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Intercompublished monthly for membersSouth Holland Business Association“Where Business Works”P.O. Box 334 South Holland, IL 60473708/596-0065 Fax: 708/596-6696 www.shba.orgAUGUST, 2017SO YOU THINK YOU KNOW SHBA!Learn how to maximize your SHBA membership and take advantage of the benefits,services, opportunities and resources that can help your business succeed!THURSDAY, AUGUST 24, 201711:30 a.m. - 1:00 p.m.South Holland Community Center501 E. 170th StreetSouth Holland, IL 60473SPONSOR: JMA ARCHITECTSCATERER: MR. SUBMARINERegister Online Today!Please contact Blevian at 708-596-0065 orinfo@shba.org for more informationMembers 10Non-Members 15SHBA – Where Business Works

News & Updatesll“WANT TO BECOME A MEMBER OF SHBA?” PLEASE VISIT WWW.SHBA.ORGAND COMPLETE OUR MEMBERSHIP APPLICATION OR CALL BLEVIAN AT(708) 596-0065 FOR MORE INFORMATION.Leading With Courage: How To Make a Better Impact, SoonerHosted By: Chicago Southland Chamber of CommerceWednesday, August 23, 2017 8:30 AM - 11:30 AM CSTChicago Southland Chamber, 18230 Orland Parkway, Orland Park, IL 60467Discover the 9 behaviors of effective leaders. Take self-assessments of your leadership, delegation, andlistening skills. Leave with insights and tools you can use immediately back at the office. This two-hour,interactive presentation features Trent Clark, Co-Founder of the Leading With Courage 5M Academy andEO member and others from his team.lSCORE Workshops and Seminars August 2017Register online at www.score.org or call 312-353-77248/28 How to write a Business Plan Poplar Creek Library STREEMWOOD - suburb8/28 Federal Income Taxes For Your Business EVANSTON LIBRARY - suburb8/28 5-Marketing the Engine that Powers your Business - city8/29 4-Financials: Accounting Tools for Money Management - city8/30 Are you Money Ready? Improving Your Financial Health - city8/31 Building Your LinkedIn Profile & Beyond - citylARE YOU LOOKING TO HIRE?Your Illinois Department of Employment Security Invites your business to participate in the AnnualMarkham 2017 Job Fair! Thursday, August 24, 2017 from 10 AM to 12 PM at Markham Park District16053 Richmond Ave, Markham, Il. 60428The Markham Park District and the Illinois Department of Employment Security are dedicated to ensuringthat qualified individuals have the opportunity to connect with area businesses seeking employees.Representatives from your business are invited to participate in the Job Fair at no cost to you.Please register by email at: dcushingberry@cityofmarkham.netFor additional information call 708-331-4905 ext 304lJOIN OUR TEXT CLUB: STAY IN THE LOOP WITH WHAT IS GOING ON!TEXT SHBA TO 28748708-333-7277Fax: 708-333-9989503 W. Taft DriveSouth HollandEmail: waltonoff@aol.comWALTON OFFICE SUPPLY2AUGUST 2017Photography byLarry BurrowsPhone:Phone: 708.308.6583708.308.6583Email:Email: hy.comWebsite:Website: omFamilyFamily events,events, GolfGolf Outings,Outings, SpecialSpecial EventsEvents && More!More!South Holland Business Association

IN THE SPOTLIGHTJohn Kasperek Co., Inc.John Kasperek Co., Inc. was founded in 1989 to serve the financial needs of theChicago Southland region. The firm’s talented team of Certified Public Accountantsand professional staff are dedicated to providing personalized financial guidance toindividuals, businesses and corporations, nonprofit organizations and local units ofgovernment. John Kasperek Co., Inc. has a proven record of providing affordableservices with impeccable results–evidenced by an impressive client list.For many clients, the firm maintains all books and records, assists with financialtransactions, and provides monthly, quarterly, and annual financial statements, whileother clients may also require payroll and sales tax reporting, sales tax returns, ormore. John Kasperek Co., Inc. provides additional auditing and consulting servicesfor NFP organizations.Do you have any accounting or auditing needs? If the answer to this question isyes, or maybe, schedule your Free 30-Minute Consultation today at (708) 862-2262or visit www.kasperekcpa.comAlzheimer’s Assisted LivingResidential living for early to middle stagesof Alzheimer’s disease andrelated memory impairments.We also offer short term respite stays.708-895-16002045 East 170th St.South Holland, IL e IntercomAUGUST 20173

SHBA Monthly Luncheon SummaryJuly 27, 2017HOW DO WE SAY THANK YOUCassandra Griffin, Business Communications Consultant and SHBA Board MemberThere are a lot of ways to show people that you appreciate them. You can send them a card or someflowers, give them a plaque, or purchase a gift. The South Holland Business Association (SHBA)prefers to say thank you to our wonderful members with grilled hot dogs, hamburgers, and saucy BBQribs with a side of baked beans, corn, potato salad, chips, yellow and chocolate cake, watermelon,popcorn, lemonade and snow cones.SHBA’s annual picnic, which was held on July 27, 2017, is one of our most popular and well-attendedevents. We always look forward to hosting this outing so that our members and guests can engage incasual conversation while enjoying a relaxing and delicious lunch in South Holland’s beautiful VeteransPark.While the feast was the focus of the event, we also had a “do-it-yourself” massage chair, games, andno SHBA event would be complete without plenty of raffles. (Speaking of raffles, congratulations toFarmers Insurance Agent Jamie Clay for being the lucky winner of SHBA’s Lottery Raffle! We hopethat Jamie’s good luck continues and that he scores big on the lottery tickets that he won.)SHBA would like to say a big “Thank You” to the volunteers who helped with the picnic and to ourwonderful and supportive sponsors for their donations and in-kind gifts: Ed Miniat, MB FinanicalBank, Walt’s Food Center, Kirk’s BBQ, South Holland Bank, Illiana Financial Credit Union and SouthHolland Public Works. We also want to give a special “thank you” to SHBA’s Picnic Committee whodevoted time, energy and effort to planning this great event!4AUGUST 2017South Holland Business Association

PICNIC IN THE PARKPHOTOS 2017 LARRY BURROWSThe IntercomAUGUST 20175

SELL MORE THAN THE PRODUCT – SELL “HOPE”BY LARRY GALLERYears ago, Charles Revson, the founder of Revlon Cosmetics was quoted as saying, “In the factory wemake cosmetics. In the store, we sell hope.” The fact is that no one “needs” that product, but it issomething Revlon’s customers “want” and “hope” they can buy. And it was the component of “hope” thatmade Revlon stand out from the rest because their competition was just selling cosmetics.“Hope” was the key to Revlon’s success but there are many other attributes that customers and prospectswant to buy such as reliability, delivery speed, pricing advantages, peace-of-mind, durability, style, prestige,security, health, comfort, safety, and the list goes on almost endlessly.Revson was the consummate marketer. Understanding his quote about the duality of a product (or service)is important to every business, every marketer, no matter what you sell. There is a difference betweenthe “content” of a product and the “message” of a product. Both parts have to be of value. In the caseof Revlon cosmetics, the consumer doesn’t care what is inside the lipstick case, but how she feels aboutherself when she looks in the mirror or how she feels she is going to look when using the product. Pleasedon’t accuse me of being sexist here because men purchase “hope” with other products such as cars andathletic footwear.Revlon, Ferrari, and Nike all sell “hope” as a component of their products. Pharmaceutical companiessell “hope of better health” in their print and television ads. Internet security companies sell “safety fromcomputer virus infection.”The question for you and your business is “what is the content of the products and services you sell andhow can you convey that message to your marketplace? Please realize that, to be successful with thismessage, subtlety and nuance are important in getting that message across because the psychologyof these messages deal with our insecurities and need to be more confident when making purchasingdecisions.How can you sell “hope” (or the attributes important for your products and services)? How can youtransform whatever it is that you sell to include a component of not-quantifiable quality such as aspirationor superiority or “hope”? If you can do it you are almost guaranteed increased sales! I “hope” youdiscover what your customers and prospects hope for and can craft your marketing and sales messagesto show that their “hopes” will be well satisfied when they purchase from you.6AUGUST 2017South Holland Business Association

Phil MulderCheryl R. Kirkland, Agency Owner1034 E 162nd Street, South Holland, IL 60473office: 708-893-0000fax: allstate.com/CherylRKirklandPresident, Construction611 East 170th Street South Holland, Illinois 60473708.339.6010 Fax 708.339.6022Email: linda@abbottprint.netMAIN OFFICE17005 Westview AvenueSouth Holland, Illinois 60473OptometryBlueberry FieldSince 1942Direct: 708.713.2222Fax: 708.713.2272Cell: PANCAKE HOUSE AND RESTAURANTYour Hosts:Patte, Nikki &Christy HarasPhone (708) 225-1982Fax (708) 225-1246Mon-Sat 6:00 am - 3:00 pmSunday 8:00 am - 3:00 pm558 E. 162nd St., So.Holland, IL 60473Phone: (708)215-0095Fax: (708)913-4012A local South Holland company serving the833-835 E. 162nd St., South HollandPBT BusCrd Ad Addres HR.pdfcommunitywith 20 years of plumbing experience.Free estimates – 24 hr. emergency service.Dr. Gene OsselloDr. Jasper J. GulottaVAN DRUNEN HEATING& AIR CONDITIONING(708) 339-6444168th & Van Dam RoadSouth Holland, IL 60473FAX (708) 339-6450vandrunenheating.comemail: vandrunenhvac@comcast.net630 East 162nd StreetSouth Holland, IL708-333-0700888-9-BELONG (888-923-5664) providencebank.comA Better Kind of Financial Institution For Everyone1600 Huntington DriveCalumet City, IL 60409. . . . . . . . . . . . . . . . . . . . . . . . . . . . .Savings Accounts - Checking Accounts - VISA Credit CardsVehicle, Mortgage,Home Equity, and Personal Loans!Call 708-891-7800 or visit us at www.illiana.orgThe IntercomAUGUST 20177