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S PR I N G2 0 2 2EXECUTIVE NEWSA PUBLICATION OF THE BUFFALO NIAGARA SALES & MARKETING EXECUTIVESGOLFannual2th76 10 22OUTINGJOIN US ON JUNE 10THas we celebrate the 27th Anniversaryof our Annual Golf Outing in partnershipwith Junior Achievement of WNY
BNSMECOMMITTEESCALENDAROF EVENTSMay Dinner MeetingAnnual InstallationMay 245:00 p.m.27th Annual Golf OutingJune 109:30 a.m.Park Country ClubDiamond Hawkto benefit Junior Achievement of WNYTitle Sponsor: Vision Financial Group, a MassMutual FirmJoining a committee is the best way to makethe most of your membership investment.To learn more, contact Jeanne Hellertat bnsme@bnsme.orgEDUCATIONThe Education committee works with area colleges for speakers, StudentDay program and Collegiate Sales & Marketing Award.Lindsay Amico, Picture Perfect MindLisa Ettipio, DaVita Kidney CareFall 2022 Dinner Meetings:Amanda Recio, Hilbert CollegeLisa Roy, Junior Achievement of WNYAWARDS GALACEO RoundtableSeptember 26October DinnerOctober 24November DinnerNovember 21The Awards Gala committee plans our annual signature event:the Executive of the Year and Elite Sales & Marketing Awards gala.Plus Breakfast with BNSME virtual networking on the 3rd Wednesdayeach month @ 8:30 AMJill Pawlik,Jill Pawlik Strategic Marketing, LLC (chair)Kyle Aronica,Employer Services CorporationLisa Ettipio, DaVita Kidney CareMike Even, Visit Buffalo NiagaraJoe Lojacono, Valmark Associates LLC Vicar Industries LLCLaurie Mahoney,Junior Achievement of WNYShelley Rohauer, Buffalo Business FirstPROGRAMMINGThe Programming Committee plans our monthly meetings and seminars.Lindsey Zajac, Ahern Murphy &Associates (vice president)Matt Carlucci,Buffalo Lodging Associates, LLCPaul Chisholm,Insurance Associates Marketplace3849 Delaware AvenueKenmore, NY 142173849 DelawareAvenueOffice (716) 875-6944NY 14217FaxKenmore, (716) 875-2333Office (716) 875-6944Fax (716) 875-2333Providing the right coverageat the right priceProviding the right coverageat the right priceMichael DonovanKelly Fox, Ellicott HotelsMichaela LaJoie, Westin BuffaloMEMBERSHIP3849 DelawareAvenueThe Membership Committeeis responsibleforKenmore,NY 14217recruitment and retentionof ourmembers.3849 DelawareAvenueOffice (716) 875-6944Adam Guglielmi, ConstructionRickDean,R.W. Dean Growth SolutionsNY 14217FaxKenmore, (716) 875-2333Exchange of Buffalo & WNYOfficeGreg (716)875-6944 Marketing TechHennessey,Fax (716) 875-2333April 9, 2020(vice president)Steve Neuss,Michael Belin, Nacre Consulting LLCPCA Technology Group, Inc.Dear Client name ,Francine Brooks,FB Displays & Designs, Inc.It is a difficult time right now, for many of us. Due to the Covid-19 changes mandated by New YorkState, our agency has had to adapt to working remotely while still doing our best to take care ofour customers. {agent}, with my assistance would like you to know that during this time we are stillavailable to help with your policy. As Account Manager, I like to review with each of our customersin advance of renewal providing a free comprehensive policy review. We quote you with over 15different companies at once, ensuring the right coverage at the right price.GOLFThe Golf committee plans our annual golf outing to supportJunior Achievement of WNY.Eric Ensminger, Marketing Tech (chair)Here at Insurance Associates, we care about you and your family and we want you to understand yourpolicy and how it works for you. We also want you to rely on us for any information you need, or anyMax Winterburn, DataSure24 (co-chair)questions you may have about all your insurance needs. We pride ourselves on being your customerKatie Babcock, Junior Achievementfocused local agent you expect to be in your corner. To that end, if your family needs to look at waysof WNYfor your policy billing to be more flexible, then we want to help you find solutions with our companies.Tony Blasting, Northwestern MutualThis may be the best time to make sure we have your policy updated to find any coverage gapsMatt Carlucci,or additional discounts. Did you know that most insurance carriers offer a multi-policy discountBuffalo Lodging Associates, LLCfor having your home, auto and umbrella with that company? You could be saving more on everyMikeCipolla, 716 Realty Group WNYpolicy. Additionally, we have companies offering coverages that are completely new to the industrylike accident forgiveness, mechanical breakdown protection of home systems and utility service linecoverage. All of these have just been made available recently, by an increasing number of companies.Jason Covelli, PCA Technology Group, Inc.Steve Coulton, OnCore GolfMegan Davis, Welke Custom Brokers USALaurie Mahoney, Junior Achievementof WNYLisa Roy, Junior Achievement of WNYBob Waters, PCA Technology Group, Inc.Nick Walker, NOCOMARKETING COMMUNICATIONSI would like to review your policy information for account or life changes that may have occurred, andmake sure we discuss new coverages available to you. If you would like to set up a time for review by The Marketing/ Communications committee manages all marketing andcommunications including advertising, branding, Executive News magazine,phone, you may call me at 716-253-6671 or e-mail me at tcamp@iamagency.com. It is very importantsocial media, roster and website.to us that you are happy with our service and confident that you are properly protected in casesomething unexpected occurs. I look forward to speaking with you.We thank you for your continued business with Insurance Associates Marketplace Agency.Gratefully yours,2Ted CampAccount ManagerMagazine editors:(716) er Szustakowski, (vice president) Bill Henecke, FB Displays & Designs, Inc.Katie Babcock, Junior AchievementGreg Hennessey, Marketing Techof WNYJennifer Puma, Allied Mechanical, Inc.Jennifer Georger, Sealing DevicesJeanne Hellert, BNSME executive director; Jennifer Szustakowski, BNSME VP of Marketing Communications;photographer: Dylan Buyskes, Onion Studiowww.iamagency.com
EXECUTIVE NEWSMessage from the PresidentDear Members,First of all, I want to thank the 2021-2022 BNSMEBoard of Directors for their hard work and dedication toWestern NY’s oldest sales and marketing organization.I am in awe of the commitment that each and everyone of them has made toward making this communitystronger, more informed, and more connected.I am proud to turn “the gavel” over to my friend andcolleague, Lindsey Zajac. She will undoubtedly leadwith grace and wisdom.A Publication of the Buffalo NiagaraSales & Marketing ExecutivesP.O. Box 1185, Orchard Park, NY 14127bnsme.org 716.662.2279I would also like to give special thanks, once again, toour Executive Director, Jeanne Hellert. Jeanne is thegold standard for leadership in professional organizations like BNSME. Everythingyou see, hear, eat, drink, read, and take with you from a BNSME event has some pieceof Jeanne in it. We are lucky to have her as part of the WNY business community andour organization.As this is my last written communication to the BNSME membership, I want to makesure that I am on the record with my thoughts about the Western NY Community.Buffalo is my home. I have lived my entire life as a Buffalonian. I end emails with“Go Bills”. I go to The Broadway Market at Easter. I wear shorts in November. I canpronounce Scajaquada. I only dip my wings in blue cheese. I also know who MaryTalbert was. I know about The Niagara Movement which led to the modern dayNAACP. I know about John Young. I know about Juneteenth. I know that Buffalo’shistory is Black history.I still have a lot to learn.I can never expect to fully understand the way it must feel to be a person of color inAmerica right now. I’ve never had to have “the talk”. I don’t know how it feels to behated, judged, and condemned because of the color of my skin.My heart breaks for Buffalo this week. I’ve cried my share of tears and shouted my shareof curses. How is this type of hate still a thing? How does anyone believe that the worldcould ever be better without someone in it because they look different? It’s so hard togrieve without understanding why.It’s no longer okay just to “talk proud” about Buffalo. We need to actively protectthe community and culture that built Buffalo. African American culture deservesprotection, respect, and celebration in every community around Western NY.I challenge each of you reading this to do something to educate yourself on BlackHistory, then tell someone what you learned. Encourage your colleagues and family todo the same. I challenge you to publicly condemn racism and speak out against hatefulrhetoric. Tell everyone who will listenthat YOU DO NOT ACCEPTanything other than tolerance, respect,and love. Support minority ownedbusinesses. Contact me if you need alist.I wish all the victims, their families,their friends, the survivors, and anyheart touched by this tragedy peace,prosperity, clarity, and wisdom.I love and appreciate you all,Matt with awards gala chair, Jill Pawlik of Jill PawlikStrategic MarketingTABLE OFCONTENTSOn the Cover: Join us June 10th atDiamond Hawk Golf Course for the27th Annual Golf Outing to benefitJunior Achievement of WNY.Page 2Calendar of Events/BNSME CommitteesPage 3President’s MessagePage 427th Annual Golf OutingPage 6BNSME HappeningsPage 10Spotlight on MembershipPage 11Meet Our NewBoard of DirectorsMatt Carlucci Director of SalesBuffalo Lodging Associates, LLC3
l227TH ANNUAL GOLF OUTINGTO BENEFIT JUNIOR ACHIEVEMENT OF WNYFriday, June 10th at Diamond Hawk Golf Courseth a n nua7For the twenty-seventh year, BNSMEis teaming up with Junior Achievementof WNY for our annual golf outing onFriday, June 10, 2022 at Diamond HawkGolf Course. Join us as we enjoy a day ofgolf, great food, raffles and prizes!Our committee, headed by EricEnsminger, Marketing Tech and MaxWinterburn, DataSure24, has beenplanning for months to create a terrificexperience for our golfers and sponsorsboth on and off the course. Join us forgolf or just dinner – you will have a greattime!6 10 22New this year! We moved from ourusual Monday outing to Friday! So wecan all enjoy a long weekend, we arestarting an hour earlier with brunchprovided by Chick-Fil-A (Walden AveCheektowaga).We welcome several new sponsorsincluding our Title Sponsor: VisionFinancial Group, a MassMutual Firm.We need your help with donations! We will once again offer pre-sale online tickets for manyof our Basket Auction prizes. This is a wonderful way for everyone in the WNY communityto participate. Please help us spread the word and consider a business traffic-building orawareness-raising donation to our golf outing.We ask that you consider how you and your organization can become a part of this beneficialrelationship that has developed between JA and BNSME.Visit bnsme.org to register!WE ARE SO GRATEFUL TO OUR GOLF DINNER GIFT:PRINT & DESIGN:4PHOTOGRAPHY:
A Message FromLaurie MahoneyPresident of Junior Achievement of Western New YorkTwelve years ago, when I came to Junior Achievement of WNY, I was introduced to theBuffalo Niagara Sales & Marketing Executives group. The partnership between JAWNY &BNSME, that supported the annual golf tournament, had existed for a long time and was a“well-oiled machine”. Not being particularly well-versed in running a golf tournament, I wasgrateful for this existing partnership and BNSME’s commitment to JAWNY.While the golf tournament was the catalyst for our partnership, over the years, our organizationshave become more closely entwined. Today, Lisa Roy, JAWNY Sr. Development Manager,sits on the BNSME’s Board of Directors. Many BNSME members now volunteer their timedelivering JA Learning Experiences throughout schools in our communities. When I thinkabout the many organizations JAWNY is and has been associated with, our relationship withBNSME stands out as a partnership that is truly mutually beneficial to both organizations, aswell as the communities we work and live in.As I prepare to retire from JAWNY at the end of June, I do not plan to retire from BNSME. Itell everyone that BNSME is an exceptional group with excellent programming and committedmembers, who have become friends.Laurie (left) with long time friend and golf volunteer Jane WarfiledLaurie with Jim Gannon, Scheid Architectural, the late (great) Dan Floydand Peter Ronca of DataSure24Proud to support Junior Achievement of Western New York.5
2022 ELITE SALES & MARKETING AWARD HONOREESTom BullWest HerrEric EnsmingerMarketing TechSara EvansMidCity Office FurnitureKristie GeraceConstruction Exchange ofBuffalto & WNYLisa HawayekBuffalo Business FirstMichaela LaJoieWestin BuffaloSally LuczakBuffalo Business FirstCourtney PerezTowne Automotive GroupOrchard Park LeasingJerry RottBuffalo Business FirstLisa RoyJunior Achievementof WNYSteve SommersMidCity Office FurnitureAlyssa SumersOsteria 166 Occasions by OJennifer SzustakowskiBNSMEBill VogelWest HerrNick WalkerShanor Electric,a division of NOCOMatt AndersonMonofraxValerie WeberMonofraxEmily WilkUniversity at Buffalo2022 Collegiate Sales & MarketingScholarship Award Recipient6
Kyle Aronica, Employer Services Corporation; Shelley Rohauer, Buffalo BusinessFirst; Laurie Mahoney, Junior Achievement of WNY; Jeanne Hellert, BNSMEFran Vaughan, FMV Tax Professionals with Lisa Ettipio, DaVita Kidney CareMatt and Jill congratulating the Senior Account Executives from Buffalo BusinessFirst: Lisa Hawayek, Sally Luczak, Jerry RottMaryalice Demler, news anchor from WGRZ-TV Channel 2 has a fireside chat withour 2022 Executive of the Year, Rhonda Frederick, President and CEO of People Inc.MAY 5 EXECUTIVE OF THE YEAR ANDELITE SALES & MARKETING AWARDS AT SALVATORE’SJill Pawlik, with Collegiate Scholarship recipient, EmilyWilk of the University at BuffaloOur Presenting Sponsor, Scott Bieler, President andCEO of West Herr Automotive Group with Executiveof the Year Rhonda Frederick of People Inc.Matt and Jill with ESMA honoree, Lisa Roy from Junior Achievement of WNYGreg Hennessey of Marketing Tech with ESMArecipient Michaela LaJoie, Westin Buffalo7ESMA recipient Eric Ensminger from Marketing Tech with Lindsey Zajacof Ahern, Murphy & Associates
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Annual Installation Dinnerand Conversation With Kate Glaser, Hope RisesMay 24 at Park Country ClubWe will be meeting at the beautiful Park Country Club onTuesday, May 24. Please join us as we thank Matt Carlucci, ouroutgoing president for a job well done and congratulate LindseyZajac, who will be installed as our 2022-2023 president.At this event, we will have an inspirational conversation withKate Glaser, Founder, Hope Rises Network.Hope Rises is committed to igniting powerful change across theglobe through hope-filled news every single day and powerfulgiveback projects that support our community and beyond.SponsorsProviding the tools to executeyour marketing ideasunder one roof.Full-Service Print, Direct Mail, Graphic Design, and Web Development.Call 761-332-4369 or visit marketingtechonline.comto see how we can help you succeed.Marketing Tech is a proud sponsor of the 2022 BNSME Golf Outing to support Junior Achievement of WNY.9
MEMBER SPOTLIGHTAdam Guglielmi VP of Membership, BNSMEFour years ago, I joined BNSME to maintain and cultivate relationships with professional services companies andcontacts active in the Western NY construction industry.Since then, my own professional development and role as Membership Director for Construction Exchange ofBuffalo & WNY has been strengthened. BNSME membership has resulted in new and better programming/events, exposure to the best practices and latest trends in sales, marketing and relationship building and increasedmembership/member engagement/retention.In October 2020, I was fortunate to get further involved in BNSME as a Board Member and VP of Membership.Since then, we have seen 44 new members join BNSME with our group having 137 members total.Our Executive of the Year/Elite Sales and Marketing Awards Gala was a great success for over 200 people joiningus to highlight our “elite” award recipients in Western NY Sales and Marketing. We now look forward to ourAnnual Installation Dinner at The Park Country Club featuring Kate Glaser from Hope Rises as well as our annual golf outing to support JuniorAchievement of WNY.Let’s take the great energy from these Spring events and use it to make worthwhile connections to build Western NY!Adam Guglielmi, Membership DirectorConstruction Exchange of Buffalo & WNYVP of Membership BNSMEWELCOME NEW MEMBERSMichael Cipolla716 Realty Group WNYJoyce CurryEmbassy SuitesPat HaltClarity Group ofNY, Inc.James LeCuyerSheridan Benefits, LLCAmanda McNichol716 Realty Group WNYChris Rice500 PearlJake RobbinsRubberForm RecycledProducts, LLCSamantha RobbinsRubberForm RecycledProducts, LLCMaria SchenkSheridan Benefits, LLCDavid SciukBrite Ideas Sales &MarketingSally StierClarity Group ofNY, Inc.Nick WalkerNOCORobert WatersPCA Technology GroupBrittany ZaccariaM&T Bank10
MEET THE 2022-2023 BOARD OF DIRECTORSJohn AdamsFranNet of Buffaloand WNYDirectorMegan DavisWelke Customs Brokers USADirectorSteve NeussPCA Technology Group, IncDirectorLindsay AmicoPicture Perfect MindDirectorLisa EttipioDaVita Kidney CareDirectorLisa RoyJunior Achievementof WNYDirectorKyle AronicaEmployer ServicesCorporationDirectorRobert GrantPierre AubertinMichael BelinMatt CarlucciAdam GuglielmiGreg HennesseyMarketing TechDirectorMichaela LaJoieThe Westin BuffaloMax WinterburnDataSure24Chair Golf OutingLindsey ZajacAhern, Murphy &AssociatesPresidentNOCO EnergyDirectorWNY MerchantConsultingDirectorConstruction Exchangeof Buffalo & WNYVP MembershipJennifer SzustakowskiKids Escaping DrugsVP MarketingCommunicationsFran VaughanFMV Tax ProfessionalsTreasurerNacre Consulting LLCDirectorBuffalo LodgingAssociates, LLCImmediate Past PresidentVP ProgrammingA MESSAGE FROM OUR INCOMING PRESIDENTLindsey ZajacAhern, Murphy & AssociatesAs I look back on2021, I am mostproud of thededication ofour committeeand boardmembers whovolunteer theirtime, effort, andenergy to help executethe mission of BNSME. We have proventhat we can deliver the finest professionaldevelopment and networking opportunitiesfor Sales and Marketing professionals inWestern NY. Without these committedindividuals, the oldest Sales and Marketingbased organization in the area would not exist.While 2020 proved we were able to pivotand stay relevant to our membership withhigh quality, virtual events, 2021 provedthat we weren’t afraid to blaze the trailin offering the return of high quality,in person events. I think I speak for allthe board members when I say howexcited and relieved we were to see howsuccessful our return to in person eventswas. This success was the result of thecontinued interest of our members andguests. Our membership has remainedsteady despite a turbulent 2020 and 2021.Our members come from all industriesand organizations of all sizes. We havesalespeople, marketers, directors,managers, business owners, mothers,fathers, friends, husbands, wives, and evenrecent college grads.The 2021-2022 programming year forBNSME has been action-packed. Allof the committees have been hard atwork finding unique venues, identifyingdynamic speakers, securing sponsorships,planning our first Executive of the Yearevent since March 2020, preparing forour annual golf tournament, and givingback to Junior Achievement. Theprogramming committee offered a widerange of events to meet the needs of allour members.I am humbled and honored to serve asthe incoming President of this amazingorganization beginning in May. I lookforward to working closely with all theboard members and supporting ourcommittees to deliver another amazingyear. As president, I am open to allfeedback and suggestions to help makeBNSME as successful as possible.11
P.O. Box 1185Orchard Park, NY 141272 7t hA N N U A LGOLFannual2th7PRSRT STDU.S. POSTAGEPAIDBUFFALO, NYPERMIT NO.558Buffalo Niagara Sales & Marketing Executivesis partnering with Junior Achievement of WNY6 10 22OUTINGFRIDAYJUNE 10, 2022AT DIAMOND HAWK GOLF COURSE9:30 AMREGISTRATION10:00 AMBRUNCH11:00 AMSCAN TOREGISTER4:00 PMThe Pathways approach to studenteducation and engagement infinancial literacy, entrepreneurshipand career and work readinesspositions Junior Achievementas a key strategic partner andsolutions provider. As a strongpartner with schools and business,JA will provide students withcompetencies that are critical tosucceed in an increasingly complexand competitive world.Visit Jawny.orgSHOTGUN(SCRAMBLE FORMAT)COCKTAILS, DINNER,LIVE & TICKET AUCTIONSTITLESPONSOR
We thank you for your continued business with Insurance Associates Marketplace Agency. Gratefully yours, Ted Camp Account Manager (716) 875-6944 tcamp@iamagency.com 3849 Delaware Avenue Kenmore, NY 14217 Office (716) 875-6944 Fax (716) 875-2333 www.iamagency.com Providing the right coverage at the right price Commercial Insurance Personal .
