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March 2016March & AprilClasses Offered120 Hour CoursesBaltimore, MD - Mar 718Columbus, OH - Mar 718Des Plaines, IL - Mar 718St. Louis, MO - Mar 718Lakewood, CO - Mar 28US DoECordiallyInvites ASHIACI's and Inspectors toa Free WebinarLearn how to use the Home EnergyScore and how it can add value to yourbusiness.- Apr 8Leesburg, VA - Apr 415Cumming, GA - Apr 18-Enhance Your Home InspectionBusiness with the Home Energy Score29Tampa, FL - Apr 18-29Cincinnati, OH - Apr 25- May 616 Hour ResidentialRadonMeasurementCourseLive Webinar - Apr 4-5Wouldn't your customers like to know howtheir homes stack up in terms of energyefficiency?Now, using the U.S. Department of Energy's(DOE) free Home Energy Score, you canprovide a miles-per-gallon type rating alongwith your home inspections. Better yet, byoffering the rating and accompanyingrecommendations for efficiencyimprovements, you can help your clientsbecome eligible for mortgage incentivesfrom FHA.To learn more about how to score homes,please join us for one of the followingwebinars sponsored by DOE. Joan Glickman,
16-hr ResidentialRadonMeasurementWebinarWe bring theclassroom into yourhome or office.and save youmoney!DOE's Home Energy Score ProgramManager, will describe the basics of theHome Energy Score, how it can add value toyour business, and what you need to do toaccess the training and tool.Wednesday, March 9th at 2 pm ETThursday, March 17th at 8 pm ETRegister now by selecting a time above andlearn how to be among the first homeinspectors to offer this value-added service!April 4-5, 2016course taught by:23 IW San Diego TitlesAdded to ASHI OnlineLearning CenterView these online modules on yourcomputer, iOS or Android phone ortablet.Convenient for viewing at home or on the go,check out the wide variety of topics in basic andadvanced technical topics, environmental,specialty/diversification and businessmanagement.FREE & EASY TO EARN - 2 ASHI CEs:Go to the ASHI Online Learning spTo log-In, use the following:Username: Member numberPassword: is the word "password"Search lists of past IW presentations under"Educational Content"
Select from a large variety of topicsView the 2-hour module and pass the examYour records are housed onsite.Print out certificates.Contact Michele George with any questions atmicheleg@ashi.org.We found this great article postedby ASHI member, John Cordelle,in the recent Ohio Journal ofProfessional Home Inspection:"The chapter's greater emphasison marketing activities will be theresponsibility of the chapter'sRealtor Relations and Public Relations committees. Likeyour business, the success of those committees will highlydepend on the resources provided and the effort applied.Plans based solely on hopes and dreams will certainly fail.The essential resources are both time and talent."As a chapter, it is essential to provide quality educationalopportunities for your members. As evidenced by the OHIOASHI chapter, they are going a step beyond and are lookingto add value by placing more emphasis on externalWhat's going on with yourchapter? Got an eventcoming up? Somethingmarketing programs that will more directly contribute tothe financial success of your business.interesting happen atyour last meeting? Whatdid you learn about? Wewant to know and we'llpost it here. Email yournews to Dave atdavek@ashi.orgHere's what's going on ina chapter near you.March 4-6, 2016Ohio ASHI Inspectors ExpoDoubleTree HiltonWorthingtonColumbus, OHMarch 4-6, 2016OAHI/CAHPI-ON 2016Educational ConferenceHoliday Inn BurlingtonHotel and ConferenceCenterBurlington, OntarioCALL FORPRESENTATIONS 2017
March 5, 2016ASHI Central PA ChapterWe're now accepting submissions forInspectionWorld 2017 Las Vegas.Education EventPark Inn by Radisson(Harrisburg West)Please click here to download a Call forMechanicsburg, PAPresentations 2017 form.8 ASHI CEsInspectionWorld will be held at Bally's Las Vegas, JanuaryMarch 10, 201622 - 25, 2017.ASHI Garden StateChapter EducationalInspectionWorld provides a forum for attendees to learn theSeminarprofession's best practices and to expand their knowledgeThe WestwoodGarwood, NJto improve their professional skills and explore emergingissues relevant to the profession.March 12, 2016Arizona ASHI ChapterEducation EventBlack Canyon ConferenceWe welcome your application. The IW Education Committeewill review all applications and will select the programs inearly May 2016.CenterPhoenix, AZ6 ASHI CEsMarch 15, 2016PRO-ASHI Field TripPittsburgh Water &Sewage Authority2 ASHI CEsMarch 19, 2016ASHI Western WashingtonQuick Tip #29: PatchSpring Seminarthe Hole Behind theHoliday Inn DowntownEverett, WADoor7 ASHI CEsSo the kids had a little shovingmatch, knocking against theMarch 19, 2016South Carolina ASHIbedroom door, and theEducational Eventdoorknob smashed a hole inHoliday InnColumbia, SC6 ASHI CEsthe drywall. They had done this before but never puncturedcompletely through the drywall. Those previous dents couldbe ignored, but the new hole needs to be fixed.March 26, 2016NOVA ASHI ChapterSpring SeminarYour experience with patching drywall has taught you thereBest Western Fairfaxis only one way to achieve a perfect patch – hire aFairfax, VAprofessional. Sure, you can spread some spackling7 ASHI CEscompound or drywall compound over a small hole, but theApril 30, 2016texture never matches. Worse yet, the sanding creates aPRO ASHI Educationalhuge mess and makes the patch look even larger as theEventMurrysville Communitytexture is removed.CenterMurrysville, PAMay 6-7, 2016For the hole created by the doorknob, we have a quick fix:cover it with a circular patch/bumper. The bumper will beASHI Suncoast Suntechslightly raised from the drywall surface, but it will look likeConfernceit was designed to be there. The bumper will be larger thanHampton Inn Oldsmar
Oldsmar, FL16 ASHI CEsthe hole, creating a sturdy support base, and it can be heldin place with construction adhesive.May 14, 2016After the bumper patch is in place, you can paint it toMAC ASHI Chaptermatch the wall color.Education EventJohns Hopkins UniversityRockville, MD8 ASHI CEsAs a preventive measure for the rest of your house, makesure all doors have a working doorstop or a bumper toprevent doorknobs from striking drywall.By Tom Feiza, Mr. Fix-It(c) Copyright 2009 by Tom Feiza, Mr. Fix-It, Inc. misterfixit.com htoyh.comHelping you operate and maintain your homeLearn How ToDramatically IncreaseYour Sales ByGenerating MoreReferrals From RealEstate AgentsAre you interested ingetting more referrals fromreal estate agents in your area? Preferred Systemsis hosting a free 30 minute webinar on Thursday,March 3rd at 7:30PM CST to reveal a unique strategythat other home inspectors across the country are24 year oldFranchise for Saleusing to grow their home inspection businesses.Click here to register.in Sunny/warmSouth Florida (PalmBeach County some cities - BocaRaton, DelrayBeach, BoyntonBeach, HighlandBeach, Manalapan)Taking Care of BusinessDo you know ofanyone that wants aPlanning for the Unexpectedby Sheryl Hustonsuccessful franchise toinspect where it’s niceWe all know that there is almost nothing in the world that isand warm with NO100% failsafe. If any business product claims to be so, mostSNOW, most housesof us get suspicious. Certainly, an excellent product orare between 10 andbusiness model is nearly failsafe.35 years old with a lotof newer communitiesTaking good care of your inspection business includes
(15 years or less old),thinking about things like liability insurance and pre-quite a fewinspection agreements. You keep abreast of legal issuescondominiumand connect to other inspectors so that you’re aware ofinspections (interiorhow you can proactively prevent claims situations. And ofonly) and a lot ofcourse there’s customer service – knowing how to answerthem are ocean front,questions and address concerns in a way that eliminateswith an awesomeunnecessary risk to your business. Your ASHI membershipreputation sinceis an important part of your ongoing education and1992? We need to beplanning for your inspection business.with my Dad fairlyquickly and areThen there are the nuts and bolts of what it’s all about:offering a reallywriting then delivering the inspection report to your client."sweet deal/bargain"Your report is where you shine in terms of using yourfor someone toexpertise and experience to communicate and documentpurchase so we canyour findings in a professional and organized way. It’sbe with him. If youimportant to manage the way you write and deliver reports,know of anyone,and to protect the content therein. READ MOREplease call Edwin Penaat 754-368-5192.PEX, also known as,cross-linkedpolyethleneTarget ProfessionalPlumbers are doing most ofPrograms their repairs today with PEXGuardian FinancialHome Owners comHomeAdvisorOneSource SolutionsLiberty Mutual InsuranceInspectionContracts.comGEM Marketing(ASHIstore.com)BuildFaxASHI@Homeand builders are using PEXmore and more on new homes. It has been used in Europefor a number of years and performed well.In some areas of the country, buyers may have heardabout homes in the area that have had pin hole leaks in thecopper, possibly do to a chemical composition change inthe water because the of the local water company. In thesecase buyers may be wondering if the home has been pipedor re-piped with PEX piping.Like everything, there are advantages anddisadvantagesAdvantages: less expensive and easier to install, lessskilled labor needed to install it, faster to install thancopper and PEX doesn’t corrode like copper and stands upto cold or freezing temperatures better than copper.Disadvantages: Rodents can and do chew though the
pipe at times, PEX can’t be recycled as easily as copper,not good for exterior use, and may produce toxic smokewhen it burns.Tip: If you have PEX piping, have a high level rodentcontrol plan.Bottom LineMillionaire InspectorCommunityPEX is generally considered a good product and if you needto repair or replace your copper or galvanized water lines,then PEX would be a good choice.For more articles like this, please visitwww.buyersask.com.GOLD AFFILIATES3D Inspection SystemsBusiness Risk PartnersCitadel InsuranceHome Inspector ProHomeGaugeInspectIT ReportingSoftwareKaplan Home InspectionEducationMax MarketingMcKissockHow To Operate YourHomePalm-TechPro-LabReportHostSILVER AFFILIATESCarson DunlopHolmes Approved HomesSimpson Strong-TieBRONZE AFFILIATESAccuStar LabsAllen InsuranceAllergyZoneAllied SchoolsAmerica's Call CenterAmeriSpecBNK InsuranceBoston EnvironmentalComplete ApplianceProtectionElite MGAWord-of-Mouth Marketing Statistics toHelp You Market Your Business BetterFor centuries, people have made big decisions anddeveloped everyday preferences using the simple yetresounding power of word-of-mouth. It’s no coincidencethat you and your best friend share a few of the samefavorite things. Who doesn’t love hearing about a greatproduct or service from a trustworthy source?As more brands work to boost their lead acquisition processusing organic networks, there’s much to gain fromdeveloping a killer word-of-mouth marketing strategy. Butbefore you start using a new referral marketing strategy toup your revenue using the remarkable power ofrecommendations and referrals, you need to fully graspwhy word-of-mouth is valuable and how your brand caninfluence it. Here’s a comprehensive list of word-of-mouthmarketing statistics to help you get started.84% of consumers say they either completely orsomewhat trust recommendations from family, colleagues,and friends about products – making theserecommendations the information source ranked highest
EZ Home InspectionSoftwareGlobal Test SupplyGlobeSpecfor trustworthiness. [Nielsen]74% of consumers identify word-of-mouth as a keyinfluencer in their purchasing decision. [Ogilvy/Google/TNS]68% trust online opinions from other consumers, which isHolmes Approved Homesup 7% from 2007 and places online opinions as the thirdHomeHubZonemost trusted source of product information. [Nielsen]HomeTeam88% of people trust online reviews written by otherImfunaconsumers as much as they trust recommendations fromInspection Certificationpersonal contacts. [BrightLocal]Associates72% say reading a positive customer reviews increaseInspector Services Grouptheir trust in a business; it takes, on average, 2-6 reviewsJoe Ferry, LLCto get 56% of them to this point. [BrightLocal]KritterCapsOn social media, 58% of consumers share their positiveLiftMasterexperiences with a company, and ask family, colleagues,Living In Place Instituteand friends for their opinions about brands. [SDL]Metropolitan SolutionsUSANational Institute of91% of B2B buyers are influenced by word-of-mouthwhen making their buying decision. [USM]56% of B2B purchasers look to offline word-of-mouth as aBuilding Inspectorssource of information and advice, and this number jumps toOREP88% when online word-of-mouth sources are included.Perma-Boot[BaseOne]PHIIPRISM AnalyticalRAdata, Inc.Word-of-mouth has been shown to improve marketingeffectiveness by up to 54%. [MarketShare]84% of consumers reported always or sometimes takingReport It Quickaction based on personal recommendations. 70% said theyRTCAdid the same of online consumer opinions. [Nielsen]US InspectWagner MetersZAI Trust The average value of a Facebook fan in certain consumercategories is 174. [Syncapse]43% of social media users report buying a product aftersharing or favoriting it on Facebook, Twitter, or Pinterest.Over half of purchases inspired by social media sharingoccur within 1 week of sharing or favoriting, and 80% ofpurchases resulting from social media shares occur within 3weeks of sharing. [VisionCritical]Millennials ranked word-of-mouth as the #1 influencer intheir purchasing decisions about clothes, packaged goods,big-ticket items (like travel and electronics), professionalservices and financial products. Baby Boomers also rankedword-of-mouth as being most influential in their purchasingdecisions about big-ticket items, financial products andprofessional services. [Radius Global]77% of brand conversations on social media are peoplelooking for advice, information, or help. 18% were positivereviews of the brand. [Mention]79% of people say their primary reason for "liking" acompany's Facebook page is to get discounts. 81% also
said they're influenced by what their friends share on socialmedia. [Market Force]77% of brand conversations on social media are peoplelooking for advice, information, or help. 18% were positivereviews of the brand. [Mention]InspectionWorld 2016 SanDiego is barely in the booksand ASHI has already beenactive at other conferences.Recently, our esteemed newPresident, Randy Sipe, hasmade his way from Dallas to New York attending both the 3Days of Secrets Revealed conference from MillionaireInspector Community and the 7th Joint Seminar by LongIsland ASHI and the Metropolitan Association of HomeInspectors (MAHI).3 Days of Secrets Revealed was another great event hostedby Mike Crow and his team at Millionaire InspectorCommunity. While the event took place Tuesday throughThursday, February 23-25, there was a bonus day onMonday, February 22. It was on Monday and Tuesday thatthe bulk of exhibitors were in attendance. Frank Lesh,Executive Director of ASHI, spoke on Monday and reiteratedthe importance of InspectPAC. Mike Crow jumped in andasked the attendees about donating to their own cause representation on Capitol Hill for all home inspectors. Wealso held a drawing for a free full conference toInspectionWorld 2017 in Las Vegas. Dan Lindeman of TriState Property Inspections in Cleveland, TN, won theconference package. It was truly a great, albeit cold(temperature-wise) event and Mike and his team created afun theme this year based on Ghostbusters - "I Ain't Afraid
of No Growth". It was a good event. We saw lots of people,signed up some new members and gave away some coolswag. We even heard all about Randy's passion formotorcycles and ate our last meal at Stroker's Dallas.
access the training and tool. Wednesday, March 9th at 2 pm ET Thursday, March 17th at 8 pm ET . Kaplan Home Inspection Education Max Marketing McKissock How To Operate Your Home Palm-Tech Pro-Lab ReportHost SILVER AFFILIATES Carson Dunlop Holmes Approved Homes Simpson Strong-Tie BRONZE AFFILIATES AccuStar Labs Allen Insurance AllergyZone .
