stakes alone, we haveopportunities in different spaces of the track to promote yourbrand through static signage. Signage at Belmont Park are locatedin all different areas and can be television visible throughout theracing broadcasts. Some locations include: The PaddockOn track finish lineStarting gateClubhouse façadeThe BackyardThe Top of the Stretch27

Belmont FoodTruck VillageOn Belmont Stakes Day, we are proud to have two different foodtruck locations on track serving food from the five boroughs of NewYork. For the food truck area at the top of the stretch, known as“Toast the Turn,” fans who purchase tickets in this area also get tosample a wide variety of beers for four hours followed by a silent DJexperience.When participating in these areas, sponsors have the opportunityto set up large activations in these spaces, have your brand nameand logo featured on all marketing materials including directionaland archway signage, social media posts, and more!28

VIP HospitalityThere is no better way to entertain your staff, clients, oreven family then in a VIP Hospitality room on BelmontStakes Day. These rooms are all climate controlled, withgreat views. They all also feature an open bar package,along with a gourmet buffet and private betting stationsto avoid the lines. Hospitality packages also come withpremium parking on Stakes Day.29