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Assistance for DTTBImplementationWorkshop ReportPage 1 of 14

Table of contents1. ITU activities and database . 32. Licensing and Business models for DTT . 63. DTT Handbook: the implementation guidelines . 84. Defining DTT network specifications and ensuring Quality of Service . 95. Preparing your DTT receiving equipment specifications (STBs, TV sets andantennas): definition and enforcement . 126. DTT, a catalyzer for local content production . 14Page 2 of 14

This document is the report of the first ITU, EBU, BNE and DVB joint event on the subject of«Assistance for DTTB implementation».The aim of the workshop was to start bridging the knowledge gap between countries where DTT isa well-established and successful audiovisual delivery platform and countries where the digitalswitchover process is still ongoing.The event proposed speakers from the «Sources of expertise» side and to maximise the reach theevent has also been webcasted.This report contains the presentations of the workshop and additional references and contactpoints for further assistance or collaboration, as needed from individual Regulators/organizations.The Presentations given in the workshop are available from the following ons.aspxPage 3 of 14

1. ITU activities and database1.1 Key takeawayA large percentage of countries are yet to conclude the digital switchover process and over theyears the ITU has taken concrete actions to support this critical activity.Starting with the generation of the initial requirements, the ITU provided and adapted thenecessary software and tools, but also organized workshops and trainings to finalize therequirements and assess technical compatibility.In this context the results of GE06 coordination meetings in Sub-Saharan Africa (ATU) & ArabRegion (ASMG) have been successful. The ITU has helped so far more than 40 countries forestablishing national goals, strategies, key activities.This resulted in a number of publications and reports. In addition ITU developed a web portal forfollowing the status of the digital terrestrial television broadcasting transition (DSO database).To summarize:- ITU-R assists in frequency re-planning.- ITU-D assists in developing roadmaps for Analogue to Digital transition- ITU-D organizing workshops, forums and training- ITU-D assistance in providing monitoring information – DSO database. Please update yourcountry information.1.2 ReferencesSubjectITU activitiesDocument titleScopeSourceITUGlobal status ofdigital migrationand ITU activitiesLinkFollowing the results of WRC-12 and 15relating to the allocation to the mobileserviceof the 800 and 700 MHz bands, ITUassisted two Regional Groups ATU and ASMGin planning additional TV frequency channelsin the Band 470-694 MHz. The results andprocess of the planning are /Pages/FMTV.aspxITU assistance inplanning additionalDTT frequencychannels in the band470-694 MHz, inregions under GE06AgreementITU-R FAQ on theDIGITAL DIVIDENDand the DIGITALSWITCHOVERDigital Switchoverand Digital DividendDigital DividendInsights forspectrum decisionsAugust 2012This document provides answers to thefrequently Asked questions relating to theprocess of switching off the analoguetelevision and the Digital Dividend principlesThis document provides a detailed insightinto what the digital dividend process entailsand helps national and internal spectrumdecision makers to allocate and manage theITULinkITULinkLinkPage 4 of 14

digital dividend process.ITU-R ReportDSO DatabaseBroadcasting trendsTransition fromanalogue to DigitalbroadcastingITU-R SG1 Reporton Digital DividendITU-R RepSM.2353-0The challenges and opportunities forspectrum management resulting from thetransition to digital terrestrial television in theUHF bandsDigital TerrestrialTelevisionBroadcasting(DTTB) TransitiondatabaseThe database is providing an analogue todigital switchover stocktaking for assistingthe Member States in their migration processTrends inbroadcasting:An overview ofdevelopmentsGUIDELINES fortransition fromanalogue to digitalbroadcasting(edition of 2014)ITU-RRecommendationsrelating to planningthe DTTBT.1895, BT.2016,BT.2020, BT.2052,.ITU-R Handbooksand reports relatingto planning the DTTITU-R ReportsBT.2140, BT.2294,BT.2295, BT.2302,BT.2337, BT.2338,BT.2339,BT.2343.LinkLinkThis report gives an overview ofdevelopments in broadcasting deliverytechnology and showing trends in the comingyears. The emphasis of the report is onterrestrial broadcasting.LinkThe guidelines are intended to provideinformation and recommendations on policy,regulation, technologies, network planning,customer awareness and business planningfor the smooth transition to Digital TerrestrialTelevision Broadcasting (DTTB) andintroduction of Mobile TelevisionBroadcasting (MTV).LinkLinkMany Recommendations andHandbooks/Reports contain technical criteriaand parameters that may assistadministrations in planning their future DTTnetworks.Link1.3 ContactsName / OrganizationArea of expertiseContact detailsIlham Ghazi / ITUTerrestrial BroadcastingIlham.ghazi@itu.intPham Nhu Hai / ITUTerrestrial BroadcastingPham.Hai@itu.intIstvan Bozsoki / ITUTerrestrial BroadcastingIstvan.Bozsoki@itu.intPage 5 of 14

2. Licensing and Business models for DTT2.1 Key takeawayThe digital switchover (DSO) an opportunity to rethink the TV market. There is no point on havingan excellent DTT network without an attractive content to deliver to consumers that iseconomically sustainable over time. Re-thinking the TV market means to review the contentstrategies and policies and regulatory frameworks that are at the heart of the national TV strategy.This strategy needs to take into account consumer demand for national and international content,support the national and regional TV industry and ensure the economic sustainability of the TVecosystem as a whole. It is in this wider perspective that Governments need to formulate theirDTT strategies and to choose the most efficient business model and licencing strategies that willensure a successful deployment of the DTT networks. The risk is that some Governments mightdevelop a narrow DTT network focused strategy that marginalise the TV content aspects of DTTdespite this is the essential reason that justifies DTT in the first place.The DSO process sees many barriers for its completion, some could lament a limited service orcompetition from free to air DTH, but there could also be resistance from existing stakeholders,insufficient coverage or obsolete antenna installation and obsolete audio visual legislation. Withproper planning and communication all these barriers can be eliminated.In this context a new wave of licensing is foreseeable in 2015-2020.A Licensing model is useful for DSO as many country reports and experiences revealed that theissuance of DTTB and MTV licenses are considered key milestones.The ITU Licensing ToolkitI. Draws a DTTB/MTV Roadmap example for regulators;II. Gives a comprehensive and detailed list of activities relevant prior to the licensing process;III. Highlights the elementary steps of a licensing process;IV. Elaborates public measures to be considered in the licensing model.Some important observations regard the role of Public policy that should secure the terrestrialplatform being the driver for investments.Once the DSO process is completed it is also possible to apply concrete actions to reduce costsand increase revenues, for example syndicating the infrastructure would reduce costs whereasaudience measurement is a mean to increase revenue.2.2 ReferencesSubjectBusiness models andlicencing modelsDocument titleSourceOverview and the importance of content and the overalleconomic sustainabilityLinkThe digital switchover in the next 5 years is an opportunity torethink the TV marketLinkPage 6 of 14

Business modelsUnlocking DTT in Africa and the Middle East - a model forefficient switchoverLinkLicensing modelsHow can licensing support successful DTT roll-out: a licensingtoolkit and a model licenseLinkEconomic growthFundamental reforms are needed to promote the growth ofthe African audiovisual sectorLinkDigital switchoverDigital switchover in Africa and the 17 June 2015 deadline: isit already too late?LinkDigital switchoverstrategyMeeting DSO deadlines: what are the international lessonsfor Africa and similar regions?LinkLicensing modelsITU Licensing ToolkitLink2.3 ContactsName / OrganizationArea of expertiseContact detailsLluís Borrell / AnalysysMasonPartner and Global Head of Media atAnalysys MasonLluis.Borrell@analysysmason.comGiuseppe Flores d'Arcais /EyetimeBroadcastinggflores@eyetime.tvKrisztina RozgonyiLicensing, Policykrisztina.rozgonyi@gmail.comThierry Montalant / TDFProgram & Project: Management PlanBusiness: market studies andbroadcaster business plan elaborationthierry.montalant@tdf.frPage 7 of 14

3. DTT Handbook: the implementation guidelines3.1 Key takeawayIn 2002, ITU published its first Handbook on digital terrestrial television under the title “Digitalterrestrial television broadcasting in the VHF/UHF bands”. However, since 2002, DTTB hastremendously evolved, not only in technical but also in regulatory terms: spectrum for terrestrialTV broadcasting has become scarcer within the existing UHF broadcasting bands; more spectrumefficient transmission and compression schemes partly compensate for that loss; newrequirements for improved resolution, such as HDTV and UHDTV, demand significantly higher datarates; new formats for multi-channel sound and access services need substantial bit rates; andwith the advent of broadband IP networks, interactivity has become commonplace. A secondedition of the Handbook, entitled “Digital Terrestrial Television Broadcasting Networks andSystems Implementation”, is concentrating on these new developments.3.2 ReferencesSubjectDTTHandbookTransitionfromanalogue toDigitalbroadcastingDocument titleScopeSourceDTT Handbook: theimplementation guidelinesLinkGUIDELINES for transition fromanalogue to digital broadcasting(edition of 2014)The guidelines are intended to provideinformation and recommendations onpolicy, regulation, technologies, networkplanning, customer awareness andbusiness planning for the smoothtransition to Digital Terrestrial TelevisionBroadcasting (DTTB) and introduction ofMobile Television Broadcasting (MTV).Link3.3 ContactsName / OrganizationArea of expertiseContact detailsChristoph Dosch / IRTVice-Chair of Study Group 6dosch@irt.deWalid Sami / EBUVice-Chair of Study Group 6sami@ebu.chDavid Hemingway / BBCVice-Chair, ITU-R WP 6Adavid.hemingway@bbc.co.ukPage 8 of 14

4. Defining DTT network specifications and ensuringQuality of Service4.1 Key takeawayBroadcast Networks Europe (BNE) is a trade organisation representing DTTB Network Operators in 22European Countries. The main focus is to secure the long term viability of the DTTB platform and representthe commercial interests of Terrestrial Broadcast Network Operators with regard to policy developmentsand regulatory intervention.BNE member companies have vast experience from implementing DTTB networks and several engage ininternational projects to share experience and knowledge and are keen to establish new relations withoperators in countries currently establishing a DTTB service.The aim of the presentation at the DTTB Workshop is to give a short “generic” overview of the process toimplement a DTTB network and of specifications, implementation and a possible business model.4.2 ReferencesSubjectDocument titleSourceBroadcasting NetworkspecificationDefining DTT network specifications and ensuring Quality ofServiceLinkDTTB receiverSpecificationsUnified DTTB Receiver Specifications and Test Plans – OpenSourceLinkAnalogue to DigitalSwitch Over300 page comprehensive description of the SwedishAnalogue to Digital Switch Over ProjectLinkAnimated VideoDTT - A spectacular European Success StoryLinkPage 9 of 14