WIXLIB

The M&M Department of Management & Marketing NewsletterThe Management & Marketing Department Celebrates Dr. Pamela Zelbst’s Promotion toFULL ProfessorDr. Zelbst began her academic journeyas an undergraduate student at SHSUreceiving a BBA. She continued hereducational journey and obtained an MBAfrom COBA at SHSU also. The educationshe received provided the foundation forher career. Pam Zelbst received her PhDfrom the University of Texas at Arlington.After completing her PhD, she returned toSAM and has been a valuable contributorto the COBA ever since.Pam is an accomplished scholar,regularly publishing articles and bookchapters. In addition, she is the coauthor of two books. She has earnedseveral awards during her tenure atSAM, which include but are not limited to:COBA Faculty Excellence Award (2010),Certificate of Appreciation, LighteningTroop and Thunder Squadron (Given forsupport of returning soldiers coming homefrom Iraq (2009). Students comment thather experiential approach to learningengages them in ways no other classes do.In addition to her role as a valuedfaculty member of the Managementand Marketing Department, Dr. Zelbstserves as the Director for the Centerfor Innovation & Technology and asthe Director for the Sower BusinessTechnology Laboratory. Via thesepositions, she has developed manypatents and copyrights. Her experienceis pivotal in helping students to developtheir ideas and follow her example of filingfor patents and copyrights. The Center forInnovation and Technology has partneredwith NASA on projects and with the Centerfor the Intrepid in developing productsto meet the needs of veterans who havelimited mobility.Professor Zelbst’s investments in thecommunity are some of her most proudaccomplishments. She is a valuableresource within her community. Hercommunity service spans well beyond“Students comment that her experientialapproach to learning engages them inways no other classes do not.”the SHSU campus. She is active with theRotary Club and has participated with boththe Huntsville and Conroe Rotary Clubs.She eagerly shares her experience andknowledge by helping others. Dr. Zelbsttruly embodies the motto of the University,“The Measure of a Life is its Service”.“Meet Me in St. Louis”—SHSU MIS Students Participate in the Association of ITProfessionals 2017 National Collegiate Conference in St.Louis Next to the Gateway ArchThe Association of IT Professionals (AITP) Student Chapter sent three representativesto the National Collegiate Conference (NCC) 2017 in St. Louis on April 6th-9th. The NCCattracted over 500 participants—404 students, 61 faculty from 48 colleges/universities,as well as 48 sponsors/speakers. There were 12 contests such as MS Office Solutions,Systems Analysis & Design, Database Design, Mobile Application Development, NetworkDesign, Enterprise Systems, Business Analytics and Security, as well as an IT ResearchPoster session. The feedback was that the conference “was a fantastic experience” as thestudents attended conference sessions, competition events and the Career Fair. One ofthe students is currently interviewing with a company he met at the Career Fair. Way to goSHSU!Faculty advisors Dr. Janis Warner and Dr. Kamphol Wipawayangkool helped thestudents prepare for the conference and obtain 100% funding through student fundraisingefforts, a corporate partner Global Shop Solutions and SHSU Student Activities.The M&M Department of Management & Marketing Newsletter Left to right: SHSU students BrianPitman, Nhi Do and Jonathan Neal.Spring 2017 Page 3

The M&M Department of Management & Marketing NewsletterMS Access Database vs. MSExcel? The Center for Innovationand Technology Helps Answer thatQuestionDo you need to develop a processto track information about inventory,sales prospects or customer contacts?Well, Jacob Keddy may have asolution for you. SHSU student JacobKeddy presented his findings from anHonors research project at the SHSUHonors Symposium on April 29th. Dr.Janis Warner supervised the projectwhile teaming up with Dr. Zelbst,she was seeking the best way toefficiently track inventory at the Centerof Innovation and Technology (CIT).There are many great opportunities forstudents to gain hands on experienceat the Center for Innovation andTechnology. Please contact Dr. Zelbstfor more information about projectopportunities.SHSU students participate inthree case competitions.Throughout the spring semester, theAPICS student chapter has been busycompeting in Texas and California.Sam Houston students started off theseason by traveling to San Diego, CAand competing against students from17 schools in the APICS West CoastCase Competition. In total there were23 teams from schools within theUS, Mexico and Asia. Overall, theundergraduates brought home 3rdplace and some great memories ofSan Diego Bay. Then in late Marchthe Sam Houston State APICSchapter hosted the Terra GrandDistrict Case Competition at theWoodlands Center. Three graduatestudents and six undergraduatesfrom Sam Houston partook inthe competition. Sam Houston’sundergraduate team finished firstin the undergraduate division andfourth overall. Both teams earnedcash awards for their efforts. Mostrecently, three students competedin a case competition hosted by theInstitute of Supply Management (ISM)and held at Shell Oil’s corporateheadquarters. While this was the firsttime, Sam Houston APICS studentshave participated in this competition,they finished fourth overall. Lookingto the future, the chapter continues torecruit new students and prepares forcompletion season next year.STUDY ABROAD IN DUBAIThe Dubai Study AbroadProgram (Business in theMiddle East) was offeredby the Management andMarketing Department forthe third time, in December2016. Twelve studentsparticipated in the 2016program. The group, led byDr. Irfan Ahmed, visited theAmerican Business Councilof Dubai and the NorthernEmirates, Coca Cola AGL,Emirates Airlines, and werebriefed by business facultyat the American Universityof Dubai and the AmericanUniversity in the Emirates. Inaddition, the group receivedexposure to culturalactivities and events.As one of the Dubai 2016 Andres Parra Castro used some of his leisure time in Dubaiparticipants noted: “Theto go on a skydiving trip.whole trip has exceeded anyprevious years, the trip will include visitsof the expectations I had.to corporations, trade and industryWhile I could imagine and see imagesorganizations, educational and culturalof Dubai through various media outlets,institutions, and visits to both traditionalnothing compares to actually being thereand modern format retailing institutions.and experiencing it firsthand.”The deadline for applications is AprilThe Dubai Study Abroad program17. Please contact Dr. Irfan Ahmedwill be offered again in 2017 as a Fall(irfanahmed@shsu.edu) for moresemester course (MKTG 4085). Travelinformation.dates are December 8-19. As withManagement, Marketing and MIS Department HostsExxonMobil Executive at The Woodlands CenterOn April 19, 2017,several departmentalprofessors hosted aspecial presentationby Rebecca Pearson,Marketing Managerfor Lubricants forthe Americas forExxonMobil. Ms.Pearson’s talk, entitled“Creating Value forGlobal Business andConsumer Brands,”covered a gamut of Pictured are Associate Professor John Newbold (Marketing), Ms.topicsencompassingPearson, Professor Julie Lilly (Management), Associate Professorher 20 years as aJamie Collins (Management) and Professor Joseph Kavanaughglobal marketer for one(Management).of the world’s largestcompanies. She touched on building global brands, managing programs on a globalbasis, and her organization’s recent brand introduction: Mobil 1 Annual Protection. Thetalk was followed by a Q & A session and a brief reception.The M&M Department of Management & Marketing NewsletterSpring 2017 Page 4

The M&M Department of Management & Marketing NewsletterFeaturing Alumnus Wes BurkeDistinguished alumnus Mr. Wes Burkereturned to campus after Spring Breakto present and moderate a businessdiscussion for some of our undergraduatestudents. Mr. Burke is a 2007 College ofBusiness graduate and recipient of the2013 Outstanding Young Graduate Awardgiven by the Department of Managementand Marketing. He rose through theranks of Target Corporation to becomea Human Resource Business Partnerbefore joining Alchemy Systems wherehe is now a Senior Director. He hassignificantly and quickly advanced in hiscareer utilizing some best practices thathe enthusiastically shared with our SHSUbusiness students.Mr. Burke sat with a group of studentswho reserved their seats at a luncheonorganized by Dr. Aneika Simmons fromthe Department of Management andMarketing. Mr. Burke discussed topicslike transitioning from a student to acorporate employee, organizationalcommunication, leadership, relationshipbuilding, receiving constructive feedback,and time management. He also spokeabout continual learning and stated that70 percent of what he learns is throughpersonal experience, 20 percent isthrough mentorship, and 10 percent isthrough organizations/programs like theSociety for Human Resource Managementand Continuing Professional Education.He ended the discussion by encouragingthe students to follow their passion.The event was also included inToday@SAM, please follow the linkto read the article ch2617up#outstandingCOBA Career PanelIn March, the College of Business hosted a COBA Alumni Career Panel for ourstudents. This is an opportunity for students to engage with our SHSU alumni. Therewere approximately 180 students in attendance. The panelist were from different areas ofthe business sector. The panelist included Mike Laine Partner from Ameritex, Tom Bonnoa Field Terminal Manager with Fairmount Santrol, and Richard Ray an Executive withSchlumberger. Dr. Aneika Simmons functioned as the faculty moderator for the event.To provide additional opportunities to speak with the panelists, COBA hosted acookout immediately following the panel discussion. The cookout was attended by thepanelist as well as SHSU faculty and students. The cookout was held in the courtyardoutside of the Smith-Hutson Business Building. Please contact us if you are interested inparticipating on an alumni panel.The photo displays the panelist from left to right as stated in the paragraph above. COBA enjoystailgating!!And we realize that no onetailgates better than SAMMY!So, we asked SAMMY toteach us how to Tailgatecorrectly!You may see SAMMYoffering a few more lessons . come out and join COBAfor subsequent Tailgatingclasses during most SHSUhome games!The M&M Department of Management & Marketing NewsletterSpring 2017 Page 5

The M&M Department of Management & Marketing NewsletterStudent Networking Works!AITP Student Accepts Challenge at Networking Function and Hits the Jackpot!As faculty advisors, we knownetworking is important and encourage ourstudents to get involved. Student Nhi Do,VP of the Association of IT Professionals(AITP) Student Chapter, made the effort togo to Houston in February for a Thursdaynight social networking event sponsoredby the AITP Professionals group and wasrichly rewarded for her effort when she metMr. Bill Devlin, Executive Director of IT forLuby’s Fuddruckers, Inc. Mr. Devlin workedhis way up the corporate “ladder” startingas a busboy at the age of 16 years old. Helives in Huntsville and commutes southinto the Spring area and is very interestedin helping SHSU BearKats on an ongoingbasis. Here is what he has done:1. Guest speaking at a March AITPSHSU meeting discussing hisexperiences in team building, projectmanagement and IT strategy.2. He is looking into:a. Internshipsb. An open house at his officec. Shadowing opportunities forstudents at his corporate ITheadquartersFrom left to right:Nhi Do-VP of AITP, faculty advisors—Dr. Kamphol Wipawayangkool and Dr.Janis Warner, Zach Gasaway-officer AITP, Mr. Bill Devlin-Luby’s Fuddruckers, Inc., AITP officersJordan Minter, Christian Darthard, Jonathan Neal.3. Offered to commit to a once/monthpresentation for interviewing, soft skillsdevelopment or bringing in a resourcefrom his to cover specific topics (somepotential topics: digital marketing,applications of data analytics inthe restaurant industry, IT andmanagement problems and solutions).What seems to hold true is that whenstudents make the effort to network withprofessionals in their field of interestthe professionals recognize the effortand are truly motivated to support thestudents. As faculty advisors we need tokeep this in mind and work to grow theseopportunities.Anyone who would like to have Mr.Devlin speak to their student group and/orclass can contact Dr. Janis Warner to setup an introduction. Let’s take advantage ofthis great resource!Shrimp Tank PodcastAbove: Newbold (far left) and Goodwin (far right) flanking their guest, Ray Sanders, RegionalPresident, Business Banking at Woodforest Bank. In addition to being a senior officer atWoodforest Bank, Mr. Sanders is an adjunct instructor at COBA. This particular podcast wasrecorded live from Mr. Sanders classroom at The Woodlands Center.The M&M Department of Management & Marketing NewsletterDr. John Newbold (AssociateProfessor, Marketing) has served as aregular co-host on the popular ShrimpTank Podcast, which airs live onThursdays on a bi-weekly basis. TheShrimp Tank podcast is the creation ofDaniel Goodwin, a Bearkat alumnus whofounded Provident Wealth Advisors, asuccessful wealth management firm inThe Woodlands, Texas. The relationshipwith the Shrimp Tank podcast waspioneered by Dr. Jamie Collins (AssociateProfessor, Management), who alsoserves as the Director of the Center forEntrepreneurship for COBA.Each podcast consists of a 45 minutediscussion with a successful entrepreneurfrom the Greater Houston area. SinceDecember 2016, Dr. Newbold hasappeared in over 10 broadcasts, servingas a co-host with Mr. Goodwin in queryingguests about the keys to launchingsuccessful businesses. The Shrimp Tankpodcasts can be found at the following url:http://houston.shrimptankpodcast.comSpring 2017 Page 6

The M&M Department of Management & Marketing NewsletterMaking Connections in CubaAs Cuba makes initial steps toward afree market in the wake of recent politicalreforms, could a nascent profit-driveneconomy that is emerging have anythingto teach the United States?Researchers from the NaveenJindal School of Management andSam Houston State University visitedthe University of Havana last monthto participate in the 2nd AnnualInternational Conference on Economics,Accounting and Management, whichbrought together leading business andeconomics faculty from across theWestern Hemisphere.Faculty conference participantsshared insights on current economicpolicies in socialist and capitalistcountries, and presented new strategiesof executive leadership for both.The UT Dallas team, led by Dr.Magaly Spector, professor in practiceand assistant to the provost, deliveredpresentations on both days of theconference. The visit was part of acontinuing effort by UT Dallas to forgestronger academic ties with Cuba andthe second trip to the nation by JSOMfaculty in as many years.UT Dallas management professorDr. Orlando Richard presented findingson employee satisfaction in clan andhierarchical organizations. Together withfaculty collaborator Dr. Carliss Miller,an Assistant Professor at Sam HoustonState University and a UT Dallas alumna,Richard showed that employees whoprefer to operate with less collaborationamongteammates—and moreindividualcontrolover theiragendas—report higherlevels of jobsatisfactionwhen theyare part of anorganizationthat ischaracterizedby theopposite.“This wassurprisingbecause weexpectedto find that people with a moreindividualistic style would prefer to bepart of an organization that matchedtheir own traits of highautonomy and desirefor less cohesion,”Richard said. “Thismight bode well forCuban organizationswhich by and largehave adopted amore clannishorganizational culturedue to the nationalcultural emphasis oncollectivism at large.”Dr. DavidFord, professorof organizations,strategy andinternationalmanagement in theNaveen Jindal Schoolof ManagementThe findings were based on surveysof nearly 200 working professionalsfrom across a range of industries andcompanies in the Dallas-Fort Wortharea. Using a formula of polynomialregression to interpret the surveys ofworkplace duties and attitudes, Richardalso assessed the cultural values thateach employee displayed, and howeach employee liked working for a highlysupportive or less supportive supervisor,in relation to their own preferences.On the second day of theThe M&M Department of Management & Marketing Newsletter“There is a lack of knowledge aboutbusiness and management innon-Western and developingcountries ”conference, Dr. David Ford, professor oforganizations, strategy and internationalmanagement, was part of a panel oneconomic equality, which examined thedifferences in effective leadership stylesin different countries.“There is a lack of knowledge aboutbusiness and management in nonWestern and developing countries,which means we know very little aboutbusiness from a global perspective,”Ford said.He closed the panel by welcomingCuban collaborators from the Universityof Havana to participate in future surveysof workplace culture—surveys that oneday could be compared with data alreadycollected in his and his colleagues’Leadership Effectiveness in Africa andthe Diaspora project in which there is abig gap for Cuba, mainly because it hadbeen off-limits for so long.“There’s a new opportunity here tocollect data from Cuban businesses,entrepreneurs, and managers regardingperceptions of leadership behavior” thatmight help us identify some specificleadership behaviors found to beuniversally accepted in many societiesaround the world, as well as leadershipbehaviors that are unique to Cubanculture and contribute to success inCuban organizations, he said.Spring 2017 Page 7

of the Smith-Hutson building and witnessed Collin helping Jacobi improve his tie-tying ability. I had the pleasure of having both outstanding young men in my class, although not in the same semester. Both Collin and Jacobi embody the best that COBA has to offer, so we share their stories, as inspiration and as a celebration of COBA's role in