Transcription
car2goOverviewCity of SeattleSeptember 2012
OVERVIEWcar2go is Daimler’s innovative personal mobility serviceLeveraging Daimler’s Global Resources Proprietary car-sharing technology Daimler smart fortwo vehicles Global corporate infrastructureUnique Capabilitiescar2go is the first fully automated, one-way, open-end, on-thespot car sharing system: Large network of self service vehicles On-demand mobility “Pay-as-you-drive” - members are charged by the minute,with discounted rates for hourly & daily use All inclusive - Rental, fuel, insurance, parking &maintenance included at no additional cost Easy, accessible, user friendly servicecar2go Overview – Walter Rosenkranz – Page 2
OVERVIEWThe car2go model provides an extensive network of free-floating, fuel-efficient, fullyserviced smart fortwo’s widely distributed throughout the city in a defined Home Area1352461.One Time Registration - Easily register on-line or in personat the car2go shop. Receive your membership packet in themail.2.Booking - Pick up the car at a moment's notice without areservation or reserve in advance via internet, telephone ormobile device.3.Get In - Unlock the car2go using your car2go member card4.Enter Your PIN - Get in the car and then enter your PIN tobegin the rental.5.Drive Off - Start the car, then simply drive to the destinationof your choice for as long as you want. Simply pay byminute, hour or day.6.Park - Once you arrive at your destination, simply park thecar2go. Make sure that you do not leave it in a no-parkingzone.car2go Overview – Walter Rosenkranz – Page 3
EXAMPLE OF A HOME AREAApproximately 37 square mile Home AreaDistribution of available cars within the Home Areacar2go Overview – Walter Rosenkranz – Page 4
EXAMPLE OF A DAILY CAR2GO UTILIZATION-1. Member A, Three Point to Point trips: 7, 10,and 24 minutes; 2.5, 2.5, 3.7 miles2. Member B, Point to Point Trip, 11 minutes, 1.2miles3. Member C, Point to Point Trip: 10 minutes;3.1 miles4. Member D, Two Point to Point and one RoundTrip*: 7,10 and 24 minutes; 1.2, 2.5, and 3.7 miles5. Member E, Two Point to Point Trips: 32minutes and 1 hour 9 minutes; 10 and 7.5 miles6. Member F, Two Point to Point Trips: 23 and 16minutes; 6.2 and 3.1miles7. Member F, Point to Point Trip, 27 minutes, 5miles8. Member F, Round Trip*, 1 hour 24 minutes,6.8 miles* Only start and end destination know by car2go path of travel not trackedcar2go Overview – Walter Rosenkranz – Page 5
CURRENT AND FUTURE MARKETScar2go is currently operating in 8 cities in North America, 7 cities in Europe withcontinued expansion plans.Global Impact:5,000 vehicles, 625 of which are electric150,000 members worldwidecar2go Ulm75,000 members in North Americacar2go Hamburgcar2go VancouverWell over 3.0MM rentals and 12MM milestraveledNorth AmericaAustin, Texas: May 2010 (public launch)Vancouver, BC: June 2011San Diego, California: November 2011North America’s first large scale all electricdrive carsharing fleet.Washington DC: March 2012Portland, OR: April 2012Toronto, ON: – June 2012Calgary, AL – July 2012Miami, FL – July 2012EuropeGermany:Ulm, Hamburg, Berlin, Dusseldorf,CologneNetherlands: AmsterdamUK:Birmingham (Aug 2012)car2go Overview – Walter Rosenkranz – Page 6
BENEFITS FOR SEATTLEcar2go provides a flexible mobility solution while removing vehicles from City streets.Congestion/Parking “each carshare vehicle is estimated to take an average of 15 private vehicles off the road” “30 percent of households that joined (City CarShare) sold a car and others delayed purchasingone.” 20% of car2go members either very likely or somewhat likely to reduce the number of vehiclesownedEase parking pressure by facilitating public transit. car2go point-to-point rentals alleviate theconcerns associated with the “last mile” of a commute. 35% of members usually use public transportation, 17% usually walk, 8% ride a bike and 13% usecar2go 67% of members hold a transit pass to utilize public transportationEmployment opportunities to support car2go project directly from car2go and also throughadditional third party contracting.Other“access to vehicles significantly increases employment and average wages for disadvantaged peopleentering the workforce”Helps to reduce the carbon footprint and can be integrated into the environmental strategy ofthe City.Quoted text from the SANDAG commissioned “On-Street Parking Carshare Demonstration Project FINAL REPORT” by IBI Group June 2009car2go Overview – Walter Rosenkranz – Page 7
CONTACTSWilliam KnappChief Operating Officercar2go N.A., LLC(512) 428.6233william.knapp@daimler.comWalter RosenkranzBusiness Developmentcar2go N.A., LLC(858) 752.7381walter.rosenkranz@daimler.comcar2go Overview – Walter Rosenkranz – Page 8
Thank you.
car2go Overview - Walter Rosenkranz . San Diego, California: November 2011 North America's first large scale all electric-drive carsharing fleet. Washington DC: March 2012 Portland, OR: April 2012 Toronto, ON: - June 2012 Calgary, AL - July 2012 Miami, FL - July 2012
