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Microsoft Integrated SystemsManagement & Security Strategy:System Center and Forefront

Industry TrendsMacro TrendsCurrent IndicatorsVirtualization Acceleration #1 CIO priority in 2008 (up from #17)Compliance CIOs expect 10% of IT budget to be dedicated to complianceIT Service Management IT orgs can currently only correlate 30% of IT alerts to business problemsAnywhere Access Converged mobile phones (Smartphones) growingtwo times faster than mobile PCs22% NewEscalating Threats 8x increase in phishing sites in past years78% MaintenanceData Center Build Outs 74% of enterprises mandate all serversmust reside in the data centerImplication 78% of IT budgets spent on maintenance activities, trends increase pressure

Core Infrastructure coordinated, manualinfrastructureManaged ITinfrastructure withlimited automationManaged andconsolidated ITinfrastructure withmaximum automationFully automatedmanagement,dynamic resourceusage, businesslinked SLA’sDynamic ITCost CenterMore EfficientCost CenterBusiness EnablerStrategic AssetManage Complexity and Achieve Agility

Microsoft in Systems portfolio MOM SXSystemCenterMilestones:MOM 2005shipsCross-platformConnectorsreleasedSystem anagement toolsintroducedITIL gainstractionworldwideWS 2003grows inthe TIL v3and MOFv4VirtualizationgoesmainstreamSystem CenterRevenue Trend Line

Solution AcceleratorsPartner EcosystemConnectors for InteroperabilityMicrosoft Operations Framework(MOF/ITIL)Microsoft Consulting ServicesData CenterManagementInfrastructureDesktop & DeviceManagementWindows PlatformVirtualization TechnologyOpen StandardsMid-MarketSolutionsManagement PacksProductsKnowledgeSystem Center Solutions: People, Process, & Technology

VirtualizationManaging a virtualized infrastructure with a common management platformProfileVirtualizationDocument redirectionOffline onServerVirtualizationApplicationVirtualization

Virtual Machine Manager Sales OpportunitiesAttach OpportunitiesHow to Upsell VMM to Server Management Suite Server consolidationWindow ServerVirtualization 2008 for DRSolutionsProvision, migrate, manageand update WindowsServer-basedvirtual machinesManagement of physicaland virtualBasic Standardized– Standardized Rationalized–– Operations Manager – Monitoring performance of servers torecognize consolidation opportunitiesOperations Manager – Integration to automate recovery offailed server workloadsData Protection Manager – Combination of Virtualization anddata backup for disaster recoveryRationalized Dynamic–System Center – Ability automate the dynamic delivery,monitoring, data protection and support of business servicesacross the physical and virtual data centerServer and WorkloadVirtualizationDESKTOP, DEVICE, ANDSERVER MANAGEMENTDatacenterand BranchConsolidationusing VirtualizationDynamic Resourceallocation usingVirtualization

Solution AcceleratorsPartner EcosystemConnectors for InteroperabilityMicrosoft Operations Framework(MOF/ITIL)Microsoft Consulting ServicesData CenterManagementInfrastructureDesktop & DeviceManagementWindows PlatformVirtualization TechnologyOpen StandardsMid-MarketSolutionsManagement PacksProductsKnowledgeSystem Center Solutions: People, Process, & Technology

Operations Manager Sales OpportunitiesLook for specific customer pains that SCCM addressesServer Attach OpportunitiesNew Selling Focus End-to-End Service ManagementAudit Collection ServiceAgentless Exception MonitoringWindows Server 2003Active DirectorySQL ServerSharePointExchangeWindows Server VirtualizationClient Attach Opportunities How to Upsell OpsMgr to Svr Mgmt Suite Basic StandardizedVistaOffice 2007How to Upsell to eCAL with OpsMgr Basic Standardized Lower desktop support cost with configurationmgmt (Core CAL) client crash monitoring Standardized Rationalized Improved Service Levels and withend-to-end service management of the entire ITinfrastructureMonitor Servers andDevices (i.e.,Firewalls, Routers,etc.DESKTOP, DEVICE, ANDSERVER MANAGEMENT Data Protection Manager – Availability/Performance Backupand Recovery of File Servers, Exchange, and SharePointStandardized Rationalized Configuration Manager – Security Auditing ConfigurationCompliance for Server and Clients (SOX and HIPAA)Rationalized Dynamic Virtual Machine Manager – Service-Oriented Monitoring Virtual Server management for more dynamic resourceallocationMonitor Servicesand SLAsAutomate IncidentmanagementMonitor andAdministrateEnd to End Service9

Data Protection Manager Selling OpportunitiesLook for attach and upsell opportunitiesAttach Opportunities SQL ServerExchange ServerSharePoint ServerWindows VirtualizationWindows File ServicesWindows VistaHow to Upsell DPM to Server Management Suite Basic Standardized Operations Manager – Availability/Performance Backup andRecovery of File Servers, Exchange and SharePoint and SQLStandardized Rationalized Backup andRecovery for CriticalServerDATA PROTECTIONAND RECOVERYVirtual Machine Manager – Data Protection ServerVirtualization for faster recovery of servers and applicationsSLA Backup andRecovery forall serversCentral and BranchOffice BackupSelf service databackup andadministrationmanagement10

Data Protection Manager Selling OpportunitiesDirect the conversationEASY Backup, continuous data protection, real-time replication Traditional nightly backup to tapeSynchronization & mirroringDPM is a better backup solution for Windowscheaper that RTReasier and includes CDPDPM gives customers “one throat to choke” for sales, licensing andsupportBusiness continuity, data recovery Traditionally an enterprise discussionCTO/BDM conversation but the backup mechanims are TDM/IT ProDPM is part of an overall BC/DR strategy but not a complete solutionDPM is The technology component of a BC/DR strategy technology people processA credible solution for the IT Pro or TDM to secure funding for “Business Continuity”Not a solution for “disaster recovery”11

Solution AcceleratorsPartner EcosystemConnectors for InteroperabilityMicrosoft Operations Framework(MOF/ITIL)Microsoft Consulting ServicesData CenterManagementInfrastructureDesktop & DeviceManagementWindows PlatformVirtualization TechnologyOpen StandardsMid-MarketSolutionsManagement PacksProductsKnowledgeSystem Center Solutions: People, Process, & Technology

Desktop Management SolutionsStreamlined Applicationand Desktop DeliveryOptimized Client Healthand PerformanceEase User AccessWithout CompromiseAdaptive ApplicationDeliveryClient InfrastructureMonitoringEnd-Point SecurityManagementManaged clientapplication delivery viatraditional and virtualmethodsClient health monitoringand proactive issueidentificationSimplified WindowsVista DeploymentRemote PCDiagnostics & RepairAutomated OSdeployment via imagestandardizationZero-touch remotediagnosis and remediationwith Intel vProTMEnforced compliance withsystem health policydefinitions via remediationConfigurationComplianceAssess systemscompliance againstestablished configurationbaselines

Configuration Manager Selling OpportunitiesLook for specific customer pains that SCCM addressesServer Attach Opportunities Windows ServerActive DirectorySQL 2005ExchangeStandardized Rationalized–– VistaOffice 2007How to Upsell to eCAL with ConfigMgrHow to Upsell ConfigMgr to ServerManagement Suite Client Attach OpportunitiesWindows Server 2008 – Use Patch Mgmtrequirement to highlight security integrationbetween Network Access ProtectionOperations Manager – ConfigurationCompliance Security Auditing for regulatoryrequirements like Sarbanes-Oxley and HIPPADesktop PatchingStandard DesktopImages and Apps Basic Standardized– Lower desktop support cost with configurationmgmt (Core CAL) client crash monitoringStandardized Rationalized–Improved Service Levels and withend-to-end service management of the entire ITinfrastructureServer PatchingAutomatedOS DeployDesiredConfiguration MgmtZero or Light TouchDeploymentDESKTOP, DEVICE, ANDSERVER MANAGEMENT14

Managing The Server LifecycleLive host level virtual machine backupIn guest consistencyRapid recoveryPatch management and deploymentOS and application configurationmanagementSoftware upgradesEnd to end service managementServer and application health monitoring& managementPerformance reporting and analysisVirtual machine managementServer consolidation and resourceutilization optimizationConversions: P2V and V2V

System Center Roadmap2008200920102008V3Rollup/SP1V32007 SP1/R2V52007 SP12007 SP2V4V12008200920082008 SP1SP12010

End-Point Security ManagementEnforced compliance with system health policy definitions via remediation ChallengesAddressed KeyCapabilities Policy ServersMobile and distributed users presentunique network security andcompliance challengese.g.,Patch,AVMicrosoftNPS3Must identify vulnerabilities, enforcepolicies and remediate threatsNot policycompliantProvide secure access across yourremote, LAN and wireless connectionsAutomatically assess vulnerabilitiesand security complianceEnable automatic enforcement andremediation of security parameters toensure ongoing icycompliant4DHCP,VPNCorporate NetworkSwitch/Router“We envision an IT environment that’s easy to maintain, with computers thatautomatically download updates and other required software every timethey boot up, from the first day they’re on the network”- Noah Johnson, Senior Systems Engineer, Freightlinere.g.,Patch

Forefront And The Broader Security StoryClient and Server OSServer ApplicationsNetwork Edge*Windows Networking SolutionsWindows Client and Server Operating SystemsIdentity ManagementSystems ManagementDeveloper Tools and GuidanceInteroperability

What Differentiates Us?ComprehensiveMulti Layer ProtectionOperating SystemServer ApplicationsNetwork EdgeContentMulti PlatformsWindowsMacintosh, Linux, etc.Multi DevicesDesktops, Laptops, ServersMobile DevicesIntegratedWith ApplicationsMicrosoft Security ProductsMicrosoft Server ApplicationsWith InfrastructureSystem CenterActive DirectorySQL Server, etc.With Custom ApplicationsWith Ecosystem PartnersSimplifiedUnified View and AnalyticsReduces number of ConsolesSimplified DeploymentUnified Edge ProtectionAppliances and Appliance-LikeExperienceTechnical and Industry GuidanceSimplified LicensingDrive convergence of security and IT operationsAccelerate maturity model for security solutions

Immediate Cross-sell Opportunities2

Featured Deeper Engagement Opportunities2

What Is SSA: Security Software Advisor?What is it? A global program for the Microsoft Partners who influence the sale andimplement Microsoft Forefront security products. Partners enrolled in SSA can earn up to 30% of the Estimated RetailPrice (ERP) of the Forefront products their customer purchasesWhat products are included?Products included in this offering are: Internet Security and Acceleration (ISA) ServerForefront Security for Exchange ServerForefront Security for SharePointForefront Security SuiteIntelligent Application Gateway CALAntigen product SKUsForefront Management ConsoleForefront Client SecurityILM 2007 and ILM “2”Active Directory Rights Management Services (RMS)

How Do I Get More Info/ File a reAdvisor

The Partner Opportunity Upgrade SMS to Configuration Manager 2007 – HighSA ratesExtend SMS implementations to manage servers anddevicesManage and protect Exchange and SQL withOperations Manager and Data Protection Manager Easily upgrade Microsoft Virtual Serverenvironments to Virtual Machine Manager today Evangelize the Server Management Suite withrenewal customers

Call to Action Secure & Manage Your Desktop OS (Windows Vista)Secure & Manage Your Server OS (Windows Server)Secure & Manage Communications (Exchange Server)Secure & Manage Collaboration (SharePoint Server)

ResourcesPartner ResourcesSecurity Software areAdvisorROI alization/Solution Accelerators for 0078234?PS 95000124Customer ResourcesForefront Websitewww.microsoft.com/forefrontSystem Center Websitewww.microsoft.com/systemcenterMAP 7556.aspx

Macintosh, Linux, etc. Multi Devices Desktops, Laptops, Servers Mobile Devices Integrated Simplified With Applications Microsoft Security Products Microsoft Server Applications With Infrastructure System Center Active Directory SQL Server, etc. With Custom Applications With Ecosystem Partners Unified View and Analytics Reduces number of Consoles