Magazine Is The AAA Member Publication That - AJR Media Group

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Westways magazine is the AAA member publication thatinspires Southern Californians to experience their regionand the world.Every issue yields high readership and actions taken bySouthern California AAA members as a result of readingWestways.Westways offers advertisers the opportunity to expandtheir brand by delivering their message into the homes ofpurchasing AAA Member households throughout SouthernCalifornia.Westways is published eight times per year providingaward winning travel editorial, automotive, membershipinformation, discount savings and more.

THE MAGAZINE FOR AUTO CLUB MEMBERSJANUARY/FEBRUARYExperiencing Paris like a localThe Tournament of Roses Parade turns 125Meet the John Force Racing familyInsuring your valuablesQuick Escape: Beverly Hills, CAHot List: Beer festivalsHealthy Travel: Turn your next marathon run into agreat vacationMARCH/APRILRocky Mountain Rail tour in CanadaCarless San Diego: Discover 5 neighborhoods by foot,bike or trolleyAnaheim Packing District—a new dining andentertainment zoneCar Reviews: Green carsDrivesmart: Pros and cons of electric vehiclesQuick Escape: Oxnard, CAHot List: Cool views of SoCalHealthy Travel: Places where you can indulge ingreat local produceMAYExplore castles along the Rhine on a Uniworld RiverCruise in EuropeCruise the Mississippi River on the American QueenriverboatTop river cruising destinations around the worldL.A. Union Station’s turns 75Bicycling to Work—bikes, accessories, tools, andclothing for the modern two-wheeled commuterQuick Escape: Avila Beach, CAHot List: Old West train roundup (Silverton, GrandCanyon Railway, Virginia & Truckee)Healthy Travel: The healthiest hotels (e.g. fitnesscenters, spas, etc)JUNE (Special Road trip issue!)Driving Highway 50 in Nevada, “the loneliest road inAmerica,” en route to Great Basin National ParkRoad trips to rememberPrepping your car for a road tripBest games, playlists, snacks, themes for road tripsBack on Route 66Quick Escape: Tillamook, ORHot List: Sports venues toursHealthy Travel: Caring for your skin on the roadWHAT’S COMING IN 2014JULY/AUGUSTBest and most unusual coffee spots in the SouthlandDecluttering the family carHot tubing in JapanPanama Canal expansion on the eve of its 100thanniversaryQuick Escape: Half Moon Bay, CAPetersen Automotive Museum’s 20th anniversaryHot List: Must-see presidential librariesHealthy Travel: Healthy road foodSEPTEMBERCaving BelizeSan Francisco’s Presidio, including new HeritageCenter and Disney family MuseumGreen travel with a twist (e.g. hotels that keep bees)New public markets in Santa Barbara and San Diego;plus L.A.’s Grand Central Market gets a faceliftAn architectural and historic tour of the Queen MaryHot List: Cool NFL stadium toursHealthy Travel: Avoid scary travel bugsOCTOBER (Pet Package!)Pet-friendly hotels, restaurants, attractions (e.g. LoewsHotels, SLO Museum of Art, Ecluse Winery)Pet travel checklist (best pet-restraint devices)Doggie dos and don’ts, including tips on health, safety,and etiquetteDoggie daycareNew travel opportunities for persons with disabilitiesResults of our first annual Photo ContestAll about olives and olive oilQuick Escape: Mt. Tamaulipas, CAHealthy Travel: Spas an health programs that includeyour petNOVEMBER/DECEMBERAlaska: beyond glaciers and bearsSt. Paul de Vence, FranceCelebrating tamales’ rich heritage in SoCalProfile of Disney legend Bob Gurr, the imaginer behindmany of the park’s ride vehiclesO&A: Christmas markets in Nuremberg, GermanyHealthy Travel: Active family vacations

Audience Profile2014Circulation Region: Southern CaliforniaCirculation: 4,100,000 Readers: 9,840,000 On average, Westways reader households earn 33,500 more than non-reader households inSouthern California Westways readers are 60% more likely to havea post-graduate degree than non-readers inSouthern CaliforniaWestways readersAudienceMenWomenMarriedHousehold Income 60,000 75,000 100,000 150,000 200,000 Average HHIMedian HHIAge18-3435-5455-6465 Median AgeSource: 2013 Doublebase, prototype; GfK %71%77%1251366,481,00066%71%125 101,100 88,20047.8 yearsEducationAttended collegeBachelor's degree HomeOwn homeMean home valueMedian home valueComposition 428,331 392,020

Readership2014Circulation Region: Southern CaliforniaCirculation: 4,100,000 Readers: 9,840,000 Readers spend 29.4 minutes, on average,reading or looking into an issue of their AAApublication Readers who read 3-4 out of 4 issues spendan average of 33.7 minutes reading or lookinginto an issue of their AAA publicationActions taken as a result of readingWestways in the past year:Took Any Action74.6%Became Aware of AAA Discount(s)43.5%Visited/Contacted AAA office35.5%Used/Received AAA Discount(s)25.8%Visited AAA.com19.9%Used AAA Tour Book19.7%Westways Readership75.0%65.8%65.0%Traveled to a Destination Advertised or WrittenAbout18.6%Planned or Modified Existing Plans for a Trip13.2%45.0%Made Reservations or Bought Tickets12.8%35.0%Called a Toll-Free Number11.2%25.0%Called or Visited AAA Travel Agent11.0%15.0%Obtained Information on a Product or ServiceAdvertised10.3%5.0%Used Advertising for Travel Planning9.2%-5.0%Visited an Advertiser's Web Site7.8%Bought an Advertised Product or Service7.3%Contacted an Advertiser Directly forInformation4.7%Source: 2013 Westways Reader Profile Study, GfK MRI75.0%55.0%Read 3 of the last4 issues received7.3%1 of 47.2%2 of 49.2%3 of 44 of 4# of issues read out of last 4 received

Regional Travel2014Circulation Region: Southern CaliforniaCirculation: 4,100,000 Readers: 9,840,000 75.9% of Westways readers took at least oneovernight domestic trip in the past year On average, readers took four domesticvacations Readers spent an average of 2,600 while ona domestic vacationAreas visited in the last 12 monthsLos AngelesSan DiegoLas Vegas, NVOrange CountyPalm Springs AreaLong BeachSan Francisco Bay AreaSanta BarbaraIrvineVentura CountyCentral California CoastTemeculaLake Arrowhead/Big BearDana PointSolvangPhoenix/Scottsdale, AZPaso RoblesSan Luis ObispoMammoth Mountain/Lakes AreaLaughlin, .6%11.1%10.9%10.4%8.0%7.9%7.8%Napa ValleyNew York City, NYCatalina IslandSacramento/Central ValleySan Jose/Santa ClaraSeattle, WALake TahoeCoronadoVeniceYosemiteTucson, AZColorado RiverReno, NVChicago, ILSan Antonio, TXSan Bernardino/RiversideSanta CruzSonomaAustin, TXDeath ValleyNew Orleans, LASanta Fe, NM9 of the top 10 most popular reader vacationspots are within the state of CaliforniaSource: 2013 Westways Reader Profile Study, GfK %4.8%4.0%3.4%3.4%3.1%3.1%3.0%2.5%1.9%1.7%

Travel Planning and BookingCirculation Region: Southern CaliforniaCirculation: 4,100,000 Readers: 9,840,0002014Westways magazine is the TOP sourceof information for readers whenplanning a tripSources of information when planning a trip:Westways Magazine52.5%Friends or Relatives51.6%Other Websites30.1%Other Magazines/Newspapers27.9%Television22.0%AAA Travel Agency21.9%Direct from Accommodations/Travelprovider21.7%AAA Website16.3%Books15.2%Other Travel Agency13.2%Source: 2013 Westways Reader Profile Study, GfK MRIMethod readers use to makereservations or buy tickets for a trip:Direct from Travel Provider63.2%Other Web Sites40.4%AAA Travel Agency22.3%Other Travel Agency17.1%AAA Web Site7.9%

Theme Parks and Attractions2014Circulation Region: Southern CaliforniaCirculation: 4,100,000 Readers: 9,840,000 Over 46% of readers visited a theme park orattraction in the last 12 months While visiting a theme park or attraction, nearly10% of readers stayed 3 nights or moreTop theme parks & attractionsvisited in the past year:Disneyland52.9%Disney’s California Adventure34.0%Knott’s Berry Farm26.1%Aquarium of the Pacific, Long Beach21.8%SeaWorld (San Diego)21.1%San Diego Zoo20.9%Balboa Park, San Diego19.9%Universal Studios (CA)19.2%San Diego Zoo Safari Park15.4%Six Flags Magic Mountain14.5%LegolandLos Angeles County Museum of Art(LACMA)Palm Springs Aerial Tramway13.7%Monterey Bay Aquarium9.3%Yosemite National Park8.7%Los Angeles Zoo & Botanical Gardens8.0%California Redwoods4.8%Hearst Castle4.8%Grand Canyon National Park4.2%Madame Tussauds Hollywood (CA)2.7%Source: 2013 Westways Reader Profile Study, GfK MRIBase: Visited a theme park or attraction in the last 12 months13.4%9.4%In the last 12 months More than 33% of readersstayed on theme park/attractionproperty when visiting a themepark or attraction

You only need one publication2014Circulation Region: Southern CaliforniaCirculation: 4,100,000 Readers: 9,840,000 Westways is delivered to 1 in every 2 SouthernCalifornia households Westways delivers more “buyers” in SouthernCalifornia than any other print mediaSouthern California CirculationNewspapers (Sunday)Paid CirculationLos Angeles Times954,010San Diego Union-Tribune310,214Orange County Register295,677Daily News94,073Daily Breeze69,554Ventura County Star68,915Inland Valley Daily Bulletin61,719The Desert Sun47,226Westways total paid andverified circulation as of theJune 2013 Publishers StatementMagazinesSunset650,114Los Angeles Magazine141,122Travel Leisure122,051Orange Coast Magazine49,152Orange County Business Journal21,253TOTAL2,349,784Source: Audit Bureau of Circulations, March and June 2012-13 Publishers Statements; USPS 3541 Postal VerificationSouthern California’s premier travel and lifestyle magazine

General Advertising RatesAll rates are gross2014Rate Card #59Effective January 2014Rate Base: 4,100,000 Total Readers: 9,840,000Circulation Region: Southern California1X3X6X8XFull Page 57,700 54,240 52,510 51,3502/3 Page41,53039,04037,79036,9601/2 Page31,17029,30028,36027,7401/3 Page20,93019,67019,05018,6301/6 Page10,68010,0409,7209,510Full Page 45,590 42,850 41,490 40,5802/3 Page34,18032,13031,10030,4201/2 Page27,37025,73024,91024,3601/3 Page18,23017,14016,59016,2201/6 Page9,1208,5708,3008,1204 ColorB&W

Travel Guide Rates2014All rates are NETRate Card #59Effective January 2014Rate Base: 4,100,000 Total Readers: 9,840,000Circulation Region: Southern California1X3X6X8X4 Color1/3 Page1/6 Page3 inch2 inch1 inch 13,0806,6604,6003,1101,600 12,3006,2604,3202,9201,500 11,9006,0604,1902,8301,460 11,6405,9304,0902,7701,420B&W1/3 Page1/6 Page3 inch2 inch1 inch 10,5505,4503,6902,4901,270 9,9205,1203,4702,3401,190 9,6004,9603,3602,2701,160 9,3904,8503,2802,2201,130

Print AdvertisingSpecifications20142014 Issue DatesSpace CloseMaterials 9/12/14First PossibleIn-Home 19/1410/21/14RUN OF BOOKSPACE SIZESBLEED (W x H)TRIM (W x H)NON-BLEED (W x H)Full Page8.125”W x 10.75”H7.875”W x 10.5”H-Spreads16.125”W x 10.75”H15.75”W x 10.5”H-2/3 Page Vertical--4.5”W x 9.5”H1/2 Page Horizontal--6.875”W x 4.625”H1/2 Page Island--4.5”W x 7.125”H1/3 Page Vertical--2.125”W x 9.5”H1/3 Page Square--4.5”W x 4.625”H1/6 Page Vertical--2.125”W x 4.625”HTRAVEL GUIDESPACE SIZES1/3 Page Square1/6 Page Vertical3 Inch2 Inch1 InchNON-BLEED (W x H)4.5”W x 4.625”H2.125”W x 4.625”H2.125”W x 3”H2.125”W x 2”H2.125”W x 1”HNote: Live copy no less than .25” from trimsDIGITAL AD REQUIREMENTSAll ads must be uploaded towww.adshuttle.com/acepubsAds must be submitted as a PDF/X1aApplication files such as Adobe Illustrator,InDesign, and Quark Xpress are notacceptable. File must be high resolution(300 dpi), CMYK or grayscale (no spotcolors, RGB, LAB, or ICC color profiles) witha maximum density of 300. Preferred fontsare Open Type and Type 1 and should beimbedded. All marks (trim, bleed, center,color bars) should be included in all colorsand outside of the bleed area.PROOFING REQUIREMENTSYou may either agree to waive a proofin Ad Shuttle, or send a 4/C SWOPproof (made from supplied file) to:JoAnn GranichWestways3333 Fairview Road, A327Costa Mesa, CA 92626-1698Tel: 714-885-2383Fax: 714-885-1109granich.joann@aaa-calif.com

For the six months endedJune 30, 2013USPS 3541 Circulation VerificationEditorial Overview: AAA Westways is a magazine edited specifically for Automobile Club members in Southern California. It offersbright and timely coverage of local issues, plus vital consumer information about travel, insurance, automobiles and safety issues. Inaddition, the magazine contains departments offering expert advice for travelers and motorists, and money saving opportunities onlocal attractions, events and travel.Frequency: 8 times/yearTOTAL AVERAGE PAID & VERIFIED CIRCULATIONAverage for theStatementPeriodSubscriptionsPaidVerifiedTotal Paid & Verified SubscriptionsSingle Copy SalesTotal Paid & Verified Circulation%Rate ,258N/A4,145,258100%100%4,050,00095,2582.3%PAID CIRCULATION BY 8,1994,137,9804,157,4494,157,4023 YEAR TRENDSubscriptions:PaidVerifiedTotal Paid & Verified SubscriptionsSingle Copy SalesTotal Paid & Verified CirculationYear Over Year Percent of ChangeAverage Annualized Subscription 5,258N/A4,145,258N/A4,145,258100.0 2.00100.0100.0 2.00100.0100.02.5% 2.00100.0100.02.3%

CIRCULATION BY STATEStateAlabamaArizona- for the June 2013 issuePaid SubscriptionsState273Paid e Island123411South Carolina34659South Dakota408ConnecticutDelawareDistrict of st Louisiana427Maine136Maryland667TOTAL i1951,303Missouri630TOTAL ALASKA &HAWAIIMontana434NebraskaNevada161U.S. Unclassified4,480TOTAL UNITEDSTATESNew Hampshire151New Jersey704New Mexico681Poss. & OtherAreas4,157,38220New York2,164U.S. & POSS., etc.North Carolina1,011Canada-International-Other UnclassifiedMilitary or CivilianPersonnel Overseas-North Dakota129GRAND TOTAL4,157,402-4,157,402DMA PAID SUBSCRIPTIONS BREAKDOWN AS OF JUNE 30, 1,007Palm SpringsEl Centro6,312Sacramento - Stockton - ModestoEurekaFresno-VisaliaLos Angeles558San Diego1,791351,4635,742505,51236,382San Francisco - Oakland - San Jose14,7482,886,181Santa Barbara - Santa Monica - SLO126,552OtherTOTAL DMA - Southern California2,3514,011,820

Advertiser Information2014Rate Card 59Effective January 2014ADVERTISER INFORMATIONTERMS OF SALENet 30 days from date of invoice. First time advertisers must prepayby Ad Close date. Publisher reserves the right to request furtherprepayment for so long as Publisher desires.COMMISSION15% paid to recognized agency on space, position, color and bleedcharges, provided the account is paid within 30 days from invoicedate.COMBINATION RATESSold in combination with AAA Western Magazine Network.SHORT RATES AND REBATESEach page or fractional page counts as one insertion. Frequencydiscounts may be earned with any combination of different sizeinsertions used during a 12-month period. If a greater frequencydiscount is earned, a rebate will be made. If the billed rate is notearned, the short rate will be based on the number of insertionsactually run during the contract period. See Advertising ContractProvisions for more details.CANCELLATIONSMust be received from advertiser in writing prior to Materials Duedate; all orders non-cancellable after Materials Due date of relevantissue. (See Section C of Contract Conditions.)SEND ALL INSERTION ORDERS TO:WestwaysAttn: Jim Green3333 Fairview Road,Mail Stop A327Costa Mesa, CA 92626-1698Tel: 714-885-2394Fax: 714-641-5522Green.Jim@aaa-calif.comCOPY REGULATIONSA. The caption line “ADVERTISEMENT” shall be printed at the top ofadvertisements that either carry no signature or resemble editorialpages.B. When new ad material, covered by an uncanceled InsertionOrder is not received by the applicable Materials Due date, copyrun in the previous Issue will be inserted.C. The Publisher will not be bound by any terms or conditions, printedor otherwise, appearing on any order blank or copy instructions,when such conditions conflict with the Publisher’s Advertising PolicyGuidelines, Advertising Contract Provisions or Rate Card.CONTRACT CONDITIONSADVERTISING CONTRACT PROVISIONSA. In order to place advertising with the Automobile Club of SouthernCalifornia (“Publisher”), Advertiser (as defined below) shall completeand execute an Advertising Contract & Insertion Order (the “IO” andtogether with the terms and conditions set forth in this Rate Card,collectively referred to as this “Contract”). “Advertiser” means theparty designated in the IO as “Advertiser.” The publication selectedin the IO shall be referred to as the “Publication,” and the issue(s)designated in the IO shall be referred to as the “Issue(s).”B. Advertiser shall have the right, without liability to Publisher toterminate the entire Contract at any time prior to the Ad Close datefor the first insertion ordered under the Contract's IO.C. Once the Ad Close date for any Issue has passed, but theMaterials Due date for that Issue has not yet passed, Advertiser may,by written notice to Publisher received prior to the Materials Duedate, cancel Advertiser's insertion for that issue by paying 10% (Tenpercent) of the Earned Rate.D. Once the Ad Close date and the Materials Due date for any Issuehas passed, Advertiser may only cancel an insertion for that Issuewith the written consent of the Publisher and upon payment of 100%(One hundred percent) of the Earned Rate for that insertion within 30days after invoice date. Advertiser's failure to provide materials foran insertion in an Issue on or prior to the Materials Due date for thatIssue shall be deemed a cancellation of such insertion, unlessPublisher agrees in writing to an extension of the Materials Due datefor that particular insertion.E. Advertiser's cancellation of any insertion specified in the IOautomatically nullifies any rate protection and any preferred positionreservation as to any remaining insertions specified under the IO.F. Publisher shall have the right, at its option, to terminate thisContract at any time by written notice to Advertiser, in which eventAdvertiser shall pay for insertions already published, and anyFrequency Discount contracted for in the IO shall apply irrespectiveof the actual number of insertions published prior to termination.G. Publisher shall have the right to terminate this Contract and anyother agreements, contracts or insertion orders entered into byAdvertiser and Publisher, at any time with or without notice toAdvertiser upon the occurrence of any of the following (“Events ofDefault”): (i) a failure by Advertiser to pay in full any invoice on orprior to its due date, (ii) an insertion specified in the IO was notpublished within the Contract Period (as defined in the IO) as a resultof one or more cancellations by Advertiser, or (iii) a breach byAdvertiser of any other provisions of the Contract. In the event ofsuch termination by Publisher, Advertiser shall pay Publisher for allinsertions already published under the Contract at the Earned Rate.Failure of Publisher to terminate this Contract upon the occurrenceof an Event of Default shall not be deemed a waiver of Publisher’sright to terminate this Contract by reason of any subsequent Event ofDefault.H. Publisher reserves the right to revise its advertising rates at anytime. Any new rate immediately applies to insertions not previouslycovered by the Contract's IO. Insertions already covered by the IOmay receive rate protection only if published in the six monthsimmediately following the date when the new rates becomeeffective. Advertiser may terminate this Contract on the date newrates become effective, provided that prior to said effective date,Advertiser gives to Publisher written notice of such termination; and,in the event of such termination, Advertiser shall only be liable forinsertions already published and any Earned Discount contracted forin the IO shall apply irrespective of the actual number of insertionsactually published prior to termination.I. Publisher reserves the right at Publisher's sole discretion to revise orreject any advertisement or portion thereof. Publication ofadvertising copy shall not affect the Publisher's right to revise orreject the same copy thereafter. (See Advertising Policy Guidelines)J. Advertiser warrants and represents that any material submitted toPublisher is original; truthful and not misleading; does not violate anylaw or infringe the copyrights, trademarks, trade names, patents orother intellectual property rights of any other person; and containsno matter that is libelous, an invasion of privacy, an unlawfulappropriation of the name or likeness, or otherwise injurious to therights of any other person; and Advertiser has obtained all necessaryconsents prior to submission to Publisher. Advertiser assumes allresponsibility for all content (including, but not limited to, text,representations, names, photographs, and illustrations) ofadvertisements printed. Advertiser agrees to indemnify, defend andhold Publisher, its officers, members of its Board of Governors,employees and agents, harmless against any and all claims, losses,liabilities and expenses, including attorney's fees and legal expenses,resulting from or attributable to the publication of any materialsubmitted by Advertiser under this Contract.K. An IO that specifies pages or directs insertion of advertising in aspecial position or on a designated page or specifies “or omit” will

Advertiser Information2014not be accepted. Any provision in the IO specifying or barring theuse of any page because of the kind of news or advertising on thatpage, on its reverse side or on the facing page will not be legallybinding upon Publisher but will be treated as a request only.Discontinuance of advertisements ordered “Till Forbid” and changesor cancellations of advertisements must be given in writing. No oralagreements will be recognized.L. IN THE EVENT OF ANY ERROR OR OMISSIONIN PRINTING OR OTHERINADVERTENT PUBLICATION OF AN ADVERTISEMENT, PUBLISHER'SLIABILITY SHALL NOT EXCEED THE COST OF THE SPACE USED OR THECOST OFTHE INSERTION OMITTED. IN THE EVENT OF ANY OTHERBREACH OF PUBLISHER'S OBLIGATIONS UNDER THIS CONTRACT,PUBLISHER'S LIABILITY SHALL NOT EXCEED THE TOTAL AMOUNTS PAIDBY ADVERTISER TO PUBLISHER UNDER THIS CONTRACT. Publisher shallhave no liability unless it receives written notice of the error oromission no later than 30 calendar days after the Issue Date (asdefined below) of the Issue in which or with respect to which theerror or omission occurred. The cover of each Issue bears adesignation consisting of (a) either one month, or two monthsseparated by a forward slash, and (b) followed by year. The first dayof the first month so designated shall be referred to herein as the“Issue Date.” (By way of example only, January 1, 2013 is the IssueDate of the Issue designated “January/February 2013.”) Where thesame insertion is ordered for more than one Issue, credit, if allowed,shall be for the first insertion only and may, at the sole discretion ofPublisher, be given in the form of republication of the correctedadvertisement. No adjustment will be made under circumstances inwhich Advertiser, its client or its agent is responsible for the error.M. Advertiser authorizes Publisher, and any of its affiliates or agents,to obtain credit reports in Advertiser’s name at any time.N. To the extent Advertiser fails to pay any invoice from Publisherwhen due, Advertiser further agrees that Publisher may referAdvertiser's account to a collections agency. Advertiseracknowledges and agrees that Publisher, or any of its affiliates oragents, may from time to time report the credit experience ofPublisher, or one of its affiliates, with Advertiser to third parties,including, without limitation, governmental authorities and creditreporting agencies. Advertiser hereby waives and holds Publisherharmless from and against any and all claims that Advertiser mayhave as a result of such reporting.O. If Advertiser fails to pay an invoice from Publisher when due andpayable, a late payment charge of 1.5% per month (or the highestrate permitted bylaw, if lower), will be applied, as of the thirty-first(31st) day after the invoice date, to the outstanding balance of suchinvoice and the agency commission, if applicable, is also revokedon the 31st day.P. Publisher shall have the right at any time, at its sole discretion torequire prepayment for any advertising under this Contract (or anyother insertion order submitted by Advertiser or Advertiser’s client) onsuch terms as it may see fit. In the event Advertiser fails to make aprepayment within five (5) business days after delivery to Advertiserof a written demand from Publisher therefore, Publisher shall havethe right to immediately terminate this Contract and any otheragreement or insertion order entered into by Advertiser andPublisher, without further notice to Advertiser and without any liabilityto Publisher.Q. If Advertiser is an advertising agency placing advertising onbehalf of a client:1. This Contract shall have no force or effect until (a) such clienthas executed and delivered to Publisher a letter on a formprovided by Publisher, providing for, among other things, suchclient's liability in the event Advertiser fails to make timely paymentof amounts owing to Publisher under this Agreement, or (b)Publisher waives in writing the requirement set forth in Clause (a).2. This Contract creates a direct payment obligation of Advertiserto Publisher, irrespective of whether Advertiser is paid by its client,except to the extent Publisher receives valid payment fromAdvertiser's client.3. Advertiser shall not be entitled to any advertising agencycommission with respect to any invoice unless such invoice is paidwithin 30 days of invoice date.R. Any notice required or permitted to be given under this Contractshall be in writing and shall be effective immediately upon receipt ifdelivered personally or by reputable national overnight deliveryservice, or two (2) working days from mailing such notice if mailedthrough the United States mail, certified, postage prepaid, returnreceipt requested, and addressed to each party as follows: (i) if toPublisher at Automobile Club of Southern California, 3333 FairviewRoad, Mail Stop A327, Costa Mesa, CA 92626-1698, Attention:Publisher, and (ii) if to Advertiser, to the address(es) set forth in theboxes titled “Agency” and “Client” on the IO, to the extent eitherbox is completed.S. IN NO EVENT SHALL PUBLISHER BE LIABLE TO ADVERTISER FORINDIRECT, SPECIAL, OR CONSEQUENTIAL DAMAGES ARISING OUT OF,OR RELATED TO, THE PERFORMANCE OF SERVICES UNDER THISCONTRACT, UNDER ANY THEORY OF LAW, EVEN IF ADVERTISER HASBEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.T. Advertiser agrees that no representations or warranties of any kindhave been made to Advertiser by Publisher or by any of its agentsand that no understanding has been made or agreement enteredinto other than that set forth in the Contract.U. This contract shall be governed by the laws of the State ofCalifornia. Any legal action relating to this Contract shall be broughtin a State or Federal Court sitting in the County of Orange, State ofCalifornia.ADVERTISING POLICY GUIDELINESA. All advertisements must be approved by the Publisher before theyare deemed acceptable for publication in Westways.B. Publisher reserves the right to inspect or test any product or serviceto be advertised before the advertisement is deemed acceptable.Publication of any advertisement for a product or service tested byPublisher shall not be deemed an endorsement thereof by Publisher.C. All advertising copy must comply with the guidelines establishedfor editorial material in word, illustration, and design.D. Priority of available advertising space will be given to Advertisersof products and services that bear a relationship to thedemographics of Westways subscribers. General categories include,but are not limited to: (1) automobiles, other vehicles, andtransportation facilities; (2) accommodations, resorts, restaurants,recreational areas, tours, and cruises; (3) consumer electronics andsporting equipment; and (4) aftermarket products and servicesrelated to the above categories.E. Advertisements of products or services in which the AutomobileClub of Southern California has a special expertise or in which the admight be construed as an endorsement must receive specificapproval by the Publisher with regard to the veracity of the ad or theproduct or service advertised. Examples include (1) automotiveproducts, (2) insurance products, (3) vehicle-repair business orproducts, (4) travel-related products or services, and (5) grouppurchase plans.F. Advertisements considered unacceptable include, but are notlimited to, the following: (1) distilled spirits; (2) all “per inquiry”arrangements; (3) personal vanity products (such as those claimingto restore hair, reduce weight, remove fat, increase bust size, restoreyouth, improve sexuality); (4) get-rich-quick schemes, speculativeofferings, and any claims made to amass personal fortunes or toguarantee “winning” (5) garish displays, unacceptable posture ofmodels, or advertisements that might appeal to sensuous or prurientinterests; (6) political candidates o

reading or looking into an issue of their AAA publication Readers who read 3-4 out of 4 issues spend an average of 33.7 minutes reading or looking into an issue of their AAA publication Actions taken as a result of reading Westways in the past year: Took Any Action 74.6% Became Aware of AAA Discount(s) 43.5% Visited/Contacted AAA office