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Made You LookLawrence Bernstein, Art Crowley 2009, All Rights ReservedIn the first half of 2008, email marketing open rates worldwide hovered around 13.2%*. The secondhalf of the year headed even lower to 12.5%.The big hairy problem marketers face across industries and market niches of every stripe is asteadily weakening grip on the attention of their email recipients. What to do?Make your subject lines so irresistible, so alluring, that they’re nearly IMPOSSIBLE to ignore. Even amodest 10% to 20% boost in your open rate can yield immediate cash infusion you otherwisewouldn’t have had. Here are 527 of the best to get you started *Source: The “Email Marketing Metrics Report” by MailerMailer

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Table of ContentsCuriosity . 4Big Benefit. 17Compelling Question. 25Controversy. 30Do You Qualify?. 32Fascination . 33For Free . 44News. 45Numbered List. 48Savings . 52Universal Problem / Reference Point . 53Urgency . 55Made You Look – Email Subject Lines That Dare You To Look Away

CuriosityWhy it works: This type of subject line plays on a basic human trait: our naturallyinquisitive behavior. What makes “curiosity” subject lines work particularly well is whenthey come pre mixed with an element of emotion. Curiosity subject lines are careful not toreveal too much – the purpose is to engage the reader and compel him to open the emailmessage.Example: Daddy, Are You Crying? ‘Yes’ I saidRich Schefren serves up a perfect “Curiosity” subject line. This one packs on the emotionand begs the reader to find out “why?” It goes without saying that using a subject line likethis requires a skillful and relevant tie in to the email content inside. Otherwise, it can comeoff appearing amateurish and overtly manipulative not good for response.Mark, sorry Gauher ChaudhryDaddy, Are You Crying? ‘Yes’ I saidRich SchefrenDo you do this in the morning?Dave Deedo you hate me Mark?Glenn Livingston"It changed my entire outlook on life."John ReeseMade You Look – Email Subject Lines That Dare You To Look Away

Did you read this yet? (expires at midnight tonight)Mike LongLawrence, I lost something important.Joel PetersonDave Dee's Humiliating ExperienceDave DeeCheck this out (it's really a great offer)Eben PaganAlarming News, But Thank You MarkVicki IrvinArt I owe you an apologyRich Schefren[Copyblogger] You’re Boring (But Not Hopeless)CopybloggerArt, I made this video for youGauher ChaudhryMark. I'm Not Worthy.Matt HarwardArt, take a look at these screenshotsGauher Chaudhry50 people needed for special project.Perry Belcher[Copyblogger] The Most Horrible Blog Post EverCopybloggerArt, here’s the link I mentioned Rory Fatt8 Reasons Not to Join My SeminarTed NicholasMade You Look – Email Subject Lines That Dare You To Look Away

a blatant pitch (that you should open NOW)Frank KernA Great Rags To Riches StoryRich SchefrenA HUGE marketing lesson from my 8 year old sonDave DeeApparently I can’t type or readJonathan VanCluteMark did I see your name in the news?Rich SchefrenFW: wanted to be sure you knew about this ArtGlenn LivingstonArt, can’t beat this Gauher Chaudhry[Copyblogger] 7 Types of People Everyone WishesWould Just Shut The **** UpCopybloggerMark, Good News and Bad NewsAsk Mr. VideoAthletes Use Steroids Entrepreneurs Use ThisRich SchefrenBREAKING NEWS: Hell has officially frozen overFrank KernDO NOT register for this event, MarkBrian Johnsoncoulda, shoulda, wouldaJoseph BridgesDo this Before you buy goldThe Daily CruxMade You Look – Email Subject Lines That Dare You To Look Away

Do you hear that, Mark?Brian Johnsondo you want to know how to do this?.X.Does Clayton Suck at Blogging?Clayton MakepeaceDon't Let Them Fool You AgainInvestorPlaceDon't let this one slide past you.Rich SchefrenDuh Dave DeeDumb, and dumber.Paul MyersEarly To Rise: Keep Your Pants OnEarly To RiseETR: The last thing you should sacrifice to the recessionEarly To RiseEveryone Knows This Don't They?Marcia YudkinExploding beer bottles and sex Dave DeeFinal Call for The World's Highest Paying ProfessionRobert RingerFinally, someone with a functioning braincomments on Peak OilThe Daily CruxFist Fight at the Board of Directors MeetingPerry MarshallMade You Look – Email Subject Lines That Dare You To Look Away

From The Unwanted to a MOUNTAIN of Profit.Lawrence BernsteinI owe everything I know to this .Robert RingerGeneral Patton would have been proudBrian JohnsonGetting Revenge Has Never Been So ProfitableAgoraGhosts of Joe KarboMike LongGoodbye, Wall Street thugs.Early To Risegreat big hairy favor Mark?Glenn LivingstonGreat story I thought you would likeJon GoldmanHere’s what you need right now – this one may surprise youJon GoldmanHow can your company outperform large competitors?Robert RingerHow Dumb Can I BeeMatt FureyHow Even A 'Master' Is Stumped By The IndustryTim LarkinHow I wasted time blogging until I figured out how to Joseph BridgesHow kids make you a better copywriterClayton MakepeaceMade You Look – Email Subject Lines That Dare You To Look Away

ONE question you should be able to answer – hope you canJon GoldmanMark, probably my biggest mistake.Yanik SilverHow was *your* weekend?Ken McCarthyI blackmailed my mentor for thisRich SchefrenI can’t believe he actually did this Rich SchefrenI can’t believe I was about to do thisJon GoldmanI didn't mean for it to be a secretKen McCarthyI hate it when this happens Paul MyersI have no idea why he did thisRyan DeissI just had a ‘WTF moment’ Jonathan VanCluteI just uploaded an interview Jonathan VanCluteI need your help The Insider CodeI should have sent this to you soonerJon GoldmanI thought you'd want to see thisBob SerlingMade You Look – Email Subject Lines That Dare You To Look Away

I’m holding you responsible, Perry BelcherIf this guy can do it Jon GoldmanIf you can’t read a balance sheet, you’d better read thisHarvard Business Publ.If you could have seen this . (take 2)Jon GoldmanInsanity MedicineJohn FordeIs it true Mark what I heard about you?Rich SchefrenIs this a mistake? (brand new)StomperNetIs this you?Partnering ProfitsThis has been bothering meJon Goldmanthis is a milestone I'm not proud ofAlex MandossianThis is coolKen McCarthyThis is Risky StomperNetThis is Something I Haven't Done In Years.Brian Keith VoilesIt’s All A Big Bunch of HooeyMatt FureyMade You Look – Email Subject Lines That Dare You To Look Away

It’s Sunday. But I just had to email you with this.Rich SchefrenIt's time for me to show you Jonathan VanCluteI've never been more excited Ryan DeissJewish Adman Swipes a Catholic Saint?Lawrence BernsteinLadieeeeeees And Gentlemen.Direct Your AttentionTo The Center Ring.Richard EastLawrenceBob Piercehe taught these skinheads a lesson.Lawrence is this for real?Ken McCarthyLawrence, The Most Profitable Business On Earth!Daniel LevisLet’s straighten this out once and for all Dave DeeLife Would be Easy if it Weren't for Other PeopleJim RohnLOL did you mean to do that?.X.Looks Like I Hit A ChordDave DeeMan with world’s greatest tan attacked by U.S. governmentThe Daily CruxMan, this is embarrassing.Alex MandossianMade You Look – Email Subject Lines That Dare You To Look Away

Mark, are you curious?Gauher ChaudhryMark, these will be goneGauher ChaudhryMy Case Against (Most) Retailers .Martin WeissMy Dad asked me this interesting question Dave DeeMy Dirty Little Secret RevealedRich SchefrenMy Secretary Screamed When She Got The Phone MessageThe Insider CodeNaked Copywriting Lessons?Eben PaganNever Before OfferedChange Wave InvestingNOT an April Fool's jokeKen McCarthyNow or never. 2008's box of dreams all wrapped upready for you.Dr. Robert AnthonyOops, I messed up. Please forgive me.David FreyOur single best idea of the yearThe Daily CruxPlease comment on this Alex MandossianPower vs. ForceRobert RingerMade You Look – Email Subject Lines That Dare You To Look Away

PROBLEM (plz. Open)Kirt ChristensenPssst Ken McCarthyQuick question WishList ProductsRead today, listen tomorrow Alex MandossianRevenge of the NerdJohn Lansingsinging like a wounded moose (please help ohplease, PLEASE help)Glenn LivingstonSneak peek behind the scenesThe Insider CodeSo What The # &% Do I Do Now?Rich SchefrenYou won’t believe the conversation I just had – I still can’tget over itJon GoldmanSpeed translates into results .Robert RingerThe #1 Reason Most People Aren't RichEarly To RiseThe 14.6 Billion Dollar Secret You Need To KnowEarly To RiseThe Day That Made My DayMatt FureyMade You Look – Email Subject Lines That Dare You To Look Away

The Family Butcher’s Secret revealedThe Insider CodeThe Joke’s on ThemNancy ZambellThe Most Successful Business Owners I Know.Early To RiseThe Most Valuable Commodity In The WorldThe Daily CruxThe next big thing Ken McCarthyThe one thing you must do at any costPerry MarshallThe Pelosi suicide pillRichard YoungThe Psychology of the 14,000 HandbagPerry MarshallThe Real Reason We Go To Conferences MequodaThe response? Amazing. The cost? ZERO. The time? NOWMarc HartyThe Things You (Don’t Want to) MissJohn FordeThe Wealthy IdiotJohn ReeseThe whole shocking truth about Clayton .Clayton MakepeaceThings are bad (maybe)Ryan DeissMade You Look – Email Subject Lines That Dare You To Look Away

This Blew My Mind! (Seriously)Dave DeeThis guy totally 'gets it'.Rich SchefrenAn Old Dog Barks One Too Many TimesTarget Focus TrainingThis just went live Alex MandossianThis may seem weird but give it a tryJon GoldmanThis Month’s Unemployment ShockerRobert HsuTrue Story Ken McCarthyTwenty Four Grand Stolen out of my pocket. Here'smy reaction (Video)Mike Longvery bad people.Frank KernWeekend Edition: “We hate you guys”The Growth Stock WireWhat do you think of his advice to me?Todd BrownWhat is the meaning of all this?Jack HumphreyWhat The Heck Is Going On?Russell WrightWhat to do todayStansberry ResearchMade You Look – Email Subject Lines That Dare You To Look Away

What We Didn’t MentionStansberry & AssociatesWhat will it take to help you get Paul LembergWhat’s your opinion on this?Alex MandossianWhen a 6 pound box runs your lifePerry MarshallWhere I pretend to know answersJohn FordeWhy I'm sending this note againGrowth Stock WireWhy is everyone going crazy over this?Eben PaganWhy we’re doing it againKen McCarthyWill you get in on this?Alex MandossianWOW, I forgot to tell you Ryan DeissYikes, I really pissed some people offDave DeeYou May Have This One Wrong – Here’s whyMotley FoolYou were on this, right?StomperNetFrankly, I'm puzzled.Paul MichaelMade You Look – Email Subject Lines That Dare You To Look Away