Transcription
SAP Hybrisi
SAP HybrisAbout the TutorialSAP Hybris was introduced in year 1997 in Switzerland. This company was acquired bySAP S.E on 1 August 2013. The main role of SAP Hybris is to provide solutions that benefitsany organization in cutting costs, saving time and reducing complexity, which further helpsin having lesser focus to achieve excellent customer experience.This is a preparatory tutorial, which covers the basics of SAP Hybris and explains how todeal with its various components and sub-components.AudienceThis tutorial is prepared for those professionals, who wish to learn the essentials as wellas the enhancements of SAP Hybris. It provides simple, easy to understand explanationswith useful working examples. We will go through most of the SAP Hybris modules, so theprofessionals can also use this as a reference for their projects.This tutorial is intended to make the professionals comfortable in getting started with SAPHybris and its diverse functions.PrerequisitesThis is a simple tutorial and the concepts explained here can be easily understood. Theprofessionals should have a good understanding of customer management skills, sales,marketing and services.Additionally, it will be beneficial if the readers have some basic information of cloud, mobileand big data innovations. This will help the working professionals to learn the future ofcommerce through the SAP Hybris commerce-based platform.Copyright & Disclaimer Copyright 2018 by Tutorials Point (I) Pvt. Ltd.All the content and graphics published in this e-book are the property of Tutorials Point (I)Pvt. Ltd. The user of this e-book is prohibited to reuse, retain, copy, distribute or republishany contents or a part of contents of this e-book in any manner without written consentof the publisher.We strive to update the contents of our website and tutorials as timely and as precisely aspossible, however, the contents may contain inaccuracies or errors. Tutorials Point (I) Pvt.Ltd. provides no guarantee regarding the accuracy, timeliness or completeness of ourwebsite or its contents including this tutorial. If you discover any errors on our website orin this tutorial, please notify us at contact@tutorialspoint.comi
SAP HybrisTable of ContentsAbout the Tutorial . iAudience . iPrerequisites . iCopyright & Disclaimer. iTable of Contents . ii1.SAP HYBRIS – INTRODUCTION . 12.SAP HYBRIS – PRODUCT FAMILY . 5SAP Hybris Products for Commerce . 6SAP Hybris Revenue/Billing . 7SAP Hybris Cloud for Customer for Sales . 8SAP Hybris Cloud for Customer for Service . 8SAP Hybris Marketing. 93.SAP HYBRIS VS. SAP C4C . 114.SAP HYBRIS – TOOLS PROVIDED BY HYBRIS . 135.SAP HYBRIS – ACCELERATORS CONCEPT . 19SAP Hybris Commerce Accelerator . 196.SAP HYBRIS – CONTENT MANAGEMENT OVERVIEW. 227.SAP HYBRIS – MODELLING . 248.SAP HYBRIS – BUNDLING . 279.SAP HYBRIS – WORKFLOW & BUSINESS PROCESS ENGINE. 2910. SAP HYBRIS – CATALOG MANAGEMENT . 33ii
SAP Hybris11. SAP HYBRIS – MEDIA MANAGEMENT . 3512. SAP HYBRIS – WEB CONTENT MANAGEMENT . 39WCMS Cockpit . 4013. SAP HYBRIS – COMMERCE MANAGEMENT OVERVIEW. 4314. SAP HYBRIS – SEARCH OPTION . 4515. SAP HYBRIS – PERSONALIZATION. 4716. SAP HYBRIS – PAYMENT OPTIONS . 4917. SAP HYBRIS – PROMOTIONS . 5118. SAP HYBRIS – SUBSCRIPTIONS . 5319. SAP HYBRIS – ORDER MANAGEMENT OVERVIEW . 55Order Management Module . 55Order Management Service . 5720. SAP HYBRIS – CUSTOMER SERVICE MODULE . 58CSM – Key Features . 5921. SAP HYBRIS – ASSISTED SERVICES MODULE. 6122. SAP HYBRIS – MARKETING . 6323. SAP HYBRIS – BILLING . 6824. SAP HYBRIS – CLOUD FOR CUSTOMER. 7025. SAP HYBRIS – PRODUCT FOR SALES . 72Create a Sales Quote . 72iii
SAP Hybris26. SAP HYBRIS – PRODUCT FOR SERVICE. 76Create a Service Level. 7627. SAP HYBRIS – INTEGRATION WITH ON-PREMISE SAP SOLUTION . 80Creating Communication System in SAP Hybris Cloud for Customer . 8028. SAP HYBRIS – C4C PROJECT IMPLEMENTATION . 85Project Implementation in SAP C4C . 8529. SAP HYBRIS – CLOUD APPLICATIONS STUDIO . 8730. SAP HYBRIS – SECURITY AND USER MANAGEMENT . 89Create an Employee . 8931. SAP HYBRIS – INTERVIEW QUESTIONS . 91iv
1. SAP Hybris – IntroductionSAP HybrisSAP Hybris is a family of product from a German company Hybris, which sellse-Commerce, Marketing, Sales, Service and Product Content Management Software. SAPHybris provides solutions that helps any organization to cut cost, save time, reducecomplexity and require lesser focus to achieve excellent customer experience.Hybris was introduced in 1997 in Zug, Switzerland and later this company was acquiredby SAP S.E on 1 August 2013. SAP has integrated its own premise backend system – SAPCRM and SAP ERP with the Hybris solution, so any company that has SAP ERP or SAPCRM implemented can easily move to the SAP Hybris solution. The SAP HybrisCommerce Accelerator is an Omni channel e-commerce solution with storefronttemplates and tools to provide an amazing customer engagement experience. HybrisProduct focuses on the following main areas: Commerce Marketing Revenue (Billing) Sales Service Hybris as a Service (YaaS)Let us now discuss each of these in detail.CommerceThis is used to provide a meaningful and consistent experience to every channel. Itincludes products for B2C Commerce, B2B Commerce, Product Content and CatalogManagement, Omni-Channel fulfillment, and Merchandising to understand what customerwants and to turn visitors into buyers.MarketingThis is to understand the customer behavior in real-time and to provide them what theywant and when they want.Revenue (Billing)This solution provides a company with the capability to work in complex partnerecosystems, reselling products and sharing the revenue. It includes products forSubscription Order Management, Revenue in Cloud, Responsive Quality Control, CustomerFinancial Management, Consolidated Billing, Invoicing and many more.1
SAP HybrisSalesSAP Hybris cloud for Sales takes customer information from the backend system providesit to the front-end Sales team and enables them to understand target customers, and howto grab each opportunity of a new sale. This provides information to the sales executiveout in the field and on the mobile device in the hands of the sales executive. It includesproduct for Retail Execution, Sales Performance Management and Sales Force Automation.ServiceSAP Hybris for Service allows a company to provide an exceptional service experience toits customer and hence delightful customer engagement experience. Using Hybris Service,organizations can give its customer the right service on the right channel. It includesproduct for Omni Channel Call Center, Proactive Field Service and Comprehensive SelfService.Hybris as a Service (YaaS)This is one of the most advanced micro services ecosystem, which allows a company todevelop custom applications with the existing platform. YaaS allows companies toreassemble and adapt the existing services to build a custom experience without the needof developing them from scratch.The URL for Hybris solution and its key features is given below.http://www.hybris.com/en/2
SAP HybrisYou can navigate to the Products section to see what all key products are being offered bySAP Hybris. You can also scroll down to different sub-categories under each category.Following are the Industries where SAP Hybris is implemented. It is implemented inAutomotive, Banking and Finance, Consumer Products, Healthcare, Insurance andManufacturing, Retail, Public Sector and many other industries.3
SAP HybrisYou can navigate to the “Customers” section to see the client list for SAP Hybris.4
2. SAP Hybris – Product FamilySAP HybrisHybris is an ecommerce product platform that is used to address a family of productsinvolving Customer Experience and Management. Hybris is not a single product likeSAP ERP or SAP BW system, rather it is a group of products to provide end to end customerengagement experience.SAP Hybris is also different from SAP Hybris Cloud for Customer, which is a cloud basedCRM application that has been recently renamed by SAP as SAP Hybris C4C solution.Hybris offers product for Commerce, Billing or Revenue, Sales, Service and Marketing andSAP Hybris Marketing is completely different from the Hybris Commerce.The SAP Hybris Product family contains the following distinct products named as: Hybris Commerce Hybris Revenue or Billing Hybris Cloud for Customer for Sales Hybris Cloud for Customer for Service Hybris MarketingThe Hybris product family can be integrated with other backend solutions from SAP likeSAP ERP and SAP CRM to achieve end-to-end customer engagement experience. Here, wehave mentioned five products. However, in reality there are only four products as productfor Sales and Product for Service are a part of SAP Hybris Cloud for Customer solution.The following image shows the SAP Hybris Product Family:5
SAP HybrisSAP Hybris Products for CommerceWith SAP Hybris Commerce Cloud, companies can meet those expectations and delivergreat experiences that gain their loyalty. SAP Hybris Commerce Cloud can helpcompanies to understand their customers at every point of the commerce experience, sothey can drive relevant, meaningful interactions, from content creation to merchandisingto fulfillment.Hybris products for E-Commerce includes B2B and B2C commer
01.08.2013 · SAP Hybris i About the Tutorial SAP Hybris was introduced in year 1997 in Switzerland. This company was acquired by SAP S.E on 1 August 2013. The main role of SAP Hybris is to provide solutions that benefits any organization in cutting costs, saving time and reducing complexity, which further helps in having lesser focus to achieve excellent customer experience. This is a preparatory tutorial .File Size: 2MBPage Count: 24
