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EXPLORE THEFUTURE OF WORKAND THE WORKPLACECONFERENCEFRIDAY 15TH NOVEMBER9:00 - 17:00EDGE OLYMPIC, AMSTERDAM,THE 9-amsterdamEVENT SPONSORSBook Here: /WORKTECH19Amsterdam / 1L @unwired#WORKTECH
A Warm Welcome ToWORKTECH19 AmsterdamWORKTECH19 Amsterdam is the fastest growing forum forall those involved in the future of work and the workplaceas well as real estate, technology and innovation.Nicole BarrettoConference Producer, UNWIREDVenturesNever before has the workplace, and the way we workbeen so high on the agenda for organisations lookingto improve productivity, attract and retain talent, andincrease business return.You are invited to join 100 senior professionals from real estate,facilities, HR, technology, executive management, architecture, designand professional advisors to listen to global thought leaders andshare best practise and expertise.The conference will be run in one stream, which means ourdelegates will get to attend every speaker presentation. Alongsidethe conference, we will also have a curated innovation exhibitionhappening in the breakout areas for attendees to meet with oureducation partners, complementing learning throughout the day.There will be three networking breaks creating time for attendees tomeet with partners and the other participants.We hope you will be able to join us, and we are looking forward towelcoming you to the event on the 15th November.Warmest regards,Nicole2 / WORKTECH19 AmsterdamBook Here: /
ContentsSpeakersHighlightsWho AttendsBook Here: /46105SessionsOur VenueKey Information911WORKTECH19 Amsterdam / 3
SPEAKERSBACK TO TOPMEET THESPEAKERSWORKTECH19 Amsterdam will attract some of the biggestand brightest names to debate, discuss, and divulge thelatest thinking on the future of work and the workplace.List of speakersRob van Aar VecosRon Blanken NutanixDr. Eve A. Edelstein Perkins WillThe day will feature over 15 speakers, including leading internationalthinkers from industry and academia. Our speakers represent someTom De Fruytier SignifyDr Ella Hafermalz KIN Center for DigitalInnovation (Vrije Universiteit Amsterdam)of the world’s biggest brands and best universities and researchMarc van den Helder Booking.comdepartments, alongside radical visionaries from new innovativeFrank Janssen ShureWouter Kok BGridorganisations.Jitske Kramer Human DimensionsPatrick Lems AhrendThrough inter-disciplinary speakers and learning experience,Alexa Lightner EDGE Technologieswe focus on bringing cutting edge ideas and inspiration to theElizabeth Nelson Learn Adapt Buildworkplace community to enhance creativity and move thinkingforward. Instead of focussing on peer to peer innovation throughVincent le Noble MeasuremenDr Jegar Pitchforth Booking.comPhilip Ross Ungroupimitation, we aim to curate a unique programme, bringing togetherJasper Schuurmans Mapiqexperts in the fields of people, place and technology and relevantSander Shutte Mapiqadjacencies to reflect on the future of work and workplace.Philip Tidd GenslerAnouk de Valk KLM Royal Dutch AirlinesRene van der Vlugt MicrosoftAlongside the conference series, the WORKTECH AcademyFlorijn Vriend EDGE Technologiesknowledge hub, explores the future of work through 6 key themes:people, place, technology, design, culture and innovation. Creatingleading commentary, research, and publications, that places scientificresearch at the heart of key business problems.www.worktechacademy.com4 / WORKTECH19 AmsterdamBook Here: /
SESSIONSBACK TO TOPSESSIONHIGHLIGHTSThe future of work and the workplace is on everyone’sagenda. This event brings thought leaders togetherto share cutting edge ideas on the future, from both apeople, place, and technology perspective. It will allowan understanding of the key drivers of change andenablers of innovation that will shape how, where andwhen work takes place.Key themes we will be discussing at this event include:KEY THEMESThe Smart OfficeDigital WorkplaceExperienceHigh PerformanceOrganisationsPeople, Culture &CollaborationTHE SMART OFFICE Using technology to connect and engageemployees with their work environment. Improving the performanceof buildings and the wellbeing of the people within them.DIGITAL WORKPLACE EXPERIENCE As workplace experiencemovesup the global business agenda as part of a strategy to attractand retain the best talent, how can your companies improve theexperience for people at work.HIGH PERFORMANCE ORGANISATIONS How do companiesbecome high-performance organizations? We will share casestudies and examples of companies who have implementedstrategies enabling them to change, grow and thrive.PEOPLE, CULTURE & COLLABORATION How can you buildculture and support organic collaboration to drive engagement andproductivity?Book Here: /WORKTECH19 Amsterdam / 5
BACK TO TOPSESSIONSConferenceThe Healthy Office RevolutionElizabeth Nelson, Head of Research & Innovation, LearnAdapt BuildBurned out from the rock and roll world of advertisingElizabeth embarked on a journey to discover how wework best. In a lecture that covers everything fromsex and cocaine to feel good hormones and cognitiveperformance; her talk explains how our bodies andbrains react to work and the incredible potential she’sseeing in her research to revolutionize the workplace.ConferenceHave your employees ‘escaped’ the office?How to fix flexible working by includingremote workers in the organisation digitallyElla Hafermalz, Assistant Professor of Digital Innovation,KIN Center for Digital InnovationMany offices have reduced their desk allocationdramatically. The logic is that workers do not alwaysneed a place to sit. But many employees are unhappy. Animportant question to askin fixing this situation is: how doyou use technology to support your employees to work offsite?ConferenceThe Future of Workspaces at Booking.comMarc van den Helder Program Manager Real Estate,Booking.com / Dr Jegar Pitchforth Data Scientist,Booking.comAt Booking.com, the Real Estate team has adopted aninnovative data-centered approach to improving andmaintaining our workspaces to satisfy the exactingdemands of our people. This presentation will outlinehow we use a suite of scientific methods to producea workplace that helps our people be happy, healthy,and productive, and why the approach is valuable tocompanies in every industry.6 / WORKTECH19 AmsterdamBook Here: /
CONFERENCE AGENDABACK TO TOP08.30 Registration09.00 Chair’s WelcomeTHE SMART OFFICE#digital #culture #productivity09:15 A Human-Centred Approach to SMART Office DesignFlorijn Vriend Product Lead Wellbeing, EDGETechnologies / Alexa Lightner VP & GeneralManager Europe, HumanyzeThis session will explore the pioneering Edge Olympic headquarters which demonstratea comprehensive combination of key components that make up state-of-the-art smartbuildings bringing value to building occupants and management. We will also look at theimportance of understanding employee collaboration patterns to drive office design. Joinus as we explore how to use sensor and collaboration data to inform upcoming designsand how continuous measurement is imperative on the journey to positively impacting yourpeople.09:40 Building Intelligence with LightTom De FruytierMarketing Manager B2B, SignifyThe possibilities of smart lighting are endless. Every lightpoint sends and receives data. Itgives facility managers the chance to measure occupancy, temperature, sound and more.And it gives employees the opportunity to book and personalise their workplace with thetouch of a button. But a smart building is not technology gadget for the happy few. It is aninvestment that will support your company’s strategy.10:05 Work Smarter, Not HarderRene van der VlugtBusiness Transformation Lead, MicrosoftAt Microsoft we embraced the philosophy of Working Smarter, Not Harder. We are on ajourney with our employees to shape a future workplace that will give you more Life in aDay so you can focus on what matters most: your family, customers and co-workers. Inthis session we will share our digital transformation roadmap and how a smart buildingenvironment enables smarter work.10.30 Expert Panel Discussion: Five Years of Smart Office ExperienceModerator: Philip Ross CEO, Ungroup,Futurist & Author / Jasper SchuurmansCTO, Mapiq / Wouter Kok MD & SmartBuilding Expert, BGrid / Rob van AarGlobal Key Accounts, Vecos / Patrick LemsCategory Manager Lounge & Acoustics,AhrendThe smart office market is young, very young. The exciting part about this that there is somuch room for rapid innovation and developments. These four parties have been therefrom the start. Let’s talk about what they’ve learned.11.00 Coffee break & NetworkingHIGH PERFORMANCE ORGANISATIONS#place #design #innovation11:30 Shaping a Human-Centric Workplace Around Activities and PreferencesVincent le NobleFounder & CEO, MeasuremenAs the role of data in workplace strategy continues to gain traction, workplace teams areshifting to a more scientific approach that allows them to improve employee experience andreduce waste. Measuremen’s CEO Vincent le Noble discusses the justification for humancentric workplaces, based on individual preferences and activities.11:55 The Future of Workspaces at Booking.comMarc van den Helder Program ManagerReal Estate, Booking.com / Dr JegarPitchforth Data Scientist, Booking.comBooking.com have a young, dynamic workforce who expect their offices to be comfortable,stylish, and above all give them what they need to produce high quality digital productsin the travel industry. This presentation will outline how the real estate team adopted aninnovative data-centered approach to improving and maintaining their workspaces, sharinghow they use a suite of scientific methods to produce a workplace that helps employees behappy, healthy, and productive.Book Here: /WORKTECH19 Amsterdam / 7
CONFERENCE AGENDABACK TO TOP12:20 End User Panel Discussion – The Future Dutch WorkplaceModerator: Philip Tidd Principal & ManagingDirector, Gensler / Ron Blanken DirectorGlobal Real Estate EMEA, Nutanix / Marcvan den Helder Program Manager RealEstate, Booking.com / Vincent le NobleFounder & CEO, MeasuremenThe Dutch have been pioneers in workplace innovation and this discussion will explore theevolution of design over the last 15 years, looking at key trend challenges and opportunitiesfor the corporate office of the future.12.45 Shure Innovation Platform12.50 Lunch BreakDIGITAL WORKPLACE EXPERIENCE#workspace #people #experience13:50 The Sentient WorkplacePhilip RossCEO, Ungroup, Futurist & AuthorSentience is the capacity to feel, perceive or experience subjectively. It is the newbattleground for workplace as people embrace AI and machine learning to personalisethe future of work. This session will explore how this trend will drive smart decisions andwhere companies will realise benefits as the battle of talent intensifies.14:15 How to Fix Flexible Working by Including Remote Workers In The Organisation DigitallyElla HafermalzAssistant Professor of Digital Innovation,KIN Center for Digital InnovationMany offices have reduced their desk allocation dramatically. The logic is that workers donot always need a place to sit. But many employees are unhappy. An important questionto ask in fixing this situation is: how do you use technology to support your employees towork off site?14:40 Change & Innovation within Dutch National Airline: KLM Case StudyAnouk de ValkManager Change and Transformation, KLMRoyal Dutch AirlinesEstablished in 1919, KLM Royal Dutch Airlines is one of the oldest airlines in the world. Theairline has been through a rapid transformation over the last few years in order to competewith an increasingly competitive industry. This session will explore the journey KLM has beenthrough, from a real estate, leadership and employee culture perspective, sharing some ofthe key challenges and successes.15.05 Coffee Break & NetworkingPeople, Culture & Collaboration#culture #collaboration #leadership15.35 Building Tribes of the Future: Inclusive Leadership with Power and LoveJitske KramerCorporate anthropologist, HumanDimensionsJitske Kramer will take you on an exciting anthropological journey to the essence of culture.About how people shape cultures and cultures shape people. About the role of leadersand the importance of rituals during change and transition. Looking through the lens of ananthropologist is an eye-opening experience. You will gain a clearer focus on what is reallyhappening in the dynamics of the organization.16.00 The Healthy Office RevolutionElizabeth NelsonHead of Research & Innovation, LearnAdapt BuildBurned out from the rock and roll world of advertising she embarked on a journey todiscover how we work best. In a lecture that covers everything from sex and cocaine tofeel good hormones and cognitive performance; her talk explains how changes in the waywe work mean it’s critical that offices add value by becoming nurturing ecosystems.16.25 Neuroscience of Personality & Performance: Influence of Workplace on Brain, Body and BehaviourEve EdelsteinResearch Director, Human Experience Lab,Perkins WillThe emerging field of Neuro-Architecture translates research from psychological andmedical sciences to demonstrate the influence of built environments on health andwellbeing. Studies with CBE consider how introverted or extroverted personality traits mayrelate to performance on tasks, and individual mitigation strategies for different sound,light and workplace conditions.16.50 Chairperson Closing Remarks17.00 Conference Close8 / WORKTECH19 AmsterdamBook Here: /
BACK TO TOPVENUEOUR VENUEEdge OlympicWe are delighted to be partnering with OVGReal Estate – who will be hosting WORKTECHAmsterdam at their newest building in TheNetherlands – EDGE Olympic. Edge Olympicis located at Fred. Roeskestraat 115, 1076 EEAmsterdam, Netherlands. On arrival please enterthe venue through the building front entrance anda member of staff will direct you to the WORKTECHregistration desk, where you can collect your namebadge for the event.GETTING HEREAddressFred. Roeskestraat 115, 1076 EE Amsterdam,NetherlandsPublic TransportClosest Metro station: AmstelveensewegCloses bus station: OlympiawegThe smart building developer has been thefirst in the world to be awarded Platinum WELLCertification through the WELL v2 pilot for itsheadquarters at EDGE Olympic. EDGE technologiesmoved to its HQ last year, across the roadfrom the original The Edge, which was widelyconsidered the smartest office in the world whenit completed in 2014. The pioneering buildingdemonstrates a comprehensive combination of keycomponents that make up a state-of-the-art smartbuilding, bringing value for building residents andmanagement.Book Here: /WORKTECH19 Amsterdam / 9
WHO ATTENDS8% Technology9% HR30% Workplace10% MarketingForward thinking &innovative sharingGLOBAL CHANGE MANAGEMENTSTRATEGIST, MICROSOFT10% Press17% Real Estate16% DesignThe conference stimulates interest and curiosity forthe development of our multidisciplinary knowledgeEMEA, REGION BUILDING OPERATIONS, CITIBANKBOOK NOW:Super Early Bird: 299Early Bird: 350Standard: 415For booking please visit 10 / WORKTECH19 AmsterdamBook Here: /
Key informationWhen: Friday 15th NovemberWhere: Edge Olympic, Amsterdam, NetherlandsHow to Book:Visit: Email: lilly.abbott@unwired.eu.comOffer a Special Rate to Your Network!Become a marketing partner for this event and qualify for aspecial rate for your colleagues, complimentary passes foryourself, logo exposure for your organization, and more!If you are part of a group that would like to attend and are lookingfor a joint group rate please get in touch to arrange a bespoketicket price.We also offer a paired ticket discount; if you book one ticket youcan book another for a friend with a 20% discount.Become a WORKTECH AmbassadorWe’re looking for people that love the future of work and theworkplace and social media. People who are willing to becomepart of our team and help spread the word to the masses. Therewill be a free event ticket available to successful applicants.For more information on the above initiatives, please contactkassiani.kappelos@unwired.eu.com7 St. John’s Mews, 13 St. John’s Road, Hampton Wick,Kingston upon Thames, KT1 4AN, UKTel: 020 89 77 89 20info@unwired.eu.comwww.worktechevents.comL @unwired #WORKTECH
DIGITAL WORKPLACE EXPERIENCE #workspace #people #experience 13:50 The Sentient Workplace Philip Ross CEO, Ungroup, Futurist & Author Sentience is the capacity to feel, perceive or experience subjectively. It is the new battleground for workplace as people embrace AI and machine learning to personalise the future of work.
