Transcription
40 Internet of Things LeadersTO CONNECT WITH ON SOCIAL MEDIA
Smart. Connected. Internet of Things.Call it what you will, “smart”, “connected”, and “Internet ofThings” are more than marketing buzzwords - they point to aprofound shift in the relationship between consumers and theproducts they use every day.Consumers have fused their physical and digital worlds.Need to find your way around in an unfamiliar place? Openmaps on your smartphone. Itching for the latest news orgossip? Jump on social media and thumb through your feed.Our digital and physical worlds are so deeply integrated thatconsumers hardly give a thought to the products, services,and technology that make these experiences possible.Simple interfaces and seamless connectivity are taken forgranted in our modern life.Companies are feeling this shift, too. Product organizations inparticular are faced with existential questions like: what is itwe sell? What do our customers find meaningful? And whatdoes that mean for our business model?Companies that get that put customer needs at the hub. Andgetting that blend right will reap outsized rewards, while therest will fade into irrelevance.So how can we tap into the mindset of the people atcompanies like Amazon, GE, Honeywell, Nielsen, Samsung,and others who are at the forefront of designing products,services, and technologies that make it possible to deliverthese experiences for consumers?To answer that question, we partnered with Leadtail, a socialinsights firm, to better understand what these IoT leaders talkabout, what they read and share, and who most influencesthem.After all, there’s a lot to learn from those charged withtransforming big ideas into smart, connected products.In a recent Google Hangout with Stanley Black & Decker’sDave Braverman, he told me that they understand IoTsuccess requires “seamlessly blending the digital andphysical to meet a consumer’s need”.GRETCHEN HOFFMANVP MARKETINGALTITUDE/ACCENTURE@gretchhofInternet of Things Leaders Page 2
Why Social Insights?What comes to mind when I say “smart” and“connected”?You might say “my iPhone” or “self driving cars”, but wecould just as easily use those words to describe thepeople behind these innovations, and the professionalsworking to deliver on the promise of the Internet ofThings.IoT leaders come in many flavors, each wrestling withchallenges unique to their own company, and theimperatives of their particular industry.Whether you’re already leading the IoT charge in yourorganization, or looking for ways to raise your profile inthe IoT landscape, these social insights will help youtake the right actions to reach, engage, and influencethese unique professionals.We are excited to collaborate with Altitude on this report.They understand that people-centered products andservices build lasting business success and wewhole-heartedly agree!Enjoy this “people-centered” look at IoT leaders onsocial media.What’s the one thing they have in common?They’re embracing social media to ask questions,engage in conversations, and share what interests them- so they can do their jobs better.That means if you want to get inside the head of thepeople leading up efforts to create smart, connected,IoT products and services, taking a look at how they usesocial media is a great place to start.CARTER HOSTELLEYFOUNDER CEOLEADTAIL@CarterHostelleyInternet of Things Leaders Page 3
About the DataWe then analyzed87,310tweets published bythese innovators betweenNov 1, 2016 – Apr 30, 2017IoT professionalswho are activeon Twitterunique hashtags43,854Leadtail ng43,623links sharedand67,099retweetsInternet of Things Leaders Page 4
Our ApproachThe methodology the Leadtail team used to create this report:1. Identify Internet of Things leaders active on Twitter using criteria such as job title, type ofcompany, and geographic location to create the “audience panel”.2. Use the Leadtail Social Insights Technology to extract data from the Twitter API includingtweets published by the “audience panel” in the report period.3. Analyze data such as links shared, mentions and retweets, hashtags used, originatingplatforms used to share content, etc.4. Analyze results in aggregate and editorially select a subset of the “audience panel” toshowcase as Internet of Things leaders.The specific data set analyzed for this report is comprised of:§257 Internet of Things leaders in North America active on Twitter§Titles/roles including Futurist, Evangelist, Product, Engineering, and Business Development§Total potential follower reach: 714,638; median # of followers per panelist: 613§Tweets published between November 1, 2016 – April 30, 2017Internet of Things Leaders Page 5
Key Takeaways1. IoT leaders cluster around U.S. metros with established innovation reputations,prestigious research universities, access to capital, and thriving startup communities likeBoston, NYC, Seattle, and the San Francisco Bay Area.2. Major strides in artificial intelligence (AI) and machine learning have broadened the IoTconversation beyond the technical challenges of connecting billions of devices, andincreasingly toward how smart design and product innovation can create new businessand service models.3. Delivering smart, connected products that meet important consumer and industrial needsrequires expertise throughout the product development chain – IoT leaders can be foundin R&D, design, engineering, marketing, communications, and community managementroles.4. IoT leaders that are active on social media typically play the role of employee advocateand brand ambassador, proudly sharing their company’s success and expertise.5. IoT leaders favor sharing content from social networks that focus on visual content, likeYouTube, Instagram, and SlideShare.Internet of Things Leaders Page 6
Internet of Things LeadersSOCIAL INSIGHTS
Where are IoT Leaders Located?Most Popular U.S. Cities for IoT LeadersInternet of Things Leaders Page 8
What Are IoT Leaders Talking About?Most Popular Hashtags Used by Internet of Things LeadersInternet of Things Leaders Page 9
What Do IoT Leaders Share?Publications Shared Most by Internet of Things Leaders1.Forbes11. The Verge2.TechCrunch12. Fast Company3.Medium13. Inc.4.Business Insider14. Fortune5.Bloomberg15. ZDNet6.The Wall Street Journal16. The Huffington Post7.The New York Times17. CIO.com8.WIRED18. Yahoo! Finance9.Harvard Business Review19. Mashable10. VentureBeat20. CNET10Internet of Things Leaders Page 10
Who Influences IoT Leaders?People Most Mentioned & Retweeted by Internet of Things Leaders1@evankirstel6@Ronald vanLoon11@dhinchcliffe16@dez onlporter1714@KirkDBorne@Brian t of Things Leaders Page wford
What Social Platforms Do IoT Leaders Share From?Percentage of IoT Panel that Shared Content from these Social lideShare17%11%Internet of Things Leaders Page 12
Internet of Things LeadersTO CONNECT WITH ON SOCIAL MEDIA
Internet of Things LeadersJP ABELLOGANESH BELLJEFF BLANKENBURGED BOUDROTNIELSENPAGE 17GE POWERPAGE 36AMAZONPAGE 18UNITEDHEALTH GROUP / OPTUMPAGE 30RYAN BOYLESILAN DEEANIRUDDHA DEODHARANTONIO FIGUEIREDOIBMPAGE 46HONEYWELLPAGE 37ARMPAGE 47SALESFORCEPAGE 48JR FULLERMIKE GENTILESAM GEORGESWAPAN GHOSHHEWLETT PACKARD ENTERPRISEPAGE 49WOLTERS KLUWER HEALTHPAGE 19MICROSOFTPAGE 50GE DIGITALPAGE 51OLEG GRYBSCOTT HARKINSJEFF HEALEYDAMON HERNANDEZVISAPAGE 26HONEYWELL CONNECTED HOMEPAGE 38HPE VERTICAPAGE 52SAMSUNG RESEARCH AMERICAPAGE 20JIM HUNTERADAM JUSTICEPARTH KAPADIATOM KERBERGREENWAVE SYSTEMSPAGE 39GRID CONNECT INCPAGE 40EXELON CORPORATIONPAGE 41PARKS ASSOCIATESPAGE 42Internet of Things Leaders Page 14
Internet of Things LeadersTHEODORA LAUJOSHUA LIBERMANKENNETH LOWESARAH LUDENAARPPAGE 31SUTTER HEALTHPAGE 32QUANTUM IOTPAGE 53DELLPAGE 54ROB MARTENSSTEVEN MARTINDAVID MCNIERNEYDERRICK MEERALLEGIONPAGE 21GE ENERGY CONNECTIONSPAGE 43CA TECHNOLOGIESPAGE 55SPRINTPAGE 22DARIUS MIRANDASAM MURLEYNADER NANJIANIANUPAM RASTOGIWELLS FARGOPAGE 27GEPAGE 33HARMANPAGE 23NOKIA GROWTH PARTNERSPAGE 57DAVID RHEWRICH ROGERSAHMAD SHAHZADSAMSUNG ELECTRONICS AMERICAPAGE 34HITACHI INSIGHT GROUPPAGE 58IBMPAGE 59SOMASUNDARAMMARK SPATESJOE SPEEDSHYAM VARAN NATHSTEPHANE WYPERGOOGLEPAGE 44IBMGE DIGITALPAGE 60PAGE 56Internet of Things Leaders Page 15SUNDERAT&TPAGE 24MASTERCARDPAGE 28
Internet of Things LeadersIN CONSUMER & MEDIA
JP ABELLOVickiAraujoSR DIRECTORENGINEERINGDirector, GofLOBALPartnerMarketing, R&DNFVNIELSENHewlett Packard Enterprise@jpabello@VickiAraujo1Consumer IoT - Nielsen Global Engineering, IoT Consortium Privacy &In addition to marketing,Ms. Araujo enjoys trail running and hiking,Security, IoT World, AI World, W3C, CES Innovation Awards,skiing, mentoring, volunteer work, andmedia.TV socialEmmy Awards.Top HashtagsTOP HASHTAGSMost RetweetedMOST ielsen.comtelecomtv.com#CES2017#OpenNFV3.3.@ #NFV#AIWorld#VNF4.4.@ccgbi@F5Networks@Dominie OP CONTENT SOURCES@iotconsortium@HPE NFV@Nielsen@HPE#IoT#MWC16#ai#HPE1.1.Top Content Sources5.5.Internet of Things Leaders Page 175.5.
JEFF BLANKENBURGVicki AraujoALEXAEVANGELISTDirector of PartnerMarketing,NFVAMAZONHewlett Packard Enterprise@jeffblankenburg@VickiAraujo1Husband, father, developer, Alexa dev @amazon, international speaker,In addition to marketing,Ms. Araujo enjoys trail running and hiking,conference organizer, boardgamer, technologist, Jeep owner,skiing, mentoring, volunteer work,socialmedia.Legoandbuilder,golfer,#vuiTop HashtagsTOP HASHTAGSMost RetweetedMOST sdxcentral.com1.1.2.2.3.3.4.4.5.5.TOP CONTENT SOURCES@AlexaWishlist@HPE NFV@alexadevs@HPE#alexa#MWC16#stirtrek#HPE1.1.Top Content Sources5.5.Internet of Things Leaders Page 185.5.
MIKEGENTILEVickiAraujoSR MANAGER, DIGITAL EXPERIENCE, ECOMMERCE, DIGITAL MARKETINGDirector of Partner Marketing, mikegentile@VickiAraujo1Strategic business leader in ecommerce and digital marketing. ProductIn additionto marketing, Ms. Araujo enjoys trail running and hiking,Manager. Program Manager. #TV #Media #Tech #IoT #VR #AR #Moviesskiing, mentoring, volunteerwork, #Musicand socialmedia.#Mobile#SmartHomeTop HashtagsTOP HASHTAGSMost RetweetedMOST 4.5.5.TOP CONTENT SOURCES@MultiNews@HPE NFV@bcbeat@HPE#TV#MWC16#IoT#HPE1.1.Top Content Sources5.5.Internet of Things Leaders Page 195.5.
DAMON HERNANDEZVicki AraujoPRODUCT MANAGERDirector of PartnerMarketing, NFVSAMSUNG ELECTRONICSHewlett Packard Enterprise@MetaverseOne@VickiAraujo1WebVR @Samsung, 3D Web Ninja, VR/AR/Mixed Reality fan, builtIn addition to marketing, Ms. Araujoenjoys trail running and hiking,environment enthusiast & hackathon geekskiing, mentoring, volunteer work, and social media.Top HashtagsTOP HASHTAGSMost RetweetedMOST 4.4.1.1.5.5.Top Content SourcesTOP CONTENT kathon@HPE ral.com5.5.Internet of Things Leaders Page 20
ROBVickiMARTENSAraujoFUTURIST AND VP, STRATEGY & PARTNERSHIPSDirector of Partner Marketing, NFVALLEGIONHewlett Packard Enterprise@SchlageFuturist@VickiAraujo1Futurist and VP of Strategy for Allegion, maker of Schlage locks,In addition to marketing, Ms. Araujo enjoystrail running and hiking,Kryptonite, Von Duprin and more!skiing, mentoring, volunteer work, and social media.Top HashtagsTOP HASHTAGSMost RetweetedMOST 2017#VNF4.4.@AllegionUS@F5Networks@Honeywell omsdxcentral.com1.1.2.2.3.3.4.4.5.5.TOP CONTENT SOURCES@Schlage Locks@HPE NFV@gigastacey@HPE#IoT#MWC16#smarthome#HPE1.1.Top Content Sources5.5.Internet of Things Leaders Page 215.5.
DERRICKMEERVicki AraujoIOT, STRATEGIC PARTNERSHIPS AND BUSINESS DEVELOPMENTDirector of Partner Marketing, NFVSPRINTHewlett Packard Enterprise@MeerDerrick@VickiAraujo1#strategy #technology #IoT #Ideation Relentless Execution #SprintIn addition to marketing, Ms. Araujo enjoys trail running and hiking,skiing, mentoring, volunteer work, and social media.Top HashtagsTOP HASHTAGSMost RetweetedMOST comsdxcentral.com1.1.2.2.3.3.4.4.5.5.TOP CONTENT SOURCES@MikeQuindazzi@HPE NFV@Ronald vanLoon@HPE#IoT#MWC16#ai#HPE1.1.Top Content Sources5.5.Internet of Things Leaders Page 225.5.
NADERNANJIANIVickiAraujoMARKETINGDIRECTOR, INTERNETOF THINGSDirectoro
01.11.2016 · internet of things leaders jp abello nielsen page 17 ganesh bell ge power page 36 jeff blankenburg amazon page 18 ed boudrot unitedhealth group / optum page 30 ryan boyles ibm page 46 ilan dee honeywell page 37 aniruddha deodhar arm page 47 antonio figueiredo
