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MEMBER UPDATEIPRESIDENT’SLETTEROCTOBER 2019INSIDE:› 2019 AnnualConventionHighlights› FoundationUpdates› Introducing theEIC Local andPublic Events(LPE) Module› MembershipHighlights› Download theComplimentaryDestinationNEXTFutures Study› Upcoming Events› Living theLexicon› Invest in theAdvancementof DestinationOrganizationsAround the World’d like to begin bythanking our manyBoard members thatserve our organizationand industry. Specialthanks to our ImmediatePast Board Chair, WilliamPate, President and CEOof the Atlanta CVB, andour Immediate PastFoundation Board Chair,Jason Fulvi, CDME,President and CEO of VisitKC, for the leadership andguidance they providedduring their 2018–2019terms.We would also like tothank everyone who tookthe time to attend ourAnnual Convention in St.Louis, MO. Kitty Ratcliffe,of Explore St. Louis, andher team went above andbeyond to welcome usto their destination, andwe are grateful for all oftheir help in making theconvention a success.Many exciting eventshappened during the weekin St. Louis. We officiallywelcomed our new BoardChair, Craig Davis, CDME,President and CEO ofVisitPITTSBURGH andour new FoundationChair, John Groh, CDME,President and CEO ofthe Rockford Area CVB.We look forward to asuccessful year undertheir leadership.We also made theexciting announcementabout our new jointventure with PCMA forDestination Showcase.Please mark your calendarfor the 2020 DestinationShowcase taking placeFebruary 5, in Washington,D.C., and make sure tocheck our website to signup for an exhibit booth.We have had a lot offeedback from JackJohnson’s presentation on“Becoming a CommunityShared Value.” Webelieve that destinationorganizations can nolonger count on blindgovernment support orrely on ROI statistics andvisitation numbers tomeasure success. As ourelected officials, the mediaand our communities areasking for transparencyand taking a closer lookat our budgets andoperations, it is our jobto make sure we areprepared to answer anyquestions by stayingvigilant and proactive. Wemust realize that our localresidents are our ultimatecustomers and make ourefforts a shared value inour community and ourteams a community asset.Jack and our advocacyteam will continue to buildupon this new strategyand over the next year willbe providing you with theinformation and tools youneed to make this pivot.Our team is in our fallsummit season and weare looking forward toseeing many of you atour upcoming events.We invite you to checkout the full listing ofevents on our website atdestinationsinternational.org/all-events.Thanks again for yourongoing support ofDestinations Internationaland our industry.Best,Don WelshPresident and CEODestinations International
2019 ANNUAL CONVENTIONHIGHLIGHTS4CDME Courses1PDM Course59Education Sessions4 Mega Sessions4 CEO Lounge Sessions51 Sessions5GeneralKeynote Sessions10Evolve andElevate SessionsThank you to everyone whotook the time to join us at ourAnnual Convention in St. Louis,MO. Here is a glimpse into theevents of the week.This year’s 30 Under 30 classhad the opportunity to meetfor the first time at the 2019Annual Convention. Theprogram by the DestinationsInternational Foundation issupported by founding programpartner, SearchWide Globaland sponsored by IMEX Group,MMGY Global and NorthstarMeetings Group. 1 There were 48 destinationorganizations that receivedDMAP recognition during theAnnual Convention. Fifteen ofthose destinations were newlyaccredited. Congratulations! 2 This year’s Annual Conventionfeatured two public relationsfocused sessions includinga panel on the “DrasticallyChanging Media Landscape”with Chris Heywood, EVP ofGlobal Communications with382There were 31 destinationorganization leaders whoreceived their CertifiedDestination ManagementExecutive (CDME) credential,the tourism industry’s highestindividual achievement. Theseleaders have invested intheir education and are nowequipped with the knowledgeneeded to adapt to andmanage the increasing changeand competition facing ourindustry. 4 During the convention, DonWelsh, President and CEO ofDestinations International, andSherrif Karamat, President andCEO of PCMA, announced ajoint venture for DestinationShowcase. This joint venturewith PCMA will truly elevate thevalue of Destination Showcasefor the planner community and6752 Destinations International Member UpdateNYC and Company; NancyTrejos, freelancer and formerUSA Today Travel Editor; BrianKelly, Founder of The PointsGuy; and David McMillin, Editorof PCMA. 3 our destination organizationmembers. Mark your calendarfor the 2020 DestinationShowcase on February 5 inWashington, D.C. 5 The Destinations InternationalHouse Band made their debutduring the Opening Reception.Special thanks to Gregg Shapirowith Tempest and Adam Sackswith Tourism Economics fortheir hard work in putting thisband together. 6 Nearly 100 exhibitors joined usthis year on the show floor toshowcase their products andservices to our members andpartners. 7 Craig Davis, CDME, Presidentand CEO of VisitPITTSBURGHand Chair of DestinationsInternational, and William Pate,President and CEO of theAtlanta CVB and ImmediatePast Chair of DestinationsInternational, went head-to-headduring Trip Advisor’s Pack-AThon. 8
THANK YOUTO OUR SPONSORS!THANKS FOR SUPPORTING THE DESTINATIONSINTERNATIONAL FOUNDATION DURING THEANNUAL CONVENTIONThe Silent Auction had a recordnumber of items and brought inalmost 91,000. Thank you to allour donors and to everyone whoparticipated!Special thanks to John Percy,CDME, President and CEO ofDestination Niagara USA, for hisgreat work with our inaugural“Percy’s Purse Raffle.” We had16 purses donated by partnersand members from well-knowndesigners such as Michael Kors,Kate Spade and Coach andraised 4,300.There were 72 golfers thatteed off for our Annual GolfTournament before theAnnual Convention began.Congratulations to the winningfoursome including Kyle Jewisonwith CrowdRiff; Jason Outmanwith Experience Columbia SC;Bill Ellen with Midlands AuthoritySAVETHEDATEfor Convention, Sports andTourism, and Jeff Homad withMemphis Tourism.PINNACLE PARTNERSTripAdvisor, Miles Partnership,Sojern, Sparkloft, DestinationAnalysts and Storygize hosted asuperhero event that raised over 1,300. TripAdvisor also hosteda Pack-A-Thon, which raised 2,500 for the Foundation.Congratulations to TammyBlount-Canavan, FCDME, withFired Up! Culture, for winningthe Pack-A-Thon!Lastly, our DestinationsInternational House Band raisedan additional 1,420 in t-shirtsales, sponsored by Tempest.Thanks again to everyone whodonated — your support willcontinue to fund the work ofthe Destinations InternationalFoundation.PREMIER PARTNERSPMS 1 79 5 CANNUAL CONVENTION EVENT SPONSORSDESTINATIONS INTERNATIONAL2020 ANNUAL CONVENTIONJULY 13–15 CHICAGO, ILdestinationsinternational.org/annual41For a complete list of Destinations International’syear-round partners, visitdestinationsinternational.org/our-partners3
THANKS TO OUR 2019–2020 BOARD MEMBERSDestinations International is trulygrateful for the strong leadershipand continued commitment fromour Board Members. Please join usin welcoming our 2019–2020 Boardof Directors, Board of Trustees andthe DMAP and CDME Boards.ASSOCIATION BOARD Bennish Brown, President & CEO,Augusta CVB Leslie Bruce, President & CEO,Banff & Lake Louise Tourism David Burgess, President & CEO,Miles Partnership Matt Clement, CDME,VP Marketing & BusinessDevelopment, Arrivalist Julie Coker Graham, President andCEO, Philadelphia CVB* Craig Davis, CDME, President &CEO, VisitPITTSBURGH* Chuck Davison, CDME, President &CEO, Visit SLO CAL Ignasi de Delas, Deputy GeneralManager, Turisme de Barcelona Brad Dean, CEO, DiscoverPuerto Rico David DuBois, CMP, CAE, FASAE,CTA, President & CEO, IAEE Karl Ely, CAE, Senior VicePresident & Publisher, ASAE Dario Flota Ocampo, CEO,Quintana Roo Tourism Board Maura Gast, FCDME, ExecutiveDirector, Irving CVB Ryan George, CEO, Simpleview Virginia J. Haley, CDME, President,Visit Sarasota County Gretchen Hall, CDME, CMP,President & CEO, Little Rock CVB* Al Hutchinson, President & CEO,Visit Baltimore* Sherrif Karamat, CAE, CEO, PCMA Thomas Kemp, CEO, NorthstarTravel Group John Lambeth, President & CEO,Civitas Melyssa Laughlin, CDME, President& CEO, Visit Vacaville Nan Marchand Beauvois, SeniorVice President, U.S. TravelAssociation Steve Moore, President & CEO,Visit Phoenix Tom Noonan, President & CEO,Visit Austin Paul Nursey, President & CEO,Destination Greater Victoria William Pate, President & CEO,Atlanta CVB* Ron Price, CDME, President &CEO, Arlington CVB Marla Roe, CDME, ExecutiveDirector, Visit Frisco Brian Ross, President & CEO,Experience Columbus B utch Spyridon, President & CEO,Nashville Convention & VisitorsCorporation* C hris Thompson, CDME, President& CEO, Brand USA* M ike Waterman, Chief SalesOfficer, Orlando CVB S cott White, President & CEO,Greater Palm Springs CVB*FOUNDATION BOARD K eith Backsen, CDME, ExecutiveDirector Visit Omaha S cott Beck, President & CEO, VisitToronto J ay Burress, President & CEO, VisitAnaheim A mir Eylon, President & CEO,Longwoods International C ara Frank, VP of MarketingSimpleview J ason Fulvi, CDME, President &CEO, Visit KC* B ill Geist, Chief Instigator,DMOProz B ryan Grimaldi, Counsel,Greenberg Traurig, LLP J ohn Groh, CDME, President &CEO, Rockford Area CVB* K ellie Henderson, Senior VicePresident, SearchWide Global L eonard Hoops, President & CEO,Visit Indy L inda John, CDME, ExecutiveDirector, Visit Eau Claire C heryl Kilday, CDME, President& CEO, North Myrtle BeachChamber/CVB J ohn Lambeth, President & CEO,Civitas* J oseph Marinelli, President, VisitSavannah J ohn Percy, CDME, President &CEO, Destination Niagara USA* J orge Pesquera, CDME, President& CEO, Discover The PalmBeaches S tacy Ritter, President & CEO,Greater Fort Lauderdale CVB V ail Ross SVP, Global BusinessDevelopment & Marketing, STR* A nnette Rummel, Ph.D., CDME,CEO, Great Lakes Bay RegionalCVB M ilton Segarra, CDME, CEO,Coastal Mississippi G regg Shapiro, President & ChiefCreative Officer, Tempest M artha Sheridan, President & CEOGreater Boston CVB B utch Spyridon, President & CEO,Nashville Convention & VisitorsCorporation E llie Westman Chin, CDME,President & CEO, Visit Franklin, TN* Indicates Executive Committee Member4 Destinations International Member UpdateCDME BOARDDMAP BOARD Don Anderson, ExecutivePartner, Destination ConsultancyGroup, LLC Deb Archer, CDME, President &CEO, Greater Madison CVB Cody Chomiak, CDME, Director ofMarketing, Tourism Winnipeg Craig Davis, CDME, President &CEO, VisitPITTSBURGH Kathleen Frankford, CDME, VP ofMarketing, MMGY NextFactor Maura Gast, FCDME, ExecutiveDirector, Irving CVB Jennifer Johnson, CDME, SHRMCP, VP of Operations, MontereyCounty CVB Christopher Kipper, CDME, VPof Finance and Administration,Louisville Tourism Melyssa Laughlin, CDME, President& CEO, Visit Vacaville Kristin McGrath, CDME, VP ofSales, Sports & Services, VisitAlbuquerque Brett Oetting, CDME, President &CEO Visit Topeka Steve Paganelli, CDME, Head ofDestination Marketing, Americas,TripAdvisor Gary Sherwin, CDME, APR,President & CEO, Visit NewportBeach, Inc. Monica Smith, CDME, CMP, CASE,President & CEO, SoutheastTourism Society Jack Wert, FCDME, ExecutiveDirector/CEO, Naples, MarcoIsland, Everglades CVB Barry White, CDME, President &CEO, Chattanooga CVB Maura Gast, FCDME, ExecutiveDirector, Irving CVB Tania Armenta, President & CEO,Visit Albuquerque Cody Chomiak, CDME, Director ofMarketing, Tourism Winnipeg John Cychol, FCDME, CTA VicePresident-Meetings, Sales, FortWorth CVB Meredith DaSilva, CDME, VPof Executive Operations &Administration, Visit Florida Karen Fisher, CDME, ChiefFinancial Officer, VisitPITTSBURGH Virginia Haley, CDME, President,Visit Sarasota County Mary Hammond, CDME, ExecutiveDirector, Paducah CVB David Holder, CDME, VicePresident - Tourism, JLL Hotelsand Hospitality Misty Johantgen, CDME, ChiefOperating Officer, ExperienceKissimmee Marcus Margerum, VP ofGovernment & Community Affairs,Atlanta CVB Nancy McGehee, Ph.D.,Department Head & Professor,Howard Feiertag Departmentof Hospitality & TourismManagement, Virginia TechUniversity Julie Saupe, CDME, President &CEO, Visit Anchorage Jose Sotolongo, Director, Sports& Entertainment Tourism,Greater Miami CVB Sports &Entertainment TourismEarn your globally recognized accreditation andgain a visible industry distinction defining qualityand performance standards in destination marketingand management.Learn more about becoming DMAP accreditedat -accreditation-program-dmap, or reachout to Brian London, DMAP Program Consultant atblondon@destinationsinternational.org.
MEET THE NEWDESTINATIONSINTERNATIONALASSOCIATION& FOUNDATIONBOARD CHAIRSINTRODUCING THEEIC LOCAL AND PUBLICEVENTS (LPE) MODULECraig Davis, CDMEDestinations International Board ChairPresident and CEO, VisitPITTSBURGHCraig has been in the destination organizationindustry for almost 19 years, having startedhis hospitality career in Toronto and Chicagobefore moving to Pittsburgh, PA to joinVisitPITTSBURGH. During his term as BoardChair, Craig will continue working on ourdiversity and inclusion initiatives within our industry andwill focus on educational growth opportunities, developingour global membership, and evaluating and expanding theproducts we provide to members.John Groh, CDMEDestinations International Foundation Board ChairPresident & CEO of Rockford Area CVBJohn started out his career as an intern forhis local CVB and after college, joined theRockford Area CVB, where he has been eversince. As Foundation Board Chair, John hasset out to help the Destinations InternationalFoundation raise more than 5 million incontributions from destination organizations and industrypartners through our Annual Investment Campaign over thenext three years. This unprecedented investment will fuelgroundbreaking research projects, create and launch newcomprehensive advocacy tools and double down on fosteringa diverse leadership pipeline for our sector. John has also setout to be an effective cheerleader for volunteers and staff,as well as a champion for encouraging smaller destinationorganizations to get more involved in our organization.To learn more about how to get involved with theDestinations International Foundation, contactMary Bramley, Senior Manager of Foundation Development,at s International, the International Associationof Venue Managers (IAVM) and Tourism Economics havepartnered to produce the Local & Public Events (LPE)Module for the Event Impact Calculator (EIC), providingdestinations with the tools they need to evaluate all typesof events occurring at a stand-alone facility. The newmodule will be available starting in November for CVBs andConvention Centers.TO LEARN MORE, CONTACT OURPRODUCT ENGAGEMENT DEPARTMENTELAINE ROSQUIST, CMPSenior Director of Product LYSSA POULIN, CTAProduct Engagement Managerapoulin@destinationsinternational.orgEVENT IMPACT CALCULATORTotal subscribers across all modules: 272Total subscriptions across all modules: 576How much are eventsworth to your destination?Get the tool quantifyingthe economic importanceof events to make astrong case for continueddestination marketing.For more information, to join an informational webinar, or tosubscribe, visit: or.5
MEMBERSHIPHIGHLIGHTSDESTINATION MEMBERSTotal Destination Organization Members: 531Total Destination Professional Members: 5,657New Members Since June 2019: Montgomery County VA Regional Tourism Office Clay County CVB (MO) Montgomery County (IN) Visitors & Convention Bureau Tourism Barrie Tourism BurlingtonBUSINESS MEMBERS47 Business Members6 New Business Members in Q2 2019New Business Members Since June 2019: Bellweather Agency Brad Weaber Consulting Group, LLC Greenberg Traurig, LLP HootBoard OmniVirt Orange142Our Membership Engagement Department wants to ensureyou have full access to the network of people, ideas, productsand services your investment in Destinations Internationalaffords you. We invite you to schedule a one-on-one webinarwith your team.Let us show you how to connect with your peers, find thelatest industry research and resources to fuel your destinationand individual success. In this brief but comprehensivewebinar, you will learn how to gain access to everything youcare about including:DOWNLOAD THE COMPLIMENTARYDESTINATIONNEXTFUTURES STUDYThe DestinationsInternational Foundationis pleased to present the2019 DestinationNEXTFutures Study, a strategicroad map for the nextgeneration of globaldestination organizations.The technologicaladvancements withinour industry are rapidlyincreasing the pace ofchange and are creatingmany new opportunities.Destination leaders mustcontinuously look to the future to remain relevant, andutilizing this study will support your organization inthat effort.More than 520 industry and community leaders in 55countries participated in the 2019 DestinationNEXT globalsurvey to help identify the top trends and strategies in ourindustry. The results show a much greater emphasis todayon destination management and community advocacy.The 2019 Futures Study focuses on three transformationalopportunities — destination stewardship, communityalignment and digital conversion — to help destinationleaders formulate strategic decisions for the future. Webelieve that destination leaders need to leverage all threeof these opportunities collectively to effectively leadtheir organizations.We invite you to read through and study the report withyour team and use the findings to guide your destinationorganization into a successful future. You may find thereport on our website at ext-futures-study. Everything you need to know regarding our industry news. Access to our online Member Forum for peer-to-peerconnections, career development and mentorship. Research-focused and relevant data. Professional development that is discipline-focused forevery level of the organization.For more information, or to join a monthly informationalwebinar, visit: destinationsinternational.org/member-webinars.To schedule a personalized team engagementwebinar, please contact Kate Skidmore, SeniorDirector of Membership Engagement, atkskidmore@destinationsinternational.org.6 Destinations International Member UpdatePractical actions and strategies fordestination organizations’ sustainablesuccess in a dramatically changing world.Learn more at ext-futures-study.
UPCOMINGEVENTS FallLearning WeekNovember 9–12, 2019Madison, WI, USA Advocacy SummitNovember 12-14, 2019Madison, WI, USA ConventionSales &Services Leadership ForumDecember 16, 2019Chicago, IL, USA CDME CoursesFebruary 1-5, 2020Washington, DC, USA Spiritof HospitalityFebruary 4, 2020Washington DC, USALIVING THELEXICONOur advocacy team has been rolling out what we call thecornerstone of destination organizations, where we advocatefor CVBs and destination organizations to work on becominga community shared value. Jack Johnson, our Chief AdvocacyOfficer, presented to all of our 2019 Annual Conventionattendees during a keynote session.We also continue to expand our key words in our NewTourism Lexicon vocabulary. You may find this list below.As we continue to work with destination organizations onthis new strategy of becoming a community shared value,we have been inspired by destination organizations that arefinding creative ways to be a public good in the communitiesthey serve. These destination organizations have adopted thetourism lexicon and have begun shifting their efforts to beseen as a common good for their community. We have beenlearning their stories and documenting them with our new“Living the Lexicon” series, which is an in-depth Q&A withdestination organizations that find creative ways of being acommon good towards the community they serve.To view the current list of destinations we have interviewed,please visit destinationsinternational.org/living-lexicon.If you would like to be featured and feel your destinationorganization is “living the lexicon,” please reach out to us atadvocacy@destinationsinternational.org. Destination ShowcaseFebruary 5, 2020Washington, DC, USA CDME CoursesJuly 10-13, 2020Chicago, IL, USA CEO SummitApril 6-8, 2020Palm Springs, CA, USA 2020Annual ConventionJuly 13–15, 2020Chicago, IL, USA CMO SummitApril 26–28, 2020Seattle, WA, USAMAKEYOUR EPLEDGINVEST IN THE ADVANCEMENTOF DESTINATION ORGANIZATIONSAROUND THE WORLDThe Destinations International Foundation has never beenone to sit still for too long. Over the last three years, theFoundation has diligently worked on research, advocacyand policy briefs.For those of you who joined us at the 2019 AnnualConvention in St. Louis, you caught a glimpse of where theFoundation is going. Radically looking at the operationsand goals, in February the Foundation embarked ona six-month journey to present a three-year projectbased Annual Investment Campaign. Our goal is to raise 5 million in contributions from members and industryleaders. Your investment will fuel groundbreaking researchprojects, create and launch new comprehensive advocacytools for communities of all sizes and double-down onfostering a diverse leadership talent pipeline for ourindustry. This is an ambitious goal but one that can beachieved if we harness our sector’s creativity, experienceand collective knowledge.Through your support, you are inspiring exploration,training new talent and encouraging the exchange of ideas.Your gift has a real impact on the future of our industry,whether it is through scholarship or innovation. As we seethe role of destination organizations in communities beingquestioned, it has never been more critical to make yourpledge to ensure our place locally, nationally and globally.The Foundation is here to help our industry transformapproaches, incubate actionable tools and to build ourleadership capacity so that we can stay ahead of industrythreats, maximize future opportunities and excel asleaders in our industry and communities. We hope thatyou will join us in making an investment in destinationorganizations worldwide and our future.To make your pledge today, contact Mary Bramley,Senior Manager of Foundation Development, atmbramley@destinationsinternational.org.7
YOUR EVENT BEGINS AND ENDS WITH THE ED BYFEBRUARY 5, 2020WALTER E. WASHINGTON CONVENTION CENTERWASHINGTON, D.C.For more information, visit: destinationsinternational.org/showcaseCONNECT WITH US! @DESTINTLPlease remember to recycle me.2025 M Street, NW, Suite 500Washington, D.C. 20036
University Julie Saupe, CDME, President & CEO, Visit Anchorage Jose Sotolongo, Director, Sports & Entertainment Tourism, Greater Miami CVB Sports & Entertainment Tourism Earn your globally recognized accreditation and gain a visible industry distinction defining quality and performance standards in destination marketing and management.
