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2017 MEDIA KITSouthernTravelerArkansas Louisiana Mississippi
Table of ContentsCustomer TestimonialsAAA Member DemographicsAAA Member Travel HabitsAAA Travel Planning and BookingAAA Southern Traveler Advertising RatesAAA Southern Traveler Specifications and Material ClosingsCoverage of H&A Media Group Publications3456789The AAA BrandAs a federation of affiliated motor clubs serving more than 55 millionmembers in North America, AAA ranks among the most trusted brands inthe world.AAA leverages the strength of this national organization to serve local AAAmembers with relevant advice and valuable benefits.Our members have confidence in the AAA brand and depend on theclub for assurance, enjoyment and valuable savings. AAA’s core valuesare unwavering: Integrity, Advocacy, Diversity, Social Responsibility andService. AAA will always do what is right for its members. AAA will serveas their most trusted advisor while they enjoy the freedom of mobilityand the use of their automobiles.SouthernTravelerAAA members travel more, stay longer and spend more.2
What our Best Customers are Saying.“The customers we get from AAA are very high quality.”“When they sign up, they stay, they have a high lifetimevalue and they’re very profitable customers for us.”“We know the paid publicationsatio are a key driverin reaching the AAA member.”ber.”Kevin Vas, Director, Converge Direct,ct,agency for DIRECTV“We have been advertising in the club publications forover 20 years and we look forward to continuing to do so.”“The club publications are the best way to reach thelargest number of members.”“The club publications are a key channel in ourmarketing strategyrafor AAA.”Hope Effross, Associate ManagerAAA members travel more, stay longer and spend more.3
AAA Member DemographicsAAA magazines are dedicated to the AAA members and theirinterests. Travel is of major interest. 88% leisure travel 79% took a weekend getaway 79% took a road trip 78% stayed at a hotelOur magazines support and inspire overnighttravel, and our members turn to them forgetaway ideas and destinations. 88% read 3 or 4 out of 4 issues 80% took action as a result of reading a AAA publicationAAA is one of America’smost trusted brands.Age and Gender40%60%Main Residence54 169,595 198,300Average Value Median ValueMedian Age13%18-34 35-54 55 10%27%64%65 Household Income84%RentOwnIndex 35Index 130 76,485 60,950AverageIncomeMedianIncomeIndex 134Index 12339%Household StructureEducationAny4Years CollegeCouple44%Single21%56%Couple with child/children15%26%Bachelor’sSingle with d*Domestic vacation defined as 1 overnights, and getaways defined as 2-4 overnightsSources: 2013 GfK MRI Subscriber Study; August 2015 Confirmit Readership StudySouthernTravelerAAA members travel more, stay longer and spend more.4
AAA Member Travel HabitsHow Long Before Traveling Do YouTypically Book Your U.S. Trip?78%Source of InfluenceAAA members use their magazine as animportant source of information for travelplanning.6 Months Or Less69%1-6 Months21%More Than 1 Month9%Less Than 1 Month51% AAA member magazine35% AAA websites24% Other magazines/newspapers16% TV4% RadioMembers Who Took VacationsTravel ComparisonUS HHTook TripsPersonal 88%80%50.9%ST HH79.5%INDEXTookvacationsBusiness 22%Business/Personal 20%157Index 157Plane Trips42.2%52.6%125Used Rental Car9.5%30.9%325Casino Gambling15.6%32.0%205 2,700 79%79%Railroad Trips1.9%6.3%332Averageamountspent on tripTookWeekendtripsTraveledby carBus Trips2.2%6.2%295Motor Home1.7%6.0%353Index 141Index 150Source: 2013 Gfk MRI Subscriber StudyAugust 2015 Confirmit Readership StudySouthernTravelerAAA members travel more, stay longer and spend more.5
AAA Travel Planning and BookingMethod Readers Use to MakeReservations or Buy Tickets for TripDirect from Travel Provider 60%Top U.S. Areas Visited in the Past Yearby Southern Traveler MembersALABAMABIRMINGHAM19.0%*57,590ARKANSASHOT SPRINGS17.4%*53,070LITTLE ROCK22.3%*68,105NORTHWEST SIANABATON ROUGE42.8%*130,540LAFAYETTE30.2%*92,110LAKE CHARLES16.7%*50,935NATCHITOCHES11.1%*33,855NEW ORLEANS57.6%*175,680Other websites 37%Other travel agency 15%AAA travel agency 13%AAA websites OMA CITY6.4%*19,520TULSA8.0%*24,400AUSTIN/HILL COUNTRY7.7%*23,485DALLAS/FORT WORTH19.8%*99,792HOUSTON/GULF COAST21.3%*64,9659.5%*28,975MISSISSIPPIMethod of Transportation WhenTaking a TripTEXAS79%6%53%SAN ANTONIO*Based on circulation6%6%Source: 2013 Gfk MRI Subscriber StudyAugust 2015 Confirmit Readership StudySouthernTravelerAAA members travel more, stay longer and spend more.6
AAA Southern Traveler Full Circulation RatesRate Card 20Rates effective with the January/February 2017 IssueAll rates are grossARKANSASISSUE DATES: ALL ISSUESFOUR COLORCirculation (Each Issue)Circulation:88,307314,283Full Page 8,094MISSISSIPPI2/3 Page 5,6661/2 Page 4,856Circulation:67,5021/3 Page 3,2381/6 Page 1,6191/12 page 810Covers (Four Color)2nd & 3rd Cover 9,351Travel Directory4 Inch 1,3022 Inch 9111 Inch 517LOUISIANACirculation:156,573*9/2015 Mailing. Some circulation goes to Texarkana.SouthernTravelerAAA members travel more, stay longer and spend more.7July 2016
AAA Southern Traveler Specs and Material ClosingsTRIM SIZE [WXH]BLEED [WXH]2 PAGE SPREAD15” X 9.625”15.75” X 10.5”16” X 10.75”FULL PAGE7” X 9.625”7.875” X 10.5”8.125” X 10.75”2/3 PAGE WITH BLEED4.375” X 9.625”5.125” X 10.5”5.375” X 10.75”2/3 PAGE WITHOUT BLEED4.625” X 9.625”7.875” X 5.25”8.125” X 5.5”7” X 4.75”1/3 SQUARE4.625” X 4.75”1/3 VERTICAL2.25” X 9.625”1/6 VERTICAL2.25” X 4.75”REGIONAL TRAVEL DIRECTORY1 INCH2 INCH4 INCHFULL PAGE2.25” X 1”2.25” X 2”2.25” X 4”1/3 PAGE S1/2 PAGE H1/3 PAGE V1/2 HORIZONTAL1/6 PAGE VLIVE AREA [WXH]AD SIZES2/3 PAGEJanuary/FebruaryAD POLICIESAD SPECIFICATIONSReserve Space By Oct 24, 2016Materials Due By Oct 31, 2016In home Dec 29, 2016CancellationCancellations will not be accepted bythe publisher after the closing date.Cancellation must be in writing.Commissions/CreditAgency Commission: 15 percent Net in 30days. First-time advertisers required to payin advance. Publisher reserves the right tohold advertiser and/oradvertising agency jointly and severallyliable for such monies as are due andpayable to the publisher.Reader ServiceAvailable to all advertisers. Insertionsreceived after closing date may not receivea listing.InsertsRates quoted on request.Advertising AcceptanceThe publisher reserves the right to acceptor decline any advertising. The advertiserassumes liability for all advertising content(including text, representations andillustrations of advertising printed) andalso assumes responsibility for any claimsarising thereof made against the publisher.Any advertisement that simulates editorialcontent will be labeled as advertisements.When a date change in copy is not receivedby the material due date, copy run in theprevious issue will be inserted. Late feesmay be assessed for copy received after thedue date.MechanicalsPrinting Process: Web OffsetTrim Size: 7.875 x 10.5 Binding: Saddle-stitched (jogged to the head)Macintosh SupportedSoftware PDF files must be version 1.3 (PDF/X-1a) QuarkXpress Adobe Creative CloudFonts Always use real typeface. Do not use application to applystyles (i.e., bold, italic, outline, shadow, underline) Black type should be 100% blackFile Requirements High resolution of 300 dpi LPI is 150 Maximum ink density is 280% Four color process, CMYKMarch/AprilReserve Space By Dec 30, 2016Materials Due By Jan 6, 2017In home Mar 2, 2017May/June*Reserve Space By Feb 8, 2017Materials Due By Feb 15, 2017In home Apr 13, 2017*Mails early each yearJuly/AugustReserve Space By Apr 28, 2017Materials Due By May 5, 2017In home June 30, 2017September/OctoberReserve Space By June 30, 2017Materials Due By July 7, 2017In home Sep 1, 2017November/DecemberReserve Space By Sep 1, 2017Materials Due By Sep 8, 2017In home Nov 3, 2017Publication of an advertisementdemonstrates acceptance by the publisher.Prior to publication, there is no obligationor liability upon the publisher. No credit forpositioning unless agreed to in writing.DELIVERY OPTIONSEmail DeliveryEmail to: ads@haMediaGroup.comUpload Instructions Must be compressed or zipped http://ads.haMediaGroup.comDisclaimer Any reflowing of text in layout because file was not rippedthrough a high-end output device, 600 dpi or above, willnot be the responsibility of the magazine White color is only available as a knock out QR Codes are accepted, but should be 100% black and setto overprint.Complete advertising specifications can also be found atwww.haMediaGroup.com/ratecardsFor additional information, call402.592.5000 ext. 294 or ext. 456SouthernTravelerAAA members travel more, stay longer and spend more.8
Coverage of H&A Media GroupAlabama JourneyAAA Living SouthAlabamaFlorida, Georgia, TennesseeHome & AwayAAA Midwest TravelerColumbus, Indiana, Oklahoma,Southern Pennsylvania, Hudson Valley(Albany, NY), Akron and South DakotaMissouri, So. Indiana, So. Illinoisand E. KansasAAA Southern TravelerAAA WorldArkansas, Louisiana and MississippiEastern Connecticut, EasternKentucky, So. West Virginia,Kansas, Cincinnati and Miami Valley(Dayton) OhioYour AAA New JerseyEssex, Morris and Union CountiesAAA GO MagazineLive Play AAANorth and South CarolinaMinneapolis, MNAAA HorizonsCar & TravelMetro New York, Northern New Yorkand Long IslandMassachusetts, Rhode Islandand Western ConnecticutMember ConnectionNorthern New England JourneyWestern and Central New YorkVermont, New Hampshire and MaineAAA North Penn NewsAAA Living NorthNorthern PennsylvaniaNorth Dakota, Minnesota, Nebraska,Iowa, Wisconsin, Illinois/No. Indiana,MichiganSouthernTravelerAAA members travel more, stay longer and spend more.9
AAA members use their magazine as an important source of information for travel planning. 51% AAA member magazine 35% AAA websites 24% Other magazines/newspapers 16% TV 4% Radio Source of Influence 9% Less Than 1 Month Members Who Took Vacations Source: 2013 Gfk MRI Subscriber Study August 2015 Confirmit Readership Study 21% More Than 1 Month .
