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Learn fromthe leaders inweb & mobileglobalizationThe2021WEB GLOBALIZATIONREPORT CARDWeb globalization is challenging.You must manage countries, cultures, content, and oftencoordinate between central and remote offices to ensure thateverything runs smoothly. For more than 17 years, The WebGlobalization Report Card has helped companies navigate thesechallenges successfully through a mix of hands-on tips, bestpractices and industry insights. Each year, executives turn tothe Report Card for answers to questions such as:researchReport details:Pages:Visuals & Exhibits:Format:License: What languages should we be supporting, and why?Also included: How do we direct more traffic to country and regionwebsites? 2021 Report: Web How do we design our global website to efficientlymanage diverse brands and locales?Practices and Emerging What emerging design and content trends should we beaware of today?The report, written by John Yunker and based on two decadesof consulting to Fortune 100 companies, provides a wealth ofinsights into emerging and established best practices. Throughwebsite profiles, rich with screen shots, you’ll learn whichpractices to emulate and which to avoid. Companies use thisreport to benchmark themselves against competitive and“best of breed” websites. It is an invaluable resource for anycompany doing business across borders.475250 PDFEnterpriseGlobalization BestTrends eBook: The Art of theGlobal GatewayTo purchase online,visit us at www.bytelevel.comor contact John Yunker atjyunker@bytelevel.com
Language insightsWe’ve tracked the languagessupported by the leading globalbrands for nearly two decades—87languages in all. Learn whichlanguages are most popular andwhich languages are gaining inusage by the leading global brands.This data will help you build asolid case for your localizationinvestments.Hands-on tips and trendsThis report helps organizationsmake immediate and positiveimprovements to their web designs,global gateways and contentstrategies. The report includesdozens of emerging trends as wellas well-established best practices—along with plenty of visuals to helpteams best understand the wayforward.Case studiesBetter to learn from the mistakesof others than your own; theseare words we live by, as well asreaders of this report. We not onlydocument common mistakes butalso highlight those websites thatexcel in website globalization andlocalization.Past purchasers ofthe Web GlobalizationReport Card include: 3MAppleAutodeskBlack ordGoogleHyattJohn hilipsSDLSkypeSonyToshibaToyotaTurnerUnited NationsVerisgnWacomWells FargoWorld BankSome companies havepurchased the Report Cardfor more than a decade.For a free sample from thereport, contact John Yunker atjyunker@bytelevel.com.
Company insights and best practicesThe Report Card and the Best Practices & Emerging Trendsreports include more than 300 real-world screen shots ofbest (and poor) practices. For example, you’ll learn: Ten languages every global website must support.The one icon every global gateway should use.An important change made by Apple that all webdesigners should be aware of.The language totals of 150 websites, including Apple,BMW, NIVEA, Siemens, and Zoom. Tips on usinggeolocation and language detection to provide abetter global user experience.The world’s most multilingual website (it is notGoogle, Facebook, or Wikipedia).The primary flaw exhibited by all luxury websites,including Gucci, Rolex, and Mont Blanc.Common mistakes exhibited by global mobilewebsites.How this report is usedThis report is used by marketing and web executivesnot only to improve websites but also to raise awarenessthroughout their companies of the importance of webglobalization. In addition: Companies use this report to benchmark themselvesagainst the leading global brands and betterunderstand the major global trends in languages,localization, usability, social, and mobile.A number of companies have adapted the ReportCard methodology for internal benchmarkingpurposes.Web design firms rely on this report to improve theirunderstanding of web globalization practices so theycan better serve their clients.Translation and localization companies use this reportto improve web globalization and global usabilityservices for their clients.
Part V: Website Highlights by IndustryWebGlobalizationReport Card Contents Translation is optimismPart I: The Best Global Websites The top 25 global websitesNotable website developments COVID flattens the language curveThe language leadersThe 40 language clubLanguage expansion: 2010 to todayWebsites gaining languagesWebsite losing languagesLanguage totals for all websitesMost popular languages“Must support” languagesLanguage insightsIndustry leadersAutomotiveConsumer GoodsConsumer TechnologyDiversifiedEnterprise TechnologyFinancial ServicesLuxuryMediaNonprofit/CommunityProfessional ServicesRetailTravel & HospitalityWeb ServicesPart II: Language Leaders and TrendsPart III: The Websites and How TheyWere Scored How websites were selectedThe websitesScoring methodologyGlobal ReachGlobal NavigationGlobal/Mobile ArchitectureLocalization & SocialMethodology FAQWhat do the scores mean?Part IV: Website Scores All website scoresGlobal navigation leadersLeaders in global consistencyBest Practices& EmergingTrendsContents A guide to building world-ready and locallysuccessful websitesPart I: Best Practices in Global ReachPart II: Best Practices in GlobalArchitecturePart III: Best Practices in Global NavigationPart IV: Best Practices in LocalizationPart V: Emerging & Notable TrendsAn optional conference call tobenchmark your websiteFor an additional fee, John Yunker will prepare a customizedconference call to share key findings from the report providedetailed recommendations for your organization. ContactJohn Yunker at jyunker@bytelevel.com.
150 Companies aAllianzAmazonAmerican AirlinesAmerican comBritish vroletCisco Disney 9.70.71.72.73.74.75.76.Eli LillyEmiratesEnterpriseErnst & YoungFacebookFedExFordFour SeasonsFujifilmGEGilletteGoDaddyGoldman ondaHoneywellHotels.comHPHP ontinental HotelsJ&JJack DanielsJehovah’s WitnessesJohn DeereKLMTake your websiteglobal with confidenceByte Level Researchwww.bytelevel.comContact: John 3.114.KPMGLand RoverLEGOLenovoLexusLGLoréalLouis erckMicrosoftMitsubishi ElectricMont ney BowesPorscheProcter & 148.149.150.Royal onySpotifyStarbucksSteelcaseSubaruTeslaChurch of Jesus Christof Latter-day SaintsTiffanyTinderToshibaToyotaTrip.com (Ctrip)TripAdvisorTrivagoTwitterUberUnited AirlinesUPSVisaVolkswagenVolvo CarsWalmartWestern UnionWikipediaWordpressXeroxXiaomi (Mi)ZaraZoomAbout the AuthorJohn Yunker consults with manyof the world’s largest multinationalcorporations, providing webglobalization training andbenchmark services.He authored the first book devoted to the emerging fieldof web globalization, Beyond Borders, as well as the mostrecent: Think Outside the Country. He writes the popularblog Global by Design: www.globalbydesign.com.
144. Western Union 145. Wikipedia 146. Wordpress 147. Xerox 148. Xiaomi (Mi) 149. Zara 150. Zoom Byte Level Research www.bytelevel.com Contact: John Yunker jyunker@bytelevel.com Take your website global with confi dence About the Author John Yunker consults with many of the world’s largest multinational corporations, providing web .
