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Chicago12.4.09Sponsorship InformationCelebratingCompassion.com
P.O. Box 363Columbus, OH 432163712 N. Broadway, Ste 560Chicago, IL 60613866-632-6446MercyForAnimals.orgThank youfor your interest in supporting the crucial work of MercyFor Animals through a special corporate sponsorship of our upcomingCelebrating Compassion Gala. I hope you will join hundreds of valuedsupporters in celebrating compassion toward animals and the vital effortsof those working to build a kinder tomorrow at our unforgettable Galaevent.The inspiring Gala will also honor celebrities, elected officials, volunteersand supporters who have made an outstanding contribution to the animaladvocacy movement. To view photographs from last year’s Gala event,please visit www.CelebratingCompassion.com.This year’s Gala will be held at the beautiful Chicago Cultural Center onDecember 4, and will exemplify the outstanding work of advocates andraise funds to support the important work of Mercy For Animals. The Galawill feature an award ceremony, high-ticket silent auction, exclusive liveperformance by famed muscian Nellie McKay, superb wine and spirits,decadent vegan hors d’oeuvres and much more.I am contacting you today to offer your company the opportunity tosupport the Gala as a special corporate sponsor.Celebrating Compassion Gala sponsors are the backbone of this momentous event and yoursupport is crucial to the life-saving work of our organization. In becoming a sponsor you areextending compassion to abused and neglected farmed animals that are all too often forgottenvictims. As a sponsor, you will show that you are a progressive business that shares the goalsand values of our supporters - ending needless cruelty to animals.In addition to supporting MFA’s mission, sponsorship comes with great benefits that allow yourcompany to promote itself not only to animal advocates, but to a large base of health-consciousand environmentally-conscious consumers. This mutually beneficial opportunity will furtherestablish your company as an admirable company of conscience.In this packet you will find information about the work of MFA, our breathtaking Gala venue,our audience and various sponsorship packages. We hope that your company will join us inhonoring those individuals working to build a kinder future for all animals.Thank you for your time and consideration. If you have any questions, or would like additionalinformation, please contact Alicia Boemi, MFA’s Director of Membership Development, at (847)917-3660 or by email at AliciaB@MercyForAnimals.org.Sincerely,Nathan RunkleExecutive Director
About MercyFor AnimalsAboutMercyFor AnimalsAbout Mercy For AnimalsMercy For Animals is a national 501(c)(3) nonprofit animal advocacy organization. Foundedin 1999 and over 35,000 members strong, MFA works to create a society where animals aretreated with the respect and compassion they so rightly deserve.I MFA Believesnon-human animals are irreplaceable individuals with morally significant interestsand hence rights. These include the right to live free from unnecessary suffering andexploitation.I MFA is Dedicatedto establishing and defending the rights of all animals. Over 99% of cruelty to animalsin the United States occurs at the hands of the meat, dairy, and egg industries - whichconfine, mutilate, and slaughter over 9 billion animals each year. Due to the enormousscale of farmed animal cruelty, MFA primarily focuses on farmed animal advocacy andpromoting cruelty-free food choices.I MFA Worksto be a voice for animals through proactive consumer education and advertisingcampaigns, research and undercover investigations, rescues, working with newsmedia, and grassroots activism.What PeopleSay AboutMFA About MFAWhatPeopleSay“One of today’s most effective advocacy groups.”– VegNews Magazine“MFA is one of the most passionate, effective, and outspoken voices inthe movement. I’m a proud member and supporter; you should be, too.”– Rory Freedman, co-author of the #1 New York Times best-selling book, Skinny Bitch“Mercy For Animals is one of the most effective grassroots animalprotection organizations in the country.”– Dr. Michael Greger, Director of Public Health and Animal Agriculture at The Humane Societyof the United States“Mercy For Animals continually demonstrates that it’s possible for agrassroots animal protection group to produce big-time results. Theircampaigns have been some of the most effective I’ve ever witnessed.”Nonprofit of the Year– Erik Marcus, Publisher of Vegan.com andauthor of The Ultimate Vegan Guide“Mercy For Animals is, hands down, one of the most tireless, dedicated,and effective organizations working to protect animals.”– Erin Williams, co-author of Why Animals Matter
MFA’s AudienceMFA’sAudienceOur Audi ence is Your Audi enceMFA would like to ensure that sponsorsknow our audience is their audience. As anMFA sponsor, our audience recognizes yourcompassionate gift as one that enhancesthe mission of many individuals and groups.Therefore, we wish to provide you witheverything you need in order to expand andstrengthen your customer base through MFA.Promotional materials for our sponsors willreach over 45,000 people through emails, Galainvitations, web traffic and more. MFA’s audienceis comprised of rapidly expanding markets, suchas earth-friendly, health-conscious and humane.As a sponsor your company will be associatedwith the compassionate ethics of many oftoday’s consumers.Mercy For Animals Membership Statistics85% Female15% Male32% Vegetarian59% Vegan13.6%39.6%22.3%24.5%18 or Younger19-2627-3536 or OlderOur audience’s broad age range means thatyour company will have the opportunity toestablish itself with younger advocates whilefurther establishing itself with older advocates.Your logo, website and mission will be viewedby groups and individuals across the nation whovalue companies that align with their interestsand ideals.
Gala VenueVenueGalaChicago Cultural CenterChicago, IllinoisOverlooking Grant Parkand Michigan Avenue inthe heart of downtownChicago, the ChicagoCultural Center’sG.A.R. Rotundaand Memorial Hallestablish the eleganceof the CelebratingCompassion Gala. TheRenaissance design ofthe stained glass domecreates a stunningrotunda. This exquisitespace is decorated withtwo encased Tiffanyglass windows andoffers a breathtakingview of Chicago’sMillennium Park.Special Live P erformance by Nelli e McKayNellie McKayNellie McKay is a famed musician, actress and animaladvocate known for her critically acclaimed albums:Get Away From Me, Pretty Little Head, ObligatoryVillagers and her role of Polly Peachum in the Broadwayproduction of The Threepenny Opera, which won her aTheatre World Award. McKay has opened for Bo Diddleyand Sting, dueted with Eartha Kitt, Trey Anastasio andTaj Mahal, shared the stage with Gloria Steinem, Odetta,Lou Reed, Elvis Costello, Cyndi Lauper, and other notablemusicians. McKay is also the recipient of the HumaneSociety’s 2005 Doris Day Music Award for her dedicationto animal rights.
Sponsorship Levels LevelsSponsorshipPremier - 10,000 Full-page advertisement in Gala program with priority placement.14 free tickets to the event, VIP seating.Vocal recognition during Gala.Website recognition on CelebratingCompassion.com, consisting of your logoand link to company’s website.Logo on all Gala mail materials, including Gala invites and emails that will goout to over 45,000 members and supporters.Logo has priority placement and size on all Gala promotional materials(posters, fliers, advertisments, etc).Major - 5,000 Half-page advertisement in Gala program.8 free tickets to the event.Website recognition on CelebratingCompassion.com, consisting of your logoand link to company’s website.Logo has second priority placement and size on Gala promotional materials.Associate - 2,500 Quarter-page advertisement in Gala program.6 free tickets to the event.Website recognition on CelebratingCompassion.com, consisting of your logoand link to company’s website.Logo has third priority placement and size on Gala promotional materials.Supporting - 1,000 Business card-sized advertisement in Gala program.Website recognition.4 free tickets to the event.Friend - 500 Recognition in Gala program (including company name and website).2 free tickets to the event.Ally - 250 Recognition in Gala program (including company name and website).1 free ticket to the event.
Sponsorship InformationSponsorshipInformationPlease contact Alicia Boemi to confirm your sponsorship.Alicia BoemiDirector of Membership Development(847) 917.3660AliciaB@MercyForAnimals.orgPlease make checks payable to:Mercy For Animals3712 N Broadway, Ste 560Chicago, IL 60613For additional information please do not hesitate to call or emailAlicia Boemi. We hope that you will partner with us to make theGalas a grand success for Mercy For Animals, the greater animaladvocacy movement, and your company.Finally, MFA would like to thank you for your time andconsideration in creating this mutually beneficial event that willopen hearts and minds to the billions of abused and neglectedfarmed animals who are counting on their human advocates toend their suffering.
CelebratingCompassion.com
The inspiring Gala will also honor celebrities, elected officials, volunteers and supporters who have made an outstanding contribution to the animal advocacy movement. To view photographs from last year's Gala event, please visit www.CelebratingCompassion.com. This year's Gala will be held at the beautiful Chicago Cultural Center on
