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Media Pack
The world’sLEADINGfashionand culturepublisher.
Our mission?EMPOWERING YOUTHTHROUGHCREATIVITY
We don’t reflect culture,we make it.
We are a 360 publisher with aunique ecosystem.
“Dazed has survived – even thrived – by doing all the things that creative Britain is goodat. Successful magazines don’t just reflect the times around them, they also helpshape the times. And that’s what’s Dazed has done.” The Guardian
Dazed Media works with agencies and clients to successfully realise media projects, fromadvertising solutions through to brand platform launches, social strategy, sponsorship and more.Advertising solutions- standard media andprogrammatic.Social media andcontent strategyEditorial and brandedcontent insightsPlanning andactivation strategyFranchise, section,channel and verticalsponsorshipProject and accountmanagementDigital design andinnovation studioEditorial andbranded contentinsights
A brief historySetting a new agenda for independent publishing since 1991, it hasalways championed the artists, pop phenomenons and provocateurswho define the times: from its first, black and white photocopied zine, tothe globally respected youth cultural platform it is today.The current team include editor-in-chief Isabella Burley, fashion directorEmma Wyman and art director Jamie Reid, with recent contributorsincluding Harley Weir, Chelsea Manning, Brianna Capozzi, WolfgangTillmans, Solange, Frank Ocean, Viviane Sassen and CampbellAddy. Dazed is based in the cultural hub of 180 The Strand – also thehome of London Fashion Week – but exists as an essential gatheringplace for groundbreaking collaborations between the industry’s mostagenda-setting writers, image-makers and stylists from across the world.
About the magazineOperating on the fault lines of the pop culture mainstream and thecreative underground, Dazed sets a radical new agenda for fashion titlesin print.Across almost 3 decades, it has brought together essential voices fromdifferent generations in its pages, interpreting the fashion, music, film andart you need to see, hear and feel right now.
These are coverstories that startconversationsRihanna shot after-dark by Harley Weir, a portfolio of young US gun controlactivists shot by Ryan McGinley, a special guest edit by activist and whistleblower Chelsea Manning (who also guest-edited a section of the magazine),and Lana del Rey in conversation with Courtney Love, shot by CharlotteWales.Celebrating the collision of fashion and youth culture, the magazineshowcases pioneering photography, in-depth storytellingand visualexperimentation, with high-level collaborations from all creative worlds:names like:Nobuyoshi Araki, Viviane Sassen, Torbjørn Rødland, Mario Sorrenti, AmandlaStenberg, Willow Smith, Juliet Jacques, Rihanna, Durga Chew-Bose, DevHynes, Bjork, Sofia Coppola, Martine Syms, and Vivienne Westwood.
Audience ProfileIncomeReadershipInformedFiercely LoyalGlobal TastemakersCulturally curious and active inthe worlds of fashion, music,arts, politics, science and tech.83% earn 38k 59k average income71% 18-35 yrs Key age range51.5% Women48.5% Men
Dazed has a deep understanding of audience and has built its platforms on this.Our audience comprises four groups:EXPLORERSThe Dazed younger audience –constantly exploring culture and trends intheir environment and among their peersin a quest to discover their own identityand persona.Our audience is 3.5 more likely toalways be up for an adventure and 3.2 more tech-savvy.TRAILBLAZERSAdopters have a definite idea about their likes anddislikes as they have lived and experienced morethan the explorers. They are rooted with a mind oftheir own but are open to new experiences.The Dazed audience is 2.5 more likely to keep upto-date with news on culture, and 3.1 more likelyto always stream and buy music online.ADOPTERSTrailblazers include UHNWIs whocontribute to the world of culture, artand design through their uniqueperspectives and leadership qualities.Our audience is 2.9 more likely to settrends among their peers.AESTHETESAesthetes are individuals from culturallyrich backgrounds. They set thebenchmark based on their taste andappreciation of art and culture. They areresponsible for constantly inspiring newcreatives.Our audience is 3.2 more on trendand their style is seen as unique andindividualistic.
Print rate cardInside Front Cover DPS 23,220DPS Front Half 15,5107–Page Back Cover 73,333IFC Gatefold (4 Pages) 81,713DPS Run of Paper 13,455 130/ 1735–Page Back Cover 66,343Reverse Cover Gatefold (DPS) 65,054Outside Back Cover 19,837Inside Back Cover 9,2741st DPS 18,2302nd DPS 17,810DPS Between Contents 16,313DPS First 3rd 15,782Fashion island DPS 15,400Facing Contents/Masthead 9,458Page First 3rd 9,264Page Front Half 9,108Page Run of Paper 7,919Half Page in Reviews 3,9499–Page Back Cover 91,667Per Page Rate 12,6072-4 Faces 1254-8 Faces 1738-16 Faces 194.002-4 Faces 82/ 1304-8 Faces 103/ 1518-16 Faces 124/ 165
2020 on-sale datesAutumnOn Sale Date: 15/09/20Copy Deadline: 18/08/20Booking Deadline: 04/08/20Autumn/WinterOn Sale: 12/11/20Copy Deadline: 15/10/20Booking Deadline: 01/10/20
Dazed Digital and its social platforms are the hub of our creative output.DazedDigital.comAffinityMonthly UniqueUsers : 4MMonthly PageViews : 8.5MDazed website users are 250 x morelikely to be interested in luxuryfashion brands than the regular.
Dazed display formatsOur premium placements have been designed formaximum impact and ensure advertisers have100% share of voice on page.ROS Units:Premium Roadblock:Premium Takeover:Leaderboard (728 x 90 pixels) 37 CPMMegabanner (1110 x 210 pixels) 82 CPMBespoke Header Unit (2000 x1000 pixels) 110 CPMHPU (300 x 600 pixels) 72 CPMLeaderboard (728 x 90 pixels) 37 CPMMobile Banner (320 x 50 pixels) 28 CPMHPU (300 x 600 pixels) 72 CPMMPU (300 x 250 pixels) 42 CPMParallax Unit (2560 x 1600 , 768 x1024 , 414 x 736 pixels) 110 CPMMobile Banner (320 x 50 pixels) 28 CPMSuperbillboard (1110 x 400pixels) 82 CPMMPU (300 x 250 pixels) 42 CPMLeaderboard (728 x 90 pixels) 37 CPMHPU (300 x 600 pixels) 72 CPMMobile Banner (320 x 50 pixels) 28 CPMMPU (300 x 250 pixels) 42 CPM
Dazed social media plaformsDazed’s social media network reaches a powerful globalaudience of influential and connected style leaders.Beyond their power as consumers, our audience are themost socially-aware, tech-savvy and radical in decades.They are defining an era and continue to drive the force foran ever-changing face of pop culture.Our highly innovative editorial approach ensures we are anauthority on social- first content. We have the ability tolaunch and scale social platforms whilst retaining brandauthenticity, consistency and relatability for the audience.
Dazed social statsFacebook1.1 million Dazed Instagram2.8 million Twitter1.28 million Youtube155,000 Tumblr135,000 Dazed Global Monthly Reach60 million *impressions across editorial, social (paid & organic) and digital displayPintrest135,000
Dazed social post ratesFacebook Post 4,100Instagram Post 10,000Instagram Story 12,000Twitter Post 2,000Youtube Post 2,000Dazed IGTV 4,000Dazed Daily Newsletter 1,000Dazed Fashion InstagramPost 8,000Dazed Fashion InstagramStory 8,000Dazed Fashion IGTV 3,000
There are three ways of working with us:Media &AdvertisingContentPartnershipsNative, rich-media and video,advertising targeted to thespecific Dazed Mediademographics, display andprint specials.Content sponsorship and cocreation of branded contentprogrammes, activated nativelyacross the Dazed Mediaecosystem.Creative ServicesWhite label creative, content andstrategy ideated with the DazedMedia audience in mind.
Contactpartnerships@dazedmedia.com 44 (0) 207 336 0766
creative underground, Dazed sets a radical new agenda for fashion titles in print. . Per Page Rate 12,607 2-4 Faces 125 4-8 Faces 173 8-16 Faces 194.00 2-4 Faces 82/ 130 4-8 Faces 103/ 151 8-16 Faces 124/ 165 Print rate card. 2020 on-sale dates Autumn On Sale Date: 15/09/20 Copy Deadline: 18/08/20
