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2016 - 2017 TRUSTEE GIFTS More than 200,000 in scholarships to dental, hygiene,assisting and laboratory technician students in the southeast 176,000 to support the activities of theHinman Dental Society 100,000 in dental scholarships to Dental College ofGeorgia at Augusta University 25,000 in scholarships to each of the dental schoolsat University of Alabama, University of North Carolinaand Virginia Commonwealth University 50,000 to the University of Tennessee HinmanResearch SymposiumHINMAN HITS THE ROAD!DCG Scholarship RecipientsTrustee Chairman, Dr. Richard GoodroeDr. Richard Goodroe, Chairman of theBoard of Trustees, has been busy on theroad this summer visiting some of the dentalschools that Hinman partners with.On August 24, Dr. Goodroe attended the Welcome Back Luncheon for all Dental College ofGeorgia students and the school’s annual Scholarship Recognition Ceremony. He was one ofseveral presenters making scholarship presentations that day. Dr. Goodroe recognized sevenDCG students (four dental and three hygiene) that received scholarships at the HinmanDental Meeting last March and made an additional presentation of 40 scholarships to 10students in each class: freshman, sophomore, junior and senior.UAB Class of 2020On August 25, at the University ofAlabama School of Dentistry, therewere many exciting events taking placeas well. The incoming freshmen classwas welcomed by the Dean and EACHmember of the faculty when theyreceived their first official white coats.It was a really special evening for thestudents and their families.Then on August 26, Dr. Goodroe attend the UAB Dental Hygiene Symposium. It was a great day of continuing education with severallectures. Hinman was proud to sponsor the Hinman-Alabama Education Seminar featuring Dr. Ron Kaminer, an expert on using lasers inyour practice.We appreciate our partnerships with these exemplary educational institutions and we are so glad that Dr. Goodroe was able to “hit the road”and take part in each event.November PREVIEW REVIEWThe Official Publication of the Hinman Dental Society5

EXHIBITS CORNERWORD ofMOUTHby Wendy McGar,Exhibits ManagerNo matter what type of marketing, social media or advertising that youdo, the best way to convince someone to try something is by tellingthem about your experience.I know that Hinman exhibitors put their best foot forward trying toget attendees to their booths but nothing beats one dentist saying toanother, “Hey, have you gone to the Hinman exhibit floor to checkout what Henry Schein and Atlanta Dental are doing?” as an example.That one-on-one interaction is the best kind of sales for an exhibitor.Word-of-mouth can be a tremendous help in keeping the Hinmanexhibit floor growing and bringing innovative ideas to our meeting.Encourage your colleagues and friends to visit the exhibit floor. Themore buying power our attendees exude, the more products andservices the exhibitors will bring for you to experience, thus giving youthe advantage of bringing new resources for your patients.Word-of-mouth can also benefit you as the doctors. Just as word canspread among doctors, it also quickly spreads amongst your patients.I know when I’m looking for a new doctor or dentist, I start by askingmy friends who they trust and what their experience has been.So by visiting the exhibit floor, learning and buying the latesttechnologies at Hinman 2017, and then using them on your patients,word of mouth will quickly spread about how innovative and forwardthinking your practice is, thus growing your business. It’s funny howthings can come full circle.Tell us about your experiences at the Hinman meeting by makinga short video on your phone or computer, or even just typing yourexperience and posting on social media using #myhinman. For eachitem posted, a donation will go towards a Hinman scholarship.Spread the word IN MEMORIAMDr. Ted LevitasSeptember 15Dr. Ben Hampton, Sr.September 26November PREVIEW REVIEWSOCIETY NEWS Registration for the 2017 Hinman Dental Meeting beginsDecember 1. Members and their spouses are automaticallyregistered to attend the meeting. Look for an email fromQMS to register for courses or visit our website. Do you know of someone you think would make a greataddition to our society? Download the member nominationform from our website, review the benefits & requirementswith prospective member and return to the Hinman office tobegin the member application process. Let’s socialize! Be sure to follow Hinman on these networksto stay up-to-date on the latest and greatest with the HinmanDental Meeting! Did you know Hinman has a blog? We are always in needof guest bloggers and welcome your articles. Visitwww.hinman.org/blog for submission guidelinesfor the Hinman Connects Blog.MEMBER NEWSCeleste Coggin’s son, Alex Cole,graduated from Dental College ofGeorgia on May 16th.Terry O’Shea’s son, TJ, also graduatedfrom DCG on May 16. His residencywill be at University of Michigan,Terry’s alma matter.Ken Hutchinson’s daughter, Kate,married Adam Winters on June 18th.Neil Browning, his wifeAmanda, and big brotherOwen welcomed Connor totheir family on August 11.Chip Mohme’s daughter, Laura,married Andre Gethers August 13 inPittsburgh, PA. Kristina Dawson,Laura’s sister, was Matron of Honor.We need your news!Please send any member news to Laura atlsteele@hinman.org or call 404-231-1663.Photos are welcomed, also!The Official Publication of the Hinman Dental Society6

H I N M A N MEMB E R COR NERHinman Welcomes New Member Dentists to the SocietyThe Hinman Dental Society’s membershipcontinues to grow. Every year, the Societywelcomes a number of new members. Our newestmembers found out about the society through avariety of different ways, but are all excited abouttheir membership and to represent anorganization with such high standards andreputation. Some of our newest members sharetheir past history with Hinman, dentistry andalso what they enjoy doing in their spare time.Dr. Uyen DoDr. Do learned about thesociety from her mentor andcolleague, Dr. Jeremy Ward.She first attended a meetingwhen she was a freshman at theDental College of Georgia. Shehas been practicing for two years. In her sparetime, she enjoys cooking, hiking and team sportslike kickball and volleyball. She believes the mostrewarding aspect of dentistry is “seeing herpatients improve as a result of her treatment.”Dr. Azy EsfandiariDr. Esfandiari graduated fromGRU in 2012 and first attendedHinman in 2006 as an officeemployee working in the officeof Drs. Goldstein, Garber andSalama. She appreciates thepromotion of ethics and camaraderie that thesociety provides. In her free time, she enjoysspending time with her friends and family,traveling with her husband and trying out thelatest new restaurants in Atlanta.Dr. Josh FreitagDr. Freitag has been practicingsince September of 2015 andattended his first meeting in2012. He wants to be a part ofthe society to “help facilitatethe world-class opportunitiesoffered by the Hinman Dental Society andfurther its great tradition of helping to promotedental education and outreach.” In his sparetime, he enjoys time with his dogs and travelingNovember PREVIEW REVIEWto as many Auburn and Clemson football gamesas he and his wife, Lauren, can attend.Dr. Lauren Palmer FreitagDr. Freitag attended her firstHinman meeting as a Senior atAuburn University. Her father,Dr. Mike Palmer suggested thatshe attend. She’s been practicingsince 2015 and enjoys therelationships she builds with her patients and“rejoicing in your patients’ triumphs andsympathizing with them in their sorrows, whetherit’s dental related or not.”Dr. Brenda HallDr. Hall learned about Hinmanfrom her residency at Emoryand has been practicing foreight years. She enjoys“restoring smiles and functionfor patients in their times ofneed and learning new techniques, testing them,and bringing this new technology to her patients.”Her hobbies include equestrian riding, and scubadiving and helping her daughter with softball.Dr. Christopher HowlettDr. Howlett has been practicingin Greenville, SC for four yearsand bought his practice oneyear ago. He learned aboutHinman from his mentors atDCG. Giving patients theconfidence to smile is his greatest reward fromthe profession. His hobbies and interests includeDIY projects, snow skiing and spending time inthe Smoky Mountains with his wife and threeyoung daughters.Dr. Ranjitha KrishnaDr. Krishna is a faculty memberat the Dental College ofGeorgia and heard about thesociety from her colleagues.She also was a speaker for themeeting in 2015. Throughthese experiences, she has come to admire whatthe Hinman Dental Society does and the impactit has on the dental community. Dr. Krishnaenjoys cooking, painting, pottery and spendingtime with friends and family.Dr. Orlando LopezDr. Lopez has been in privatepractice since 2015. He learnedabout the society prior to dentalschool and attended his firstmeeting in 2010. His hobbiesinclude hunting, hiking, fieldtrial training and golf. Through dentistry, heenjoys “not only being able to improve someone’squality of life through treatment, but alsoeducating them so they may make the bestdecision for themselves.”Dr. Peter OkDr. Ok has been practicingendodontics for six years nowafter a residency at Harvard andlearned about the societythrough a colleague when hewas in Boston. He enjoysspending time with family and friends, travelingand watching movies. He believes Hinman is a“great opportunity to meet and connect withother dentists to share knowledge and ideas.”Dr. Brock PumphreyDr. Pumphrey has beenattending Hinman meetingssince he was six years old withhis dad, David Pumphrey, andhas been practicing dentistrysince June of this year. Heenjoys watching all sports, playing golf, tennisand basketball, Crossfit, being involved in hischurch and spending time with his wife and twosons. He thinks the most rewarding part ofpracticing dentistry is “elevating a person’sconfidence in their appearance and smile.”The Official Publication of the Hinman Dental Society7

Hinman Proposes New Advertising GuidelinesBy Roy McDonald, Advertising Task Force ChairmanThe American Dental Association, GeorgiaDental Association and The HinmanDental Society have struggled for years withdeveloping a code for ethical advertising.Dating back to the early 1900s, when“Painless Parker” stirred the ire of the ADAcausing him to be labeled “a menace to thedignity of the profession,” most dentistshave had a desire to promote their practices.Many agree that advertising one’s practiceis a legitimate way to gain new patients.However, practice promotions should bedone in an ethical manner. Ethics is definedas moral principles that govern a person’s orgroup’s behavior. So the question is raised;how does an organization encompass moralprinciples in creating a consistent ethicalcode for advertising?All Hinman members are governed by theguidelines of The ADA Principles of Ethicsand Code of Professional Conduct and bythe Laws, Policies and Rules of the GeorgiaBoard of Dentistry. The Hinman DentalSociety is a private study club whose membersare held to a higher standard. Hinman’sExecutive Council deemed it necessary toexpand on the current guidelines in order forour members to have a better understandingof ethical advertising.November PREVIEW REVIEWHinman recognizes three types of advertising:Informational advertising is the useof information that only pertains to theadvertiser and does not refer to any otherservice provider. This type of advertisementeither informs the selected market of whothe advertiser is, the advertiser’s location,the advertiser’s telephone number, theadvertiser’s website and the services availablefrom the advertiser, or it communicatesgeneral information regarding the services toeducate the target audience.Comparable advertising is the useof comparisons between the advertiser andothers in the same market. These are usuallyseen as statements of quality or superiority.These ads promote the impression that thedentist or his/her facilities is superior toor better than other dentists.CompetitiveThe Hinman Dental Society’s ExecutiveCouncil has approved that only informationaladvertising is appropriate in promotingone’s dental practice and it is inappropriateto use comparable and competitiveadvertising when promoting one’s dentalpractice. This bylaw change will be voted onat the November 7 Membership Meeting.Each Hinman member should evaluate hisor her practice promotions and correct, ifneeded. Executive Council will be usingthese guidelines for new member nominees,so please review advertising for anyone youconsider nominating prior to submittinga nomination form. Any questions can bedirected to the Society secretary, SedgieNewsom, sedgien@gmail.com.advertisingtypically involves the use of adiscounted price or coupon, theoffering of more services for thesame price, or the offering ofthe same product or service forless cost than others in the samemarket. This type of advertisingis usually seen in the offering ofdiscount coupons, discounted feesor free services.The Official Publication of the Hinman Dental Society8

This year, you have an opportunity to give back to your profession and you could win big! Hinman is sponsoring a raffle, and all proceedswill be used by the Hinman Trustees to fund dental scholarships. Tickets can be purchasedat Society membership meetings, during the March meeting registration process(for Georgia residents) or on-site. The drawing will be held Saturday, March 25, 2017 at11:30 a.m. on-site in front of the registration area. Ticket holders need not be present to win.Please review all terms and conditions on the Hinman website.Tickets are 20 for 1 ticket, 50 for 3 tickets or 80 for 5 ticketsGreat PrizesGrand Prize . . . . Cash prize of 50% of the net proceeds earned from ticket sales2nd Prize . . . . . 2,000 Delta Gift Card3rd Prize . . . . . 1,000 Target Gift CardRaffl 2016eGwinn rand Prizingse 4,63 were0!ABBREVIATED TERMS & CONDITIONS: Participants must be age eighteen (18) or older. Tickets are non-refundable.No portion of the ticket is tax deductible for federal or state income tax purposes. Full terms and conditions canbe found at www.hinman.org/raffle.November PREVIEW REVIEWThe Official Publication of the Hinman Dental Society9

EXECUTIVE COUNCIL MEETING MINUTESDATE:Tuesday, August 30, 2016TIME:6:00 p.m.PLACE:Hinman Dental SocietyExecutive OfficePRESIDING: Dr. Kate Robinson, President-ElectINVOCATION: Dr. Bob O’Donnell, PresidentFinancial statement. The statement was approvedas follows (Anderson/Granade):Beginning Balance: 150,328.47Income: 317,263.41Expenses: 275,147.18Balance: 192,444.70CALL TO ORDER: President-elect KateRobinson called the meeting to order at 6:50 p.m.TRUSTEES: Chairman Richard Goodroereported the excess revenue of the 2016 meetingand went over the upcoming year’s scheduledgiving by the trustees. He also talked about hisrecent road trip on behalf of the trustees.ROLL CALL: Bob O’Donnell, Kate Robinson,Roy McDonald, Sedgie Newsom, WilliamRousseau, David Anderson, Troy SchulmanEXECUTIVE COUNCIL: Jim Granade, III,Andy Ramsey, Slade Lail, Janine Bethea, RandyPhillips TRUSTEES: Richard Goodroe, DanDunwody, Wayne Tadsen, Max Ferguson, EddiePafford HINMAN CHAIRMEN: Pat Yancey,Jonathan Dubin ADVISORY BOARDCHAIRMAN: Jim Roos STAFF: SylviaRatchford, Laura SteelePrior to starting the agenda items, SylviaRatchford reviewed the Hinman Dental SocietyOfficer Guidelines that were distributed to theofficers, executive council and trustees.MINUTES: Secretary Sedgie Newsom presentedthe minutes from the May Executive Council andAnnual Meeting Business Meeting as printed inthe September Hinman Preview Review. Both setsof minutes were approved (Rousseau/McDonald).FINANCE: Assistant Secretary/Treasurer DavidAnderson presented the 2016-2017 SocietyBudget for approval. The budget was approved(Granade/Newsom). Treasurer William Rousseaupresented the current Year-to-Date SocietyHINMAN 2017: Program chairman BobO’Donnell stated the team’s planning wascomplete and they were looking forward to agood program.HINMAN 2018: Chairman-elect Pat Yancey issupporting 2017.HINMAN 2019: Vice Chair-Elect JonathanDubin announced his program chairs are Drs.Sedgie Newsom and Dave Lee. He also is insupport of 2017.ADVISORY: No report.OLD BUSINESS: None.NEW BUSINESS: Dr. McDonald asked for amotion to come out of executive session(O’Donnell/McDonald).Roy McDonald reviewed in detail the advertisingtask force recommendations. He made a motionto adopt three definitions of advertising,* toinclude them in the Policy & Procedure manual.He also moved to remove the phrase “It isinappropriate to use media to promote theindividual rather than the profession” from thebylaws code of ethics and replace it with“Only informational advertising is appropriatein promoting one’s dental practice and it isinappropriate to use comparable and competitiveadvertising when promoting one’s dental practice.Oversight of this new guideline will be theresponsibility of the secretary (McDonald/Granade). The motion passed unanimously.There was a proposed change to the bylaws toremove /or from Article I, section 4 of thebylaws. (McDonald/O’Donnell). The motionpassed with 1 opposed vote.MEMBERSHIP REPORT: Vice PresidentMcDonald made a motion to go into executivesession (O’Donnell/Robinson). The motion wasapproved. Dr. McDonald asked for a motion toapprove proposed new members- Drs. ElizabethCaughey, Brad Dixon, Uyen Do, Joshua Freitag,Brenda Hall, Kristen Hall, Jonathan Jackson,William Jamieson, Damian Jimenez, RanijthaKrisha, Lauren Palmer and Brock Pumphrey.The motion passed (McDonald/Granade).Dr. McDonald asked for a motion to tableKristina Chandler and Richard Gangwisch.The motion passed (McDonald/O’Donnell).Dr. McDonald asked for a motion to deny Dr.Bahareh Nia. The motion passed (McDonald/Phillips)MEMBERSHIP NEWS: Dr. Bethea gave areport of the latest member news and updates.REMARKS: Dr. O’Donnell reminded membersto attend the Member Mingle on October 6.ADJOURNMENT: Dr. Robinson adjourned themeeting at 8:25 p.m.*Dental Ethics 2009, Vol 76, #1MEMBERSHIP MEETING MINUTESDATE:TIME:PLACE:PRESIDING:Monday, September 19, 20166:45 p.m.Westin Buckhead AtlantaDr. Bob O’DonnellCALL TO ORDER: President Bob O’Donnellcalled the meeting to order at 6:48 p.m. Hepresented speaker Dr. David Jones with hisplaque and honorarium check. He announcedthe completion code for CE credit. He thenexplained a note writing campaign to themembers and asked for their help. PresidentO’Donnell welcomed all members andannounced there was about 230 people inattendance. He thanked the ho

On January 19th, Dr. Uche Odiatu will be our guest speaker at the Georgia Aquarium. His topic, "Health and Wellness" should be popular with both dentists and staff members. Special thanks to the Board of Trustees and Chairman Dr. Richard Goodroe for allowing such quality events to take place, benefitting the Society with such gracious .