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Medicare Supplement InsuranceMore Value forYour ClientsA competitive advantage for you.For producer use only. Not foruse with the general public.457348

Today’s consumers want a Medicaresupplement policy that does more thancover health care costs when they’re sick.They want their policy to help them stayhealthy. Now, you can give your clientsexactly what they’re looking for.

Here’s What They Really WantMutual of Omaha’s Medicare supplement policyholders want valuable extras that help them stay fit,stay healthy and keep more money in their pocket. Here’s what they get when they purchase a Med supppolicy from Mutual of Omaha or an affiliate company:MutuallyWellAmplifon HearingHealth CareEyeMedVision CareDiscounts on healthyliving resources, apersonalized fitness plan,an optional, low-cost gymmembership and moreDiscounts on hearing aidsand other valuable servicesDiscounts on eye exams,eyeglasses and contact lensesThese programs aren’t insurance. They simplymake money-saving discounts and servicesavailable to our Med supp policyholdersthrough third-party providers. And that’sexactly what your clients are looking for.Note: All programs may not be available in all states. Programs areautomatically added to Mutual of Omaha Insurance Company (or affiliatecompany) policies with rider form 0PA5F Rev in states that require a rider.Your Competitive AdvantageHaving the ability to offer the extras that are importantto Medicare-age consumers gives you a competitiveadvantage in the Med supp marketplace. It increases thelikelihood that people will: Buy a Med supp policy from you Keep their policy in force1

Mutually WellThrough an agreement with Tivity Health, yourclients have access to our own fitness and wellnessprogram that allows them to tailor a plan to meettheir individual needs and goals.Mutually Well includes:Discounts – Up to 30% savings from a network of over 20,000 providersthat offer chiropractic, acupuncture, massage therapy and nutritionalprograms, plus mind/body therapies and healthy living products.*Mutually Well Mobile App – Includes the ability to personalize a plan forhealthy living, set goals and receive recommended activities and suggestionson fitness, rest/recovery and nutrition.Optional Gym Membership – For just 25 a month, your clients can haveaccess to a network of more than 10,000 fitness locations nationwide. Groupclasses are included, where available. That allows them to take advantage ofa variety of programs in multiple gyms and fitness facilities wherever theylive, work or travel. And with no enrollment fees and no gym contracts, theycan stop and restart their membership at any time.**2

Joining the Mutually Well ProgramIn order to take advantage of discounts on products and services and purchase the optional gymmembership, policyholders must join the Mutually Well program either online at MutuallyWell.com oron the Mutually Well mobile app, available in the Apple and Android app stores. They also can join bycalling Tivity Health at 833-574-6105.Free Walking ProgramOnce your clients join the program, they’ll receive an email witha link to a free 30-day walking program.MutuallyWell.com Join the Mutually Well program Print discount offers Purchase the optional Mutually Well GymMembership and print a membership cardMutuallyWellMobile App Join the Mutually Well program Download discount offers Purchase the optional Mutually Well GymMembership and print a membership card Set fitness goals and receive a weekly planof recommended activitiesMutually WellPolicyholders receivethis Mutually Wellflyer in their Medicaresupplement policywelcome kit. The flyerprovides details about theprogram and instructionson how to join.MutuallyWell.com833-574-6105For terms of service regarding the discount program, visit MutuallyWell.com.*Tivity Health, Inc., and its affiliates do not employ, own or operate third-party service providers. Services are subject to terms and conditions of such third-party provider.Check with the provider for details.** Gym membership fee is 25 per month plus applicable sales tax. Members who opt-in and pay for the Mutually Well Gym Membership are entitled to the use of fitnesslocation facilities and amenities available to the holder of a basic membership at the fitness location. Fitness locations are not owned or operated by Tivity Health, Inc., or itsaffiliates. Facilities and amenities vary by location.3

EyeMedWe make it easy for our Med supp policyholdersto care for their eyes with a vision discountprogram from EyeMed Vision Care.4

EyeMed includes:Low-Cost Exams – Routine eye exams for just 50Discounts on Frames – 40% off frames up to 140Special Pricing – Discounted fixed pricing on lenses and lens optionsOther Services – 30% savings on add-ons and other servicesMutu al of OmahaVisio n DiscountAccessing EyeMed DiscountsWhen policyholders visit an EyeMed provider, they’ll present theseven-digit vision discount code. This code is on the EyeMed flyerthat’s included in the policy welcome kit. EyeMed’s provider networkincludes thousands of options from independent providers to thenation’s top optical retailers.See the mostout of lifewith more from yourMutual of Omaha planNow, it’s easier thanhealth. Your Mutua ever to care for your eyes- and your overal of Omaha compyou to valuablellany¹ insurancesavings throupolicy(s) entitlegh EyeMed Visionis automaticalsly included, withCare. The visionsavings on eyeplancare and eyewear.Healthier, happier livingBesides measuring your vision, routine eye examnon-invasivetool that cans are a simple,help identify earlychronic healthsigns of certaconditions, includinheart diseaseing high bloodandpressure, diabetes,is key for treatm high cholesterol. 2 And because early detecent, regular eyetionin a healthy life.examinationsplay a vital roleReady to save?When you visitan EyeMed providDiscount Progrer, give them youram number toseven digit Visionreceive greatsavings, including: 50 eye exams 40% off frames up to 140 Discountedfixed pricing onlenses and lens 30% off otheroptionsadd-ons andservicesVision Discount Code:9239674We make it easyFrom independentwe designed our providers to the nation’s topoptical retailenetwork withrs,thousands ofaccessible tooptions to beyou.more1Mutual of OmahaInsurance CompanWorld Life Insurany, United of Omahace CompanyLife Insuranceand Omaha InsuranOphthalmologyCompany, United, “Frequencyce Company. 2of Ocular ExaminAmerican Academations,” 2009.y ofNot availablein NY.4PDF-1904-R-50289089 lders receivethis EyeMed flyer in theirMedicare supplementpolicy welcome kit.The flyer providesdetails about theprogram, instructionson using the discountcode and informationabout exclusions andlimitations.5

AmplifonMutual of Omaha gives Med supp policyholdersaccess to a hearing health care program thatprovides valuable services and savings.6

Amplifon includes:Money-Saving Offers – Save 50 on one hearing aid or 125 on two hearingaids plus discounts on hearing tests and diagnostic servicesCustom Hearing Solutions – Get help finding the right solution from one of10 hearing aid brands60-Day Free Trial – 100% money-back guarantee if not completely satisfiedContinuous Care – One-year free follow-up care, two years of free batteriesand a three-year warrantyLow Price Guarantee – Pricematching plus an additional5% savingsYOUR HEARINGHEALTH CAREPROGRAM - FOBrought to youR LIFEby Mutual of Om*ahaCUSTOM HEARINGSOLUTIONSRISK-FREE 60-DAYTRIALWe find the solution thatbest fits your lifestyle andyour budget fromone ofour 10 brands.Accessing Amplifon DiscountsPolicyholders can call Amplifon at 866-396-5407 to find aprovider. Amplifon will explain the process and schedule anappointment. They’ll also send information to the policyholderand the provider to ensure the discount is -396-5407CONTINUOUSCARE100% money-backguarantee if notcompletely satisfied. Norestocking or returnfees.1-year free followupcare, 2 years freebatteries, and a3-year warranty.**HEARING AID LOWPRICE GUARANTEE†If you find the sameproduct at a lowerprice,bring us the localquoteand we’ll not onlymatchit, we’ll beat it by5%.ACCESSING YOUR DISCOUNTIS AS EASY AS.1Call Amplifon at1-866-396-5407andwe’ll find a provider near you.2ADDITIONAL MONEY-SAVINGCALL TODAY:3We’ll explain theAmplifonprocess and helpyou schedule ER!‡1-866-396-5407We’ll send information to youand the provider,ensuring yourdiscount is activated. 50off one 125off two*Mutual of Omahahearing aidInsurance CompanNot available inhearing aidsy and its affiliatesNew York., United of OmahaLife Insurance**Company, OmahaSome exclusions apply. LimitedInsurance Companto one-time claimy and United World†for loss and damage.Amplifon offersLife Insurancea price match onCompany.Deductibles maymost hearing devices.more details.apply.Some exclusions apply. Not available‡Savings on topwhere prohibiteof our already discountd by law. Visit amplifoned pricing. Pleaseusa.com or callHearing servicesbring this offerforare administeredwith you to yourservices, and itsby Amplifon Hearingappointment.own financial andHealth Care, Corp.contractuAmplifonal 2019 Amplifonobligations. MutualHearing HealthHearing HealthCare is solely responsiof Omaha andCare, Corp. 3264MISCits affiliates and/MutualofOmahaAmplifon are independ ble for the administrationof hearing healthent, unaffiliatedcarecompanies.Policyholders receivethis Amplifon flyerin their Medicaresupplement policywelcome kit. The flyerprovides details aboutthe program, instructionsto call Amplifon to getstarted and informationabout exclusions andlimitations.7

Medicare Supplement InsurancePromoting Value AddsThere used to be a time when you weren’t allowed to talk about value-added programsduring the Med supp sales process. But times have changed and so have the rules in moststates. So, it’s time to start spreading the word. Promoting our value adds to your clients atthe time of the sale is a good way to set yourself apart from the competition.Here are Two Approaches to Try1Maybe you’ve been asked if our Med supp policies include the popularSilverSneakers program. And while the answer to that question is still no,you now have something exciting to talk about.“Mutually Well is Mutual of Omaha’s exclusive program designedto help you achieve your best health. It gives you access to anetwork of over 10,000 fitness facilities and more than 20,000providers of healthy living products and services nationwide.”2Here’s a more general approach that allows you to cover all the valuableextras your clients will get:“When you purchase a Medicare supplement policy from Mutualof Omaha or an affiliate company, you get additional resources thatcan help you achieve your best health. Your policy comes with ourMutually Well fitness and wellness program that gives you discounts on healthy living products and services plus the option topurchase a low-cost gym membership good at over 10,000 fitnessfacilities nationwide. You also get an EyeMed vision care discount soyou can save on eye exams, glasses and contact lenses. And, you’llreceive the Amplifon hearing health care program that providessavings on hearing aids and other valuable services.”NOTE: All programs may not be available in all states, which means you may have to adjust your approach. In addition, some statesstill prohibit promotion of value-added programs pre-sale, post-sale or both. See page 9 for details.8