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KONFERENCJAInternationalBusinessOn-Line9 kwietnia 2019Warszawa, Hotel Novotel Airport
Szanowni Państwo,zapraszamy na pierwsze w Polsce, międzynarodowewydarzenie o internacjonalizacji strategii digitalowej.Będziemy mówić o ekspansji, o działaniu na kilku rynkachjednocześnie, ale przede wszystkim o związanych z tymwyzwaniach i możliwościach.Pokażemy jakie działania digitalowe nastawionena sprzedaż oraz marketing są kluczowe w prowadzeniumiędzynarodowego biznesu.Będziemy mówić o pomysłach, planowaniu, strategiioraz wynikach, a to wszystko w oparciu o wieloletniedoświadczenie naszych prelegentów, którzy z sukcesemfunkcjonują na kilku rynkach jednocześnie.Podczas spotkania omówimy najciekawsze CASE STUDIESz Europy i Polski, tak aby wiedza naszych ekspertów oraz ichcenne wskazówki były możliwe do wykorzystania w Waszychorganizacjach!Wśród prelegentów znajdą się najważniejsi Premier PartnerzyGoogle z całej Europy oraz ich klienci.DANIA – Web2Media – Bon a BarteWŁOCHY – Richclicks – Blauer.USACZECHY – Effectix.comWĘGRY – Growww DigitalDo udziału zapraszamy przede wszystkim: Wyższą Kadrę Zarządzającą Przedstawicieli Działów Marketingu Przedstawicieli Działów Sprzedażyoraz wszystkich tych, którzy planują ekspansję zagranicznąswojej firmy!Partner Merytoryczny:Partner Merytoryczny:Patron:
1.Ramowa Agenda9:00 Rejestracja, poranna kawa9:30 Rozpoczęcie KonferencjiMagdalena Marczak-Makowska, Kierownik Działu Projektów, Ideoria Sp. z o.o.Zbigniew Nowicki, Managing Director, Bluerank Sp. z o.o.Keynote Speech9:45 The global challenges and opportunities that e-commerce retailers arefacingJim Banks, Google Ads and Facebook Ads Expert, CEO, Spades MediaCASE STUDY Bon’a Barte10:20 Actuality and relevans in your Email marketing and MarketingAutomation, can drive loyalty and sales across EuropeJesper Holst, eCommerce Sales & Operation Manager, DK Company/Bon a BarteAllan Jørgensen, Founder, Web2MediaCASE STUDY Blauer USA11:00 Ecommerce Internationalization. How Blauer USA opened itself to newmarkets online with the E-Commerce, and the importance of using theright strategiesSimone Luciani, CEO and Founder, Richclicks Blauer.USAi11:40 Przerwa kawowa12:10 How to export with Googleth GooglePrzedstawiciel Google Polska
Ramowa AgendaCASE STUDY Shopbuilder12:50 How to become a strong player in 7 CEE countries. Strategy andtactics from Shopbuilder food supplementsLászló Szabó, Co-founder, Head of Growth, Growww DigitalRobert Sztipity, CEO, Shopbuilder13:30 CASE STUDY POLSKA14:10 Przerwa lunchowa15:10 Wyzwania prawno- podatkowe na zagranicznych rynkach.PWCCASE STUDY Effecix15:50 Challenges and specifics of expanding to Czech marketSpecifics of czech ecommerce market. Behavior, customs and expectations of czechcustomers, demonstrated by data and actual cases of our clients.Alexander Visnyai, Chief Business Development Officer, EffectixEva Durnová, Business Development Manager, Effectix16:30 Podsumowanie Konferencji17:00 Zakończenie Konferencji, Networking
PrelegenciJim BanksGoogle Ads and Facebook Ads Expert, CEO,Spades MediaCEO of Spades Media, a digital marketing agency thatspecialises in paid media advertising on Facebook,Google, Bing and Amazon. Spades Media are a certifiedHubSpot Partner and badged Google Partner. Jim hasworked with a number of online eCommerce retailersaround the world. One of the pioneers of high-volume paidmedia campaigns, Jim bought his first paid media trafficback in 1999 and set up one of the first specialist paidmedia agencies in 2000. Since then Jim has worked withover 1000 businesses of all sizes. Those businesses havegenerated in excess of 1.7 billion USD in eCommercesales. Jim is a well-travelled, sought-after, keynotespeaker.Eva DurnováBusiness Development Manager, EffectixEva is business development manager and accountmanager of Effectix Export team. She is focused onacquiring up-to date data and knowledges and usesthem for supporting export development for existing andpossible-future clients of Effectix.
PrelegenciJesper HolsteCommerce Sales & Operation Manager,DK Company/ Bon a BarteWith great experience within almost anything that relatesto eCommerce operations, Jesper is currently positionedas Sales & Operation Manager at DK Company, one ofDenmark’s largest fashion groups, where he’s responsiblefor growing a current gross revenue of more than40 million combined in five different countries. Jespersbiggest experience are within everything that relates toe-mail marketing, personalization, campaign planning andCRO. Even though Jesper often relies on best practicehe’s also known for doing things “the odd way” anda little bit different from everybody else, which often resultsin him getting one step ahead of the competitors – orsometimes the opposite. He believes in taking chancesbecause the upside is often greater than the potentialdownside.László SzabóCo-founder at Growww DigitalOnline growth expert, co-founder of Growww Digital,CEE digital marketing agency. More than 10 years ofexperience with export as a performance marketer,regularly appearing on international conferences.Google Partners Trainer for Export in Slovakia.
PrelegenciAllan JørgensenFounder, Web2MediaGreat experience in online marketing and strategicdevelopment of online companies throughout variousmarkets in Europe. I have build up a large insight in theonline market and its development. Hereby experience asboth Head of Marketing (CMO), with focus on ROI, strategicpartnership and business optimization/development as wellas Commercial Manager (CCO) with specialty in integratedsolutions on the web. I founded 3 companies, and manymore projectst and tools. Through my companies we havemore than 40 employees across multiple expertise levelsand specialities. I am driven by people oriented resultsand believe in "who" over "what". I strongly believe thain order to get things in return, you must always start togive out. Besides my digital, commercial and leadershipbackgruond, I have a large insight in CSR and the potentialsfor a company hereby through my work with online charityprograms. Through my previous work within the licensingindustry, where I worked with many of the biggest footballclubs and the biggest brands in the world, I obtained furtherexperience of top negotiation and strategic developmentthus also giving an unique insight to sales and marketingeffort of such major international brands. In summarymy experience covers areas such as: Experience andresponsibility within marketing communications, herunderincluding advertising and promotions, sales management,product development, distribution channel management,pricing, market research, and customer service. Within thiswide area the ability to work on a strategc level ensuring highgoals - and perform on an operationel level to achieve thesegoals.
PrelegenciSimone LucianiFounder and CEO, Rich ClicksSimone is the Director and Founder of Rich Clicks,an innovative and award-winning Digital Market-ingAgency with a strong focus on E-Commerce and DigitalLocalization. He founded the agency 5 years ago, leadingit to be one of the most important Google Partners inthe EMEA market, being in the top 100 for 3 years ina row. Simone is also a judge at UK Digital ExperienceAwards and DIgital Marketing Lecturer in universities andindependent academies. He graduated at the Instituteof Direct and Digital Marketing (London) achieving amaster in Digital Marketing (Dip DigM - NQF 7). He alsostudied at Doug Richard's "School of Startups" in London.Simone is a Google Qualified Individ-ual for Search,Google Shopping, Display, Video, Mobile, Analytics. Heis also Inbound Marketing Certified with Hubspot and hasachieved the Usability Testing certification at the NielsenNorman Group User Experience Certification Program. Inhis free time, he runs marathons all over the world, beingthe 3rd Italian in history to run all the 6 Major Marathons ofthe World, sub 3 hours.
PrelegenciRobert SztipityCEO, ShopBuilder Sport Supplements WebstoreExperienced Chief Executive Officer with ademonstrated history of working in the healthwellness and fitness industry. Skilled in SearchEngine Optimization (SEO), Business Planning, TeamBuilding, Management, and Start-ups. Strong businessdevelopment professional graduated from ETF Zagreb.Alexander VisnyaiChief Business Development Officer, EffectixAlex is valuable part of Effectix for eight years. Hisexperience went from the starting position as businessdeveloper to the top management, from which he iscurrently overseeing effective marketing solutions forevery client Effectix has. He is focused on deliveringsupport for our business developers in any possible way.
generated in excess of 1.7 billion USD in eCommerce sales. Jim is a well-travelled, sought-after, keynote speaker. Eva Durnová Business Development Manager, Effectix Eva is business development manager and account manager of Effectix Export team. She is focused on acquiring up-to date data and knowledges and uses
