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Demand Spring E-BookMarketoas a Service(MaaS)What it is, and why you need it!DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
As a Marketing OperationsExecutive you are building outa set of marketing processesand a technology stack that isthe glue to everything Marketingis trying to achieve.You have the best job in the company, but it’s alsofilled with tight timelines, limited resources, and 8,000technology vendors trying to sell to you. Every. Day.You need a Revenue Marketing partner who can helpyou separate the contenders from the pretenders.DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
Marketo as a Service (MaaS)is a modular offering thatprovides you with everythingyou need to get the full valueout of Marketo.As one of Marketo’s top partners, Demand Springhas deep platform knowledge and experience.Marketo as a Service provides you with expertresources to onboard, execute, and measureMarketo programs.DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
START-UPS & SCALE-UPSMaaS Pricing PackagesThe starting price of each package includes programs witha maximum of 5 assets (emails and/or landing pages).Each package can range up depending on your specific requirements up to 12 assets per program (emails or landing pages).01 —The Essentials02 —The Expanding03 —The Established04 —The ElaborateIDEAL FORIDEAL FORIDEAL FORIDEAL FOREarly-Stage CompaniesGrowing BusinessesMid-Sized Orgs & BUsFortune 2000 10 Programs per month Litmus Testing 1 Nurture Program A/B Testing Monthly Analytics Review 20 Programs per month Litmus Testing 2 Nurture Programs A/B Testing Monthly Analytics Review 50 Programs per month Litmus Testing 2 Nurture Programs A/B Testing Monthly Analytics Review 100 Programs per month Litmus Testing 2 Nurture Programs A/B Testing Monthly Analytics ReviewStarting at 4,000/mthStarting at 6,500/mthStarting at 10,500/mthStarting at 16,000/mthDEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!*One language per program, max number of five emails per program. Prices are in USD.
Demand Spring's Marketospecialists are experts.Not only have we masteredbest practices, we'reahead of the curve workingwith our clients on nextpractices.DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!Program execution is the baseoffering in every MaaS engagement.You may choose to add-on any of ourfollowing services: data governance,program strategy support, contentstrategy and development tegySupport
The Valueof MaaS Marketo as a Service equals 75% of thecost of a fully loaded employee headcount We can provide coverage for capacitygaps caused by attrition, parental leave,or program surges Our certified Marketo experts provide highquality program execution, and ensure youmeet your deadlines Demand Spring has a customer NPS of 95/100 We become an extension of your team,and partner with you to get the most outof your Marketo instance The extensive knowledge base that ourteam holds becomes available to you,and we strive to make your marketersstand taller!DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
InvestmentDetailsMaaS comes in 6, 9, and 12-month terms.Any contract less than six months induration will incur an onboarding rogram Execution must be purchasedin all MaaS engagements.Add-on options include nurture strategy,content development, data governance,and program strategy development.6MonthsDEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!9Months12Months
Project Timeline– First MonthWEEK 01WEEK 02WEEK 03WEEK 04Kickoff& rtExecutionComplete discoveryand initiate Marketoassessment.Discuss results ofassessment and anyoptimization neededprior to startingexecution.We arealmost there .The project nowcommences at fullthrottle!DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
Full MarketingSupportDEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
The RevenueMarketing SystemAs a full service Revenue Marketing Consultancy,we can also help with: Buyer persona and buyer journey mappingSales and marketing alignmentABM strategy and executionContent strategy and developmentWebsite optimizationPaid search and social managementMarTech design and implementationDEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!TheRMS
Our Integrated RevenueMarketing ServicesUnderstandAlignEngageUnderstandThrough primary researchand data analysis we help youunderstand what your buyersare THINKING, FEELING, &DOING throughout the buyerjourney.Our strategy and executiveadvisory services help youoptimize alignment andmeasurement to deliveroptimal productivity andresults.Our campaign planning,content and digital serviceshelp you drive engagement,education, inspiration andconversion throughout theclient lifecycle.Our Marketing Technologistshelp you design, implement,optimize, and run yourMarTech stack.Buyer Journey MappingR.M. Strategy AssessmentCampaign PlanningMarTech Stack DesignBuyer Persona AnalysisExecutive CoachingABM PlanningMarketoGolden Path AnalysisMarketing & Sales AlignmentContent Audit & StrategyDriftMetrics AlignmentContent DevelopmentUberflipOperating Model EvaluationSEO/SEMRingLeadDigital OptimizationVoicifyNurture Strategy6SenseDEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
Our MarketoCredsMarketing Automation is in our DNA.We were early adopters of it in thestone ages of 2005!“Our relationship with Demand Spring isextremely collaborative. Even if an obscureor somewhat unique question comes up,we know Demand Spring’s team will haveadvice and guidance for us. Being able torely on their feedback and advice when weneed it is so valuable.”We have implemented and runMarketo for clients such as:Delia Garced, Senior DemandGeneration, WatersImplemented several of Marketo’sbiggest, most complex deployments.One of a select number of trustedpartners in which Marketoprofessional services uses foroutsourcing.Deep team of strategy, technology,and content marketers who enableholistic deployments.DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!“In my experience working with DemandSpring leaders, they come to the table withrevenue marketing insight and guidancethat’s both strategic AND actionable.”Lindsay Cournoyer, Senior Director,North America, Rapid7and more.
Email & LandingPage ContentSupportOur content team are experts in best practices foremails, landing pages, and all your campaign needs.From copy to creative, we can design a strategy andoffers that will drive your prospects through the pipeline.Each campaign is prices specifically for your needs,and may incur an additional fee. This can include copy,design, and offer content.Clients:DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
Next Steps1Address any questions or concerns.2Demand Spring to provide Scope of Work.3Begin project. Change the world together.DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!
Driving Revenue Marketingresults takes deep insight,experience, and teamwork.Trust us. We’ve been doingit for more than 20 years.ABOUT DEMAND SPRINGDemand Spring is a Revenue Marketing consultancy that helps marketing organizations stand taller.Our team of Revenue Marketing Strategists, Content Marketers, and Marketing Technologists help ourclients transform their marketing practices, deliver exceptional customer experiences, and drive revenue.DEMAND SPRING // MARKETO AS A SERVICE (MAAS): WHAT IT IS, AND WHY YOU NEED IT!Get started todayTina GroulxManager, MarketingTechnology Practicetina@demandspring.comContact TinaVISIT DEMANDSPRING
As one of Marketo's top partners, Demand Spring has deep platform knowledge and experience. Marketo as a Service provides you with expert resources to onboard, execute, and measure Marketo programs. Marketo as a Service (MaaS) is a modular offering that provides you with everything you need to get the full value out of Marketo.
