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Digital Media 179http://www.avc.edu (661) 722-6300Computer AnimationExcept in cases of a prerequisite requirement, it is not requiredthat courses be taken in exactly this sequence; they arerecommended in this order to facilitate success.DM 115, Graphic Communications IDM 213, Photoshop IICourse from GE requirement Area CElectives3336Total 15Recommended Plan of StudyFirst SemesterART 110, DrawingDM 113, Photoshop IDM 205, Digital IllustrationCourse from GE requirement Area BCourse from GE requirement Area D2units33333Total 15Third SemesterDM 133, Digital PrintingCourse from GE requirement Area ACourse from GE requirement Area D1Program ElectiveElectiveunits33333Total 15Second SemesterDM 143, Computer 2-D AnimationDM 298, Special Studies in Digital MediaCourse from GE requirement Area CProgram Electivesunits3336Total 15Third SemesterDM 145, Computer 3-D AnimationCourse from GE requirement Area ACourse from GE requirement Area D1Program ElectiveElectiveunits33333Total 15Fourth SemesterDM 246, Portfolio and Job SearchCourse from GE requirement Area ECourse from GE requirement Area FDM ElectiveElectiveunits33333Total 15Fourth SemesterDM 246, Portfolio and Job SearchCourse from GE requirement Area ECourse from GE requirement Area FProgram ElectiveElectiveunits33333Total 15Degree Total 60Program Electives:Please refer to the Program Electives listed under the certificateprogram.Digital Photographic ImagingExcept in cases of a prerequisite requirement, it is not requiredthat courses be taken in exactly this sequence; they arerecommended in this order to facilitate success.Recommended Plan of StudyFirst SemesterDM 113, Photoshop IPHTC 125, Beginning Digital PhotographyElectiveCourse from GE requirement Area BCourse from GE requirement Area D2Second Semesterunits33333Total 15unitsDegree Total 60Program Electives:Please refer to the Program Electives listed under the certificateprogram.Digital PrintingExcept in cases of a prerequisite requirement, it is not requiredthat courses be taken in exactly this sequence; they arerecommended in this order to facilitate success.Recommended Plan of StudyFirst SemesterDM 113, Photoshop IDM 103, Graphic Design ICourse from GE requirement BCourse from GE requirement Area D2Electiveunits33333Total 15Second SemesterDM 115, Graphic Communications IDM 133, Digital Printing ICourse from GE requirement Area CElectivesunits3336Total 15Third SemesterDM 233, Digital Printing IICourse from GE requirement Area ACourse from GE requirement Area D1Program ElectivesElectivesunits33333Total 15

180 Digital MediaFourth SemesterDM 246, Portfolio and Job SearchCourse from GE requirement Area ECourse from GE requirement Area FProgram ElectivesElective2020-2021 AVC College Catalogunits33333Total 15Degree Total 60Program Electives:Please refer to the Program Electives listed under the certificateprogram.Interactive Media—Web DesignStudents who intend to transfer are strongly encouraged tocomplete either the Intersegmental General Education TransferCurriculum (IGETC) or the California State University GeneralEducation – Breadth (CSU GE) requirements. (See Graduation/Associate Degree Requirements and Transfer Information.)Except in cases of a prerequisite requirement, it is not requiredthat courses be taken in exactly this sequence; they arerecommended in this order to facilitate success.Recommended Plan of StudyFirst SemesterDM 113, Photoshop IDM 127, Web Design and Production ICourse from GE requirement Area BCourse from GE requirement Area D2Electiveunits33333Total 15Second SemesterDM 105, Interactive MediaDM 128, Web Design and Production IICourse from GE requirement Area CProgram ElectivesElectivesunits33333Total 15Third SemesterDM 103, Graphic Design IDM 298, Special Studies in Digital MediaCourse from GE requirement Area ACourse from GE requirement Area D1Electivesunits33333Total 15Fourth SemesterDM 246, Portfolio and Job SearchCourse from GE requirement Area ECourse from GE requirement Area FProgram ElectivesElectiveunits33333Total 15Degree Total 60Program Electives:Please refer to the Program Electives listed under the certificateprogramVideo Design and ProductionStudents who intend to transfer are strongly encouraged tocomplete either the Intersegmental General Education TransferCurriculum (IGETC) or the California State University GeneralEducation – Breadth (CSU GE) requirements. (See Graduation/Associate Degree Requirements and Transfer Information.)Except in cases of a prerequisite requirement, it is not requiredthat courses be taken in exactly this sequence; they arerecommended in this order to facilitate success.Recommended Plan of StudyFirst SemesterDM 113, Photoshop IDM 106, Video Design and Production ICourse from GE requirement Area BCourse from GE requirement Area D2Electivesunits33333Total 15Second SemesterDM 127, Web Design & Production IDM 206, Video Design and Production IIDM 110, Motion GraphicsElectivesunits3336Total 15Third SemesterDM 112, Experimental Digital VideoDM 298, Special Studies in Digital MediaCourse from GE requirement Area ACourse from GE requirement Area D1Course from GE requirement Area Cunits33333Total 15Fourth SemesterDM 246, Portfolio and Job SearchCourse from GE requirement Area ECourse from GE requirement Area FProgram ElectivesElectiveunits33333Total 15Degree Total 61.5Program Electives:Please refer to the Program Electives listed under the certificateprogramNOTE: Substitutions, with prior permission, may be made forcertain courses that may be offered in the two-year period.

http://www.avc.edu (661) 722-6300TransferStudents planning to continue studies at a four-year college oruniversity after AVC should visit the Transfer Resource Centerand consult with a counselor as soon as possible. Additionalinformation on official transfer articulation agreements fromAVC to many CSU/UC campuses can be found at the followingWeb site: www.assist.orgPrerequisite CompletionIf a course is listed as a prerequisite for another course, thatprerequisite course must be completed with a satisfactory gradein order to enroll in the next course. According to Title 5, Section55200(d), a satisfactory grade is a grade of “A,” “B,” “C” or“P”. Classes in which the Pass/No Pass option is available areindicated with an asterisk (*) before the course title. See “Pass/No Pass Option” in the catalog for full explanation.Digital Media CoursesDM 101 *DIGITAL MEDIA ARTS3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Advisory: Completion of ART 110.Instructional materials fee required for this course and must bepaid at registration.This course is designed to provide students with an introductoryoverview of the Media Arts field including print, illustration,typography, digital photography, video/audio, interactivemedia (web design, CD/ROM, DVD), animation, and gamedesign. Students will be introduced to industry standardcomputer hardware and software (such as Adobe’s Illustrator andPhotoshop and Macromedia’s DreamWeaver), terminology, aswell as operating systems, design principles, and career paths.Students may have to purchase additional supplies not providedby the college. (CSU, AVC)DM 103 *GRAPHIC DESIGN I3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Prerequisite: Completion of DM 101.Advisory: Eligibility for READ 099.Instructional materials fee required for this course and must bepaid at registration.This class is an introduction to graphic design and productionfor the digital media arts industry. Students will learn to createvisual designs for a variety of media such as television, web, andprint using industry standard software and hardware. Primarysoftware is Adobe Photoshop and Adobe Illustrator for creatingdesigns for projects such as brochures, ads, packaging, Webpages, and television graphics. Focus will be on developingentry-level skills for creating contemporary visual designsolutions to typical industry projects. (CSU, AVC)Digital Media 181DM 105 *INTERACTIVE MEDIA3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Advisory: Completion of DM 101.Instructional materials fee required for this course and must bepaid at registration.Introduction to design and production methods using industrysoftware for interactive media such as Web authoring, CD/DVD, kiosk, mobile devices. This course covers how ideas aregenerated, storyboards are constructed, media requirements areidentified, and interfaces are designed. Production and deliverymethods are covered. (CSU, AVC)DM 106 *VIDEO DESIGN ANDPRODUCTION I3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Advisory: Completion of DM 101 and ART 110, and Eligibilityfor ENGL 100A.Instructional materials fee required for this course and must bepaid at registration.This course will focus on the fundamentals of video fieldproduction and non-linear editing. The central emphasis of thisclass will be upon the foundational elements required to createan industry standard video segment using digital cameras anddigital editing software. Basic camera composition, propermicrophone usage and interview techniques will be foldedinto the curriculum. A strong emphasis will be placed on theindividual creation of video segments which demonstrate aclear understanding of basic video design and production. Thecourse will also examine current trends in the television industryas well as program development and client/producer businessrelations along with questions of ethics and social responsibility.BEFORE ENROLLING, students should be familiar withthe Macintosh operating system, the Macintosh computer, andrelated peripherals. (CSU, AVC)DM 110 *MOTION GRAPHICS3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Prerequisite: Completion of DM 106.Advisory: Completion of ART 110.Instructional materials fee required for this course and must bepaid at registration.This course will focus on the development of design solutionsthat communicate using still images, photography, typography,sound and video. It covers the appropriate use of specializedmotion graphics computer software to create innovativetechniques and styles that will aesthetically enhance a DigitalMedia presentation. Television and movies special effects aredeconstructed and analyzed. Motion graphics are translated into

182 Digital MediaQuickTime movies for integration into television, Web, DVD,and film productions. BEFORE ENROLLING, students shouldbe familiar with the Macintosh operating system, the Macintoshcomputer, and related peripherals. (CSU, AVC)DM 112 *EXPERIMENTAL DIGITAL VIDEO3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Prerequisite: Completion of DM 106.Advisory: Completion of ART 110.Instructional materials fee required for this course and must bepaid at registration.This course will introduce the student to various digitaltechniques and methods of experimental video. Intended toassist the student to unleash his/her imagination and creationskills as well as their intuition in creating artistic visual imagesin the context of a digital video format. The central focus of theclass is to freely explore a variety of digital video techniquesused in the production of artistic images. The student willexperiment with the capabilities of these media to capture andrepresent images that may invoke various emotional states inthe viewer using the elements of design, color, texture, shapes,form, space, and visual transformations within time sequences.BEFORE ENROLLING, students should be familiar withthe Macintosh operating system, the Macintosh computer, andrelated peripherals. (CSU, AVC)DM 113 *PHOTOSHOP I3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Advisory: Completion of DM 101.Instructional materials fee required for this course and must bepaid at registration.This course gives students instruction and practice using AdobePhotoshop to artistically enhance digitally captured images atan introductory level. At the completion of the course, studentswill have created a series of related works that demonstrateentry-level technical and creative skills in digital photographicimaging. Participation in critiques will provide the opportunityto refine and improve projects. Examples of topics to be coveredinclude digital capture, color correction, scanning, retouching,masking, compositing, special effects, filters, typography, andfile preparation for output to print, web, and video. BEFOREENROLLING, students should have a basic knowledge of theMac OS and Adobe Photoshop. (CSU, AVC)DM 115 *GRAPHIC COMMUNICATIONS I3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Prerequisite: Completion of DM 101.Instructional materials fee required for this course and must bepaid at registration.This course will provide a foundation for studying graphic design2020-2021 AVC College Catalogin the context of broader visual and commercial communicationtheories. Students will enhance their knowledge of the creativedesign process and improve their ability to communicate ideasby completing typical entry-level industry communicationprojects. Emphasis will be placed on creative communicationand design concepts such as branding, corporate identity, andadvertising campaigns. This course is designed for those whohave a basic working knowledge of graphic design software andwant to enhance their knowledge of graphic design in the contextof wide-ranging communication topics. (CSU, AVC)DM 127 *WEB DESIGN AND PRODUCTION I3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Advisory: Completion of DM 101 and ART 110.Instructional materials fee required for this course and must bepaid at registration.This course is designed to provide students with an introductoryoverview of web page development. Focus will be placed on theneeded skills to develop and deliver information on the web.A central focus will be placed upon understanding html andDreamWeaver and the implementation of that knowledge tocreate a ten-page website. Students will be introduced to severalrelated tools to accomplish this task including; flow charts,javascript, form creation, image maps, CSS (Cascading StylesSheets), and basic animation. (CSU, AVC)DM 128 *WEB DESIGN AND PRODUCTION II3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Advisory: Completion of DM 101, and Eligibility for READ 099.Instructional materials fee required for this course and must bepaid at registration.Introduction to advanced Internet Web site design. A centralfocus will be on the advanced components required to developinteractive Web sites, using a variety of technologies includingJava, Javascript and Flash elements. Other areas covered withinthis course are the methods necessary to create frames, imagemaps, animated gifs, and importing audio and video objects.Emphasis is on developing design techniques used to createprojects and doing so independently and as part of a team.Students may have to purchase additional supplies not providedby the college. (CSU, AVC)DM 133 *DIGITAL PRINTING I3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Prerequisite: Completion of DM 101.Instructional materials fee required for this course and must bepaid at registration.This course provides students with basic instruction in software,hardware, and design and production skills necessary for various

http://www.avc.edu (661) 722-6300types of digital printing, with an emphasis on output to paper.Students will learn how to create projects with appropriatespecifications for typical industry standard entry-level print jobssuch as brochures, fliers, and promotional pieces. (CSU, AVC)DM 143 *COMPUTER 2-D ANIMATION3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Advisory: Completion of DM 101 and ART 110.Instructional materials fee required for this course and must bepaid at registration.This course provides the student with a basic overview anddevelopment of computer techniques required for the productionof 2-dimensional animation. Topics covered are traditionalmethods, timing, spacing, keyframes, emotion, weight, andmood to communicate story or message. (CSU, AVC)DM 145 *COMPUTER 3-D ANIMATION3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Advisory: Completion of DM 101 and ART 110, and Eligibilityfor ENGL 100A.Instructional materials fee required for this course and must bepaid at registration.This course provides the student with a basic overview anddevelopment of computer techniques required for the productionof 3-D animation. Topics covered are frame rate, concepts,timing, deformers, keyframes, curve editing, rigging, characterwalk cycles and facial animation. (CSU, AVC)DM 203 *GRAPHIC DESIGN II3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Prerequisite: Completion of DM 103.Instructional materials fee required for this course and must bepaid at registration.This class provides advanced instruction in graphic design andproduction for the digital media arts industry. Students willlearn to create visual design solutions for a variety of mediasuch as television, Web, and print using industry standardsoftware and hardware at an advanced level for creation ofdesign projects such as brochures, ads, packaging, Web pages,and television graphics. Focus will be on developing portfolioquality contemporary visual design solutions to typical industryprojects. (CSU, AVC)Digital Media 183DM 205 *DIGITAL ILLUSTRATION3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Prerequisite: Completion of DM 101.Advisory: Completion of DM 113.Instructional materials fee required for this course and must bepaid at registration.This course is an introduction to the basic principles and practicesof commercial illustration exploring the computer as a medium.Students are exposed to the skills needed to produce assignmentsthat focus on current industry standards. Projects incorporatecreativity and conceptual problem solving in illustration as ameans of communicating ideas. Traditional illustration skillsand theories are presented as they relate to digital media withan emphasis on composition, line, perspective, tonality, color,expression, storytelling, typography, and design. (CSU, AVC)DM 206 *VIDEO DESIGN ANDPRODUCTION II3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Prerequisite: Completion of DM 106.Instructional materials fee required for this course and must bepaid at registration.This course will enhance the design skills of advanced videostudents. Using non-linear editing software, students willlearn to create motion graphics as well as music beds todevelop 30-second commercials and short dramatic videos.The curriculum is developed to augment the advanced student’sknowledge of special effect editing. An emphasis will be placedon the art of camera composition and the subtleties of editingdesign. Students will conceptualize through storyboards andpaper edits using logs to organize and track video content. Thiscourse will also provide an introduction to studio production,including set design, lighting, sound mixing, camera operation,floor directing and technical directing. Students may have topurchase additional supplies not provided by the college. (CSU,AVC)DM 213 *PHOTOSHOP II3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Prerequisite: Completion of DM 113.Advisory: Completion of DM 101.Instructional materials fee required for this course and must bepaid at registration.This course provides advanced instruction in photographic digitalimaging using Adobe Photoshop to artistically enhance digitallycaptured images. At the completion of the course, studentswill have created a series of works that demonstrate advancedlevel technical and creative skills in digital photographicimaging. Participation in critiques will provide the opportunity

184 Digital Mediato refine and improve projects. Examples of the topics to becovered include advanced-level digital design, color correction,retouching, masking, compositing, special effects, filters,typography, channels, and file preparation for output to print,web, and video. (CSU, AVC)DM 215 *GRAPHIC COMMUNICATIONS II3 units6 hours weekly(1.5 lecture, 4.5 lab hours)Prerequisite: Completion of DM 115.Instructional materials fee required for this course and must bepaid at registration.This advanced level course will cover graphic design topicsin the context of wide-ranging visual and commercialcommunication theories that build upon skills learned in GraphicCommunications I. Students will enhance their knowledgeof the creative design process along with the communicationo

Graphic Design Illustration Interactive Media Development and Design Motion Graphics Design Video Design and Production Videography Web Design (Some of these careers may require education beyond the two-year college level.) Program Learning Outcomes Graphic Design 1. Understand and apply proper industry standards to graphic design jobs. 2.