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MAD MENWritten byMatthew WeinerOne-Hour Pilot“Smoke Gets In Your Eyes”Revised Pink April 20, 2006Full Revised Blue April 18, 2006Production Draft April 3, 2006

2.Mad Men -A term coined in the late nineteen-fifties to describe the advertising executivesof Madison Avenue.They coined it.

FADE IN:1TITLE CARD "MAD MEN"1Images and sounds from late 1950's and early 60'sadvertising: Doctors selling cigarettes. Athletes sellingliquor. Bathing suit models with vacuum cleaners.And most importantly, proud Dads with their perfect wives andchildren driving their cars to some green suburban utopia.We get a sense of the time and its ideals.END TITLE SEQUENCE.2TITLE CARD "MANHATTAN - 1960"23EXT. MANHATTAN STREET - NIGHT3Stock footage of late 50's - early 60’s Manhattan - nighttime shots of vintage skyscrapers, traffic, and people.4INT. KNICK KNACK BAR4Vinyl upholstery and mirrored walls, but brand new. It'safter work, but the women have their hair done and each man'stie is pushed to the top of his collar. Highballs andmartinis clink under quiet music and everywhere are thesights and sounds of smoking.Alone in a red corner booth is DON DRAPER, early 30's,handsome, conservative, and despite his third old fashioned,he is apparently sober. He is doodling on a cocktail napkin.He crosses something out, puts down his fountain pen, andtaps a cigarette out of a pack of "Lucky Strike".The BUSBOY, a middle-aged black man, too old for his tightuniform, approaches.BUSBOYFinished, sir?Yeah.DONGot a light?The busboy pulls out a pack of matches from the back of his'Old Gold’s' and lights Don's cigarette.(CONTINUED)*

Pilot Episode4“Smoke Gets in Your Eyes”Pink4/20/06CONTINUED:2.4DON (CONT'D)Ah, an 'Old Gold' man.(inhaling)'Lucky Strike', here.There is an awkward silence.*The busboy starts to walk away.DON (CONT'D)Can I ask you something?you smoke 'Old Gold'?Why do*The busboy seems flustered and looks around nervously.burly white BARTENDER approaches.TheBARTENDERI'm sorry sir. Is Sam herebothering you? He can be a littlechatty.DONNo, we're actually having aconversation. Is that okay?BARTENDER(thinking)Can I get you another drink?DON(points to drink)Do this again. Old Fashioned,please.The bartender walks off.DON (CONT'D)So, obviously you need to relaxafter working here all night.I guess.BUSBOYI don't know.DONWhat is it, low-tar? Low-nicotine?Those new filters? I mean, why"Old Gold"?*BUSBOYThey gave them to us in theservice. A carton a week for free.DONSo you're used to them.it?Is that(CONTINUED)

Pilot Episode4“Smoke Gets in Your Eyes”PinkCONTINUED: (2)4/20/063.4BUSBOYYeah, they're a habit.DONSo I could never get you to smokeanother kind? Let's say, myLuckies?BUSBOYI love my Old Gold.*DONLet's just say tomorrow a tobaccoweevil comes and eats every lastOld Gold on the planet.*BUSBOYThat's a sad story.DONYes, it's a tragedy.just stop smoking?Would youBUSBOYI'm pretty sure I'd find something.I love smoking.DON(writing as he speaks)"I love smoking". That's verygood.BUSBOYMy wife hates it. "The Reader'sDigest" says it will kill you.DONYeah, I heard about that.BUSBOY(shrugs)Ladies love their magazines.DONYes, they do.5INT. APARTMENT HALLWAY - LATER5Don, hat in hand, knocks on the door. He waits a beat andchecks his watch. It's midnight. The door opens to revealMIDGE DANIELS, a sexy no nonsense woman about Don's agewrapped in a red kimono.(CONTINUED)

Pilot Episode5“Smoke Gets in Your Eyes”Pink4/20/06CONTINUED:4.5MIDGE(sarcastic)You weren't worried about wakingme, were you?DONAm I interrupting anything?MIDGENo, only my work.She turns and Don follows her shapely form into theapartment.6INT. MIDGE'S APARTMENT - CONTINUOUS6The apartment has a huge glass view of Manhattan and isdecorated in Swedish modern: chrome, teak, and white. In thecenter of the room, under a large mobile, is a queen-size bedon a platform.Midge walks to her drafting table where she is working.sits on the edge of the bed.DonMIDGEWell, you're lucky I'm still upworking. And that I'm alone.DONHow's it going?MIDGEThey invented something called"Grandmother's Day". It ought tokeep me busy drawing puppies for afew months.She holds up a few of the greeting cards that she has beenworking on.DONCan I run a few ideas past you?Midge smiles and heads to the bar to fix a couple of drinks.MIDGEDoes that mean what I think itmeans? Because I'm familiar withmost of your ideas.Don starts leafing through his pockets, pulling out napkins.(CONTINUED)

Pilot Episode6“Smoke Gets in Your Eyes”Pink4/20/06CONTINUED:5.6DONI have this situation with mycigarette account.MIDGE(surprised)Wow, you really are here to talk.DONThe Trade Commission is crackingdown on all of our health claims.MIDGEI get "Reader's Digest".(handing him a drink)This is the same scare you had fiveyears ago. You dealt with it. Iknow I slept easier knowing thatdoctors smoke.DONBut that's the problem. The whole"safer cigarette" thing is over.No more doctors, no moretestimonials, no more cough-free,soothes your t-zone, low-tar, lownicotine, filter-tipped, nothing.It's over. All that's left is acrush-proof box and "Four Out ofFive Dead People Smoked YourBrand."Don drains his drink. Midge puts on a record. She sitsbehind him on the bed, starts rubbing his neck.MIDGEIs this the part where I say, "DonDraper is the greatest ad-man everand his big strong brain will finda way to lead the sheep to theslaughterhouse"?**Don grabs her hands over his shoulders, pulls her over andkisses her on the lips lightly.DONI don't want to go to schooltomorrow.MIDGEAre you going to pitch it to me ornot?(CONTINUED)

Pilot Episode6“Smoke Gets in Your Eyes”Pink4/20/06CONTINUED: (2)6.6DONMidge, I'm serious. I havenothing. I'm over and they'refinally going to know it. The nexttime you see me there'll be a bunchof young executives picking themeat off my ribs.MIDGEThat's a pretty picture.DONWhat's your secret?MIDGENine different ways to say, "I loveyou, Grandma."She opens her kimono revealing she has nothing on underneathand pulls Don's head to her chest. As she smiles withpleasure, weDISSOLVE TO:7INT. MIDGE'S APARTMENT - MORNING7Don is laying on Midge's chest. Midge smokes a cigarette.Don looks off towards the skyline.DONWe should get married.MIDGEYou think I'd make a good ex-wife?Don sits up and grabs a cigarette off the end table.DONI'm serious. You have your ownbusiness and you don't care when Icome over. What size Cadillac doyou take?Midge lays on the bed completely naked, staring at Don.MIDGEYou know the rules. I don't makeplans and I don't make breakfast.She smiles a little and throws Don his watch.He puts it on.(CONTINUED)

Pilot Episode7“Smoke Gets in Your Eyes”CONTINUED:Pink4/20/067.7DONSterling is having the tobaccopeople in nine hours. I havenothing.MIDGEPeople love smoking. There'snothing that you, the TradeCommission, or "Reader's Digest"can do to change that.*DONThere's a kid who comes by myoffice everyday and looks wherehe's going to put his plants.MIDGEIs he handsome?8*EXT. TOWERING MANHATTAN SKYSCRAPER - MORNING8From the air, we see an elegant modern glass building.Below, the hats on the tops of men's heads swarm like antsthrough revolving doors.9INT. ELEVATOR9A middle-aged black man mans the controls of the crowdedelevator. Three young execs, KEN, DICK, and HARRY, inapparently identical suits take off their hats and crowd tothe back of the elevator.DICKTwenty-three.HARRYOh, but not right away.An attractive YOUNG SECRETARY, holding her purse to herchest, steps on the elevator and turns her back to them. Thethree men look her over and nod to each other approvingly.KEN(to the operator)Pal, can you take the long way up?I’m really enjoying the view here.The secretary looks down. The operator says nothing. Dickslouches against the back wall.(CONTINUED)

Pilot Episode9“Smoke Gets in Your Eyes”Pink4/20/06CONTINUED:8.9DICKYou going to Campbell's bachelorparty?KENYeah, I want to be there beforethey tie an anchor around his neckand drag him out to sea.DICKI heard she's a nice girl.HARRYWho wants that?10INT. STERLING COOPER AD AGENCY - CONTINUOUS10We follow the threesome as they wind down the hall of thebusy office. It's ultra-modern with teak panelling andBarcelona chairs.DICKWhat did you do that for? She'llprobably be assigned to one of us.KENThen she'll know what she's in for.Besides, you have to let them knowwhat kind of guy you are. Thenthey'll know what kind of girl tobe.HARRY(to Ken)I have a feeling we won't be goingto your bachelor party anytimesoon.KENYeah, well, compared to Campbell,I'm a boy scout.They walk past an attractive secretary, HILDY, who stands upas if to stop them.HILDYExcuse me, is he expecting you?DICKHe's not expecting anything.Ken holds his finger to his lips as the three men burst openthe door to see --

Pilot Episode11“Smoke Gets in Your Eyes”Pink4/20/06INT. PETE’S OFFICE - DAY9.11PETE CAMPBELL. He is mid-twenties, charming, all-American,and on the phone.PETE(to phone)Oh, honey, don't worry, I'll gethome safely. I have an importantappointment right now, so why don'tyou go shopping or something? Takeyour mother to lunch, tell her itwas my idea.DICK(to Ken)Wow, he's good.The three guys, Ken, Dick, and Harry, settle into differentplaces around the office. A few of them light cigarettes.PETE(to phone)It's just a bachelor party. .No, I really don't know what theyhave planned, but judging from thecreative brainpower around here,we'll probably end up seeing "MyFair Lady".Ken looks offended and takes a card out of his pocket with adrawing of a stripper, on it is written "The Slipper Room".He holds it up for Pete.PETE (CONT'D)(still on phone)I'll tell you what. I'll stop byyour place on my way home. Yourmother can check under myfingernails. . Of course I loveyou. I'm giving up my life to bewith you, aren't I?He laughs and hangs up the phone and picks up her picturefrom his desk.PETE (CONT'D)What a great gal. I'll tell youguys, she stole my heart.DICKAnd her old man's loaded.(CONTINUED)

Pilot Episode11“Smoke Gets in Your Eyes”PinkCONTINUED:4/20/0610.11As Pete laughs, he grabs the card with the stripper from Ken.12INT. STERLING COOPER HALLWAY -- LATER12Walking down a wide corridor with open offices on either sideis JOAN, mid-twenties, an incredibly put together officemanager. A half step behind her, carrying a cardboard boxwith supplies is PEGGY OLSON, who at 20 seems far younger.JOANNow this is the Executive floor.It should be organized but it'snot, so you'll find AccountExecutives and CreativeExecutives, all mixed together.(laughing)Please don't ask me the difference.Great.PEGGYJOANHopefully, if you follow my lead,you can avoid some of the mistakesI made here.Ken and Dick pass in the hallway.DICK(as he passes)Hello, Joan.JOAN(to Peggy, re: Dick)Like that one. So, how many trainsdid it take you?PEGGYOnly one, but I got up very early.JOANIn a couple of years, with theright moves, you'll be in the citywith the rest of us. Of course, ifyou really make the right moves,you'll be out in the country andyou won't be going to work at all.They push through a couple of double doors to another set ofoffices with secretarial desks in front of them. Joan pointsto an empty desk.(CONTINUED)