Transcription
2020 Media Kit
Via Delivers Access to over 6 million AAA Members West Coast regional media Print 4x a year ongoing digital Highly engaged and loyal audience M ulti-platform opportunities: Print Digital Sponsored content Customized programsA A A VIA 2020
Forward MomentumContentEvolving to include broader solutions for lifeConsumerExpanding offers to appeal to Members today and tomorrowMedia MixInvesting in broadening channels for content distributionAAA DirectionInvesting and pursuing solutions to stay ahead of Member needsinto the future through programs such as Gig car sharing, HouseManager, and GoMentum autonomous vehicle test trackA A A VIA 2020
Tap Into a Powerful Audience AAA plus its MembersAdvertising with Via and AAA allows you to reach a loyal andhighly engaged audience of Members, who seek informationand inspiration to enhance their lives from a trusted source. A AA is one of the mostrecognized brands in theworld ia is the No. 1 source of travelVadvice for Members afterfriends & relatives C onsistently high membershiprenewal rates loyalty & trust 8 0% of Members took someaction after reading ViaM AGA ZINEWEB/M O B ILESOCIALE - NE WS LE T TERA A A VIA 2020
Circulation & DemographicsVia delivers6.5 million readersin the WestCirculation BreakdownNorthern CaliforniaCoverageof 22 7Montana72,000Wyoming24,300Alaska16,130 Reach: 1 out of 2 households in Northern California 111,800Average income[ 27% higher than the U.S. average ]Age BreakdownMillenials Gen X(22–53 years)Boomers(54–72 years)Mature(73 years)39%42%19%Source: 2019 Via Reader Profile Study, GfK MRI; circ. list, Fall 201969%HomeownersAverage home value 633,400[ 34% higher than the U.S. average ] 51.3% 48.7%A A A VIA 2020
Via’s audience is engaged76%2961%2.2of Via readers read3 or 4 of the last4 issues received.of Via readers preferreceiving the printedmagazine in the mail.80%of readers took an actionas a result of reading Via.Actions include Via Website120kAvg. uniques/month360kAvg. page views/monthminutesReaders spend, on average,29 minutes out of their busyschedules to enjoy readingthe magazine.readersper copyVia enjoys pass along readership with an average of2.2 readers per copy.44.4%Visited any websites included in Via36.7%Became aware of or used AAA discount(s)34.0%Visited AAA.com31.4%Visited/contacted AAA office27.3%Traveled to a destination advertised or written aboutVia e-NewsletterVia’s average OpenRate of over 20%exceeds the nationalaverage20%Via e-Newsletter17.92%National AverageVia’s average ClickThrough Rate of2.73% outperformsthe national average2.73%Via e-Newsletter2.69%National AverageSource: 2018 Via Reader Profile Study, GfK MRI; SFMC, June-Oct 2018A A A VIA 2020
Via readers love to travelThey travel moreVia readers took an average of 6.7 trips lasting 1 day in the past year,which is two and a half times more than the average U.S. adult.6.7 tripsVia Readers2.6 tripsAverage U.S. AdultThey spend moreVia readers spent 2x more than the average U.S. adult on domesticvacations. 4,200Via Readers 2,000Average U.S. AdultThey stay longerVia readers paid for an average of 15 nights of hotel or paid lodgingin past year—more than 2x the national average for U.S. adults.Via Readers15.1 nights7.2 nights84%of regular Via readers took atleast one overnight domestictrip in the past year*Source: January 2018 Reader Profile Study, GfK MRIAverage U.S. AdultTop areas visited in the past year (%)San Francisco Bay AreaMonterey/CarmelCalifornia Wine CountrySacramento/Central ValleyCentral California CoastLos Angeles AreaLake TahoeLas Vegas, NVHalf Moon Bay50.029.229.028.424.224.123.323.323.2Reno, NVSan Diego CountySeattle, WAYosemitePhoenix/Scottsdale, AZBig SurPortland, ORShasta/CascadesPalm Springs21.020.117.815.812.211.511.510.19.3A A A VIA 2020
2020 Print & Digital Editorial CalendarMarch April 2020May June 2020Monterey, old and new. As California’soriginal capital city turns 250, we celebrate its many attractions—both historic and modern.Great Lakes of the West. Summer inthe West is best spent in, on, or nextto a big, beautiful body of clear, coolwater. Here’s our guide to the topspots for summer fun.Electric road trip. Fifty years after thefirst Earth Day, we go on a road trip inan all-electric vehicle and ask, “Are EVsready to replace the old station wagonof yore?”Sustainable travel tips. Expert tips onhow to travel the world without undulydamaging it in the process.Weekender: Sutter Creek, CAClose: 1/6/20Material due: 1/10/20In-home 3/13/20Yosemite beyond the Valley. When theValley gets busy, savvy travelers headinstead for Hetch Hetchy, TuolumneMeadows, and Wawona. Here’s ourguide to these under-visited gems.Overtouristing. From Big Sur andYosemite Valley to Amsterdam andVenice, locals and travelers are workinghard to make the world’s most populardestinations better for everyone.Weekender: Point Reyes, CAClose: 3/6/20Material due: 3/9/20In-home 5/15/20DIG ITAL ONLYJuly August 2020Volcanoes. A visitors guide to thevolcanic peaks—from Mt. Lassen inCalifornia to Mt. Baker in Washington—that define the Pacific Rim.Southern Oregon road trip. Weexplore the summer pleasures ofOregon’s southwest corner, fromCrater Lake to the coast.World War II in the West. On the 75thanniversary of the war’s end, we takereaders to sites all over the West wherehistory was made.Weekender: San Juan Bautista, CAClose: 5/3/20Material due: 5/9/20In-home 7/13/20DIG ITAL ONLYSeptember October 2020November December 2020Sonoma coast road trip. Come fall,the fog clears and the sun shines onthe dramatic, unspoiled shores of thebeautiful coast north of San Francisco.Food Fight: SoCal vs. NorCalMexican food. You want rice in thatburrito? We delve into the age-oldrivalry between San Francisco and LAwhen it comes to Mexican-inspiredcuisine—then recommend where tofind the best dishes in each.Walking San Francisco. The City by theBay is best explored on foot. We tellyou where to go and what to look for.Hawaii gets real. Where to find thetrue aloha spirit around the islands.Weekender: Carmel Valley, CACollege towns of the West. FromPullman to Tempe—with stops inEugene, Corvallis, Berkeley, and PaloAlto in between—we look at what’shappening and what’s fun in theWest’s biggest college towns.Weekender: Reno, NVClose: 7/6/20Material due: 7/10/20In-home 9/11/20The Coast Starlight. We take Amtrak allthe way up the Pacific Coast and ask,“Could train travel make a comeback?”January February 2021The Grand Canyon in winter. As thecrowds thin and snow dusts the rims,winter is a magical time at the Canyon.Close: 11/6/20Material due: 11/14/20In-home 1/15/21Weekender: Petaluma, CAClose: 9/8/20Material due: 9/11/20In-home 11/13/20 Find Via’s editorial features online at viamagazine.com along with an ever-expanding library of content.A A A VIA 2020
2020 e-Newsletter Editorial CalendarAd close and material due dateMid January12/16/19Late JanuaryAd close and material due dateMid July6/2/201/2/20Late July6/16/20Mid February1/14/20Mid August7/14/20Late February1/28/20Late August7/28/20Mid March2/11/20Mid September8/11/20Late March2/25/20Late September8/25/20Mid April3/10/20Mid October9/8/20Late April3/24/20Late October9/22/20Mid November10/6/20Late November10/20/20Mid December11/3/20Late December11/17/20Best National Parks to Visit Now (winter)B O NUS Where to See Northern LightsLE A D ffordable/lesser-known Ski DestinationsAin the WestB O NUS Best Places to See RedwoodsLE A DCruises to Book NowB O NUS Hwy. 1, from Santa Cruz to Big SurLE A DCannery Row (companion to print)B O NUS Joshua Tree NP GuideEssential Things to Do in VegasB O NUS DisneylandBest National Park for YouB O NUS Hawaii/Mexico Travel (bucket list travel)Best Fall Road Trips in the West and BeyondB O NUS Fall Festivals/Essential Fall Activities aunted Houses and Corn Mazes in the WestHOr Pumpkin PatchesB O NUS Sonoma Coast Road TripLE A DLE A DMid MayQuiet Island Escapes Around the WestB O NUS Packing TipsLE A DLE A DHoneymoon Destinations in the WestB O NUS Alternate Destinations for Popular Places Bachelor/Bachelorette Trips That Aren’t VegasB O NUS Yosemite Beyond the ValleyLE A DLE A DSmart Travel TipsB O NUS Ecotourism Adventures to Book NowUnesco World Heritage Sites to Visitin the WestB O NUS Best BeachesLE A DLE A DBabymoon Destinations in the WestB O NUS Winery ExperiencesLE A D 1 0LE A DLE A DThe Sights/Stops Along California’s I-5B O NUS Family-Friendly Spring Break DestinationsBest Pools and Splash Pads in the WestB O NUS 101 Stops on Highway 101LE A DAffordable Fall/Winter City BreaksB O NUS P hoenix, Arizona: Must-Visit Spots andHidden GemsLE A D4/7/20LE A D ow to be a responsible tourist /Htravel like a localB O NUS Volunteering/give backLE A DLate MayUpdated Big Sur GuideB O NUS Camping Checklist: Everything You Needfor a Successful Trip4/21/20LE A DLast Minute Holiday TravelB O NUS TK Things to do this WinterLE A DMid June reat Destinations to Explore with Friends /GTrips to Take with FriendsB O NUS Yellowstone Guide5/5/20LE A DLate JuneMountain Towns for Summer FunB O NUS Iceland Ring Road Trip ItineraryLE A DUnexpected Places to Spend the HolidaysB O NUS Holiday Gift GuideLE A D5/19/202021 Travel Trends to Get Behind?B O NUS Hawaii Gets RealLE A DA A A VIA 2020
Rates & Specs1x2x4xFull Page 36,422 34,603 32,7762/3 Page26,87725,53424,1821/2 Page21,11420,06018,9971/3 Page14,39013,67612,954Full Page 28,696 27,259 25,8232/3 Page21,48820,40819,3461/2 Page16,97416,12415,2741/3 Page11,48311,48310,336Winter inYosemite 64WINTER 2019Readers’ favoriteroad trip tips 144 COLOROrganize yourdigital life 49San Franciscoessentialadventures 24GRANDCANYON’S100thbirthdayB&Wpage 34CV1caJF19 COVER.indd 1Via magazineR ATE BASE2,950,00011/27/18 5:22 PMTOTAL RE ADER S6,500,000C IRCUL ATION REG IONNorthern CaliforniaArizonaNevadaUtahMontanaWyomingAlaskaAll rates are netDIG ITAL REQ UIREMENTSPrint ads must be uploaded tohttps://viamagazine.sendmyad.com.Ads must be submitted asPDF-X1a. Files must be highresolution (300 dpi) with fontsembedded. CMYK or grayscaleonly (no spot colors, RGB, LAB,or ICC color profiles) with amaximum density of 300.Trim and bleed marks should beincluded with bleed-mark offsetat .1667 inch (1 pica).E X TENSIONS & Q UES TIONSNo extensions will be grantedwithout approval. For extensionsor questions, contact: NatashaAlcala at (925) 274-8168 ornatasha.alcala@norcal.aaa.com.Trim size: 8” x 10.5”Bleed size: 8.25” x 10.75”Full Page7” x 9.5”(live copy area)or8.25” x 10.75”(bleed)2/3 Page Vertical4.625” w x 9.5” h1/3 Square4.625” w x 4.625” h1/3 Page Vertical2.25” w x 9.5” h1/2 Page Horizontal7” w x 4.625” hA A A VIA 2020
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Rates & SpecsIssue & lusSponsoredContent 16,000 9,5001/3-PageplusSponsoredContent 5,700VIA M AGA ZINEDiscover InsertDiscover is a special advertising section inserted into500,000 targeted copies ofeach issue of Via. Ad unitsinclude native content plustraditional ad space.C IRCUL ATION500,000 affluent ( 75,000 )AAA homes in the GreaterBay Area and Sacramento 16,000 9,500 5,700Close: 2/14/20Materials: 2/21/20In-home: 5/15/20Fall 16,000 9,500 5,700Close: 6/15/20Materials: 6/22/20In-home: 9/11/20Winter 16,000 9,500 5,700Close: 8/16/20Materials: 8/23/20In-home: 11/13/20All rates are net1/2 Page7” w x 4.625” h1/6 page 1/3-page ad 1/3-page ad One 4/c photo 50 words of copyCo-op Page One 4/c photo 2.25”W x 1.75”H 300 dpi, JPG (bigger photo willbe cropped) 50 words of copy, phone # andwebsiteC ONTACT INFORM ATIONPlease email ad (high resolutionpdf file) to:Via AdvertisingAttn: Natasha Alcalanatasha.alcala@norcal.aaa.comAAA Northern CA, NV & UT1277 Treat Blvd., Suite 1000,Walnut Creek, CA 94597Please submit photos and nativecontent copy by email to:natasha.alcala@norcal.aaa.comTrim size: 8” x 10.5”Bleed size: 8.25” x 10.75”Full Page7” x 9.5”(live copy area)or8.25” x 10.75”(bleed)Full page full-page ad Full-page ad Two 4/c photos 375 words of copyHalf page half-page ad Half-page ad One 4/c photo 225 words of copyClose: 12/7/19Materials: 12/14/19In-home: 3/13/20SummerN ATIVE C ONTENTM ATERIAL SFor artwork information, contact:Natasha Alcala (925) 274-8168 ornatasha.alcala@norcal.aaa.com1/3 Page4.625” w x 4.625” hA A A VIA 2020
HI, TIMAAA HOME / VIA / ROAD TRIPS / FREE THINGS TO .ADVERTISEMENTSpecsFree Things to Doin Your FavoriteCalifornia CitiesInvest in some advance planning,and it’s easy to find free things todo in the Golden State.DIG ITALWebsite AdsFort Point Historic Site beneath the Golden GateBridgePHOTO: YHELFMAN/SHUTTERSTOCKViamagazine.com is migrating to AAA.com, and sitetraffic will increase by 10 times to 1 million impressions.BY LAURA KINIRYJANUARY 11, 2018California’s top cities aren’t known forbeing budget friendly, but if you lookhard enough, it’s amazing how many freeactivities and attractions are available.With a little planning, you can learn toswing dance in San Francisco's GoldenCURRENT RE AC H120k avg. unique visitors per month360k avg. page views per monthGate Park, discover Lake Tahoe history,and sample an array of internationalcuisines in San Diego's Balboa Park—allwithout spending a dime. Here's asampling of free things to do in theregions of your favorite California cities:San FranciscoWhether it's spotting snowy egrets in themarshlands of Crissy Field or snappingselfies with LucasFilm's beloved outdoorYoda Fountain, there's plenty to do on aDesktop/LaptopMobilebudget in the Presidio. Along with hikingtrails, scenic overlooks, and one of thecity's most popular beaches, SanFrancisco's former military base turnednational park is also home to Fort PointNational Historic Site. HI, TIMThe massive mid-19th-centuryseasideLEADERBOARDDesktop:728 x 90 pixelsJPEG or GIFAAA HOME / VIA / ROAD TRIPS / FREE THINGS TO DO IN YOUR FAVORITE CALIFORNIA CITIESADVERTISEMENTFree Things to Do in YourFavorite California CitiesMobile:320 x 50 pixelsJPEG or GIFSearch Via articlesInvest in some advance planning, and it’s easy to find free thingsto do in the Golden State.fortification just beneath the Golden GateAAA HOME / VIA / ROAD TRIPS / FREE THINGS TO .Bridge offers free entry and 30-minuteADVERTISEMENTguided tours (schedule varies daily;check with staff on arrival.) Near the MainPost, the Presidio Officers' Club is amuseum and cultural center combo thatcelebrates Presidio history with freeexhibits, jazz nights, and ongoingFreeThings to Doarchaeology digs. A free PresidioGoinYourFavoriteshuttleruns throughoutthe park, sevendays a week.CaliforniaCitiesAAA MEMBERSAVINGS:Save upto 6.99Investin someadvanceplanning,on ticketsto CaliforniaAcademyof toandit’s easyto find freethingsSciencesdoin the Golden State.Become well versed in downtown artdeco masterpieces, the Haight-Ashbury'shippie culture, and even Hitchcockfilming locations with San Francisco CityGuides’ free excursions. The librarysponsored non-profit now hostsapproximately 30 different tours eachmonth, including its newest: tales ofmayhem and murder at Nob Hill'sFairmont Hotel. Tours run 1.5–2 hours,andreservationsrequired;justGateFortPoint HistoricareSitenotbeneaththe GoldenBridgeshow up at the specified time and placePHOTO: YHELFMAN/SHUTTERSTOCKand be prepared to walk.Ride a bike, learn to swing dance, orpartake in the 6th Avenue roller discoduringSundaysGolden GatePark.BYLAURAKINIRY in JANUARY11, 2018Each week, the park's John F. KennedyDrive is closedvehiclesKezarCalifornia’stop tocitiesaren’tfromknownforDrive toPark Presidiobeingbudgetfriendly,Boulevard,but if you looktransforming1.4-mile stretchintofreeahardenough, thisit’s amazinghow manysea of outdoorenthusiasts.you're lucky,activitiesand attractionsareIfavailable.a hodgepodgeof jazzyoumusicianswilltobeWitha little planning,can learnperformingtunnelnear the GoldenswingdanceininaSanFrancisco'sConservatoryof Flowers,takinghistory,GatePark, discoverLake Tahoeadvantagesupremeacoustics toandsampleofanitsarrayof internationalput on anshow. Park—allcuisinesinunforgettableSan Diego's Balboawithout spending a dime. Here's aRELATED: 10Thingsto Doin Goldensamplingof freethingsto doin the GateParkregionsof your favorite California cities:Fort Point Historic Site beneath the Golden Gate BridgePHOTO: YHELFMAN/SHUTTERSTOCKBY LAURA KINIRYSan FranciscoSave on air, car, and hotelWhether withit's spottingsnowyegrets in theAAATravel.ShareJANUARY 11, 2018marshlands of Crissy Field or snappingCalifornia’s top cities aren’t known for being budget friendly, but if you look hard enough, it’sselfies with LucasFilm'sbeloved outdoorBook nowamazing how many free activities and attractions are available. With a little planning, you canYoda Fountain, there's plenty to do on alearn to swing dance in San Francisco's Golden Gate Park, discover Lake Tahoe history, andbudget in the Presidio. Along with hikingADVERTISEMENTsample an array of international cuisines in San Diego's Balboa Park—all without spending adime. Here's a sampling of free things to do in the regions of your favorite California cities:MEDIUMRECTANGLE300 x 250 pixelsJPEG or GIFSan FranciscoWhether it's spotting snowy egrets in the marshlands of Crissy Field or snapping selfies withLucasFilm's beloved outdoor Yoda Fountain, there's plenty to do on a budget in the Presidio.Along with hiking trails, scenic overlooks, and one of the city's most popular beaches, SanFrancisco's former military base turned national park is also home to Fort Point NationalHistoric Site.The massive mid-19th-century seaside fortification just beneath the Golden Gate Bridge offersfree entry and 30-minute guided tours (schedule varies daily; check with staff on arrival.) Nearthe Main Post, the Presidio Officers' Club is a museum and cultural center combo thatcelebrates Presidio history with free exhibits, jazz nights, and ongoing archaeology digs. A freePresidioGo shuttle runs throughout the park, seven days a week.AAA MEMBER SAVINGS:Stay in the knowGet the most from your AAAMembership. Sign up forbimonthly emails from Via.Enter email addressSign upSave up to 6.99 on tickets to California Academy of SciencesBecome well versed in downtown art deco masterpieces, the Haight-Ashbury's hippie culture,and even Hitchcock filming locations with San Francisco City Guides’ free excursions. TheBook travellibrary-sponsored non-profit now hosts approximately 30 different tours each month, includingHOTELS5its newest: tales of mayhem and murder at Nob Hill's Fairmont Hotel. Tours run 1.5–2 hours, andFLIGHTS5CAR RENTALS5CRUISES5reservations are not required; just show up at the specified time and place and be prepared towalk.Ride a bike, learn to swing dance, or partake in the 6th Avenue roller disco during Sundays inDrive to Park Presidio Boulevard, transforming this 1.4-mile stretch into a sea of outdoorenthusiasts. If you're lucky, a hodgepodge of jazz musicians will be performing in a tunnel nearthe Conservatory of Flowers, taking advantage of its supreme acoustics to put on anunforgettable show.fortification just beneath the Golden GateBridge offers free entry and 30-minuteguided tours (schedule varies daily;check with staff on arrival.) Near the MainPost, the Presidio Officers' Club is amuseum and cultural center combo thatcelebrates Presidio history with freeexhibits, jazz nights, and ongoingarchaeology digs. A free PresidioGoshuttle runs throughout the park, sevendays a week.AAA MEMBER SAVINGS:Save up to 6.99on tickets to California Academy ofSciencesYou might also like.Become well versed in downtown artdeco masterpieces, the Haight-Ashbury'shippie culture, and even Hitchcockfilming locations with San Francisco Citysponsored non-profit now hostsFind discountsFrom movie tickets to hotel stays,AAA Membership pays for itself.Start saving10 Things to Do in Golden Gate ParkMobile:Bottom of articleThe massive mid-19th-centuryADVERTISEMENTseasideGuides’ free excursions. The library-Golden Gate Park. Each week, the park's John F. Kennedy Drive is closed to vehicles from KezarRELATED:Desktop:Top of sidebartrails, scenic overlooks, and one of theThis article was first published in Wintercity's most popular beaches, San2016. Some facts my have agedFrancisco's former military base turnedgracelessly. Please call ahead to verifynational park is also home to Fort Pointinformation.National Historic Site.approximately 30 different tours eachmonth, including its newest: tales ofmayhem and murder at Nob Hill'sFairmont Hotel. Tours run 1.5–2 hours,and reservations are not required; justshowup at the specifiedtime ofand placeExperiencethe Magicand be prepared to walk.MembershipRide a bike, learn to swing dance, orpartake in the 6th Avenue roller discoduring Sundays in Golden Gate Park.Each week, the park's John F. KennedyDrive is closed to vehicles from KezarDrive to Park Presidio Boulevard,transforming this 1.4-mile stretch into asea of outdoor enthusiasts. If you're lucky,a hodgepodge of jazz musicians will beperforming in a tunnel near theConservatory of Flowers, takingadvantage of its supreme acoustics toputon an unforgettableshow.Honolulu,Hawaii ona BudgetRELATED:10 Things to Do in Golden GateParkStayin theknowSaveon air,car, andhotelAAATravel.Getwiththe mostfromyour AAAAMembership.A A Sign VIA 2020up forLake Berryessa, Napa County's largest lakePHOTO: ANDREW ZARIVNY/SHUTTERSTOCKBooknow from Via.bimonthlyemailsEnter email addressNapaThis article was first published in Winter
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