Transcription
Make Your ProductsSmarter and MoreSecure with RFID-NFCBest-in-class solutions for digital productauthentication, logistics traceability &consumer engagement.
Strong.Streamlined.Connected.RFID-NFC is a gateway to the digital era, giving you more ways to strengthenyour brand, streamline your operations, and connect with consumers – so youcan increase revenue.MANUFACTURINGRaw MaterialsProductionDISTRIBUTIONCustoms, WarehousingDistribution CentersRETAILIn-Store InventoryPoint of SaleCONSUMERPoint of UseNext PurchaseDIGITAL AUTHENTICATION – Protect the BrandCombat counterfeits and reassure everyone, everywhere that your product is genuine.LOGISTICS TRACEABILITY – Track, Trace and Authenticate the BrandKnow what’s where at all times and prevent gray-market diversion.Document each item’s origins and compile every product’s history.CONSUMER ENGAGEMENT – Sell the Brand, Build LoyaltyCreate deeper, more personal relationships. Leverage social media.RFID-NFC strengthens brands and adds value at every point in the product life cycle,from raw materials to the consumer’s hand – and beyondDigital AuthenticationWith RFID-NFC, each tagged item has its ownDNA, in the form of a unique ID number securelyembedded inside. Tagged items can be identifiedat any time, and can digitally verify that they’regenuine, so it’s easy to tell what’s legitimate andwhat’s not. That makes it much harder for counterfeiters to present copies as genuine items.What’s more, with NFC-enabled tags, a simple tapwith an NFC smartphone is all it takes to verify authenticity, so everyone – even consumers – can jointhe fight against fakes.Counterfeiting andpiracy – a 1.3 trillionglobal financial loss,projected to reach 2.8 trillion by 2020Source: ICC, OECD, Vandagraf2
Logistics TraceabilityThe backend system that supports RFID-NFCgives you global, real-time visibility into supplier,warehouse, and retail inventories, so your operations are more efficient, more cost-effective, andmore secure. From raw materials to the store shelf– and at every point in between – you always knowwhat’s where, and can document each item’s status.The ability to track, trace, and authenticate itemsanywhere in the supply chain, at any time, makesyour logistics more efficient and more secure,making it much harder to divert products into greymarkets and unauthorized channels.Consumer EngagementRFID-NFC gives your product a voice, so you cancommunicate directly with consumers before,during, and after the sale. RFID-NFC takes you that“last mile” to the customer, offering helpful advice,useful information, special services, loyalty programs,and access to exclusive online communities, evenafter your product leaves the store. A quick tap ofan NFC smartphone starts each dialog, and eachdialog is an opportunity to create a deeper, morepersonal relationship. The result is better informed,more engaged consumers who are more likely tochoose your brand again and again.NXP:The best in RFID – NFC TechnologyNXP’s RFID-NFC solutions are already leading insmart products all over the world, helping brandowners make the most of the digital era by keepingtheir brands strong, streamlined, and connected.NXP leads theRFID - NFC MarketNXP holds the top position in every key RFID-NFCsegment, including tags and authentication, NFCfor mobile, contactless readers, POS terminals,and high-security applications, such as smartidentity cards for banking and access, and eGovdocuments, including ePassports.#1in tags & identification#1We use the latest technologies to support thecomplete range of RFID-NFC formats, and delivertrue, end-to-end ecosystem solutions that deliversmart, secure functionality with the best in accuracyand speed. We’re known for our ability to driveinnovation, and continuously build on our extensivepatent portfolio, which covers foundational RFIDNFC technologies.in bank cards#1in eGov documentsOur commitment to RFID for the long term leadsus to invest significantly in R&D, and drives us tobe a leading participant in standardization andregulation activities, like those of the GS1, ISO, IEC,and the NFC Forum.#1in NFC for mobileNXP’s industry-leadingRFID - NFC solutions ensurea product’s origin,originality, and integrity.#1in contactless readers3
Three Ways to a MoreRobust BrandRFID-NFC is a group of technologies with one thing in common: they all build a better brand.Operating over varying distances and at different frequencies, the three RFID-NFC formats –long-range, vicinity, and proximity – offer a mix of features that can easily be tailored to meetyour exact needs.LONG RANGE840 to 960 MHz; up to 10 m with special reader; fast, reading hundreds of items in a second;primarily supply chain (warehouse, distribution center), inventory and theft detection applicationsLong RangeLong-range RFID can read tags over the greatestdistance – up to 10 meters or more – and withoutdirect line of sight. The technology operates in theUHF range (840 to 960 MHz), requires a dedicatedstationary or handheld RAIN RFID reader, and usesan anti-collision feature to identify multiple tagssimultaneously. The ability to scan up to 20,000items per hour at once makes long-range RFID aleading choice for warehousing, inventory, and othersupply-chain applications. The latest generationalso offers exceptionally high levels of security, withsupport for cryptographic algorithms. RAIN RFIDis the industry alliance for UHF RFID, and the namecommonly used for UHF-based RFID solutions.VICINITY13.56 MHz; up to 1.2 m with special reader; up to 7 cm with NFC smartphone;identify one tagat a time;tags;supplychainchainand andconsumerapplications860identificationof multiplesupplyconsumerapplicationsVicinity RFIDOperating at 13.56 MHz, vicinity RFID is a mediumrange technology that’s compatible with NFC.Vicinity RFID tags are often read by a dedicatedreader, at up to 1.2 meters, but can also be configured to be read by a standard, off-the-shelf NFCsmartphone, at up to 7 centimeters. Compatibilitywith NFC expands the options, since people outsidethe supply chain – such as customs agents, retailfield staff, and consumers – can perform digitalauthentication and access product data with justthe tap of an NFC smartphone. The latest generationof vicinity RFID supports cryptography, for high-leveldata security.PROXIMITY13.56 MHz; up to 10 cm with special reader; up to 4 cm with NFC smartphone;identify one tag at a time; primarily for consumer applicationsProximity RFIDThis category includes several close-range technologies operating at 13.56 MHz, with NFC beingthe most notable. NFC tags can be read by anyoneusing one of the nearly two billion NFC-enabledsmartphones and tablets currently in the market.That means there’s no need to invest in specialreaders, and brand owners can take advantage ofNFC’s widespread penetration in smartphones tolet anyone check if the product is genuine, in what’sknown as crowdsourced authentication. ProximityRFID protects data with enhanced security, withoptions for encryption and the EMVCo-level securityfeatures used in banking.4
RFID-NFC lets you Protect your brandwith anytime, anywheredigital authentication Control your supply chainwith digital track, trace, andauthentication features Create deeper customerrelationshipswith personal interactionsand exclusive experiences Make better decisionsbased on real-time dataanalyticsRFID-NFC identifies items at the unit, carton, or palette levelA Closer LookRFID-NFC refers to contactless technologies thatidentify items over a range of distances, in mostcases without the need for a battery. RFID-NFCtags combine a tiny microchip with an antenna thatpicks up electromagnetic energy beamed at it froma reader. When a tag senses the beamed energy,the tag sends its unique identifier to the reader.The unique identifier can be tied to other types ofinformation, stored in the tag’s memory, or can beconnected to the cloud, so it’s possible to identify,authenticate, track, trace, and interact with individual„„tags. Battery-powered tags can even be equippedwith sensors, so packages can indicate if they’ve beenexposed to excessive temperatures or humidity.Although the different RFID-NFC formats operateat close, medium, or long range, they’re all designedto keep data secure. Some even support cryptography, for a very high level of data protection.„You might beinterested toknow “I haven’t beenopened and I’vebeen stored at theright temperature.“You can trust me,because I can proveI’m the real thing.“„Let me tell you where Iam, where I’ve been, andwhere I’m going.“„5Feeling social?Join my onlinecommunity!“
Added AdvantagesEquipped with multiple memory options, enhanced security features, and the abilityto generate data in the cloud, RFID-NFC lets brand owners do more.Enlist an Army of Brand ProtectorsThe fact that vicinity and proximity RFID tags canbe read by anyone with a standard NFC smartphonecreates a new and exceptionally powerful way toprotect brands. When anyone can verify authenticitywith a simple tap of a phone, counterfeits are easierto identify, and fakes are harder to pass off asgenuine. Brand owners can enlist everyone theywork with, including distributors and retailers,without investing dedicated equipment or specialexpertise. What’s more, even people not directlyrelated to the supply chain can help defend thebrand, since customs officials and everydayconsumers can digitally authenticate products inthe field. The backend system in the cloud tracksinformation about tag location and time, checksresults, and flags deviations in the cloud, so anyissues with authenticity, tampering, or diversion canbe dealt with immediately.Crowdsourced AuthenticationBrand sWhen anyone can uncover a fake, counterfeiters have nowhere to hideCreate Deeper, More Lasting CustomerRelationshipsGiving consumers the ability to authenticatebrands is only just the beginning. That one tap ofa smartphone can be a gateway to a whole rangeof options, from added product details and recommendations, to warranty management and aftersales services, or even privileged access to specialrewards programs and exclusive brand communities.RFID-NFC gives consumers unprecedented accessto information, services, and experiences, wheneverand wherever they want it. The result is increasedengagement, over a longer period, and lastingbrand value.6
Tagged products give consumers new ways to engage, for deeper relationshipsGive Your Consumables an EdgeIn the market for branded consumables andaccessories, RFID-NFC can increase follow-onsales and add a new level of automation. Considera personal-care appliance, like a toothbrush, whichneeds a new head. At the store, when you’rebuying the new head, you can verify authenticityand access extra information, like recommendedusage and coupons, by a simple tap of the NFCtagged consumable with your phone. At home,when you mount the new head on the toothbrush,the main unit can authenticate the head and automatically adjust settings based on the type bought,so you’re always using the right speed and pulsesettings. Later on, the main unit can even notifyyou, based on usage, when it’s time to get anothernew head. As a next step, you can tap your phoneto the head and get a link to an authorizede-commerce site, where you can place an order.Tag in consumableReader in device handleGenuine parts authentication greater automation increased revenue7
Work Smarter withHelp from the Cloudand Data AnalyticsRFID-NFC makes it possible to collect data and make better decisions, throughout a product’scomplete life cycle. For each manufactured product, there’s a data profile in the cloud that’s associated with the unique digital identifier of the product’s RFID-NFC tag. Each time a tag readerinteracts with the product’s tag, there’s an update to the product’s online data profile.This makes it easier to uncover inefficiencies, identify product performance and usage, andgather the knowledge needed to make better decisions, whether it’s in the supply chain itself,in the store, or after the sale.Continuous Supply-Chain ImprovementCloud-based data lets you gauge the effectivenessof each business process, in real time. You canregister the who, what, when, and where of everytransaction, to create a detailed history of eachtagged product’s progress through manufacturing,distribution, and retail outlets. Serialized traceabilityat every point, at the item level and the box level,makes it easier to detect gray markets, productdiversions, and shrinkage. Digital authenticationhelps combat counterfeits, and tags equipped withtamper alerts can flag any tampering or misuse.The backend system also lets you optimize inventoryvisibility, to ensure the right options are always instock, and helps retailers stay ahead, with timelyreplenishments.Valuable Consumer InsightsOnce the product arrives on the retail shelf,consumer interactions can become part of thedata profile, while respecting privacy laws.Each time the tag is read by a consumer using asmartphone, to check authenticity or access extrainformation, the transaction can be captured. Theresulting data can help marketers quantify interestand learn more about buying behaviors. After thepurchase, consumers can choose to participatefurther, with opt-in profiles, loyalty programs,apps, and other personalized services. Over time,these consumer interactions can yield valuableinsights about product usage and performance,individual customer preferences, and brand loyalty.MONITOR & REPORTINTERACTContinuous ImprovementValuable InsightsMANUFACTURINGDISTRIBUTIONTAG DATAANALYTICSCONSUMERUse every consumer dialog asan opportunity to better know,better sellRETAILAnalyze the effectiveness and efficiency ofevery business process, using real-time dataRFID-NFC enables continuous improvement throughout the supply chain, and deeper insights into consumer behavior8
9
Real-World InspirationHere’s a look at how some of our customers are using RFID-NFC to protect their brands, improvelogistics, and create deeper consumer relationships.Bottega VenetaSince 2010, this Italian designer, known for unsurpassed craftsmanship andattention to detail, has used RFID to make sure everything related to theirsupply chain – from raw materials and final products to customer returns– can be traced and digitally authenticated. The system makes use of NXPICODE’s unique privacy mode. As a result, only Bottega Veneta’s dedicatedreaders can detect or trace tags, so consumers can be confident that anyinformation about their purchase remains completely private.MouTaiNamed for or the Chinese town where it originated, MouTai is aspecial-occasion liquor that, due to its unique reputation and higherprice, is a target for counterfeiters and illegal trade. The bottlesare now equipped with tags that can be read by either a dedicatedICODE reader or an NFC smartphone or tablet. The setup providestraceability from source to sale, and lets anyone –inspectors, customsofficers, retailers, or everyday consumers – verify authenticity andlearn more about what’s inside the bottle.Vivienne WestwoodThe luxury fashion brand Vivienne Westwood is tagging its products withwoven brand labels by TexTrace that incorporate NXP’s RFID protection.The woven UCODE UHF labels are used for product authentication, to helpprotect against counterfeits, shrinkage and an increased gray-market activity.The labels allow items to be tracked throughout the supply chain, witheasy authentication at the border or in the store using standard RFID readertechnology. As an integral part of the product as opposed to a hangtagor care label, the tags are encoded and shipped directly to suppliers.And because brand labels are legally part of a product, the brand ownercan take action against unauthorized sales.10
Geantet-PansiotThis artisanal winery in France’s renowned Burgundy region equips all theirbottles with NXP MIFARE Ultralight C tags, for NFC authentication withencryption. At any time, inspectors, distributors, and retailers can quicklyverify authenticity in the field and combat illegal diversion, just by tappingan NFC smartphone or tablet to the back label. NFC also lets consumersauthenticate bottles at the point of sale and learn more about the estate,the vintage, and how best to store and serve the wine.ArenaThis leading Italian brand for aquatic sports and waterwear uses NFC tags,embedded in swimsuits, to create personal, two-way relationships withswimmers. A proprietary app lets consumers verify authenticity and accessproduct information, such as fit guidelines and fabric care, at the point ofsale, and then, after the purchase, gives them exclusive access to a socialmedia community that includes special offers, discussion groups and evenaccess to professional athletes.Alba 1913Alba1913 skincare products combine quality natural extracts and purearomatic essential oils, carefully crafted for healthy skin and spiritualharmony. Alba1913 products now come in smart packages that enhancethe everyday usage experience. An NFC tag is implemented in eachpackage which allows for instant access to useful information about Alba.Consumers can verify authenticity of each product via their smartphoneand a downloaded app, get detailed information about ingredients, andview videos that show how to apply the product, among other things.Moreover, Alba can easily inform consumers about new or complimentaryitems, by simply sending push notifications directly to its users.11
Broadest Selection.Highest Performance.As the identification industry’s number-one supplier of semiconductor technology, NXP hasassembled a best-in-class portfolio of RFID-NFC solutions. Our products deliver standout performance across every operating range and at every level of security, so you can always find theright fit for your application, now and in future.LONG RANGEUCODE NXP’s EPCglobal-compliant UCODE passiveUHF transponder ICs offer high anti-collisionrates, high sensitivity for long read range, andwide frequency range for worldwide application.NXP FamilyVarying memory sizes and other special features,including cryptography (UCODE DNA), make iteasy to select the best cost/benefit option foryour application.Frequency (MHz)Operating Rangewith DedicatedReader (max)Security FeaturesGlobal Standards840 to 96010 mBaseISO/IEC 18000-6EPC Gen2EPC Gen2 V2840 to 96010 mAES encryptionISO/IEC 18000-6EPC Gen2EPC Gen2 V2VICINITYICODE NXP’s ICODE platform, which accounts for billionsof ICs in the field and thousands of successfulinstallations globally, represents the largestinstalled base by far for vicinity RFID. ICODE alsoNXP Familycomes with AES cryptographic authentication(ICODE DNA), NFC phone readability and cloudconnectivity, and is backed by a broad selectionof widely available support tools.Frequency (MHz)Operating Rangewith DedicatedReader (max)Security FeaturesGlobal Standards13.561.2 mEnhancedISO/IEC 15693ISO/IEC 18000-3NFC Forum T5T13.561.2 mAES encryptionISO/IEC 15693ISO/IEC 18000-3NFC Forum T5T12
PROXIMITYNTAG , MIFARE & SmartMX NXP’s NTAG family provides multiple interactivityfeatures (including a built-in counter), supportsprotection with NXP’s originality signature, andcan be configured for password protection andbackend risk management. MIFARE, which isfully compatible with NFC, adds chip encryption.NXP FamilySmartMXOur SmartMX contact / dual interface controllersoffer EMVCo-certified operation, for the samehigh-level security as used in bank cards. All threefamilies are equipped with multiple memory sizes,to support varying levels of on-chip data storage.Frequency(MHz)OperatingRange withDedicatedReader (max)OperatingRange rds13.5610 cm4 cmEnhancedISO/IEC 14443NFC ForumT2T/T5TISO/IEC 14443ISO/IEC 7816NFC ForumT2T/T4TISO/IEC 14443ISO/IEC 7816GlobalPlatform13.5610 cm4 cm3DES/AESencryption13.5610 cm4 cmEMV-Cocertifiedwith encryptionRecommended NFC/RFID Reader ICs for yourComplete System SolutionDepending on your tag choice, NXP has the rightNFC and vicinity RFID reader IC for your design.These high-performance readers offer best operating range, yet ultra-low standby power consump-tion. We reduce complexity and add flexibility atevery point in development, so you can set up yourcomplete NFC system in record time.Reader ICFrequency (MHz)Output PowerTag Family SupportedGlobalStandardsSLRC61013.561.3 WICODEISO/IEC 15693ISO/IEC 18000-3NFC Forum tag type support: 5MFRC63013.561.3 WNTAG, MIFARE,SmartMXISO/IEC 14443ANFC Forum tag type support:1,2,4FactBox NXP owns more than 80% of the market for NFC tags. More than 80% of all NFC-equipped smartphones use NXP technology.13
Scalable Data.Protection.Unmatched Security.We offer a range of security levels, so you can match protection to the specific needs ofyour product, your supply chain, and the threats your brand is likely to face. Because webring our deep experience in high-security applications, including eGov, banking, andaccess, to the design of our RFID-NFC tags, we’re uniquely positioned to offer highlysophisticated security features, like cryptography.DATA PROTECTIONCRYPTOGRAPHY Communication Security Cryptography (with memory)Mutual (Tag-Initiator) authentication Cryptography (with memory)Tag authenticationENHANCEDRISECUEASING NXP Originality signature andNXP specific commandsINCR Memory ProtectionBASETY Customer specific originality signatureNXP specific commands User MemoryUnique UID/TID(optionally customized)14
NXP’s Scaled ApproachOur laser-like focus on security yields unique features and options you won’t find with othersolutions. Here are just two examples:NXP’s Originality SignatureNXP’s standards-based algorithm for a digitalelliptic curve cryptography (ECC) signature enablesoffline verification, so the RFID-NFC tag can bevalidated without having to access the cloud.In the example, an NFC smartphone acts as both atag reader and a validation terminal, using the ECCsignature to validate the tag on the local app.12Public keyUIDand ECC signature34Public key to detect tag validityApp displays validation resultNXP Originality Signature for offline validation1Reader speaks first: „Reader on; Tag here.“42Mobile app scans the item equipped with NFC tag to retrievethe chip’s unique identifier (UID) and ECC signature (an identifiersigned with a private key at initialization)App uses the public key to check the chip’s signature versus itsidentifier, thereby detecting offline the tag’s validity.5App displays validation result.3App gets public key from cloud or local app storage.NXP’s Cryptographic Tag AuthenticationNXP takes security to a new level, with RFID-NFCtags that support cryptographic algorithms, includingthe Advanced Encryption Standard (AES), which istrusted by national governments to protect classifiedinformation. When using cryptography, the vicinityreader or NFC smartphone reader, act as a commu-nication terminal to transfer secret information onthe NFC tag to a secure server in the cloud, whereverification takes place. Symmetric-key ciphersuse the same key or a secret, for encrypting anddecrypting a message.1UID challenge request4CRYPTOGRAPHYChallenge 36426124Enrypted challenge 296A2!b/4d7823CRYPTOGRAPHYSecret keyUIDVerification result65Secret keyNXP Cryptographic Tag authentication1Reader speaks first.5Chip encrypts challenge with a secret key stored on it.2Mobile app scans the item fitted with an NFC tag to retrieve thechip’s unique identifier (UID).6Smartphone sends encrypted challenge with secret key to server.7Smartphone contacts server. Server generates a challenge(a unique random number that varies with each scan).Using secret key, server decrypts message and verifies initial challenge.38Server returns verification result, with chip identifier, to smartphone.4Challenge is returned to smartphone, which passes it to tag chip.15
Take the Next StepThe following resources offer more information about NXP’s best-in-classsolutions for RFID-NFC.LONG RANGE NITY com/products/icode/PROXIMITY products/ntag/http://www.mifare.net/NXP, the NXP logo, MIFARE, NTAG, ICODE, UCODE and SmartMX are registered trademarks of NXP B.V.All other product or service names are the property of their respective owners. 2016 NXP B.V.www.nxp.comwww.nxp-rfid.com 2016 NXP Semiconductors N.V.All rights reserved. Reproduction in whole or in part is prohibited without the prior writtenconsent of the copyright owner. The information presented in this document does notform part of any quotation or contract, is believed to be accurate and reliable and may bechanged without notice. No liability will be accepted by the publisher for any consequenceof its use. Publication thereof does not convey nor imply any license under patent- or otherindustrial or intellectual property rights.Date of release: September 2016Printed in Austria
NXP's industry-leading RFID - NFC solutions ensure a product's origin, originality, and integrity. NXP: The best in RFID - NFC Technology NXP's RFID-NFC solutions are already leading in smart products all over the world, helping brand owners make the most of the digital era by keeping their brands strong, streamlined, and connected.
![Smarter Battery Crack [2022-Latest]](/img/13/eliamari.jpg)
