Embedded Analytics In Action: Real-World Applications . - MicroStrategy

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Embedded Analytics in Action:Real-World ApplicationsPowered by MicroStrategymicrostrategy.com

Enterprises today are constantly on the lookout to deliver enhanced services to staycompetitive and generate new revenue streams. In a data driven world, the mostpopular applications are the ones that deliver more “fact-based” insight to the enduser, that helps them make their next move. From banking services, to travel websites,online stores, social media sites and more, every application today collects data thatcan be used to provide value to their customers. To that extent, customers everywhereare also expecting more than just a “good experience” with their web and mobileapplications. Data analytics is that hook. It has the means to harness data that is beingcollected, by organizing and presenting information to the end-user, and can provideinformative insights.To thrive in today’s market, organizations need to provide the means that allows theircustomers to read and interact with their information, without restrictions—whetherit’s on a mobile app or web-based application. Information on historic trends, popularchoices, outlier and risks, help people make conscientious decisions.BUILD VS BUYOrganizations looking to embed analytics and reporting into theirorganizations can enhance external applications by taking advantageapplications face the choice of building their own in-house solutionof powerful enterprise BI functionality—high performance, failover,or customizing and embedding an existing analytics product. Forload balancing, and rich end-user interfaces—by integrating with ormany organizations, the cost and expertise needed to build an in-plugging directly into the platform.house application can be overwhelming. That’s why organizationsare increasingly going with the Original Equipment Manufacturer(OEM) approach to insert analytics into their products.Organizations choose MicroStrategy because it delivers a widerange of capabilities, including: deep analytical functionality;intuitive workflows; flexible report presentation options; andChoosing the right platform is key. For a business intelligencea powerful, unified console for user management, security,(BI) and analytics platform to be truly enterprise-class, it mustadministration, system configuration, and monitoring. And withgo beyond traditional capabilities and deliver the flexibilityMicroStrategy’s open API, organizations can easily build highlyorganizations need to extend and modify functionality to meetcustomized BI applications for their customers.their unique requirements. In addition to supporting basicreporting and dashboarding capabilities, it should provide accessto all its functionality through an application program interface(API), so that organizations can easily deploy customized, brandedIn the following pages read about five organizations thatembedded MicroStrategy into their applications to provide arobust enterprise-grade platform to their customers.applications at scale.The MicroStrategy enterprise analytics platform features a modern,sophisticated, service-oriented architecture, designed for flexibilityand extensibility, so it’s uniquely suited to grow with the demandsof enterprise applications. With MicroStrategy’s open architecture,Create white-labeled apps that match your corporate branding with custom appicons, splash screens, and login screens, and publish to the public app stores.

COMPANY: 3M3M uses their Informed Analytics solution toanalyze health insurance companies andproviders to better understand the healthcareneeds of the populations they insure. Using thisapplication, they can identify patients at risk ofneeding particularly expensive treatments andproactively provide them with services suchas monitoring or preventive care to reduce thelikelihood of future health problems. Healthplans use this information to understand andforecast the cost of care.3M chose MicroStrategy because it canefficiently support a large multitenantenvironment with low administrativeoverhead. 3M wanted to be able to automateadministrative tasks and have multiple tenantsshare content while getting their own data in apersonalized manner. 3M was impressed withMicroStrategy’s ability to provide robust enduser self-service without sacrificing security.Using MicroStrategy, 3M has been able toreduce the time it takes to run reports fromminutes down to seconds. Additionally, one ofIn this dashboard, users can view the total cost of care at population level.their largest reports that previously took fivehours can now run in only seven minutes.Landing page provided to customers with a set of pre-built dashboards that clients have access toand control over, with data on population health trends, inpatient trend analysis, and more. TheMicroStrategy Web interface is white-labeled to match 3M’s branding and corporate standards.microstrategy.com

COMPANY: ALLSCRIPTSThis dashboard shows each provider’s attainment of certain quality of care measures.Allscripts embedded MicroStrategy functionality into their platform to support two main functions. The first isto power a population health application that draws from one of the largest patient databases in the industry,with records for over 150 million patients. Subscribers— doctors and provider groups who deliver care on anACO or PCMH based model—can use MicroStrategy’s self-service capabilities to analyze population healthacross different practices, hospitals, and regions, and report across the whole system with ease. This systempulls from multiple SQL databases that contain electronic health records (EHRs) and is refreshed nightly.Using this tool, subscribers can better understand how treatment may affect different populations and cancoordinate care more effectively.With MicroStrategy, Allscripts enriches its solutions to deliver insight in an even more engaging, timelyway. The company has received positive feedback from its clients, particularly for enhanced ease of useand interactivity. And because MicroStrategy is embedded seamlessly into the Allscripts application, thecohesiveness and branding of the interface is fully maintained; users are not even aware that they areinteracting with a separate analytical tool.microstrategy.com

COMPANY: SPS COMMERCESPS Commerce selected MicroStrategydue to its strong reputation in the retailindustry. The company uses MicroStrategy’sautomation capabilities to quickly onboardnew clients and provide access to newcapabilities and data streams. They havealso made extensive use of Visual Insight todeploy their own content, as well as enabletheir customers to create and share contentin a secure manner.SPS Commerce’s Performance Analyticsapplication enables suppliers to analyzedemand data across the SPS network ofSPS Performance Analytics Application.retailers, including wholesale, online, anddirect-to-consumer. Sales and planningorganizations use the rich sales andinventory data to deliver more accurateforecasts and quickly react to marketchanges. Organizations also use theapplication’s analytics to proactively avoidstock outs by ensuring that inventory levelsand assortments are appropriate for eachstore – a key driver for in-store performance.SPS Commerce’s Collaboration Analyticsstreamlines the planning process betweenretailers and suppliers by providing asingular view of sales and inventory data.With the application, retailers can easilySPS Collaboration Analytics Application.view sales and inventory information acrosstheir suppliers, allowing them to takeproactive steps to avoid inventory overagesor stock outs. The application also helpssuppliers make recommendations for futureorders and stock levels.microstrategy.com

COMPANY: CANADIAN INSTITUTE FOR HEALTH INFORMATIONThe Canadian Institute for HealthInformation (CIHI) is an independent,not-for-profit organization that providesessential information on Canada’shealth systems.CIHI deployed an interactive toolcalled Patient Cost Estimator (PCE) tocalculate the average cost of variousservices provided in hospitals. Thistool provides information nationally,by jurisdiction, and by patient agegroup. The cost estimates representthe average cost of services providedto the typical patient at a care facility.They include the costs incurred bythe hospital in providing services,and exclude physician fees, as theseare normally paid directly by thejurisdiction and not by the hospital.In this live application, users can estimate the cost of various services provided in hospitals.microstrategy.com

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To learn more about MicroStrategy’s embedded analyticsfor OEMs, visit our website at:microstrategy.com/us/company/partners/oem1850 Towers Crescent Plaza Tysons Corner, VA 22182 Copyright 2017. All Rights Reserved.microstrategy.comCOLL-1735 0617microstrategy.com

With MicroStrategy, Allscripts enriches its solutions to deliver insight in an even more engaging, timely way. The company has received positive feedback from its clients, particularly for enhanced ease of use and interactivity. And because MicroStrategy is embedded seamlessly into the Allscripts application, the