WIXLIB

TheNew Normalto reach Digital AudienceTheNo.1 OTTin Hong Kong

Mass Reach#Total Subscribers55% Reach /Week*3.8 Days Visits /Week*91mins Daily Time Spent /User*over10.1MMonthly Active Audience* Source : 2021 Video Consumption Landscape Survey (n 2,556 Aged 15-64 General Video User for HK local population in the past 7 days)Fieldwork period: Jun 21 – Aug 8, 2021Connected TV3.2M0.6M (STB reach 1.4M**)App1.2MWeb0.6M** STB reach 1.4M while avg. domestic household size is 2.3#Source : Adobe AnalyticsPeriod : Apr 2022

The OTT Market Continues to ExpandBecoming the new normal in HKWatched OTT (P7D) *83%55% OTT viewers55%watched myTV SUPERP7D*ReachmyTV SUPEROverall OTT players#*Source: 2021 Video Consumption Landscape Survey (n 2,556) Aged 15-64 HK Citizen who watched any online or offline video in the past 7 days)Base: All viewers who have watched myTV SUPER content (Box/App/Web) in the past 7 days; 2021 (N 1,410); 2020 (N 1,496); 2019 (N 1,493)#Overall OTT Players: myTV SUPER, ViuTV (APP Web), Viu, Netflix, Now E, HBO GO, ATV, iQiyi, Tencent Video, Youku, Qianxun, Bilibili

Connected TV vs OTTOver The Top (OTT)OTT Streaming ServiceDevicesBrings programmatic advertising tothe living roomSet-Top-Box- Digital measurement and targeting

Audience are well-educated with high purchasingpowerGender48% vs 52%Married68% Married9 out of 10have KidsUniversityAge11% A15-2417% A25-3420% A35-4424% A45-5428% 019202141%202040%2019HouseholdMonthly IncomePersonalMonthly IncomeHK 69,985HK 32,1982020 (HK 66,738)2020 (HK 32,196)2019 (HK 65,378)2019 (HK 31,378)Median of HK Household:HK 26,500*Source: 2021 Video Consumption Landscape Survey (n 2,556) Aged 15-64 HK Citizen who watched any online or offline video in the past 7 days)Base: All viewers who have watched myTV SUPER content (Box/App/Web) in the past 7 days; 2021 (N 1,410); 2020 (N 1,496); 2019 (N 1,493)PMEB79%46%Head ofHousehold77%79%1Median of PersonalIncome: HK 18,400*

Our EdgeTargetingwith 1st Party Audience DataUsing myTV SUPERRemote and press “OK”Clickable &Trackableon connected TV APP WebReach & ConversionachievementsGo to Big Big Shopand shopping

Key FindingsNielsen Survey2021

Consumers feel positive on Content,Interactive Ads and OTT-commerceMuch Stronger inprogram “Content”than �訊可靠Trustful & updatedfinancial news廣告形式多元化/互動性高High acceptance ofNon-Skippable Ad為購物提供具價值的參考資訊*Source: 2021 Video Consumption Landscape Survey (n 2,556) Aged 15-64 HK Citizen who watched any online or offline video in the past 7 days)形象正面，適合一家大細收看Fast growing in onlineshopping and feel “Ease ofuse”, “Playfulness”, “Trust”

High Engagement Of Advertising InformationBrand Perceptions & Advertising (By Attributes)*myTV SUPERDYNAMICAD FORMATTRUSTFUL ADINFORMATIONNowFIT FOR FAMILYFIT FOR FAMILYViuCable TVVALUABLEREFERENCEDYNAMIC EAWARENESSTRUSTFUL ADINFORMATIONQ12a. �?Base: Hong Kong Citizen aged 15-64 who have watched any video content on the respective channels in past 7 days myTV SUPER (n 1,410); now TV/now E (n 668); ViuTV/Viu (n 1,566); CableTV (n 411);YouTube (n 1,688); Netflix (n 836)

myTV SUPER OTT-Commerce platformsSynergy with OK Buy Big Big ShopmyTV SUPER audience96%Aware of OTT-Commercein the myTV platforms **Source: 2021 Video Consumption Landscape Survey (n 2,556) Aged 15-64 HK Citizen who watched any online or offline video in the past 7 days)Base: All viewers who have watched myTV SUPER content (Box/App/Web) in the past 7 days; 2021 (N 1,410); 2020 (N 1,496); 2019 (N 1,493)39%11%Engaged by click/ purchase*Have interest toTry next time*10

Generate Reach on myTV SUPER Build campaign standards Various platforms Media mix

Run an extensive reach campaign on myTV SUPERCost per unique reachAd Format : 30s instreamFrequency cap: 2 x across life-timeHK 0.18 / DeviceHK 0.14 / Person*Total Impressions : 3.8 M, Budget : HK 350KReach : 1.9 M Devices2.5M PeopleBased on a 4 weeks calculationsRemarks : *Nielsen Survey Projection – 2.3 person per domestic household size

Generate extensive reachwith TVB Jade myTV SUPERTVB Jade 63%55%14%myTVSUPERexclusive reachmyTV SUPERDefinition : myTV SUPER – Box / App /Web; TVB Linear – TVB JadeQ5. �視節目或影片Base: All respondents (n 2,556)41%both22%TVB JadeexclusiveReach14% respondentsview myTV SUPERplatforms but not TVB Jadewithout any duplication.

Inevitable Digital Player in your digital mixFacebook VideomyTV SUPER4%Facebook Videoexclusive reach3%55%18%myTV SUPERexclusivereach55%myTV SUPER YouTube 81%FB YouTube 73%myTV SUPER FB 26% all22%8%Definition : myTV SUPER – Box / App /WebQ5. �視節目或影片Base: All respondents (n 2,556)10%YouTube exclusive Reach87%66%

Extend Reach & Engagement beyondmyTV SUPERTVB Group Social MediaOver 3.8M followers on FB & IGAll TVB Group Youtube ChannelsWith 800K subscribers in Hong Kongandmuch moreTVB Official飲食旅遊Big BigChannel喜劇台Hands UpTVB DramaChannel聲夢傳奇 myTV SUPERTVB USA綜藝娛樂熱播劇場

Get into Greater Bay Area to reach TVB Fans& Cantonese Speaking CommunityTVB Sina WeiboWith 5.6M subscribers in China泛粵文化傳播平台粵想睇 粵要埋堆Daily Active User : over 320KMonthly Active User : over 2MWith more than 65% users livingin GBA

Increase conversion on myTV SUPERBIG DATAPROGRAMMATICPERFORMANCEOPTIMIZATION

Unique and powerful 1st party data18 DistrictsLocationsOnline ShoppingInterests BehaviorTVB Group E-commerce DataProductpreference fromSurveysContent ViewingBehaviormyTV SUPER AudienceBIG DATAAd ClicksDemographics

Freebies* Retargeting for In-campaign/Past campaign clicks Frequency capping#For better conversion rate*Offering in free for both IO and programmatic buy# Commitment client only

Programmatic TVPremium InventoryReal ds to betterperformanceAudienceFirstAB TestingFor better performancemarketingminimizes wasteDelivers unifiedview of data

Programmatic Guaranteed– committed deliveryTrueProgrammatic TVPremium InventoryPreferred Deals– always-on dealPrivate Auction- cost savings and popular targetNumerous audience targeting– demographic, gender, geographic, viewing behavior, content, etcSmall portion of inventory in Open Auction- minimum CPM priceAudience Data- apply for both Open & Private Data Exchange

In-house Self-Serve Programmatic SolutionsAD Booking Manager Responsive, User friendly & low entry cost Diversity of targeting selections Integrated for agency bookings, sync withyour commitment offers Free AI designer -“Multiple Graphic DesignTool” to enables one-click intelligent designimage generation for display ads

Full funnel solution in one go for Brand Building(Awareness Engagement Conversion)From Top to downBuilding Awareness and Reach for potentialcustomer (myTV SUPER, 埋堆堆, TVBGroup YouTube & social media)EngagementFirst party data for lead nurturing andengaging customerConvert sales via OK Buy when watching TV

Popular dramacontent production forhigh engagement withextensive reach

In-video Advertising – Engagement PenetrationWith Free-to-air, OTT and major cities ofGD province exposuresShort production lead time to match withmarketing campaignTVB Jade prime time drama will generate with average 20 – 23 rating pointsThe in-video package on myTV SUPER post campaign performance, gains more than 660,000 unique usersTVB Jade prime time reach in Guangdong Province with more than 19%

Commercial Insert 中插廣告 – One stop creativesolutionAdoption of programcontent intoadvertisementRide on the popularityof the dramaHigh impressiveacceptance of brandmessageUnique Reach : 654,127Unique Reach : 557,391Unique Reach : e/oT8jlqoiPEUhttps://youtu.be/zcPWYXSJ4uE

Scene targeting Inverted L-shape Banner Ad onmyTV SUPERTransmitted and synchronize withscene on Connected TV & AppReach : 483KAve. Freq. : 7.5xCreate “Connection” between thescene and the productReach : 336KHigh engagement format for extensive reach in cost effective wayAve. Freq. : 3.5xhttps://youtu.be/KDGbitaVamU

Strong TVB Programs And more than TVB Programs2022 Program Genre

Total 57 Channels with over 100,000 hours VODTVB Thematic Channels精選體育myTV 動畫

myTV SUPER 品)myTV SUPER Original原創劇集

myTV SUPER Express Variety 綜藝速遞myTV SUPER ExpressAnimation超人回來了Running Man嘉玲秀我的英雄學院5

myTV SUPER 獨家體育盛事北京冬季奧運會2022FA Cup荷甲K-LeaguemyTV SUPER 海”無涯一百年很長嗎

myTV SUPER Express Drama 世界各地劇集女醫神Doctor X 7最愛日本沉沒 : �蓋個章而已家族榮耀尚食

myTV SUPER Winning EdgeUnique 1stParty DataExtensiveReachDrive ConversionEnormousVOD

YOUR SUPERMULTI-SCREENS SOLUTIONsales@tvb.com 852 2805 7772https://ad.mytvsuper.com/

Appendix36

Diversity of target filtering for selectionContent CategoryDeviceFrequency CapGenderMobile CarrierPositionTime Range SpecificViewing BehaviorAgeGeographicUsual LocationSocioeconomicStatus

Brunch of audience segments for enhance conversionsLifestyle & SocioeconomicStatusFamily/Business InChargeConsumer Habits /Hobbies Affluence Auto Lovers Milk Powder Buyers Grocery Shoppers Travel Perceptives Home & Living Seekers Sport EnthusiastsBeverages Shopper(Alcohol)Beauty Experts Spare-timeEducation/ContinuingStudies Minister of Education Luxury ShoppersHealth & BeautyWatchers Avid Property Investors SME Gadgets Lovers Shopping DecisionMaker Movie Lovers Gaming Lovers Prime Time ProgrammeLovers Personal Income 20K Birth Month Banking & Finance Cooking Lovers High Income Earner Fashionistas Middle Income EarnerOne kid Or More InFamily Horse Racing Goers Basic Income EarnerFamily Unit Online Shoppers Special filtering is available on request and negotiable. (C-suite, E-tailer and Middle to higher occupation level) myTV SUPER reserves the right to change the categorization of filtering at any time.

Try next time* *Source: 2021 Video Consumption Landscape Survey (n 2,556) Aged 15-64 HK Citizen who watched any online or offline video in the past 7 days) Base: All viewers who have watched myTV SUPER content (Box/App/Web) in the past 7 days; 2021 (N 1,410); 2020 (N 1,496); 2019 (N 1,493) myTV SUPER audience