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BentleyUniversity
UsabilityandUserExperienceBentleyUniversity
Usability* vedesignanddevelopmenttothenextlevel* anbeing?BentleyUniversity
Usability* Usabilityistheeaseofuseandlearninginahuman- ity
UnsuccessfulUX:USA2000VotingBentleyUniversity
PunchCardBallotBentleyUniversity
ButterflyBallotBentleyUniversity
Example:UXofPhotographyBentleyUniversity
KodakCameraMobiledeviceof1888BentleyUniversity
SuccessfulUX* Smallercamera* Dryfilm* Rollfilm* Onebutton- ‐youpushitwedotherestBentleyUniversity
BentleyUniversity
SuccessfulUXProcessBentleyUniversity
ExamplesofSuccessfulUXTodayBentleyUniversity
GoalsandStrategicModelsBentleyUniversity
Goals* UserGoals- ‐focusonthepersonusingtheobject* ProductGoals- ‐focusonthefunctionalspecificationsoftheobject* BusinessGoals- theproductBentleyUniversity
umerstocaptureandshareimagesBentleyUniversity
PersonasandUseCasesBentleyUniversity
PersonasandUseCases* Personasfocusonthehumanaspectsoftheusers* dactivity.* y
Personas BentleyUniversity
UseCases* ydoitandwhy.* accomplishtheirgoalsanddowhattheyneed/wanttodo mygoalBentleyUniversity
PersonaandUseCases* andlimitations* Usecaseprovidesthecontext:* ls)* Whatproblemistheusecasesolving?* Whatarethechallengesandsuccesses?BentleyUniversity
DigitalPhotographyPersona1BentleyUniversity
DigitalPhotographyPersona2BentleyUniversity
DigitalPhotographyPersona3BentleyUniversity
ntleyUniversityMomMarlaTeenagerTheoGrandpaGeorge
ToolsandMethodologiesBentleyUniversity
UXCycle:MethodsandToolsDiscovery Fieldresearch Focusgroups Personas&Usecases OnlinesurveysDesignandEvalua9on Expertreview CardsorDng Wireframes/InteracDondesign UsabilitytesDng EyetrackingBenchmarking Large- ‐scaleUXstudies AccessibilityevaluaDonsBentleyUniversity
Discovery:FieldResearch ersity
Discovery:FocusGroups orprospects ames ired- ‐comparisonsBentleyUniversity
Design&Evalua9on:ExpertReviews onindustry- ‐widebestpracDces EvaluaDonbasedoncommonusescenariosandtargetedusers ndconsistency(visualandinteracDon) signrecommendaDonsBentleyUniversity
Design&Evalua9on:UsabilityTes9ng 1:1sessions Task- ‐basedoropenexploraDon QualitaDveinsightsthroughthink- ‐aloudprotocolandprobingquesDons andoverallscorecards sity
Design&Evaluation:EyeTracking me mmercialsBentleyUniversity
Design&Evalua9on:Wireframe/Interac9onDesign ntsofdesign iringsignificantdevelopmenteffort versity
ireframesSocialmediaPersonas
SuccessStoriesBentleyUniversity
NHCLandingPage- ‐originalBentleyUniversity
Click1BentleyUniversity
Click2BentleyUniversity
Click3BentleyUniversity
Click4BentleyUniversity
Click5BentleyUniversity
Click6BentleyUniversity
NewLandingpageBentleyUniversity
BentleyUniversity
BentleyUniversity
BentleyUniversity
BentleyUniversity
SummaryBentleyUniversity
SuccessfulUserExperience* IncludesProduct,BusinessandUserGoals* gtheobject* BentleyUniversity
ig@bentley.edu 1- ‐781- ‐891- ‐2032BentleyUniversity
Successful(User(Experience: Strategies(and(Roadmaps( (( Elizabeth*Rosenzweig* Bentley*User*Experience*Center* *Bentley*University*USA* * *
