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PRIVATE LABELPRODUCT CERTIFICATIONFOR DIETARY SUPPLEMENTSGrow your business by offering NSF certificationon the private label products you produce!A publication byNSF INTERNATIONAL
PRIVATE LABEL PRODUCT CERTIFICATIONNSF INTERNATIONAL’S PRIVATE LABELPRODUCT CERTIFICATION PROGRAMThere’s never been a better time for dietary supplementmanufacturers to certify their products with NSF International. That’sbecause with no additional testing, NSF makes it easy for you, theprivate label manufacturer, to share your NSF product certificationwith current or potential customers.For brand owners who take advantage of this program using yourprivate label product certification, there are two options for listingon the NSF website:OPTION AAn owned listing gives the brand owner the ability toleverage the manufacturer’s product certification as theirown, complete with their own listing on nsf.org.OPTION BA shared listing gives the brand owner the ability toleverage the manufacturer’s product certification, with theacknowledgment of the manufacturer on the label.OWNED LISTINGSHARED LISTINGWhile offering many similar benefits, the two programs differ in some key uctCertification BENEFITSWith NSF’s private label product certification program, manufacturers can leverage their NSF product to attractnew customers and grow current relationships by offering the NSF Contents Certified mark for their product labels.NSF product certification comes with many other benefits as well, including: Ensuring ingredients are processed to FDA’s 21 CFR Part 111 and products are produced ina GMP compliant facility Reducing costs by decreasing the number of customer audits conducted at your facility, which frees up thetime of your quality staff and increases productivity Prequalifying your company to new business Gaining assurance that your products do not contain unacceptable levels of contaminants, such as heavymetals, microbiological contaminants, pesticides, herbicides and mycotoxins Demonstrating dedication to quality and differentiating your company from the competition Verifying the validity of label claims by an accredited third party Receiving a dedicated project manager to help facilitate the process3
4PRIVATE LABEL PRODUCT CERTIFICATIONPRIVATE LABEL PRODUCT CERTIFICATIONHOW THE TWO PRIVATE LABELPRODUCT CERTIFICATION OPTIONS WORKProcessOPTIONAAPPEARING IN NSF’S ONLINE LISTINGSBelow are examples of how the two different program options appear in the official product listings on nsf.org.OPTIONBThe product must pass an independent review by an NSF technical representative,which includes marketing claims, website copy, etc., to ensure compliance withNSF’s program policies.*The brand owner’s product requires an identical facts panel and ingredients statementto the manufacturer’s product.The billing for testing, modifications and additions is issued to the manufacturer.There is a separate fee for listing the brand owner’s product, which can be issued toeither the manufacturer or the brand owner.A signed NSF contract is required for each new brand owner prior to initiation of thecertification process.Ultimate responsibility of NSF mark compliance end use must be met by both themanufacturer and the brand owner, per NSF’s general policies.OPTION AOwned ListingStructureFor clients choosing theowned listing option, thebase manufacturer andthe brand owner haveseparate listings.The brand ownerpays an NSF annuallisting fee, resultingin a mirrored,independent listing.OWNEDLISTING LINKBASE MANUFACTURERBase Manufacturer123 Main StreetUnited Statesxxx-xxx-xxxxFacility: ManufacturerOWNEDLISTING LINKManufacturer'sProductBRAND OWNERBrand OwnerBrandOwner'sProductTrade DesignationBase ProductThe product(s) seeking certification will be listed under the brand owner’s listing(option A).The product(s) seeking certification will be listed under the base manufacturer’s listing(option B).There are additional labeling or marketing requirements outside of the normalrequirements, including traceability back to the original manufacturer.Products are eligible for Certified for Sport , provided all requirements for productcertification and Certified for Sport are met.The NSF certification mark is required on all certified products.All the manufacturing must be done at your own facility location. No subcontractingsubparts is allowed for either program.* Please see NSF program policy documents for full descriptions, as provided by NSF’s business development team.OPTION BShared ListingStructureFor clients choosing theshared listing option,the brand owner’sproduct is listed underthe base manufacturer’slisting.BASE MANUFACTURERBase Manufacturer123 Main StreetUnited Statesxxx-xxx-xxxxFacility: ManufacturerTrade DesignationBase ProductBrand Owner’s ProductFacility: Brand OwnerTrade DesignationBrand Owner's ProductA revision and professional services fee will accompany any request to revise a tradename.There is approximately a three-week turnaround time from application to certification,provided that certification requirements have already been satisfied.123 Main StreetUnited Statesxxx-xxx-xxxxSHARED LISTING LINKManufacturer'sProductBrandOwner'sProduct5
6PRIVATE LABEL PRODUCT CERTIFICATIONPRIVATE LABEL PRODUCT CERTIFICATIONMEETING THE LABEL REQUIREMENTBelow are examples of the consistencies that the labels for option A and B products must exhibit comparedwith the manufacturer’s product label. The facts panels must be identical, and labels can only make claimsthat were also made on the manufacturer’s product label. The option B product label must also include acredit to the YDRATIONPRODUCTCLAIMS MUST MATCH MANUFACTURER’S PRODUCT CLAIMSEELECTROLYTESLECWHAT YOU NEED TO GET STARTEDE HYDRATION ELECTROLYTESOWNEDRecoveryEnduranceION BOPTION on form (AESOP 2745)Client information form (AESOP 11765)Signed terms & conditions form (AESOP 2752)NSF GMP registrationLabel with NSF mark matching manufacturer’sproduct labelSigned affidavitsProduct formulationRECOVERY ENDURANCE HYDRATION ELECTROLYTESOPTION BSigned terms & conditions formProduct information form (AESOP 6930)D LISTINGMa nufactured byBase ManufacturerSHARED LISTINGMa nufactured byBase ManufacturerOPTION B MUST CREDITNSF REGISTERED MANUFACTURING COMPANYOption A OWNED LISTINGCOAs for all raw materials or ingredient specsLabel for each package size and country of salefor NSF reviewManufacturer agreement with brand owners tocomply with NSF policies and terms & conditions(do not need to disclose to NSF)Option B SHARED LISTINGLabel with NSF mark matching manufacturer’sproduct label7
PRIVATE LABEL PRODUCT CERTIFICATION8PRIVATE LABEL PRODUCT CERTIFICATIONLET’S BREAK DOWN THE PROCESSBelow, we detail the steps required for new NSF product certification to NSF/ANSI 173(dietary supplements) or NSF 229 (functional foods), and NSF 306 (Certified for Sport ).STEP 1Quoting 1 WEEK Submit labels to an NSF business developmentrepresentative for initial review. NSF then provides a costestimate and terms & conditions contract that will need tobe signed in order to begin the certification process.STEP 2 A member of NSF’s technical team conducts a thoroughreview of the company applying for certification toassess if it meets the basic program requirements forcertification. This review includes:–– The company does not primarily sellproducts in the below categories: Assessment of opportunities to bracket multipleproduct families or flavors into single testing Review of products and company website againstapplicable program policy requirements: Brand owner is clear of unresolved legal orregulatory action, including FDA warningletters (public closeout available).Brand owner has no products listed on theUSADA Supplement 411 High Risk DietarySupplement list www.supplement411.org/hrl/. The dietary supplement manufacturer isproperly registered with the FDA. The company has a legally compliant website.Factors evaluated include:–– The company makes no prohibited healthand disease claims about any supplementproducts sold there (do not have to be NSFcertified).–– The company does not imply health claimor disease uses for supplements by way ofany of the following: Linked referencesPublished customer testimonialsBlogsThe brand marketing is consistent with NSF’score mission of public health:–– The products submitted for certification arenot prohibited by NSF. See Annex B of theNSF Certification Policies for more info.Application Review 3-5 DAYS Product descriptions or namesSocial media pagesOther marketing or website claimsSTEP 3Testosterone supportThermogenicHangover remedySexual health/function or dysfunctionSmoking cessationAromatase inhibitorsCannabinoidsProject Initiation 1-4 WEEKSThe company provides NSF with initial documentationneeded for the toxicological review. These documentsinclude a product information form, full label wrap(s)that will bear the NSF mark (for all package sizes, flavorsand countries of sale), a signed free of claim affidavit,product formulation(s) and all raw material COAs.(Note: Since option A and B labels go straight to listing,the NSF mark must be present at the time of review.)STEP 4Toxicological Review 5 DAYSNSF performs a toxicological review of the formulationto verify all claims are supported by the formulation, theingredients do not exceed safety limits and are eitherGRAS or have an NDI, and that the label follows FDAguidelines and meets the program requirements.(Turnaround times are dependent on accurateinformation submissions. Five business days is the lengthfor each submittal.)Note that turnaround times for each project are dependent upon prompt response from your team throughout the process.STEP 5Sample Submission 1 WEEKNSF provides the brand owner with an electronicproduct shipping form (EPSF) for all products passinga toxicological review. At this time, an unauthorizedregistered formula (URF) is also provided to the ownerof the formulation. The company can now send insamples for testing, making sure to include the EPSFin the shipment.STEP 6Certification Testing 30 DAYSNSF verifies claims made on the label through targetedverification testing. When samples are received, theyare sent to the NSF labs for certification testing. Thesetests include screens for pesticides, yeasts and mold,aflatoxins and heavy metals (detection limits detailed inthe standard).STEP 7Test Report 3 DAYSOnce a product is done being tested, the NSF labsproduce a comprehensive test report that details theresults and whether the product passes NSF’s certificationrequirements. A final authorized registered formula (ARF)is also issued.STEP 8STEP 9Congratulations! You, the private label manufacturer,earned NSF product certification and can now beginmarketing your commitment to quality and safety tobusinesses and consumers.Ongoing Compliance Withthe NSF Certification ProgramSTEP 10All NSF certified products require ongoing compliance: During NSF’s GMP audits, ARFs are subjectto review by an NSF auditor and must bekept current. When a raw material or label changes or aformulation is adjusted, the manufacturer mustalert their NSF project manager of this change inthe product so that a new ARF can be issued (andtesting may be required). Each calendar year, NSF requires a sample to besubmitted similar to the process above.Product Listing on nsf.org 3 DAYSWith a passing test report, NSF lists the product in itsofficial listings on nsf.org.IMPORTANT: NSF requires a final label that includes theNSF Contents Tested & Certified mark prior to listingthe product. The product may be released by themanufacturer once the listing is published.Use of the NSF Mark!optional Non-production is the only valid reason tocancel annual testing. Any product not tested over a two-year periodfor any reason is subject to delisting.NSF 306: Certified for Sport Interested in adding the Certified for Sport mark to yourproduct(s)? In addition to the above product certificationsteps, NSF can also screen for over 270 substancesbanned by sports organizations such as WADA, MLBand NFL. This certification is lot-by-lot and is eligiblefor purchase by either option of private label productswhenever the product certification requirements havebeen met. Only tested lots are certified and they arelisted by lot at www.nsf.org or www.nsfsport.com.9
10PRIVATE LABEL PRODUCT CERTIFICATIONPRIVATE LABEL PRODUCT CERTIFICATIONCOMPLETE PROCESS FLOWOption A Process FlowREQUIRED STEPS FOR BOTH OPTIONS A & BPart of OPTION A processSTEP 1Part of OPTION A & B processSTEP 2STEP 1QuotingSTEP 3Quoting 1 WEEKApplication ReviewProject InitiationSubmit labels to an NSF businessdevelopment representative forinitial review. A cost estimate andterms & conditions contract will thenbe provided. 3-5 DAYS 1-4 WEEKSOnce a signed terms & conditionscontract is received, a memberof NSF technical team conducts athorough review of the companyapplying for certification to assessif it meets the basic programrequirements for certification.Provide NSF with initialdocumentation. These documentsinclude a product informationform, full label wrap(s), a signedfree of claim affidavit, productformulation(s) and all rawmaterial COA’s.STEP 2 1 WEEKNSF provides a costestimate and terms &conditions contractthat will need to besigned in order tobegin the certificationprocess.Part of OPTION A & B processSTEP 6STEP 5Sample SubmissionWhen samples are received, they aresent to the NSF labs for certificationtesting. These tests include screensfor pesticides, yeasts and mold,aflatoxins and heavy metals(detection limits detailed in thestandard). NSF also verifies claimsmade on the label through targetedverification testing.The company can now send insamples for testing. Samples cannotbe submitted until the toxicologyreview is completed. An NSFshipping form must be included withsample shipment. 1 WEEKToxicologicalReview 5 DAYSNSF performs a toxicological reviewof the formulation to verify all claimsare supported, the ingredients do notexceed safety limits and are eitherGRAS or have an NDI, and that thelabel follows FDA guidelines and meetsthe program requirements. Option A &B labels will also be reviewed.Part of OPTION A & B processTest Report 3 DAYSOnce a product is done beingtested, the NSF labs produce acomprehensive test report thatdetails the results and whether theproduct passes NSF’s certificationrequirements. A final authorizedregistered formula (ARF) is alsoissued.Application Review 5-10 DAYS 3 DAYSSubmit labels with NSF markfor review. A member ofNSF’s technical team conductsa thorough review of yourlabels and company to ensurethey meet the basic programrequirements for certification.Toxicology also reviews labelsto ensure consistency with basemanufacturer’s labels and todocument trade names.NSF lists the productin its official listingson nsf.org.STEP 4Use of theNSF Mark!Congratulations!You’ve earned NSFproduct certificationand can now beginmarketing yourcommitment toquality and safetyto businesses andconsumers.STEP 4CertificationTesting 30 DAYSSTEP 7STEP 3Product Listingon nsf.orgSTEP 8Part of OPTION A & B processSTEP 9Product Listingon nsf.org 3 DAYSUse of theNSF Mark!With a passing test report, NSF liststhe product in its official listings onnsf.org. (IMPORTANT: NSF requiresa final label that includes the NSFContents Tested & Certified markprior to listing the product.) Theproduct may be released by themanufacturer once the listing ispublished.Congratulations! You’ve earned NSFproduct certification and can nowbegin marketing your commitmentto quality and safety to businessesand consumers. The ongoing NSFcertification requirements now begin.Option B Process FlowSTEP 1Application Review 5-10 DAYSSubmit labels with NSF markfor review. A member ofNSF’s technical team conductsa thorough review of yourlabels and company to ensurethey meet the basic programrequirements for certification.Toxicology also reviews labelsto ensure consistency with basemanufacturer’s labels and todocument trade names.STEP 2Product Listingon nsf.org 3 DAYSNSF lists the productin its official listingson nsf.org.STEP 3Use of theNSF Mark!Congratulations!You’ve earned NSFproduct certificationand can now beginmarketing yourcommitment toquality and safetyto businesses andconsumers.CO-MARKETING TOOLSPromote your certification to your customers. For a complete NSF co-marketing guide, please reach out to your NSFproject manager or email dsmarketing@nsf.org.11
CONTACT USFor more information, visit www.nsf.org/info/ds or contact supplements@nsf.org.NSF INTERNATIONAL DIETARY SUPPLEMENTS789 N. Dixboro Road Ann Arbor, MI 48105 USAT 1 734 680 7402E supplements@nsf.orgwww.nsf.orgProduced with PEFC and FSC certified paper. Please recycle.LDS-763-1018
private label product certification, there are two options for listing on the NSF website: OPTION A OWNED LISTING An owned listing gives the brand owner the ability to leverage the manufacturer's product certification as their own, complete with their own listing on nsf.org.
