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2022FUNDRAISING CALENDARwww.donorperfect.com800-220-8111
2022 728293031456789101234567Imagine what you could do with your ideal fundraising database. You’reprobably picturing pristine donor records, insightful reports packed withgiving information, and a solid plan to prioritize each donor segment differently.Your ideal fundraising software could also allow you to collect community insights - like adonor’s wealth rating, public giving records, and personal attributes - to strengthen yourunderstanding of each donor segment.Get your copy of the DonorPerfect Insights Beginner’s Guide atdonorperfect.com/insights.
JANUARYSTART STRONG WITH AMULTICHANNEL STRATEGYSundayA multichannel donor contributes 4X asoften as an online or offline-only donor.Multichannel donors follow you onsocial media, donate to your cause onand offline, rally their Facebook friendsthrough crowdfunding, and participate inyour events. To take full advantage of thistrend, try to reach your donors on as manyplatforms as possible.Encourage your supporters toexpand their involvement ednesdayThursdayFridaySaturday1New Year’s Day2345678910111213141516171819202122Source: DonorPerfectMartin LutherKing Jr. t.com800-220-8111
FEBRUARYSPRING INTO ACTION WITHEVENT PLANNINGAt least half of all donors attend fundraisingevents, no matter their generation.In the nonprofit sector, it’s quite commonfor your time and resources to be limited,so your creativity is critical to boostingrevenue. In 2022, organizations will havemore freedom to tap into post-pandemicflexibility - face-to-face, hybrid, and virtualevents are all possible.Why not celebrate your community througha festive fundraising event that will engagediverse donor groups?Get tips to plan your live or virtual event atdonorperfect.com/virtual-auction.Source: Nonprofits rday51234ChineseNew YearGroundhog DayWorldCancer DayStart of WinterOlympics678910111213141516171819Super Bowl LVIValentine’s Day2223242526123458910111220End of WinterOlympicsDay of SocialJusticeNOTESMonday21Presidents’ Day(US)Start of NEDAWeekFamily Day (CA)2728End of NationalEating DisorderAwarenessWeekRareDisease Day67www.donorperfect.com800-220-8111
MARCHMAKE BIG MOVES WITH ACAPITAL CAMPAIGNFunding larger projects is a necessaryundertaking as your organization grows.While capital campaigns are a worthypursuit, they do take dedicated planning.Thankfully, you can lean on team-basedprocesses and digital engagement toolswithin your fundraising CRM to handle muchof the heavy lifting for you.With the right fundraising system, youcan also find major donors, matchinggift sponsors, and volunteers to set yourcampaign up for success.Fundraising expertRobin Cabral shows you how i GrasRead AcrossAmerica InternationalWomen’s Day131415DaylightSavingsSt. Patrick’s Day2021Spring EquinoxWorld DownSyndrome Day2223WorldTuberculosisDayInternationalDay of Forests272824293031NationalDoctors’ DayTransgenderDay of 11
APRILGROW DONOR RETENTIONWITH MONTHLY GIVINGIt’s no surprise that nonprofit monthlygiving revenue has increased by 40% inrecent years.More and more donors are electing tobudget out their giving on a recurringbasis. Not only is it easier for the donorthan traditional giving, it also keeps theirrelationship with your organization goingstrong. Nonprofits who create a monthlygiving program with DonorPerfect see a 90%retention rate.Get your Monthly Giving Starter Kit l Fools’ DayWorld AutismAwareness Day891516WorldHealth Day1011121314Need help marketing your program?Try our Monthly Giving Marketing Kit atdonorperfect.com/monthly-marketing.Source: Network for GoodFridayGood Friday1718Easter SundayEaster Monday19Tax Day (US)242526WorldMalaria Day122122VolunteerRecognitionDayWorldCreativity andInnovation DayEarth Day27282930Arbor DayWorldPancreaticCancer DayMarineMammalRescue ce Day567800-220-8111
MAYDO DIRECT MAIL ALITTLE DIFFERENTLYWhen you pair direct mail with one or moredigital communication methods like emailor social media, your response rate couldincrease by 118%.The key to optimizing your ROI for directmail campaigns is to, 1) segment yourmailing list to enable targeted messaging,and 2) lean on time-saving tools that helpyou lighten up on manual labor.With a fundraising CRM like DonorPerfect,you can personalize each letter you sendusing fields in your database, and send themin batches to save time.Sunday1Monday2Tuesday3Start of TeacherAppreciationWeekWednesday9Mother’s Day161767InternationalFirefighters DayCinco de MayoEnd of TeacherAppreciationWeekInternationalAstronomy Day11National Day ofPrayer1222Nurses Day1314End of NationalWomen’sHealth Week1819Fundraising expert Robin Cabral shares hersecrets at donorperfect.com/directmail.Source: Nonprofits SourceSaturday5WorldLupus DayStart ofNationalWomen’sHealth Week1510Friday4Melanoma Day8Thursday2021NationalEndangeredSpecies DayNational ArmedForces Day (US)242526272830311234Memorial Day(US)World NoTobacco Day6789101123Victoria Day(CA)29NOTES5www.donorperfect.com800-220-8111
JUNERECRUIT NEW SUPPORTERSTHROUGH CROWDFUNDINGDonors who set up a DonorPerfectcrowdfunding page raise an average of 568 individually.Crowdfunding is a socially-drivenfundraising strategy that equips donors toraise more money for their organization,simply by asking their family, friends, andcolleagues to give to their page.With a complete crowdfunding solutionlike DonorPerfect, donors create their ownpages, and their funds and information aresent directly to your database.Get free templates in Your NonprofitCrowdfunding Campaign Kit 11516171825WorldOceans DayWorldEnvironmentDayNational CancerSurvivors Day1213World DayAgainst ChildLabor14Flag Day (US)World BloodDonor Day192021222324Father’s DayWorldRefugee DaySummerSolsticeWorldRainforest DayPublicService DaySt. JeanBaptiste onorperfect.com800-220-8111
JULYCAPITALIZE ON THECOMFORT OF ONLINEFUNDRAISINGOnline fundraising revenue grew by32% in 2021.Online donation forms are the best way foryou and your donors to do business duringthe vacation season. But even if your formis done right - mobile-friendly, branded withyour logo, and tells a story - what if no onesees it?Instead of solely relying on the homepageto spotlight your donation form, take thistime to try some new and creative strategiesto ensure your mission gets the attentionit deserves.Check out 25 Ways toSpotlight Your Donation Form ay28Wednesday29Thursday30Friday1Saturday2Canada Day(CA)34567891213141516IndependenceDay (US)1011Start ofNationalTherapeuticRecreationWeekEnd of 52627282930123456Source: M R 2021 BenchmarksParents’ DayNOTES31www.donorperfect.com800-220-8111
AUGUSTGET AHEAD OF YOURYEAR-END GOALSNearly one-third of total annual givinghappens in December.Your year-end fundraising initiative is themost influential campaign you’ll launch thisyear. When you start early, you won’t have toscramble when your time and attention tothe campaign become critical. You can getstarted by using your fundraising CRM to setgoals, assign tasks, tidy up your database,and create donor segments.DonorPerfect is flush with free resourcesto get things done. Visit our year-end hubfor strategies, checklists, and templates ednesdayThursdayFridaySaturday23456910111213Start of WorldBreastfeedingWeekCivic Holiday(CA)78End of WorldBreastfeedingWeek14InternationalYouth Day15161718NationalNonprofit Day2019WorldHumanitarianDaySource: DonorPerfect2122232425World SeniorCitizens Day2627Women’sEquality -220-8111
SEPTEMBERMAXIMIZE YOUR MAJORDONOR POTENTIALMajor donors represent 64% of total dollarsraised. On average, they contribute morethan 56,000 per year.Major donors have an enormous impacton your organization’s overall revenue andsuccess. Their sizable gifts are what getyour projects off the ground, so it’simportant to prioritize them - but who arethey, and where you can you find them?What philanthropic efforts have they madein the past? What’s their capacity to give toyour organization, specifically?This information is more accessiblethan you might think. Learn what youneed to uncover these details atdonorperfect.com/majorgiving.Source: urday2829303112345678910Labor Day (US)World SuicidePrevention DayInternationalDay of Charity11121314151617192021222324InternationalDay of PeaceFall Equinox2829301World HeartDayNational Dayfor Truth andReconciliation(CA)67Patriot Day182526Start of RoshHashanahNOTESTuesday27End of RoshHashanahWorldRivers Day234www.donorperfect.com58800-220-8111
OCTOBERGET A CAMPAIGN GOINGFOR GIVING TUESDAYMillions of people participate inGiving Tuesday, and billions of dollarsare raised annually.Giving Tuesday is when many donors decideto give to an organization for the first time.With several billion mentions on social mediaeach year, it’s hard for them to miss. So howwill your organization cut through the noisewhile capitalizing on the biggest givingday of the year? And how will you keep thismomentum going for your mission?Get tips, templates, and bestpractices to launch a scroll-stoppingGiving Tuesday campaign all in one place:donorperfect.com/givingtuesday.Source: idaySaturday25262728293012345678WorldHabitat DayWorldAnimal DayEnd of YomKippurWorld CerebralPalsy Day11121314151819202122Start of YomKippur910IndigenousPeoples’ Day (US)WorldHomeless DayThanksgiving(CA)1617InternationalDay for theEradicationof norperfect.com800-220-8111
NOVEMBERPUT FINISHING TOUCHESON YOUR SOCIAL PROFILESLast year, revenue from FacebookFundraisers alone grew by 14%.Social media is known for its generousdonations, enthusiastic volunteers, andpassionate advocates - 55% of people whoengage with nonprofits on social mediadecide to support them in some way.Your social media should match theirenergy with volunteer opportunities, givingchallenges, crowdfunding campaigns, andcommunity chatter. Of course, photos andvideos are a major plus.Build your online donor community with 10Social Media Best Practices for Nonprofits atdonorperfect.com/social-media.Source: M R Benchmarks rday3031123456789101112DaylightSavingsElection Day(US)1314WorldKindness DayWorldDiabetes Day202115Veterans Day16171819242526InternationalDay forTolerance2223ThanksgivingDay (US)272829Black FridayInternationalDay for theEliminationof Violenceagainst WomenNational SmallBusiness Day3012378910Giving TuesdayNOTES456www.donorperfect.com800-220-8111
DECEMBERDEEPEN YOUR DONORRELATIONSHIPSThe money you spend to acquire a newdonor is usually more than they willeventually give.Donor retention is directly related to y0urorganization’s overall success, reach out toyour day-ones, your new Giving Tuesdaydonors, your monthly donors, and even yoursporadic donors on a regular 1Friday256783InternationalDay of Personswith DisabilitiesWorld AIDS Day4Saturday910Start by thanking them for the influence theyhave on your mission and the impact they’vemade possible in your community, andprovide resources to deepentheir involvement.11121314151617Set up your long-term donor retentionsystem with guidance from fundraisingexperts. Get Your Donor Retention Toolkit tionalHumanSolidarity DayWinter Solstice2728Start ofHanukkahInternationalMigrants DayNOTESHumanRights DayInternationalVolunteer Day2526Christmas DayEnd of HanukkahChristmas Eve293031New Year’s EveStart of KwanzaaBoxing Day (CA)www.donorperfect.com800-220-8111
FIND YOUR IDEALFUNDRAISING SOLUTIONYour fundraising software should make it easy for you toensure that your organization sees annual success. Withthat in mind, have you met your match?Thousands of nonprofit organizations trust DonorPerfectto help them achieve their annual fundraising goals. Infact, nonprofit professionals rate DonorPerfect #1 forfunctionality, ease of use, value, and customer support.Get a Demo of DonorPerfectat donorperfect.com/demoor call 800.220.8111.www.donorperfect.com800-220-8111
With the right fundraising system, you can also find major donors, matching gift sponsors, and volunteers to set your campaign up for success. . With a fundraising CRM like DonorPerfect, you can personalize each letter you send using fields in your database, and send them
