Transcription
LEYOURSALES
LYFE MARKETING:MEET THE PUBLISHERLYFE Marketing is a digital marketing agency. We help smallbusinesses develop and implement digital marketingcampaigns that drive traffic, leads, and sales.Learn moreabout ourdigitalmarketingservicesü Our agency has helped small businesses implement SEOcampaigns that has increased revenue by 96,664.98.ü Our agency has implemented social media managementcampaigns that have generated over 54,874 followers.ü Our agency has implemented advertising campaigns that haveincreased sales for small businesses by 457%.ü Our agency has managed over 50M in online advertising spendfor small businesses on Facebook, Google, and other platforms.
TABLE OF CONTENTS:INTRODUCTION .4BUILDING YOUR CUSTOMER AVATAR .11DEVELOPING “LONG- TERM” ASSETS 17SHORT- TERM AD STRATEGIES .29LEAD NURTURING .39WEBSITE HUB .52DIGITAL MARKETING STRATEGY .55IMPLEMENTING YOUR STRATEGY 57Page3
CHAPTER 1:INTRODUCTIONThe days of cold- calling, knocking ondoors, and using traditional advertisingare over.The average person spends at least 5hours per day online.This simple fact is all the reason why youneed digital marketing strategy. But, ifthat doesn’t click for you, keep reading.Page4
CHAPTER 1:INTRODUCTIONFacebook ads are 3x cheaper and more targetedthan television, print, and radio ads.There are over 3.5 billion searches on Googleevery day. Traffic from Google is more likely toconvert than any other form of advertising.Email is the #1 communication channel. 91% ofconsumers check their email on a daily basis. Forevery 1 spent, email marketing generates 38 inROI.Content is king. Companies that publish blogs on aregular basis see 4x more traffic than websitesthat do not produce content.In fact, the average cost- per- sale drops 80% afterconsistent digital marketing activities.If you want to grow faster and grow smarter, youneed an effective digital marketing strategy.Page5
CHAPTER 1:INTRODUCTIONA digital marketing strategy includes an integrativeplan of how your business will use social media,search engines, emails, and content to promoteyour business.Sounds easy, right?Unfortunately, it is not. Most small businesses failto implement their digital marketing strategy.They fail for one of the below Now, here’s the good news In this guide, we are going to provide you witheverything that you need to implement your digitalmarketing strategy.Page6
CHAPTER 1:INTRODUCTIONWe are going to teach you short- cuts to gettingresults fast, and surefire long- term strategies thatwill push your brand to the next level.This is our secret sauce. This is a consolidation ofwhat our agency has seen work after studying thebig players’ digital marketing strategies, likeHubSpot and Digital Marketer.What you are about to learn is worth over 5,000.00 in consulting.Are you ready?Let’s begin.Page7
CHAPTER 1:STRATEGY ROADMAPLet’s get straight to the point. The Internet isvery simple.You can talk to your friends and family onsocial media. You can search for your favoritecontent on Google or YouTube. You can readand learn from blogs you find. And you cancheck your email. And, most importantly, youcan spend your money!Page8
CHAPTER 1:STRATEGY ROADMAPIf you’re reading this, then you probably get themost exciting about people spending money. Youwant people to spend their money with you!Here is the exact digital marketing strategy thatwill help you triple your sales:1.2.3.4.5.6.Build Your Customer AvatarGrow Awareness & VisibilityDrive Website TrafficConvert TrafficIncrease Conversion RateIncrease SalesIf you want to increase sales, you mustsuccessfully increase awareness, traffic, andconversions. You are going to learn exactly how todo this.If you are more of a visual learner, take a look atthis strategy map.Page9
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CHAPTER 2:BUILD CUSTOMER AVATARThe ability to truly understand your customers isoften underrated. Nothing will work if your digitalmarketing strategy is not tailored to youraudience.Nothing will work unless you do.You need to research and develop a customeravatar. A customer avatar is a breakdown of youraudience’s goals, interests, pain points, and otherdemographic characteristics.Page11
CHAPTER 2:BUILD CUSTOMER tpageforsomeofourrecommendations.Page12
CHAPTER 2:BUILD CUSTOMER AVATAR1 ) Analyze your current customersTake a look at your current customers. Who arethey? What do they like? How old are they? Whereare they located?Dig deep and see if you can identify any trends.You will likely find that there are many traits thatyour customers have in common.2) Analyze your competitorsNow that you’ve looked inside, let’s take a lookoutside. What are your competitors doing? Whatare consumer preferences in your industry?Page13
CHAPTER 2:BUILD CUSTOMER AVATARWhen analyzing your competitors, ask yourself thefollowing questions: What is their unique selling proposition? Howare they positioning themselves in yourindustry?How is their website designed? If you believethey are successful, does it make sense for youto incorporate some items into your website?What does their social media accounts looklike? How many followers do they have? Arethey getting engagement? What is theirmessage to their audience?How strong is their search engine presence?Are they paying for Google ads? Do they have#1 rankings? Use a tool like SEM Rush tofigure this out. Are they doing any emailmarketing or blogging? Look through their blogand email opt- in forms on their website.Page14
CHAPTER 2:BUILD CUSTOMER AVATARIf it isn’t broke, don’t fix it. If there is an industryleader in your market, try to learn as much as youcan. You do not have to “copy them”. But, you canuse what you learn and crush ingsthatyoucandotoassessthis: Industryreports:thereareplentyofindustry- lysis. ernet.Youcancreateasurveyandtargetitatindustry- ‐specificusersacrossthewebtocompleteit.Page15
CHAPTER 2:BUILD CUSTOMER AVATAR3 ) Use Facebook Audience InsightsThis is our favorite. Facebook Audience Insights ispowerful. It allows you to plug- in demographicsand it will automatically display trends associatedwith those demographics. It will show you the topinterests of your audience, their age, lifestylebehaviors, and much more.You can use Facebook Audience Insights even ifyou do not have any customers. Take your bestguess at who you think your customers are, andallow the insights you gather to help you developyour customer avatar.Once you start implementing your digitalmarketing strategy, you can target varioussegments of your customer avatar. Based on theresponse, you can continue to tweak yourcustomer avatar.Page16
CHAPTER 3:BUILD LONG- TERM ASSETSAssets.You need to invest into assets today that willproduce returns tomorrow.The assets are top SEO rankings, social mediafollowers, and email subscribers. If you have this,you can drive thousands of “free” and “organic”results. These results consist of thousands ofimpressions and clicks to your website. If you sellsomething great, this free traffic will turnover intosales.Page17
CHAPTER 3:BUILD LONG- TERM ASSETSThough, it is important that you think long- term.At minimum, you plan for 6- 12 months to developyour digital marketing assets. In fact, we helpedone small business generate 96,664.98 in sales injust 5 months through SEO.The process should really continue for the life ofyour business. Building your brand is an ongoingprocess, and as you continue to build, the moremomentum you will have in the future.Also, by the way – if you’re more of a short- termtype of guy, don’t worry. In the next section, youwill learn some short- cuts.For now, let’s talk about how you can develop yourdigital marketing assets.Page18
CHAPTER 3:LONG- TERM SOCIAL MEDIALong- Term Social Media Marketing Strategyto Increase SalesPeople are 3x more likely to purchase from brandsthey follow on social media.Social media marketing is about developing trustand building a long- lasting relationship with youraudience. Though, in order to get to this point,you have to first build an audience of followers.Most importantly, an audience of followers thatengage with your brand.To build your audience on social media, you havetwo options:1 ) Use Paid AdvertisingAdvertising will always be the quickest, mosttargeted, and most efficient way to grow youraudience. This is especially the case for Facebook,as it has become a pay- to- play type of platform.Page19
CHAPTER 3:LONG- TERM SOCIAL MEDIAYou will need to create “follower” ads on socialmedia platforms. Make sure that you specify it totarget demographics in your customer avatar. Yourdesired audience will see your ads on social mediaand be prompted to follow your page.Think of your ad as a way of making a “friendrequest” on Facebook or “connection” on LinkedIn.Present yourself well. Make it clear why peopleshould be friends with your business. Incentivizethem by letting them know what they will gainfrom following your business. If you keep this inmind, you will see optimal results. To learn more,read our 10 Essentials to Running SuccessfulFacebook Ads postPage20
CHAPTER 3:LONG- TERM SOCIAL MEDIA2) Maximize Organic OpportunitiesIf you want to grow through organic methods, get readyto work. You will have time grind and put in some hoursto push your brand. If you’re ready to roll up yoursleeves and do the hard work, use these proven to workorganic methods to grow your page. Groups: Join industry- specific groups and add valueto the members. You can indirectly promote yourbrand and capture more followers. However, becertain to make sure you add value before youpromote your page.Following: Find pages that your customers arefollowing. You will already know this because you’vebuilt your customer avatar and know what they like.Start following people who match your customeravatar, and you will find that many people will followyou backPage21
CHAPTER 3:LONG- TERM SOCIAL MEDIA Hashtags: Use hashtags in every post you publish.Millions of people search hashtags daily for content.If your business uses hashtags that align with yourcontent, you will increase your brand visibility andlikely see a bump in followers.Content: Post great content that your audience willshare. Use your customer avatar and post contentthat is interesting to your audience. If your audienceshares your content, you will also reach more peopleand see an increase in lewaythatmakessenseforyourbusiness.Page22
CHAPTER 3:LONG- TERM SEOLong- Term SEO Marketing �sthequick,no- r.Page23
CHAPTER 3:LONG- TERM SEOSecond, you need to influence your website’s rankings.This means that you need to prove to search enginesthat your website is relevant. You need to be popular.You need to be the cool kid in your high school. Youneed to be everywhere.The best way to do this is to: Increase backlinks Increase social signals Increase contentIn simpler terms, you need to: Be featured on other websites (be popular) Increase your post shares on social media (havefollowers that ac
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