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Adobe Marketo EngageJanuary 2022 Release
January 2022 Release HighlightsADOBE MARKETO ENGAGEBetter Together withAdobe Marketo Engage AEPConnector: Create NetNew LeadsInnovation ForExperience Sales Insight Best BetEnhancements Sales Insight Adobe Branding Sales Connect Call Outcomesand Call Reasons Sales Connect SalesforceActivity Detail CustomizationFuture-proofInvestments Microsoft DynamicsIntegration UpdatesNext-Generation ExperienceUpdatedUpdates to Landing Pages andFormsUser Management Updates 2021 Adobe. All Rights Reserved.
Meet the TeamAmbika ShettyAndy PaulPrasanna BelkaleNilesh DalviProduct ManagerProduct ManagerProduct ManagerProduct ManagerLiana VagharshakianSteven VanderbergStephanie LongProduct ManagerProduct ManagerProduct Manager 2021 Adobe. All Rights Reserved.
Sales Insight SalesforceAmbika ShettyProduct Manager
Best Bets Enhancement (Sales Insight – Salesforce CRM)Type column on Best Bets PageSales Insight SalesforceThe Bets Bets page has a new column called “Type” toindicate if a prospect is a lead or contact Seller will now be able to differentiate between leads &contacts in the best bets page with the help of thiscolumn 2021 Adobe. All Rights Reserved.
Adobe Branding & API Update(Sales Insight – Salesforce CRM)Sales Insight SalesforceSales Insight will now have Adobe branding to delivera cohesive customer experience across all Adobeproducts All Sales Insight user interfaces will now haveAdobe branding, there are no changes to anyexisting featuresSalesforce Platform API Versions 21.0 through30.0 are being retired, MSI package has beenupdated with latest API version 50.0 2021 Adobe. All Rights Reserved.
Sales ConnectAndy PaulProduct Manager
Sales Connect - Call Outcome and Call ReasonsSales ConnectUnderstand and track your sales teams' outbound effortsNew Call Outcome and Call Reason lists unlockgreater visibility into your sales team's performance New call outcome and new call reason list that canbe fully customized New governance to enforce call reason and calloutcome selection while sellers are making calls New governance to enable or disable calloutcomes and call reasons New Call Outcome and Call Reason SalesforceActivity Custom field for capturing data inSalesforce and enhancing Salesforce reports 2021 Adobe. All Rights Reserved.
Sales Connect – Salesforce Activity Detail CustomizationsSales ConnectEnhance your Salesforce reports with greater visibility into sales activitiesCapture more data from the sales activities andtasks logged to Salesforce Customize what information is logged to the tasksubject field in Salesforce when a sales activity islogged Use new activity dynamic fields to customize thesalesforce task with information unique to eachsales activity Use information logged to the task subject fieldto customize and filter sales reports in Salesforce 2021 Adobe. All Rights Reserved.
Microsoft DynamicsIntegrationPrasanna BelkaleProduct Manager
Microsoft Dynamics Sync Multi-Select FieldsSync Multiselect Option Set type fields (Dynamics 365 Online/On-prem: Version 9.X and above)MicrosoftDynamicsIntegrationsMulti-Select Option Set fields in MicrosoftDynamics available for Sync Capture more granular information of contactswith the ability to bi-directionally sync data fieldswith multi-select option set fields betweenMicrosoft Dynamics and Marketo Engage Examples of applications of Multiselect Option Setfields: Topics/Products of Interest Education Degrees Leads' preferred modes of communication Customers can sync these types of data fields anduse them for detailed targeting in Smart Lists andmarketing campaigns 2021 Adobe. All Rights Reserved.
Microsoft Dynamics: S2S AuthServer-to-Server Authentication GA for MS Dynamics 365 onlineMicrosoftDynamicsIntegrationsUse Connected Apps on Azure AD to authenticateUse of Client ID/Client Secret only to authentication;No ID/PasswordUse Application User, No Licensed User required 2021 Adobe. All Rights Reserved.
Microsoft Dynamics Sales Insight: Account LayoutEnhance ABM efforts with Account level insights for your sales teamMicrosoftDynamicsIntegrationsTrack activities for your Contacts at Account levelView Interesting Moments, Web activities, Scorechanges and Email activities of all contacts in anaccount in one viewSales Insight Layout attached to the Account detailpage 2021 Adobe. All Rights Reserved.
Next-GenerationExperienceNilesh DalviProduct Manager
Next Generation Experience: Landing Page Details ViewNew Experience with toggle switch for better usability without losing context.Next-GenerationExperienceDiscover Landing Page Asset Details in a brand-newexperience to enhance usability with quick actions toobtain insights Use toggle switch to easily transition from previousexperience to new experience without losing context ofyour activities and retaining changes across experiences Experience intuitive data organization to gleam meaningfulinsights about your landing pages at a glance Perform quick actions based on relevant actions availablebased on the Landing Page Status 2021 Adobe. All Rights Reserved.
Adobe ExperiencePlatformLiana VagharshakianProduct Manager
AEP Marketo Engage Destination ConnectorCreate Net-New LeadsAdobeExperiencePlatformMarketo Engage customers that also use the AdobeExperience Platform (AEP) can maximize theirdatabase with the ability to push net-new personrecords into Marketo Engage from AEP via the AEPdestination connector When sending audience segments from AEP toMarketo Engage, people within the segment thatdon’t already exist in your Marketo Engagedatabase will be automatically added to it 2021 Adobe. All Rights Reserved.
Landing Pages &FormsSteven VanderbergProduct Manager
Custom Landing Page HTTP HeadersSecurity to meet your needsLanding Pages& FormsCustomize your Marketo Engage Landing Page headerpolicies Configure Strict-Transport-Security policy to forceyour pages to always load over HTTPS Configure X-Frame-Options to control how yourLanding Pages can be embedded in external pages 2021 Adobe. All Rights Reserved.
Global Form Validation RulesEmail domain blocklistsLanding Pages& FormsDefine an email domain blocklist to stop spammersfrom submitting to your Marketo Engage forms Block specified domains from submitting to any ofyour forms Customize an error message returned for rulesviolators Easily block thousands of free consumer emaildomains for customers only in the B2B space 2021 Adobe. All Rights Reserved.
User Email AddressVerificationStephanie LongProduct Manager
User Email Address VerificationMarketo Engage user email addresses require verificationUser EmailAddressVerificationEnsure a Marketo Engage user's identity isassociated with an authentic, valid email address In preparation for integrating with Adobe’s IdentityManagement System, Marketo Engage users will berequired to verify their email address New users invited to Marketo Engage will verify theiremail when activating their account Admins can view users' email verification status andresend email verification communications on demand Additionally, in March 2022, optional feature “Login inInvite User Dialog” will be deprecated. As a result,Marketo Engage will enforce one user association peremail address, within a single subscription 2021 Adobe. All Rights Reserved.
Sales Insight will now have Adobe branding to deliver a cohesive customer experience across all Adobe products Salesforce Platform API Versions 21.0 through 30.0 are being retired, MSI package has been . Marketo Engage user email addresses require verification User Email Address Verification
