Transcription
Innovation by DesignA New Approach for a New Normal
In the spirit of reconciliation, I acknowledge thetraditional territories of the Blackfoot Confederacythat includes the Siksika, Kainai, and Piikani people,the Tsuut’ina, the Stoney Nakoda Nations, Region 3 ofthe Métis Nation and all people who make their homesin the Treaty 7 region of Southern Alberta.We are all Treaty people.
Why DesignThinking?Ourjourneymap2ENDSTARTQ&A41What is DesignThinking?3Design Thinkingin practice
How familiar are you with generalidea of Design Thinking?1.2.3.4.Very familiarSomewhat familiarNot very familiarIs that a thing?
Why DesignThinking?What isDesignThinking?2ENDSTARTQ&A41What is DesignThinking?3Design Thinkingin practice
"We are at a critical point where rapid change is forcing us to look not justto new ways of solving problems but to new problems to solve.""The right culture introduces, supports, and reinforces beliefsand behaviours that build a thriving creative workplace.""Good design successfully manages the tensions betweenuser needs, technology feasibility and business viability."- Tim Brown
Brie beforeBrie afterCourtesy of www.thelabbook.io
DefineEmpathizeIdeateDesign ThinkingCycleImplementTestPrototype
Why t is DesignThinking?3Design Thinkingin practice
"We cannot solve our problemswith the same thinking we usedwhen we created them.”— Albert Einstein
hangeData andInsightsIf you build it, theywon't come if yourdigital experiencedoesn't meetaudience needs.Putting people atthe centre of yourfocus means youneed to start withthem.Just because it isinevitable doesn'tmean you start bytrying to "sell" it.Instead, ask theexperts.Everyone collects it,but is it being USED?2021 Trendsto WatchGallagher's 2021 State of the Sector Report
Why DesignThinking?DesignThinking inpractice2ENDSTARTQ&A41What is DesignThinking?3Design Thinkingin practice
EmpathizeIDENTIFYAUDIENCESIDENTIFYASSUMPTIONSAND NEEDSESTABLISHEMPATHY
DefineIdeateREVIEWDATA
PrototypeTestPrepare, build, test, analyze, revise etc.RefineVIABILITY
Resources
Why DesignThinking?2ENDQ&ASTARTQ&A41What is DesignThinking?3Design Thinkingin practice
orsteinson-ogle
idea of Design Thinking? 1. Very familiar 2. Somewhat familiar 3. Not very familiar 4. Is that a thing? What is Design Thinking? Design Thinking in practice What is Design Thinking? Q&A START END Why Design Thinking? 1 2 4 3 - Tim Brown "We are at a critical point where rapid change is forcin
