Transcription
HEATMASTERYOUR HOTTEST INNOVATOR
HISTORY AND INTRODUCTIONHeatmaster established in 2002Dutch office Hendrik-Ido-Ambacht,The Netherlands15 employeesActivitiesoSalesoEngineeringoProject handlingoServiceoSpare partsoAdministrationNO productionAverage turnover 6mijReference more than 800heating sets providedword wide
OUR DELIVERY PROGRAMRange of productsThermal fluid heating systemsup to 360 C and 20 MwHot water systems up to 180 CHot water systems up to 120 CEngineering of heating systems
HEATER
HEATER RECOVERY
OUR PRODUCTS
OUR PRODUCTS
HEATMASTER SHANGHAIShanghai Rep. Office, China 20066 employeesActivitiesoSalesoEngineeringoProject handlingoServiceoSpare partsoAdministration
HEATMASTER NANTONGHeatmaster Nantong Boiler Factory Ltd.15 employeesActivitiesoProductionoEngineering / 3D EngineeringoProject handlingoAdministrationOpening Ceremony 28.06.2011
WHYA PRODUCTION / REPRESENTATION IN CHINA /ASIA1. Many European ship owner build in Asia.2. Costs of production of “boilers” in Europe is higher ( 20 % )3. Costs of commissioning are high in case totally done by European engineers.4. Chinese yards push for local service engineers, more flexible and lower costs5. The competition has started production in China.Price level is under pressure and now lower than 5 years ago.6. To have confidence of Asian ship owners local staff is better than agent.7. Local production is a clear statement of trust in ASIA and awareness of thelocal culture.
Why China and not any other country in ASIA.WHYChina and not other country in Asia.1.Alternative - Korea, Vietnam or Singapore2. Most European owners build in China.3.The Chinese market is in potential the biggest.4.The effect of a production is China is in our idea the most effective in China.In the Chinese culture the result is bigger than in other countries.5. Consider that a own representation is required than it is more attractive tohave the production there as well.6. Singapore is also attractive to have own staff ,but a production is not an option in Singapore.7. IMPORTANCE of relationship “GUANXI”
PERCENTAGE TURNOVER IN CHINA
CONSIDERWhat are the points to consider?Where ? Shanghai is the centre , but expensiveBuy or rent? Buy is expensive, specially the investment requirements Rent: take care where and from who .Rent from private companies is NOT without risk.Always ensure the support of the local government
CONSIDERSTAFFINGHow the cover the culture difference ?Dutch who speak fluently Chinese are rear.Chinese who lived in Holland / Europe for several years.Build up the local staff to reliable employees requires time.Financial reports in China are totally different from what we are used to.
MASTERS OF HEAT
HEATMASTER NANTONG Heatmaster Nantong Boiler Factory Ltd. Opening Ceremony 28.06.2011 15 employees Activities oProduction oEngineering / 3D Engineering oProject handling oAdministration. WHY 1. Many European ship owner build in Asia. A PRODUCTION / REPRESENTATION IN CHINA /ASIA 2. Costs of production of "boilers" in Europe is higher ( 20 % )
