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Contra Costa CollegeEnrollment Campaign, Concept and Samples: “Now MORE than Ever.”“Now MORE than ever.”If there’s one word that can carry the weight of everything that Contra Costa College has to offer,it’s “MORE.” MORE pathways to choose from. MORE opportunities for more people. MORE inspiration, encouragement and support. MORE value out of every college credit.“More” is a powerful word, capable of literally expanding the scope of any concept or attribute. It’sa concept synonymous with Contra Costa College itself, which, as an affordable, accessible andequity-minded institution, represents the first “extra” opportunity for community members to besomething more.Meanwhile, we need our campaign concept to convey urgency. Coming out of uncertain times andinto a fast-evolving future, the stakes are higher than ever. Thus, “Now MORE than ever.” is anappropriate song for our times – relevant, determined, and hopeful, while still acknowledging thechaos behind (and barriers ahead).How do we use it?“Now MORE than ever.” is the ideal wordmark for any campaign message focused on efficacy andurgency. Meanwhile, the word “MORE” has unlimited utility within the messaging, both idiomaticallyand practically. “MORE” for example could be used to stylize a bulleted list of attributes (i.e. “MOREmemories. MORE choices MORE money, etc.)A typical message would follow a simple algorithm, beginning with a headline (often, but notalways, directly referencing the word “MORE”), and continuing with a sub-headline (if applicable),intro copy (if applicable), bulleted attribute list (if applicable), and call to action. Alternatively, wecould replace the word “MORE” in the wordmark to substitute another attribute (see Sample 1below).Algorithm:HEADLINE, evoking the word or concept “MORE” 502 Main St., 3rd Floor, La Crosse, WI 54601 608.781.8495 fax 608.781.84962yearexperts.com

SUBHEAD clarifying the concept and bridging the headline to the wordmark CALL TO ACTION CONTRA COSTA COLLEGE LOGO “Now MORE than Ever.” wordmarkWhy it works “Now MORE than Ever” brings a timeless message into a contemporary context, evoking imminenceright alongside hope and excitement. The word “MORE” allows us to compare ourselves favorablyto the competition on virtually any attribute, establishing Contra Costa College as “the college ofMORE”.For traditional students, it’s something beyond a typical college. Rather, it’s an independent choiceoffering MORE avenues for acceleration and MORE opportunities to connect.For adult learners and career-seekers, it’s all about striking while the iron is hot -- getting in onthe ground floor of a changing workforce.For the community, it’s a nod to the College’s unlimited connections to the businesses, familiesand people of Contra Costa.SamplesRETARGETING:Now BOLDER than ever.More paths. More possibilities.[CONTRA COSTA COLLEGE LOGO]Now MORE than ever.502 Main St., 3rd Floor, La Crosse, WI 54601 608.781.8495 fax 608.781.84962yearexperts.com

EMAIL (Conversion):SUBJECT LINE: You asked for MORE. You got it.MORE Power to You.Plug in to an unlimited future.Contra Costa College delivers MORE! MORE flexibility Choose convenient classes, online or in-person. MORE savings Build college credit for a fraction of the cost. MORE support Access free student services (advising, counseling, financial aid & more!)The right choice for right now. Apply today![CONTRA COSTA COLLEGE LOGO]Now MORE than ever.502 Main St., 3rd Floor, La Crosse, WI 54601 608.781.8495 fax 608.781.84962yearexperts.com

EMAIL (Stopout):SUBJECT LINE: More reasons than ever to finish your degree.Step up. Stand out.Now more than ever it pays to complete college.Contra Costa College gives you the power to do “MORE” See MORE Connect to new communities, cultures and careers. Be MORE Follow your dream and answer your higher calling. Inspire MORE Set a shining example in higher education for your friends and family. Achieve MORE Break down barriers to success, and build a better life.It’s time to finish what you started. Join us![CONTRA COSTA COLLEGE LOGO]Now MORE than ever.502 Main St., 3rd Floor, La Crosse, WI 54601 608.781.8495 fax 608.781.84962yearexperts.com

Los Medanos CollegeEnrollment Campaign, Concept and Samples: “Now MORE than Ever.”“Now MORE than ever.”If there’s one word that can carry the weight of everything that Los Medanos College has to offer,it’s “MORE.” MORE pathways to choose from. MORE opportunities for more people. MORE inspiration, encouragement and support. MORE value out of every college credit.“More” is a powerful word, capable of literally expanding the scope of any concept or attribute. It’sa concept synonymous with Los Medanos College itself, which, as an affordable, accessible andequity-minded institution, represents the first “extra” opportunity for community members to besomething more.Meanwhile, we need our campaign concept to convey urgency. Coming out of uncertain times andinto a fast-evolving future, the stakes are higher than ever. Thus, “Now MORE than ever.” is anappropriate song for our times – relevant, determined, and hopeful, while still acknowledging thechaos behind (and barriers ahead).How do we use it?“Now MORE than ever.” is the ideal wordmark for any campaign message focused on efficacy andurgency. Meanwhile, the word “MORE” has unlimited utility within the messaging, both idiomaticallyand practically. “MORE” for example could be used to stylize a bulleted list of attributes (i.e. “MOREmemories. MORE choices MORE money, etc.)A typical message would follow a simple algorithm, beginning with a headline (often, but notalways, directly referencing the word “MORE”), and continuing with a sub-headline (if applicable),intro copy (if applicable), bulleted attribute list (if applicable), and call to action. Alternatively, wecould replace the word “MORE” in the wordmark to substitute another attribute (see Sample 1below).Algorithm:HEADLINE, evoking the word or concept “MORE” 502 Main St., 3rd Floor, La Crosse, WI 54601 608.781.8495 fax 608.781.84962yearexperts.com

SUBHEAD clarifying the concept and bridging the headline to the wordmark CALL TO ACTION LOS MEDANOS COLLEGE LOGO “Now MORE than Ever.” wordmarkWhy it works “Now MORE than Ever” brings a timeless message into a contemporary context, evoking imminenceright alongside hope and excitement. The word “MORE” allows us to compare ourselves favorablyto the competition on virtually any attribute, establishing Los Medanos College as “the college ofMORE”.For traditional students, it’s something beyond a typical college. Rather, it’s an independent choiceoffering MORE avenues for acceleration and MORE opportunities to connect.For adult learners and career-seekers, it’s all about striking while the iron is hot -- getting in on theground floor of a changing workforce.For the community, it’s a nod to the College’s unlimited connections to the businesses, familiesand people of East Contra Costa County.SamplesRETARGETING:Now BOLDER than ever.More paths. More possibilities.[LOS MEDANOS COLLEGE LOGO]Now MORE than ever.502 Main St., 3rd Floor, La Crosse, WI 54601 608.781.8495 fax 608.781.84962yearexperts.com

EMAIL (Conversion):SUBJECT LINE: You asked for MORE. You got it.MORE Power to You.Plug in to an unlimited future.Los Medanos College delivers MORE! MORE flexibility Choose convenient classes, online or in-person. MORE savings Build college credit for a fraction of the cost. MORE support Access free student services (advising, counseling, financial aid & more!)The right choice for right now. Apply today![LOS MEDANOS COLLEGE LOGO]Now MORE than ever.502 Main St., 3rd Floor, La Crosse, WI 54601 608.781.8495 fax 608.781.84962yearexperts.com

EMAIL (Stopout):SUBJECT LINE: More reasons than ever to finish your degree.Step up. Stand out.Now more than ever it pays to complete college.Los Medanos College gives you the power to do “MORE” See MORE Connect to new communities, cultures and careers. Be MORE Follow your dream and answer your higher calling. Inspire MORE Set a shining example in higher education for your friends and family. Achieve MORE Break down barriers to success, and build a better life.It’s time to finish what you started. Join us![LOS MEDANOS COLLEGE LOGO]Now MORE than ever.502 Main St., 3rd Floor, La Crosse, WI 54601 608.781.8495 fax 608.781.84962yearexperts.com

Diablo Valley CollegeEnrollment Campaign, Concept and Samples: “Now MORE than Ever.”“Now MORE than ever.”If there’s one word that can carry the weight of everything that Diablo Valley College has to offer,it’s “MORE.” MORE pathways to choose from. MORE opportunities for more people. MORE inspiration, encouragement and support. MORE value out of every college credit.“More” is a powerful word, capable of literally expanding the scope of any concept or attribute. It’sa concept synonymous with Diablo Valley College itself, which, as an affordable, accessible andequity-minded institution, represent the first “extra” opportunity for community members to besomething more.Meanwhile, we need our campaign concept to convey urgency. Coming out of uncertain times andinto a fast-evolving future, the stakes are higher than ever. Thus, “Now MORE than ever.” is anappropriate song for our times – relevant, determined, and hopeful, while still acknowledging thechaos behind (and barriers ahead).How do we use it?“Now MORE than ever.” is the ideal wordmark for any campaign message focused on efficacy andurgency. Meanwhile, the word “MORE” has unlimited utility within the messaging, both idiomaticallyand practically. “MORE” for example could be used to stylize a bulleted list of attributes (i.e. “MOREmemories. MORE choices MORE money, etc.)A typical message would follow a simple algorithm, beginning with a headline (often, but notalways, directly referencing the word “MORE”), and continuing with a sub-headline (if applicable),intro copy (if applicable), bulleted attribute list (if applicable), and call to action. Alternatively, wecould replace the word “MORE” in the wordmark to substitute another attribute (see Sample 1below).Algorithm:HEADLINE, evoking the word or concept “MORE” 502 Main St., 3rd Floor, La Crosse, WI 54601 608.781.8495 fax 608.781.84962yearexperts.com

SUBHEAD clarifying the concept and bridging the headline to the wordmark CALL TO ACTION DVC LOGO “Now MORE than Ever.” wordmarkWhy it works “Now MORE than Ever” brings a timeless message into a contemporary context, evoking imminenceright alongside hope and excitement. The word “MORE” allows us to compare ourselves favorablyto the competition on virtually any attribute, establishing Diablo Valley College as “the college ofMORE”.For traditional students, it’s something beyond a typical college. Rather, it’s an independent choiceoffering MORE avenues for acceleration and MORE opportunities to connect.For adult learners and career-seekers, it’s all about striking while the iron is hot -- getting in onthe ground floor of a changing workforce.For the community, it’s a nod to DVC’s unlimited connections to the businesses, families andpeople of Contra Costa County.SamplesRETARGETING:Now BOLDER than ever.More paths. More possibilities.[DVC LOGO]Now MORE than ever.502 Main St., 3rd Floor, La Crosse, WI 54601 608.781.8495 fax 608.781.84962yearexperts.com