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IBM Maximo Asset Management with PLM combinedPositioning, Opportunities, Sales Plays- Eric M. LuyerProduct & Industry Marketing, Industrial Sector, SWG, Tivoli - MaximoPhone: 31 615 032 253, email eric.luyer@nl.ibm.com- Dr. Edward S. PopkoWorldwide Market Manager, Shipbuilding, Process/Power/PetroleumIBM Product Lifecycle Management SolutionsPhone: 845 433-2689, email popko@us.ibm.comMaximo Monday, Monday August 18, 2008 2008 IBM Corporation
IBM Software Group Tivoli-Maximo Asset Management with PLMContent for Today’s Maximo Monday Product Lifecycle Management (PLM)– What is it?– Who buys PLM?– Customer challenges and IBM value Where does EAM intersect PLM?– Combined value– Leveraging PLM for EAM opportunity Resources– Learning more– Contacts2
IBM Software Group Tivoli-Maximo Asset Management with PLMProduct Lifecycle Management (PLM) PLM is the process of managing the entire lifecycle of a product from itsconception, through design and manufacture, to service and disposal Processes are supported by– Computer Aided Design, Analysis, Simulation & Manufacturing tools– Enterprise solution oriented architectures– Web enabled collaboration tools– Robotic and programmable manufacturing equipment Lifecycles can be– Short: a year to design and manufacture a cell phone or digital camera– Long: ten years to design and deploy of an aircraft carrier In PLM, a designs pass from virtual digital mockup to a real product– delivered and serviced to customers to end of life disposal3
IBM Software Group Tivoli-Maximo Asset Management with PLMWhy Companies use PLM Faster time to market Designed right the first time withoutprototypes Increased product quality Accurate product information (drawings,quantities, bills-of-materials etc.) Managed and documented process,product and resources Savings through product data and designre-use Optimization of engineering workflow,reduced waste Change and configuration management Collaboration tools / media Visualization! Understand complex designsand processes4
IBM Software Group Tivoli-Maximo Asset Management with PLMCustomers use PLM to design, manufacture, service Automotive Cars & LightTruck OEM Racing Cars Motorcycles AutoSuppliers EngineMakers Truck &Heavy Equipts Buses TrainsAerospace AirframeOEMS AeroSuppliers Propulsion Missiles &Drones SpaceSystems DefenseShip ShipsBuilders Yacht Styling Craftsmanship MarineEquipment MachinerySuppliersHigh Tech Fab MetalProducts IndustrialMachinery MobileEquipment IndustrialEquipmentConsumerGoods Consumer Furniture Home &Products EnterpriseGarden Leisure &Systems Telco PersonalEquipmentsGoods Specialized Apparel &ElectronicsJewelrySystems TechnologySuppliers ContractManufact. SemiconductorsCPG Food &Beverage Tobacco Cosmetic &Healthcare HouseholdProductsLife SciencesArchitectureConstruction Pharmaceuticals Architecture Biotechnologies Construction Medical Devices Civil& Equipments Engineering MaintenancePP&P Energy Utilities Oil & Gas Process ChemicalServices Banking &Insurance Retail &Wholesales Media &Entertainment Telcos Utilities Travel &Transportation Education Governmentaggreko5
IBM Software Group Tivoli-Maximo Asset Management with PLMSix PLM Vendors Ranked in Magic QuadrantDassault, PTC, Siemens and Oracle in Leader Quadrant, Autodesk and SAP on edge IBM PLM leader for over 25 years IBM uses PLM too:– ThinkPads, Blade Servers, Memoryand chip design IBM is the only source covering all(3) primary PLM areas: produceinnovation, business innovationand PLM infrastructure Dassault Systemes is leading PLMtechnology developerDassault Systemes, IBMPLM’s Strategic Partner,ranked Top PLM Visionary ByGartner Group!6
IBM Software Group Tivoli-Maximo Asset Management with PLMIBM’s PLM Portfolio based on Dassault Systemes BrandsCATIA: 3D modeling software for digital product definition andsimulation of mechanical parts, assemblies, and systems.DELMIA: Digital Manufacturing software suite for processplanning, developing factory layouts, optimizing human factors,and other manufacturing and maintenance considerations.ENOVIA: Collaborative product data management software thatsupports development processes across engineering teams, theenterprise, and supply chains.3DLive: Lightweight application introducing a 3D paradigm foron-line collaboration leveraging product lifecycle managementinformation.3DVIA: 3DVIA Composer quickly and easily automatescreation of assembly and disassembly procedures, technicalillustrations, interactive 3D animations, training materialsRational: Solutions for defining and managing software andsystem architectures and requirements, change and releasemanagement, and software quality managementSOA for PLM: Solutions for integrating product developmentinformation and flexible processes with other enterprisesystems, functional disciplines, and supply chains.7
IBM Software Group Tivoli-Maximo Asset Management with PLMWhy Customers expand PLM with Asset Management Completes the expanded lifecycle:– Integrates management of product development activities with management of actual productinstances during their service life.– Provides manufacturers and owner/operators with a shared view of key information of interest toboth. PLM EAM integration provides Manufacturers (ref Service After Sales) with:– Access to As-Maintained BOM / product configuration, useful for assessing a change request, orvalidating that a change has been incorporated in the field– Improved communication between engineering and service teams– Improved capability to provide maintenance services to customers PLM EAM integration provides Owner/Operators with access to:– Latest applicable product information to make better decisions regarding the state of a specificproduct instances, e.g., repair vs. replace, alternate parts, where else used, etc.– Simulate maintenance processes in 3D to optimize real-life work sequences and reduce productdown-time– Future 3D navigation through large and/or complex product structure Many PLM customers are also using Maximo Asset Management and want toleverage PLM in a broader enterprise strategy! Hydro Quebec, Bath Iron Works,Boeing 8
IBM Software Group Tivoli-Maximo Asset Management with PLMWhere does EAM (Maximo)intersect withPLM?9
IBM Software Group Tivoli-Maximo Asset Management with PLMWhere does Enterprise Asset Management intersect PLM?Life-cycle InformationDocument ManagementManagementTechnical &MaintenanceManagementProgram & ProjectManagementLife-CycleCollaborationQuality ManagementTechnical AssetsManagementProduct StructureManagementIntegration to Office, Change & ConfigurationCAD, SCADA & GISManagementPreventive MaintenanceWork ClearanceManagementStrategic Program Management Life-Cycle Profitability AnalysisCollaborative EngineeringQuality EngineeringEnvironment Health &Product SafetySafetyProject ManagementCollaborative ProjectManagementQuality ControlBusiness PartnerCollaborationQuality ImprovementDangerous Goods Industrial Hygiene &ManagementSafetyWork Order CycleWasteManagementQuality CollaborationOccupationalHealth10
IBM Software Group Tivoli-Maximo Asset Management with PLM and intersect with PLM customer LOBs in many ways Life-cycle InformationProduct StructureDocument tTechnical &MaintenanceManagementProgram & ProjectManagementTechnical AssetsManagementSupply ChainManagementIntegration to Office, Change & ConfigurationCAD, SCADA & GISManagementPreventive MaintenanceWork ClearanceManagementProjectManagementStrategic Program Management Life-Cycle Profitability orationQuality ManagementCollaborative EngineeringQuality EngineeringEnvironment Health &Product SafetySafetyCollaborative ProjectManagementQuality ControlSafetyProject ManagementBusiness PartnerCollaborationPlant/EquiptDataQuality ImprovementQuality CollaborationManagementDocumentDangerousGoods Industrial Hygiene &ManagementManagementWork Order CycleWasteManagementOccupationalHealth11
IBM Software Group Tivoli-Maximo Asset Management with PLMPositioning Maximo Asset Management with vementIntegrate Mission, Business Strategy, Asset StrategyTotal Visibility of Usage and PerformanceFocus on Outcomes at Every Level and Lifecycle phaseFeedback on Outcomes – Root Cause Analysis - SolutionProduct Lifecycle Management / d DesignService Lifecycle Management / SLMProduction& TestingCreate/ProcureOperateAfter SalesServicesMaintainRetirementModifyDisposeAsset Lifecycle Management / EAMMaximo Asset Management positioning12
IBM Software Group Tivoli-Maximo Asset Management with PLMPLM provides Maximo customers with 3D MRO simulationsSimulate maintenance processes to optimize real sequences and reducedown-time Prepare maintenance and worksequences (Human, Tools, Access,Spare parts ) in a given schedule &timing. Define pre define automationsequences to reduce lost productiontime. Prepare all safety conditions. Operator training for sequences control Automate maintenance taskdocumentation13
IBM Software Group Tivoli-Maximo Asset Management with PLMPLM provides Maximo customers with 3D view assetsExample: hydroelectric plant facility14
IBM Software Group Tivoli-Maximo Asset Management with PLMPLM provides Maximo customers with technical documents2D drawingsSpecificationsAnimationMount Bolt on Face PlateFinite element analysisAlign Flange to Surface BQuality and testreportsHealth Safety EnvironmentMaintenance proceduresConfigurations,Functional DiagramsReal imagesManufacturinganimationsEtc 15
IBM Software Group Tivoli-Maximo Asset Management with PLMPLM & EAM - Maximo Business ValueIncreased Capacity Increased asset utilizationIncreased productionIncreased revenueService-after-sales new business opportunityImproved capacity managementAligned goals between maintenance andoperations Alignment between maintenance and partsplanningRisk Reduction Compliance to health and safety regulations Managed compliance to regulatoryrequirements Management of ‘tolerable risk’ Audit trails for maintenance and operationactivities Managed corporate standards Product design feedback based on usage Enables preventative maintenanceBUSINESS VALUECost Reduction Higher maintenance craft utilization High compliance to maintenance planning Reduced working capital requirements (e.g.higher inventory or A/R turns) Better supplier and warranty management Lower inventory requirements formaintenance Strategic sourcing and leveragedprocurement spend Asset retirement and support consolidationStrategic Positioning Longer term relationships with Service- After-SalesCustomers Better information to run the overall business Full metrics on business value of assets Improved supply chain integration Ability to more easily operate as a standardmaintenance solution Greater customer satisfaction for manufacturedproducts or service-after-sales Pro-active approach to eliminating waste16
IBM Software Group Tivoli-Maximo Asset Management with PLMWhy Maximo Reps Should Position PLM Positions as a “best solution” to complement manufacturing missions––––Provides business focus & issues that expand contacts within the accountDemonstrate knowledge of and concern for customer’s business issuesDemonstrate that IBM is focused on business resultsShift customer relationship to longer-term broader-based IBM values New business opportunities for customer – mfg/production efficiency (costcutting) and service-after-sales (revenue increasing) IBM Value messaging - leverage PLM investments thought customer’sbusiness–––––Demonstrate added business value from customer’s investmentBroader use and dependency within the enterpriseExpand IBM solutions within the enterpriseSOA, Middleware,GBS integration and business process modeling Secure Incremental Maximo volumes– growing data demand and new Dassault Systemes PLM brand apps for visualization, navigation, portal,multi-cad IBM- GBS is already engaged with PLM Maximo – BIW, Rolls Royce(ENOVIA, DELMIA, SOA)17
IBM Software Group Tivoli-Maximo Asset Management with PLMIdentifying and EngagingPLM Opportunities18
IBM Software Group Tivoli-Maximo Asset Management with PLM1. EAM Process - Discrete Manufacturing PlayBusiness ValuePLM Maximo IntersectionEngagement ModelPlant efficiency and optimized productionPLM ProvidesPLMOutage management, planned, changeovers,line-shutdowns, disaster recoveryPLM sales teams lead in ISUs with PLM Maximo bundle for OEM’s customersSecurity in disaster or emergency recovery- Equipment & systems system diagrams,equipment BOMs system connectivity,installation, O/M documents, configurations,locations, part numbers, spares, and localplant conditions affecting OM relatedequipment within the facilityReduced product liability- Graphic navigationEAMRegulatory compliance such as maintenanceaudits, environmental impact- Portals- Multi-CAD supportMaximo provides services and the customeris either the ISU who offers this to itscustomers or to the supplier who purchasesthe product.Maximo ProvidesMaximo drag:Maximo manages information on physicalequipment availability and status withmainly:Maximo Asset Configuration Management,Outsourcing, service contracts, contractorsPreventative maintenanceBusiness efficiency – reduced spares,warehousing, proof-of-compliance for assetssubject to audit and certificationLower and predictable maintenance costsMore effective Maintenance processes – ‘bestpractices’Better ‘replace’ vs ‘repair’ decisionsLower Emergency Repair costsLonger Asset life with a Proactive PM programPLM drag: SmarTeam, CATIA, SOAinfrastructure, GBS servicesMaximo Mobile Suite if customer is remote toOM work- Geographical location- Functional building blocks- List of maintained equipments, spare parts formaintained equipment and Operations forrepair/replacement.Asset best-practices approachMaintenance schedule19
IBM Software Group Tivoli-Maximo Asset Management with PLMQualify 1. EAM Process - Discrete Manufacturing PlayPLM: Director of Engineering, Mgr of Manufacturing Planning, Mgr of Production OpsDoes your customer have a need to: Stimulate product innovation? Reduce time to market? Manage inventory and extensive supply chains? Is customer designing and manufacturing complex parts or finished goods? Eliminate product prototypes - plastic/paper models, scaled mockups etc. to validate design layouts?Other questions to ask: Is customer looking to integrate EAM, ERP with PLM manufacturing? Is customer looking to optimize manufacturing processes and tooling that supports production? Can enterprise EAM users access product technical information: drawings, bills-of-material or productconfigurations? Can technical information be linked/embedded into Maximo documents and templates? Is the customer challenged by excessive or fraudulent warrantee claims? Can designs be analyzed andusage simulated in CAD system? Does customer have a 3D CAD design strategy? Does customer using 2D drafting solutions CAD (e.g. AutoCAD) for plant layout, systems design,technical documentation? Of low end CAD for design and tooling (e.g. Jigs and fixtures)? Can customer use his CAD data downstream to support manufacturing and service-after-sales support?20
IBM Software Group Tivoli-Maximo Asset Management with PLM2. Manufacturing: Service After SalesBusiness ValuePLM Maximo IntersectionEngagement ModelService lifecycle managementPLM ProvidesPLMEliminates high cost for customer to maintaindirect relationships with multiple suppliers- Equipment & systems system diagrams,equipment BOMs system connectivity,installation, O/M documents,configurations, locations, part numbers,spares, and local plant conditions affectingOM related equipment within the facilityPLM sales teams lead in ISUs withPLM Maximo bundle for OEM’s customers- Graphical navigationEAM- PortalsMaximo provides services and customer iseither OEM or OEM’s customerEstablishes a single point of contact withcustomer baseExtends OEM-customer relationship beyondpoint of salesProvides CRM feedback to PLM for newproduct releasesPLM drag: ENOVIA SmarTeam, CATIA,SOA infrastructure, GBS servicesDesign innovation for manufacture andmaintenance- Multi-CAD supportLower and predictable maintenance costsMaximo ProvidesMaximo Service ProviderMore effective Maintenance processes – ‘bestpractices’- Maximo information on manufacturedelements delivered to customerMaximo Mobile Suite if customer is remoteto OM workBetter ‘replace’ vs ‘repair’ decisions- Optional interface to SAPLead industries are:Lower Emergency Repair costs- Maintenance and operations managementLonger Asset life with a Proactive PM program- Asset best-practicesAerospace, Automotive, Industrial Products,Electronics, Process, Power, ShipbuildingMaximo drag:- CRM feedback – OEM/Supplier productdesign performance21
IBM Software Group Tivoli-Maximo Asset Management with PLMQualify 2. Manufacturing: Service After SalesPLM: Director of Customer Services, Manager of Supply Chain ProcurementDoes your customer have a need to: Improve customer satisfaction and product differentiation? Expand revenue opportunities by using service management capabilities? Reduce excessive or fraudulent warrantee claims? Track all component suppliers for all products design and delivered? Reduce replacement part inventory?Other questions to ask: Does the company need to drive business improvement and growth? Are they considering service-aftersales strategies for their manufactured good? Does customer require specific product installation and configuration? Are PLM product assemblies and bills of material communicated to Maximo and ERP system? Is CAD system providing technical training information service-after-sales? Can manufacturer’s CAD system provide technical documentation for installation, testing and functionalvalidation Can enterprise EAM users access CAD product technical information: drawings, bills-of-material orproduct configurations? Are Hazardous materials in CAD products/processes communicated to customer support applications? Is customer looking to integrate EAM, ERP with CAD? Is inventory control a priority with the customer?22
IBM Software Group Tivoli-Maximo Asset Management with PLM3. PLM – Maximo Integration PlayBusiness ValuePLM Maximo IntersectionEngagement ModelManagement of the product lifecycleExisting cusotmers with both solutions alreadyinstalledPLMExamples:PLM drag: ENOVIA SmarTeam, CATIA,SOA infrastructure, GBS servicesLeverage PLM assets thought the enterpriseCross LOB coordinationHydro Quebec, CanadaPLM sales teams lead in ISUs withPLM Maximo bundle for OEM’s customersDesign EngineeringBath Iron Works, USAFacilities O/MUS Army Vehicle DepotEAMRoll Royce, UKMaximo provides servicesEDF Nuclear, FranceCustomer is either the ISU who offers thisto its customers or to the supplier whopurchases the product.Others .Maximo drag:Maximo Mobile Suite if customer is remoteto OM work23
IBM Software Group Tivoli-Maximo Asset Management with PLMQualify 3. PLM – Maximo Integration PlayPLM: Director of Engineering, Mgr of Manufacturing Planning, Director of Facilities& OperationsDoes your customer have a need to: Insure maximum availability of facilities and assets all phases of product life and supply chain? Standardize on design/build/manage operations across multiple design/manufacturing and support centers? Reduce costs from duplication due to acquisitions and mergers?Other questions to ask: Is customer looking to integrate EAM, ERP with PLM manufacturing? Is inventory control a priority with thecustomer? Can enterprise Maximo users access PLM product technical information: drawings, bills-of-material orproduct configurations? Can technical information be linked/embedded into Maximo documents andtemplates? Are PLM product assemblies and bills of material communicated to Maximo and ERP system? Is customer looking to optimize production with EAM support? For example, does Maximo manage robots,ERP, tool cribs, conveyors, product transport devices etc. used in production? Is customer challenged to demonstrate HES compliance during PLM product manufacturing? Is customer looking to improve OEE (operational equipment effectiveness) and ROA (return on productionassets? Is PLM providing technical training information for Maximo MRO: simulated maintenance procedures,workflow sequences, work instructions? Are Hazardous materials in PLM products/processes communicated to Maximo MRO applications?24
IBM Software Group Tivoli-Maximo Asset Management with PLM4. ERP Manufacturing PlayBusiness ValueService contracts, ContractorsPreventative maintenanceDisaster or emergency recoveryReduced product liabilityRegulatory compliance such as maintenanceaudits, environmental impactBusiness efficiency – reduced spares,warehousing, proof-of-compliance forassets subject to audit and certificationPLM Maximo IntersectionEngagement ModelPLM ProvidesPLM- Equipment & systems system diagrams,equipment BOMs system connectivity,installation, O/M documents,configurations, locations, part numbers,spares, and local plant conditions affectingOM related equipment within the facilityPLM sales teams lead in ISUs withPLM Maximo bundle for OEM’s customersPLM drag: DELMIA simulation, ENOVIASmarTeam, CATIA, SOA infrastructure,GBS services- Graphic navigation- PortalsEAM- Multi-CAD supportMaximo provides components andinterfaces to SAP or other ERPMaximo ProvidesCustomer is either the ISU who offers thisto its customers or to the supplier whopurchases the product.- Asset best-practices approach- Interface to SAP, Oracle, other operationalsystemsMaximo drag:Maximo Asset Confguration Management ,Maximo Mobile Suite if customer is remoteto OM work25
IBM Software Group Tivoli-Maximo Asset Management with PLM5. Manufacturing Simulation PlayBusiness ValuePLM Maximo IntersectionEngagement ModelService contracts, contractorsPLM ProvidesPLMPreventative maintenanceEquipment & systems system diagrams,equipment BOMs system connectivity,installation, O/M documents,configurations, locations, part numbers,spares, and local plant conditions affectingOM related equipment within the facilityPLM sales teams lead in ISUs withPLM Maximo bundle for OEM’s customersDisaster or emergency recoveryReduced product liabilityRegulatory compliance such as maintenanceaudits, environmental impactBusiness efficiency – reduced spares,warehousing, proof-of-compliance forassets subject to audit and certificationPLM drag: ENOVIA, DELMIA, CATIA, SOAinfrastructure, GBS servicesGraphic navigationPortalsMulti-CAD supportMaximo ProvidesMaximo manages information on physicalequipment with mainly- Geographical location- Functional building blocksEAMMaximo provides services and Customer iseither the ISU who offers this to itscustomers or to the supplier whopurchases the product.Maximo drag:Maximo Mobile Suite if customer is remoteto OM work- List of maintained equipments, spare partsfor maintained equipment and Operationsfor repair/replacement.- Asset best-practice approach- Maintenance schedule26
IBM Software Group Tivoli-Maximo Asset Management with PLM6. Lifecycle Configuration ManagementBusiness ValuePLM Maximo IntersectionEngagement ModelService contracts, contractorsPLM ProvidesPLMPreventative maintenance- Equipment & systems system diagrams,equipment BOMs system connectivity,installation, O/M documents,configurations, locations, part numbers,spares, and local plant conditions affectingOM related equipment within the facilityPLM sales teams lead in ISUs withPLM Maximo bundle for OEM’s customers- Graphic navigationEAM- Portals- Multi-CAD supportMaximo provides services and Customer iseither the ISU who offers this to itscustomers or to the supplier who purchasesthe product.Maximo ProvidesMaximo drag:Maximo manages information on physicalequipment with mainly:Maximo Asset Configuration ManagementDisaster or emergency recoveryRegulatory compliance such as maintenanceaudits, environmental impactBusiness efficiency – reduced spares,warehousing, proof-of-compliance forassets subject to audit and certification- Geographical location- Functional building blocks- List of maintained equipments, spare- partsfor maintained equipment and Operationsfor repair/replacement.PLM drag: ENOVIA, DELMIA, CATIA, SOAinfrastructure, GBS servicesMobility Suite if customer is remote to OMworkLead industries are: Aerospace,Automotive, Industrial Products, PPP- Asset best-practices- Maintenance schedule27
IBM Software Group Tivoli-Maximo Asset Management with PLMResourcesLearning MoreResources & Contacts28
IBM Software Group Tivoli-Maximo Asset Management with PLMWebinar Series “Maximo Monday” “Tivoli Talk” PLM Webinars29
IBM Software Group Tivoli-Maximo Asset Management with PLMPLM Tivoli-Maximo SSI Sales M Gateway toSales SupportInformation (SSI)for Tivoli-Maximo30
IBM Software Group Tivoli-Maximo Asset Management with PLMPLM with Tivoli Software and Maximo Asset White PapersVideos/avis* Only materialrelevant to PLM/Maximo31
IBM Software Group Tivoli-Maximo Asset Management with PLMPLM – Maximo Demonstrations1. Aerospace Accelerated Services Environment (AASE)2. Service after Sales Warranty and Service Bulletins3. BOM Synchronization: As Designed, As Built, As Maintained4. Plant Operations and Safety5. Remote Asset Fault Detection, Field Repair and Part Redesign6. Aerospace Rapid Service Response7. Integration Maximo with MatrixOne (as the leading PDM systempart of the Dassault Systemes offering)8. Integration with Delmia (Dassault Systemes) for 3D graphics forMaximo Asset Management32
IBM Software Group Tivoli-Maximo Asset Management with PLMWW Marketing & Sales ContactsEric M. LuyerIndustry MarketingIndustrial SectorTivoli Software - MaximoIBM Software GroupJoh. Huizingalaan 7651066 VH AmsterdamThe NetherlandsPhone: 31 615 032 253email: eric.luyer@nl.ibm.comDr Edward PopkoWorldwide Market & ProgramManagerPLM for PPMMary T. BunzelIBM Software GroupWorldwide Industry LeaderManufacuring IndustriesTivoli Software - MaximoMilwaukee, WIUSAIBM Software GroupPoughkeepsie, NYUSAPhone: 1 845-433-2689email: popko@us.ibm.comPhone: 1 414 526 2015email: mtbunzel@us.ibm.com33
IBM Software Group Tivoli-Maximo Asset Management with PLM34
Workflow Plant/Equipt Data Management Supply Chain Management. IBM Software Group Tivoli-Maximo Asset Management with PLM 12 Concept Design Develop Production . PLM provides Maximo customers with 3D MRO simulations Simulate maintenance processes to optimize real sequences and reduce down-time Prepare maintenance and work sequences (Human .
