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2015 / filthymedia Case Study: The Flour Pot Bakery / 01The Flour Pot Bakery—Made in Brighton—filthymedia.com
2015 / filthymedia Case Study: The Flour Pot Bakery / 02The Flour Pot Bakery—Made in Brighton—BriefWe originally created the brand logo for TheFlour Pot Bakery in 2012. At that time thebakery was a business to business entity,working out of a small industrial unit inBrighton supplying local retailers with freshbread, baked goods and patisserie.Our brief was to create a brand logo thatcould be adapted to accommodate futurebusiness growth such as The Flour Pot Cafe.Our response was to create a coat of armsformed from a wooden spoon and rolling pinresting in a traditional flower pot. The aim wasto use the cooking utensils to represent thecraft, and the Flower Pot to reinforce the playon words used within the brand name. EagleBold, a strong and simple sans serif font waschosen to offset the detail within the logo,with the intention to use Eagle Light for bodycopy on future marketing collateral. At thistime the logo was only applied to The FlourPot Bakery delivery van.
2015 / filthymedia Case Study: The Flour Pot Bakery / 03The Flour Pot Bakery—Made in Brighton—BriefFast forward to 2014, and The Flour Pot Bakeryhad grown to such an extent that the ownerwas ready to open the first consumer facingretail outlet in Brighton.A site was acquired in the heart of Brighton’sSouth Laine targeting the large local dailyfootfall and customers in search of traditional,freshly baked bread and patisserie.Our brief in 2014 was to develop the brand andapply the identity to the shop, representingthe traditional, artisan products that areproduced by the independent local bakery ona daily basis.
2015 / filthymedia Case Study: The Flour Pot Bakery / 04
2015 / filthymedia Case Study: The Flour Pot Bakery / 05The Flour Pot Bakery—Made in Brighton—SolutionIn response to the brief we initially workedon the brand colour scheme (deep navy,copper and white) which was developed inconjunction with the renovation of the shop tocreate a consistent identity.We chose the deep navy in matt and glossfor the exterior walls and window frames inorder to give a sense of luxury and premiumquality produce. The interior featuresstripped back brickwork, reconditionedfloor boards and a bespoke copper lightingsystem to accentuate the sense of traditional,independent craft.We applied the logo, strap-line and openinghours in white vinyl to reinforce the brandname and main baking ingredient — flour. Thewhite typography contrasts the deep navyexterior, and is reinforced by our choice to useharlequin tiling in the same colour scheme onthe front steps of the shop.
2015 / filthymedia Case Study: Boxpark Shoreditch / 06
2015 / filthymedia Case Study: The Flour Pot Bakery / 07The Flour Pot Bakery—Made in Brighton—SolutionThe white logo decals create an effect ofdepth and contrast in the windows, overlayingdisplays of bread, pastries and fresh flowers,with the latter representing the word playwithin the brand name. Inside the shop wehave applied a simple typographic menusystem directly to the walls, using dark navycut vinyl. The white takeaway paper bagsare branded using a rubber stamp, giving acost effective solution which projects theright aesthetic for the brand. The cards thatlabel the produce in-store are branded yethandwritten to emphasise the craft that goesinto each product. Finally the brand identity,colour scheme and typography were appliedto the loyalty and local traders cards andprinted on uncoated stock.The shop has been a huge success, withplans to extend the site in spring 2015,creating an inside seating area for customers.In response to this growth we have createda second logo — The Flour Pot Cafe, whichfeatures a knife and fork in place of the rollingpin and wooden spoon. Initially the secondary“Cafe” logo will be applied to the food menusin the seating area.
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2015 / filthymedia Case Study: The Flour Pot Bakery / 02 The Flour Pot Bakery —Made in Brighton —Brief We originally created the brand logo for The Flour Pot Bakery in 2012. At that time the . business growth such as The Flour Pot Cafe. Our response was to create a coat of arms formed from a wooden spoon and rolling pin resting in a .
