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Every Mind MattersPartner Toolkit
Every Mind MattersPartner Toolkit2ContentsEvery Mind Matters overview3Every Mind Matters introductionEvery Mind Matters online toolHow you can helpActivation ideas4567Creative resourcesPrinted resourcesPrinted toolkitsDigital resourcesSocial media resources910111213Localising the resourcesLocalising printed resourcesLocalising digital resourcesLocalising social media resources18192021PR resources22How to order resources24
Every Mind Mattersoverview3
Every Mind MattersPartner ToolkitEvery Mind Matters introductionDid you know that one in four people in the UK experienced mental health issues in the lastyear? This means that most people in England know someone with mental health problemsor have personally experienced them.But we don’t need to wait until we are struggling with our mental health; there are lots ofthings we can do to protect ourselves and prevent problems escalating, just as we do withour physical health.The new Every Mind Matters encourages adults to be more aware of their mental healthand helps them to discover simple steps to look after their mental health and wellbeing.Every Mind Matters offers a range of useful resources that help spot the signs of commonmental health concerns, offers practical self-care tips and guidance and, importantly, explainswhen to seek further support. It also has a free NHS-approved online tool on the Every MindMatters website, which helps people build an action plan to deal with stress and anxiety, boosttheir mood, improve their sleep and help them feel more in control.Every Mind Matters will be promoted at scale with PR, TV and digital advertising and is beingpromoted by big brands and a coalition of partners through their channels.4
Every Mind MattersPartner ToolkitEvery Mind Matters is a digitalhub that offers a range of usefulresources, helping you spot the signsof common mental health concerns,offers practical self-care tips andguidance and, importantly, explainswhen to seek further support.It also has the NHS-approvedonline tool ‘Your Mind Plan’,which helps you build your actionplan to deal with stress and anxiety,boost your mood, improve yoursleep and help you feel morein control.The online tool can be embeddedon your website (see the exampleon the screen).Instructions are available on thePHE Campaign Resource igns/82-everymind-matters5Every Mind Matters online toolPARTNER WEBSITEPartner’sown branding/ imageRe velenis quiatvoluptati inctoriasitatenda aciaeaque cuptatumemagnimi, sin nusesequae officiisSam aut quo blabore peribus Nevil south alls lost sausagesnonectatem dolorer.Ellam estium sus ea imolorectis est dolori connobis unt qui re et eserchit ellabo. Dendige ntiandae ped que quevelicii ssimintia illest.Vendae mo tem. Nem aperunt rest, quo eos acepelis istrunt dunticoribus, nos dent, aliquo incipic imporer speria at places volupta nidelluptatem fugit, inusam volor sita dolupta escimus dit omnis dolorseque voloren itatur, core peraero quam utendi officab.
Every Mind MattersPartner ToolkitHow you can helpMental health directly affects our overall health and wellbeing, impacting our quality of life and ourability to work.The new Every Mind Matters can help your colleagues, patients, customers and members of the publicdiscover simple steps to look after their mental health. And organisations like yours have a crucial role toplay to help promote good mental health: You could become an Every Mind Matters ambassador and communicate Every Mind Matters externally.This could include influencing other organisations to support the Every Mind Matters, for instance aLocal Authority who can influence regional organisations such as small businesses. You can communicate the importance of good mental health within your organisation and to the generalpublic, signposting people to the Every Mind Matters online tool. We have produced Every Mind Matterstoolkits for different groups of partners with a number of printed resources that you could order ordownload from the PHE Campaign Resource Centre campaignresources.phe.gov.uk/resources And if any of your services fit under the recommended self-care actions, you could use Every MindMatters to help promote your services.To join a growing movement of organisations committed to taking action to prevent mental healthproblems, search Prevention Concordat for Better Mental Health for All.6
Every Mind MattersPartner ToolkitActivation ideasWhether you’ve got five minutes, a couple of hours or a little more time, there are many ways youcan support Every Mind Matters.Short of timeSpread the word about Every Mind Matters, ensuring people around you know where they can findpractical self-care tips and guidance for their mental health. Let your colleagues know about Every Mind Matters; display our posters and conversation starters inareas where people congregate and if you can, send an email to all your staff sharing theEvery Mind Matters resources and messaging. We spend so much of our time online, why not make use of the digital and social assets we’ve createdto promote Every Mind Matters? Use them on your website, intranet, emails and social media channels.Have an hour or twoStart a conversation. When it comes to mental health, talking about it is so important.7 We’ve produced a ready-made presentation with handy speaker notes to help introduceEvery Mind Matters. Part of a social or community group, such as a book club or sports team? Create some time andspace to introduce Every Mind Matters over a cup of tea and biscuit. Take some posters andconversation starters with you to share with others. Closer to home, talk to friends and family. If you’re not sure where to begin, use our conversationstarter to help get the ball rolling. If you feel comfortable sharing your own experience, this will makeit even more powerful.
Every Mind MattersPartner ToolkitActivation ideas (continued)Able to do moreHost an event. Bringing people together can help them engage on the subject of mental health. Host an event where you introduce Every Mind Matters to people, point them to the online tool,and offer the printed resources too. We need to look after our mental health just like our physical health. What better way to emphasisethis than to organise a physical activity such as a lunchtime running group or yoga class, with theopportunity to discuss self-care at the end of the session. Organise a get together based on one of the four most common mental health challenges.For example, organise a breakfast event for colleagues to share their tips on how to get a betternight’s sleep. Have the Every Mind Matters resources available.Get your employer on board. Commitment and enthusiasm can help engage and inspire othersin the workplace. Arrange a meeting with your HR team and offer to present Every Mind Matters to key decision makersat work (use our presentation and speaker notes) to investigate if: Every Mind Matters could complement the existing support offer for staff – like embedding the“Your Mind Plan” on your intranet site. Every Mind Matters could add to what you offer your customers or local audience – by briefingyour staff so they highlight what support is available. 8Ask your employers to commit to designating an hour of staff time to explore theEvery Mind Matters resources.We would love to see how you are supporting Every Mind Matters locally, so please send your photosor any examples of how you are using available resources to partnerships@phe.gov.uk
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Every Mind MattersPartner ToolkitPrinted resourcesLow moodWe are providing printed resourcesthat are available to order.Alternatively you can downloadresources to print yourself fromthe Campaign Resource Centre atcampaignresources.phe.gov.ukMany of us canfeel sad, downor unmoti vatedsometim es. Oftensmall change scan help toimprove our mood.Discoversimple stepsto look afteryour mentalhealth10ȯ Make time todo something youenjoy.ȯ Reward yourself when you achievethings; it will helpyoupositive and improve feel moreyour wellbeing.AnxietyAnxiety occurswhenoverdrive. It affects our worries go intolots of us and canoverwhelming.beActions:feeling,Everyone knows thattop of us.when life gets onlow, anxiousWe feel stressed,ng.sleepitroublehaveorȯ Spend somequality time withsupportivefriends, family orcolleagues, orspeak to a volunteer on a helpline;this can help youfeel more relaxedand settle yourworries.turn thingsnew way to helpBut now there’s aMatters will get youaround. Every Mindtheplan showing youstarted with a freeyourcan do to look aftersimple things youmental health.Crea te your actioyouis a snapshot of whatThe informat ion hereMind Matters website.can find on the Everytakel actions you canThere are more practica to help you take betteradviceas well as experthealth.care of your mentalSearch every mindAssets available: Male poster (A4) Female poster (A4) Male empty belly poster (A4) Female empty belly poster (A4) Conversation starter(credit card size) Conversation starter dispenser(A5)Actions:n planThere are manythings you can dotolook after yourmental health andwellbeing.Get started witha free online plandesignedto help you dealwithimprove your sleep stress, boost your mood,and feel more incontrol.mattersEvery Mind Matterswill provide youwith:ȯ a range of practical tips, apps andresourcesto help you lookafter your mentalhealthȯ expert adviceon how to spotthe signs ofcommon mentalhealth concernsȯ connections toSleep problemslocalservices and activitiesto improve yourus feel low, irritablewellbeingPoor sleep can maketasks harder.ablemanageȯ informationand make usuallythe better our energy you need about helplines and charitiesifThe better our sleep,more support.rate.ability to concentlevels, mood andActions:before bedtime.ȯ Try to wind downsleep routine; it willȯ Follow a regularbody clock.help to regulate yourStressFind your way tobettermental health.Searchevery mind matterscan getsometim es and itWe all feel stressedthere aregood news is thaton top of us. Theless.lots of ways to stressActions:a bit of physical activityȯ Find ways to addworks for you.into your day that, like swimmin gȯ Regular exercisecan help toor brisk walking,tension.relieve some of theEEM19-06 Crown copyright2019Discover simplesteps to look afteryour mental healthDiscover simplesteps to look afteryour mental healthEvery Mind Matters will get you started witha free online plan designed to help you dealwith stress and anxiety, boost your mood,improve your sleep and feel more in control.Every Mind Matters will get you started witha free online plan designed to help you dealwith stress and anxiety, boost your mood,improve your sleep and feel more in control.Find your way to better mental health.Find your way to better mental health.Search every mind mattersSearch every mind mattersEMM19-02 Crown copyright 2019EMM19-01 Crown copyright 2019Male poster A4Female poster A4Conversation starterConversation starterdispenserDiscover simple steps to lookafter your mental healthDiscover simple steps to lookafter your mental healthSearch every mind mattersSearch every mind mattersEMM19-04 Crown copyright 2019EMM19-03 Crown copyright 2019Male empty belly poster A4Female empty belly poster A4
Every Mind MattersPartner ToolkitWe have created ready-madetoolkits with a preselected quantityof printed resources for the followingfive groups: GPs and pharmaciesLocal AuthoritiesNon-commercial organisationsCommercial organisationsand employers NHSThe toolkits contain: A4 posters Conversation starters Conversation starter dispensers Tailored activation briefs for theaudiencePrinted toolkitsents andHelp your patitheirstaff look aftermental healthofing our qualitywellbeing, impactmental healthrall health andexperiencing aaffects our oveUKctlytheindirentry,plelthcoutheMental heah one in four peobusiness acrosslity to work. Witcommunities andlife and our abiissue that affectsanit’sr,yeahproblem eacon.rcost of 105 billiNHS staff discovewith an estimatedr patients ands. It’s full ofgn can help youand personal livekd Matters campaiworMinirrytheEveintheThe newntal healthonline tool onachieve good meNHS-approvedplesimple steps toalso has a freeplan to help peopractical tips. 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It affectsgo intolots oflming.us andcan beEveryone knowsthat feeling,when life getsonWe feel stressed, top of us.low, anxiousor have troublesleeping.ȯ Spendsomequalityfriends,timespeak family or colleaguwith supportitovees, orthis can a volunteeron ahelp youand settlefeel morehelpline;your worries.relaxedBut now there’saround. 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If any of youpaignandr services fitunder the recyou could useommendedthe campaignEvery Mindto help promoMatters self-cte those serare actions,vices.To join a growing movement of organprevent mentaisations comml health probleitted to takingms, search PreMental Healtaction toh for All.vention Concordat for BetterTo find out how we can support you furcontact partnther,erships@phe.gov.uk2019Thank you for your supportEEM 19-1011Sample activation brief Crown copyright 2019
Every Mind MattersPartner ToolkitDigital resourcesWe have created a suite of digitalassets to help you promoteEvery Mind Matters.Discover simplesteps to look afteryour mental healthThese include: Email signatureTV digital screenDigital bannersMPULeaderboardSkyscraperSearch every mind mattersDiscover simplesteps to look afteryour mental healthSearch every mind mattersEmail signatureDiscover simplesteps to look afteryour mental healthSearch every mind mattersMPUDigital screenDiscover simple steps to look afteryour mental healthSearch every mind mattersLeaderboard12Skyscraper
Every Mind MattersPartner ToolkitSocial media resourcesSocial media is a great way to spread the word and support Every Mind Matters. On the following pagesyou will find images and suggested copy for posts that you can use on your social media channels.There is a selection of posts for you to choose from, including generic posts and condition-led postsspecific to sleeping problems, stress, low mood and anxiety.You can use these assets to create your own content calendar to share different posts at different timesin your social media channels.The images are available in Facebook (1200 x 628px) and Twitter (1024 x 512px) formats.Don’t forget: To use #EveryMindMatters when communicatingmessages in your social channels, especiallyon Twitter. To add th
can support Every Mind Matters. Short of time Have an hour or two Activation ideas Every Mind Matters Partner Toolkit 7. Activation ideas (continued) Every Mind Matters . with an estimated cost of 105 billion. er 's full of ed online tool on the tion plan to help people e their sleep
